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5 Campaign Tips Inspired by the 2014 World Cup

Published By: Spredfast, Inc.     Published Date: Oct 22, 2014
Here at Spredfast, we were as caught up in the World Cup as the rest of the planet. As much as we enjoyed watching the strategy on the field, we were also really excited about the social strategies implemented during the tournament by savvy brands and media properties.
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spredfast, marketing, campaign tips, world cup, media properties, social content, technologies, integrations
    
Spredfast, Inc.

Everything You Need to Know About Paid Social

Published By: Sprinklr     Published Date: Nov 22, 2016
A whitepaper that discusses the need for paid advertising with the rising decline of organic reach.
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paid ads, paid advertising, paid social advertising, facebook advertising, facebook ads, youtube ads, twitter ads, twitter advertising
    
Sprinklr

Email in the Age of Social Media

Published By: StrongMail     Published Date: Jul 31, 2009
The rise of social media is intrinsically connected to email, which was itself the first social network. Email marketers must leverage this complementary channel to expand their reach beyond the email list, realizing the power of viral marketing in the social web.
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strongmail, social media, email marketing, emarketing, roi, swyn, networks, social networking
    
StrongMail

Industry Insider: Best Social Media Among Fast Food Chains

Published By: Sysomos     Published Date: Oct 24, 2012
The fast food business is worth more than $200 billion. This report digs into social media conversations to discover who's winning the burger wars. Includes social media ratings for Burger King, McDonald's, KFC, and Taco Bell.
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sysomos, heartbeat, map, social media monitoring tools, business intelligence, analysis, analytics, dashboard
    
Sysomos

Tip Sheet: 8 Ways to Build Your Brand with Social Media

Published By: Sysomos     Published Date: Oct 24, 2012
Leading brands use social media to attract and nurture brand evangelists, to generate leads and make sales, and much more. Here are 8 tips that Sysomos recommends for building your brand with social media.
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social media monitoring tools, business intelligence, analysis, analytics, dashboard, tracking, trends, assessment
    
Sysomos

Tip Sheet: How to Get Social Media Influencers Talking

Published By: Sysomos     Published Date: Oct 24, 2012
Getting the right people excited about your brand is a powerful way to increase brand awareness and make sales. But how do attract influencers and get them talking about you? Here are 6 tips from Sysomos.
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social media monitoring tools, business intelligence, analysis, analytics, dashboard, tracking, trends, assessment
    
Sysomos

Online Community Design Lessons from Leading Brands

Published By: Telligent June 2013     Published Date: Jun 13, 2013
Online communities help customers connect with their peers and your brand in a more meaningful and measurable way than is possible with social networks like Facebook, Twitter and Pinterest.
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social engagement, social marketing, community marketing, social media marketing, online customer experience, social media strategy
    
Telligent June 2013

Capitalizing on Digital Media in the Age of Transparency, Social Networking and the 24/x News Cycle

Published By: The FeedRoom     Published Date: Jul 22, 2009
Social media, blogs and the proliferation of mobile devices have dramatically altered the corporate communications landscape. It's no longer a question of whether your PR team should get involved, but rather how to get involved and what digital media practices will best serve your goals.
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youtube, twitter, myspace, linkedin, social networking, blog, blogs, wiki
    
The FeedRoom

6 Tips for turning Selfies into Sales

Published By: Thismoment     Published Date: Oct 08, 2014
So, you’re thinking about incorporating user-generated content (UGC) into your ecommerce strategy? More than just a novelty, UGC has become a very real and material way for retailers to build brand affinity and make the cash register ring. If you add all your fans and followers across Facebook and Twitter, and if you are like most retailers, you’ve already got a huge fan base that is ready, willing and able to start the selling for you. So, what are you waiting for? Here are our 6 tips for driving more sales with UGC.
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user-generated content, e-commerce stratagies, ugc, brand affinity
    
Thismoment

The 5 Rules of Real-Time Marketing

Published By: Topsy     Published Date: Jul 16, 2013
Marketing today is real-time, always-on, pervasive, and constant—but following these 5 simple rules guarantees that you’ll stand out from the crowd.
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twitter, advertising, real-time, realtime marketing, real-time marketing, social marketing, social strategy, social listening
    
Topsy

How to Find your Audience on Social Media: Using Social Data to Determine Your Social Media Mix

Published By: Tracx     Published Date: Mar 08, 2017
"The social internet is big, noisy, and always in flux — which makes it really hard to know where your audience is spending their time and how to reach them there. So, we've done the research for you. (You're welcome.) Join us for this on-demand webinar to learn why a ""listen-first"" philosophy sets your team up to discover game-changing opportunities before your competitors do. In this on-demand webinar, you'll learn: *How to create your ideal social media mix *The most up-to-date audience demographics from Facebook, Instragram, Twitter, Linkedin, Pinterest, Reddit, and more *Top performing networks based on industry demographics *When to adopt new networks (and when to ignore) *Where companies like yours spend time on social media (and where the missed opportunities are)."
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b2b social media, b2c social media, enterprise social, media engagement, media listening, media platform, media technology, social analytics
    
Tracx

TRUSTe Whitepaper for Business Owners: How Not to Botch Social Media

Published By: TRUSTe     Published Date: Nov 17, 2009
Best Practices, Do's, and Don'ts for Facebook, Twitter, as well as consumer review sites. TRUSTe shares insights into how to engage, interact, market, and reward friends and fans on the top social media platforms. Download to see how you can increase business on social media today.
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conversion rates, lead quality, response rates, ecommerce, lead generation, demand generation, conversion rates, privacy
    
TRUSTe

The Pros & Cons of Social Media Marketing: Surviving & Thriving in the Era of User Generated Content

Published By: TRUSTe     Published Date: Jul 09, 2010
Before diving in to the lucrative world of social media marketing, it is important to first examine the pros and cons of advertising and marketing on the various UGC sites. To help you succeed with your social media marketing initiatives, this TRUSTe white paper will provide with valuable tips that will help you avoid many of the common pitfalls of social media marketing.
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truste, ugc, user generated content, twitter, social media, trust, social media marketing, online advertising
    
TRUSTe

The Pros & Cons of Social Media Marketing: Surviving & Thriving in the Era of User Generated Content

Published By: TRUSTe     Published Date: Dec 08, 2010
Before diving in to the lucrative world of social media marketing, it is important to first examine the pros and cons of advertising and marketing on the various UGC sites.
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truste, ugc, user generated content, twitter, social media, trust, social media marketing, online advertising
    
TRUSTe

5 Steps to Better Social Media Security

Published By: uberVU via HootSuite     Published Date: Apr 07, 2014
Alors qu'un nombre croissant d'entreprises adopte la puissance des médias sociaux, les violations de la sécurité sont également en hausse. Piratage du Twitter de l'entreprise, salariés malhonnêtes qui usurpent le compte Facebook de l'entreprise, cadres supérieurs qui divulguent des informations confidentielles sur leurs réseaux personnels. Ces sortes de crises peuvent être catastrophiques pour votre marque. Savez-vous comment les éviter?
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hootsuite, social relationship platforms, it leadership, social media, social media advice, success stories
    
uberVU via HootSuite

#Hashtags: What you need to know about marketing with hashtags across social media

Published By: uberVU via HootSuite     Published Date: Jul 08, 2014
Hashtags have become so popular that most social media networks now feature them. But beware—hashtags work differently on each network. Are you using them the right way? Or are you #failing?
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hootsuite, social media, hashtags, trending, twitter, social media, social media networks, social media marketing
    
uberVU via HootSuite

How to Make Social Media Work for Your Business

Published By: Verio     Published Date: May 04, 2011
Download this guide for videos and demonstrations that show how to integrate social media into your business strategy.
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verio, website, social media, integrate social media, facebook, twitter, linkedin, application integration
    
Verio

4 Steps to Creating an Interactive Website

Published By: Verio Inc.     Published Date: Oct 15, 2010
Are you getting the most from your online business? Download this guide for videos and demonstrations that show how turn your informational, online brochure into an interactive tool, with a Verio cPanel VPS Hosting solution.
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verio, ecommerce, whm, vps, hosting, cpanel, vps, blogging
    
Verio Inc.

How to Make Social Media Work for Your Business

Published By: Verio Inc.     Published Date: Oct 15, 2010
Download this guide for videos and demonstrations that show how to integrate social media into your business strategy for transforming prospects into customers.
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verio, ecommerce, whm, vps, hosting, cpanel, vps, blogging
    
Verio Inc.

What's in a Name? Plenty. The Crucial Value of Reputation Management in the Digital Age

Published By: Visible Technologies     Published Date: Jul 24, 2009
The impact of the social conversations has dramatically increased. More than 133 million blogs have been indexed since 2002. Twitter has doubled in size this year alone to roughly 30 million users, who create 1,500 new "Tweets" every second. Facebook's 35-year-old-plus demographic grew to 12 million users in the first quarter of 2009. But that's only part of the story. The results from search engines are even more important. 2,300 searches are performed every second of every day.
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social networking, digital age, reputation, social networking, visible technologies, facebook, twitter, youtube
    
Visible Technologies

10 Key Metrics for Marketing Success

Published By: Vocus     Published Date: Mar 19, 2014
Discover which metrics matter!
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marketing software, social media marketing, digital marketing, media list, marketing automation, internet marketing, journalists, facebook marketing
    
Vocus

15 Ideas to Grow with Digital Marketing

Published By: Vocus     Published Date: Mar 19, 2014
Find out the most efficient ways to build social media influence, monitor your target audience online, and drive business to your front door.
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marketing software, social media marketing, digital marketing, media list, marketing automation, internet marketing, journalists, facebook marketing
    
Vocus

Securing the Social Network: How to Embrace Emerging Technologies Without Putting Data at Risk

Published By: Websense     Published Date: Sep 27, 2010
Social media isn't coming to banking institutions-it's here. For banks and their customers, social networks such as Facebook, LinkedIn and Twitter have become an integral part of everyday life.
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websense, social network, facebook, linkedin, twitter, data risk, data security, web security
    
Websense

What Ads Work on Facebook, Twitter and LinkedIn? One Size Does Not Fit All.

Published By: Wildfire Interactive     Published Date: Jun 14, 2012
Launching a social advertising campaign may be easy. However, creating a great social advertising campaign that actually pays off can be a real challenge. Plus, the rules for success change from Facebook to Twitter to LinkedIn.
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facebook, twitter, social media, advertising, marketing, emerging marketing, ads, social advertising campaigns
    
Wildfire Interactive

Provide Better Customer Service with Zendesk Chat

Published By: Zendesk     Published Date: May 31, 2018
Be always on with your customers; wherever they are. With Zendesk Chat, your customer agents can engage with customers over websites, mobile apps, and popular messaging apps like Facebook Messenger, Twitter, and LINE. That means you can build relationships with customers in the places they prefer.
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Zendesk
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