web conversion

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The Adobe 2013 Video Conversion Playbook

Published By: Adobe     Published Date: Aug 22, 2013
Online video plays a critical role in today's digital marketing strategies for engaging with consumers. With a majority of U.S. web users regularly watching video, the potential for online video is clear: It can effectively drive clicks and conversions, turning casual consumers into loyal customers. Conversion is one of the most powerful and easily measurable benefits of video. A well-placed video supporting complex products and services can create up to a 90% conversion uplift.
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online video, online video marketing, digital marketing strategies, video marketing
    
Adobe

Adobe Digital Index: Best of the Best Benchmark 2014

Published By: Adobe     Published Date: May 15, 2014
Download the new Adobe Digital Index report to see how your online marketing practices compare to the best-of-the-best websites across five industries, including retail, media and entertainment, travel and hospitality, financial services, and high tech. You’ll see critical metrics on everything from mobile trends to conversion rates—so you can develop new strategies for success in 2014.
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adobe, adobe digital index, benchmarking, marketing, smartphone, tablet, stick rate, conversion rate, customer engagement, online marketing
    
Adobe

Q413 S7 Responsive Design Paper

Published By: Adobe     Published Date: May 15, 2014
From web-enabled wristwatches to high-resolution tablets, new mobile devices are popping up all the time, and customers expect your content to work flawlessly and look great across all of them. But that doesn’t mean you have to keep re-inventing your digital assets for every new innovation.
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adobe, web design, responsive web design, brand awareness, customer engagement, web analytics, smartphone, tablet, online marketing, web experience, web presence, roi, conversion rates, traffic, web development
    
Adobe

Adobe Digital Index: Best of the Best Benchmark 2014

Published By: Adobe     Published Date: Aug 14, 2014
Download the new Adobe Digital Index report to see how your online marketing practices compare to the best-of-the-best websites across five industries, including retail, media and entertainment, travel and hospitality, financial services, and high tech. You’ll see critical metrics on everything from mobile trends to conversion rates—so you can develop new strategies for success in 2014. Get the report now to learn and discover: - New mobile usage trends - The power of continual site improvement - Why time spent on websites is higher than ever
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online marketing, marketing practices, mobile usage trends
    
Adobe

Adobe Digital Index: Best of the Best Benchmark 2014

Published By: Adobe     Published Date: Nov 05, 2014
Download the new Adobe Digital Index report to see how your online marketing practices compare to the best-of-the-best websites across five industries, including retail, media and entertainment, travel and hospitality, financial services, and high tech. You’ll see critical metrics on everything from mobile trends to conversion rates—so you can develop new strategies for success in 2014.
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adobe, adobe digital index, benchmarking, marketing, smartphone, tablet, stick rate, conversion rate, customer engagement, online marketing
    
Adobe

Should Online Retailers be Concerned About Webrooming?

Published By: Affirm     Published Date: Jan 05, 2016
This article discusses how webrooming affects retailers and how online merchants can respond to maximize conversions on their sites.
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affirm, webrooming, online retail, ecommerce, enterprise applications, business technology
    
Affirm

Should Online Retailers be Concerned About Webrooming?

Published By: Affirm     Published Date: Jan 22, 2016
This article discusses how webrooming affects retailers and how online merchants can respond to maximize conversions on their sites.
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affirm, webrooming, online retail, ecommerce, enterprise applications, business technology
    
Affirm

Slide Show Webinar: Consumer Impact of Travel Site Performance

Published By: Akamai     Published Date: Jul 22, 2010
This slide version of a recorded event delivers key findings of an in-depth consumer survey studying travel Web site functionality and conversion rate satisfaction. Host Margaret Rivera of Akamai and presenter Caroll Rheem, Director of Research at PhoCus Wright, define best practices for fast, reliable travel Web sites.
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akamai, travel, site performance, phocuswright, customer experience, usability, travel ecommerce, web load, abandonment, customer satisfaction, customer service, ebusiness, collaboration, collaborative commerce, content integration, content management system
    
Akamai

Download Now the 7 Secrets of Successful Website Testing & Targeting

Published By: Amadesa     Published Date: Apr 19, 2011
The e-tailing group and Amadesa conducted research on website conversion rate optimization through which insight was gained from 160 online merchants. Download the whitepaper now and learn the 7 secrets to successful website testing & targeting.
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lauren freedman, e-tailing group, amadesa, conversion rate optimization, ecommerce marketing strategy, website optimization, a/b testing, multivariate testing, content targeting, split testing landing pages, increase website conversions, landing page optimization, website testing, multivariate analysis, shopping cart optimization
    
Amadesa

CMOs on Social Marketing Plans for 2011

Published By: Bazaarvoice     Published Date: Jan 26, 2011
In our second annual marketing survey, we surveyed CMOs in The CMO Club about their use,expectations, and measurement of social media, then compared the results to the previous year's survey. In short, 2009 marked the year CMOs embraced social media marketing but struggled to tie their strategies to the bottom line. Many evaluated engagement metrics created from social media- such as the number of click-throughs to the website or number of fans or followers - instead of evaluating business metrics like revenues and conversion. In 2009, CMOs aspired to tie social to the bottom line.
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bazaarvoice, social marketing, ctr, engagement, crm, customer service, word-of-mouth, ugc, user generated content, brand loyalty, rss, customer satisfaction
    
Bazaarvoice

Turning Shoppers Into Buyers

Published By: Bronto     Published Date: May 18, 2017
The buyer’s journey is constantly evolving, and it can be difficult to keep up with the ever-changing expectations of the consumer. With so many potential touch points between new website user and returning customer, it’s essential that your business be prepared every step of the way. The tools are there to help you – set them up now to start recovering that lost revenue with relevant personalized marketing. From browsing to carting to checkout to post-purchase, optimizing your business at every stage of the journey is critical to increasing your conversion rates, and ultimately, your profitability. If the path is too difficult to navigate or not relevant to consumers, you’ll quickly lose shoppers and find it nearly impossible to develop loyal fans of your brand. Get to know your customers, help them feel comfortable and confident about buying from you and do your best to earn a coveted spot as one of their favorite go-to shopping destinations.
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bronto, checkout optimization, sales management, security optimization, customer service, loyalty programs, promotions
    
Bronto

Using Webinars to Engage Prospects

Published By: Citrix Online     Published Date: Sep 03, 2009
Setting the tone for your Webinars is crucial, from initial promotion efforts all the way through delivery of content and post event follow-up. How you interact with your prospects will determine whether they advance along the sales cycle or lose interest.
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webinar, web analytics, lead generation, leads, sales, conversion, conversion rate, webinar, citrix, testing, measuring, analyzing, email marketing, email
    
Citrix Online

The Virtual Presenter's Series: Start Right. Design Right. Present Right.

Published By: Citrix Online     Published Date: Sep 03, 2009
Presenting online is a completely different ballgame from presenting in person. Sure, you don't have to fret about what to wear or if you're going to trip on stage, but you do have to worry about how to engage, interact, involve and understand your audience; all while you cannot even see them!
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webinar, web analytics, lead generation, leads, sales, conversion, conversion rate, citrix, testing, measuring, analyzing, email marketing, email
    
Citrix Online

Website errors lower KPIs, ROI and revenues. Learn how marketers can strike back in this whitepaper.

Published By: Clicktale     Published Date: Aug 06, 2015
Web site errors eat away at conversions, KPIs, ROI, and revenues. The key to catching elusive website errors? Focus on the users. In this new ClickTale white paper, learn to identify common user dropoff or abandonment behavior patterns – which traditional tools simply cannot see. Once you pinpoint the errors themselves, you can assess their impact on user experience and conversions, and prioritize remediation.
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website design, user experience, errors, web errors, digital customer experience, website elements, website layouts, web design, web page design, a/b testing, marketing errors, customer loyalty, kpis, manufacturing
    
Clicktale

6 Steps to a Mobile-Friendly Website That Drives Conversions

Published By: Crownpeak     Published Date: Jul 29, 2015
This guide is intended to help you navigate the path to a mobile-friendly website that positions your company to succeed now and in the future. As we go into detail on the exponential growth of mobile and it's disruptive impact on businesses that have not yet adapted, we will discuss the 6 steps you need to take to prepare for this change in mobile adoption.
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crownpeak, ebook, mobile friendly websites, mobile responsive design, conversion-optimized website design, wcm, web content management, personalization
    
Crownpeak

Beyond Web Analytics

Published By: Dell Software     Published Date: Oct 03, 2013
Download Beyond Web Analytics: Understanding the why behind the what of online customer behavior and see how Foglight User Experience Management can help your business better understand your customers’ online behavior and increase customer conversions.
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web analytics, foglight, dell, user experience management, customer behavior tracking, customers, best practices, increase customer conversion, knowledge management, data management, business technology
    
Dell Software

User Experience Management and Business Impact – A Cornerstone for IT Transformation

Published By: Dell Software     Published Date: Oct 03, 2013
To see how UEM has turned into “the most effective transformer for better IT business alignment,” download User Experience Management and Business Impact – A Cornerstone for IT Transformation today.
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web analytics, foglight, dell, user experience management, customer behavior tracking, customers, best practices, increase customer conversion, knowledge management, data management, business technology
    
Dell Software

How Foglight Makes User Experience Management a Reality: Three Case Studies

Published By: Dell Software     Published Date: Oct 03, 2013
Industry analysts EMS interview three users of Foglight from Dell to underscore the appeal of UEM, its essential value to IT, as well as Foglight versatility in supporting UEM’s multiple facets. Download How Foglight Makes User Experience Management a Reality: Three Case Studies today.
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web analytics, foglight, dell, user experience management, customer behavior tracking, customers, best practices, increase customer conversion, knowledge management, enterprise applications, data management, business technology
    
Dell Software

How to Build an Inbound Website: Measurement & Insight

Published By: Ektron     Published Date: Jun 03, 2014
Understand why evaluating data is essential to your business success
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ekton, inbound website, data evaluating, conversion rates
    
Ektron

Managing The 'Short Head' of Search

Published By: Engine Ready     Published Date: Jun 03, 2008
You've probably heard about the "long tail" in search engine marketing - the numerous, highly specific, less popular keyword phrases that are a great source of targeted, low cost, and high converting visitors. By examining your web analytics, you can discover and implement many of these very productive "long tail" keyword phrases used by your customers. Executing a "long tail" strategy is critical to campaign success, but don't let it distract you from the power of search's "short head" - that handful of keywords that drive most of your cost and conversions.
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search engine marketing, sem, keyword, keywords, keyword selection, engine ready, engineready
    
Engine Ready

Don't Let Tags Freeze Your Site

Published By: Ensighten     Published Date: Jul 17, 2012
Learn how Tag Management Systems optimize deployment, performance and ROI of digital marketing, while accelerating page load. Add, remove and modify all third-party services like web analytics and conversion pixels via a single interface.
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tag management, digital marketing, web marketing, web analytics, digital advertising, online advertising, javascript tags, web page optimization, web page performance, page load time, ad pixels, conversion pixels, digital marketing applications, conversion tracking, website tagging, tag management systems, tms
    
Ensighten

Javascript on Your Website is Killing You!

Published By: Ensighten     Published Date: Aug 02, 2012
Watch the playback on the hidden costs of website Javascript tagging in time, resources, page speed and stability. Hear the benefits of tag management systems and what to look for, plus hear how Sony increased web analytics ROI, while speeding page load.
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tag management, digital marketing, web marketing, web analytics, digital advertising, online advertising, javascript tags, web page optimization, web page performance, page load times, ad pixels, conversion pixels, digital marketing applications, conversion tracking pixels, website tagging, google analytics, sitecatalyst, omniture, website visitor tracking, third-party cookies
    
Ensighten

Real-Time Behavior-based Personalization

Published By: Evergage, Inc.     Published Date: Apr 17, 2014
In this video, learn how Real-time web personalization can track and respond to user behavior in real-time, throughout the entire customer life cycle, to increase conversion rates and drive customer success.
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evergage, marketing, marketing technology, online marketing, customer behavior, customer insights, intent, real time, real time personalization, conversion rate, customer life cycle, customer engagement
    
Evergage, Inc.

How Web Personalization Drives Success for B2B Companies

Published By: Evergage, Inc.     Published Date: Nov 19, 2014
Are you responding in real time to your prospects and customers while they are engaged on your website or in your online application? The future of B2B Marketing is Personalization. With it, you can get to know what your visitors and users are doing and then deliver targeted and personalized content that will allow you to boost conversion rates and improve customer communication and retention. This FREE eBook will show you how Millard Brown Digital's SaaS application, Compete PRO got a 26% lift in retention with Real-Time Web Personalization.
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web personalization, b2b, targeted content, visitor engagement
    
Evergage, Inc.
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