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All Commerce is Social

Published By: Acquia     Published Date: Feb 26, 2015
Way back in 1999—a thousand years ago in Internet years—a writer and designer, named Darcy DiNucci, coined the phrase Web 2.0. This marked the beginning of the web as a social experience, eventually altering commerce so that today customers can be brand advocates who play a crucial role in building your business. You already know that your customers are talking about your brand on social media platforms, posting images from your product pages to Pinterest, and checking reviews. The brick-and-mortar and virtual commerce experiences have become so intertwined that customers sometimes make an online purchase while standing in your store. So, there's no question that all commerce today is social, and this ebook will dive deeper into that concept.
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social experience, acquia, vitual commerce experience, online shopping
    
Acquia

The Global Content Impact Index: Measuring Content from Some of the Best Brands in the World

Published By: Acrolinx     Published Date: Apr 01, 2015
Content marketing is one of the highest priorities for today’s marketers, with growth rates for content development and distribution skyrocketing. According to the Content Marketing Institute, for example, 70 percent of marketers are investing more in content marketing than ever before. A recent research report from global market intelligence firm IDC further underscores the point, noting that “building out content marketing as an organizational competency” is one of CMOs’ most important initiatives, second only to measuring ROI. Read this white paper to learn more about the Global Content Impact Index.
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global content impact index, brands, web pages, analysis, content marketing, roi
    
Acrolinx

The Global Content Impact Index: Measuring Content from Some of the Best Brands in the World

Published By: Acrolinx     Published Date: Apr 01, 2015
In January 2015, Acrolinx launched a research project to read and evaluate the world’s content. Using a proprietary linguistic analytics engine, our software reviewed 150,000 individual, public-facing web pages from 340 companies around the world. That represents 20 million sentences and over 160 million words. Read this white paper to read the findings of this research report and the effect of content.
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Acrolinx

The Five Building Blocks of An Exceptional Web Experience

Published By: Adobe     Published Date: Sep 23, 2019
The most important component for brand relevance and long-term customer relationships is the ability of an organization to deliver captivating experiences that feel personal, every time. Roughly 90% of senior marketers worldwide are implementing personalization strategies…but only 6% rate their strategy as advanced. Winning this race to delivering authentic personalization requires more than a random mix of technology tools. You need a strong web experience foundation that fuels your personalization strategy. Using a variety of digital marketing tools may help you perform specific functions well, but without having them talk to each other, it’s difficult to personalize experiences—which leaves you defaulting to static web pages with generic information. Using the support of a rock-solid web foundation, you can bring uniformity to your digital properties and over just the right experiences to your customers again and again.
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Adobe

Deliver Engaging Communications with PDF Portfolios

Published By: Adobe Systems     Published Date: Mar 04, 2011
Learn how easy it is to create and send a single PDF Portfolio using Adobe Acrobat X Pro. See how to create a rich, branded PDF Portfolio containing many types of documents, each with a rich preview experience. Discover how to embed web pages and streaming media and even output the entire portfolio experience as a web page.
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adobe, pdf, portfolio, acrobat, pro, rich media, business intelligence, business process management, enterprise software, sales & marketing software
    
Adobe Systems

Deliver Engaging Communications with PDF Portfolios

Published By: Adobe Systems Inc.     Published Date: Mar 03, 2011
Learn how easy it is to create and send a single PDF Portfolio using Adobe Acrobat X Pro. See how to create a rich, branded PDF Portfolio containing many types of documents, each with a rich preview experience. Discover how to embed web pages and streaming media and even output the entire portfolio experience as a web page.
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adobe, pdf, portfolio, acrobat, pro, rich media
    
Adobe Systems Inc.

Deliver Engaging Communications with PDF Portfolios

Published By: Adobe Systems Inc.     Published Date: Mar 04, 2011
Learn how easy it is to create and send a single PDF Portfolio using Adobe Acrobat X Pro. See how to create a rich, branded PDF Portfolio containing many types of documents, each with a rich preview experience. Discover how to embed web pages and streaming media and even output the entire portfolio experience as a web page.
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adobe, pdf, portfolio, acrobat, pro, rich media
    
Adobe Systems Inc.

8 Top Considerations for Cloud Image Management

Published By: Akamai Technologies     Published Date: Sep 12, 2017
Online images used to be simple. In the past, they weren’t the focal point of a page — there were only a handful of images on a given page and all users were viewing online images on a desktop with dial-up. That has all changed. Today’s web pages are dynamic, filled with images and viewed by end users on different devices with varying connectivity. As audience expectations for rich web experiences have grown, so has the requirement to deliver increasingly image-heavy web applications. The problem? The cost and complexity of creating, storing, and delivering web images tailored for every device poses a significant challenge for businesses, but failing to address the increasing diversity across devices and networks will lead to a poor and inconsistent user experience. Current solutions don’t solve this problem completely.
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cloud image management, online images, web applications, devices, web experience
    
Akamai Technologies

Getting More from Your Content with Single Source Publishing

Published By: Altova     Published Date: Aug 21, 2009
The ability to offer customers business content in multiple formats, such as Web pages, email messages, Word documents, PDF documents, etc., is vital for meeting customers' needs and expectations in today's hyper-competitive Internet economy.
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xml, search engine, multiple format, multiple formats, customer service, content delivery, altova, software development, information management, records management, search and retrieval
    
Altova

Download Now the 7 Secrets of Successful Website Testing & Targeting

Published By: Amadesa     Published Date: Apr 19, 2011
The e-tailing group and Amadesa conducted research on website conversion rate optimization through which insight was gained from 160 online merchants. Download the whitepaper now and learn the 7 secrets to successful website testing & targeting.
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lauren freedman, e-tailing group, amadesa, conversion rate optimization, ecommerce marketing strategy, website optimization, a/b testing, multivariate testing, content targeting, split testing landing pages, increase website conversions, landing page optimization, website testing, multivariate analysis, shopping cart optimization
    
Amadesa

Secure Web Gateway Buyers Guide

Published By: Blue Coat Systems     Published Date: Jun 26, 2013
More than 2 million web pages are added every day, tens of thousands malicious. How do you keep up with the volume & increasing sophistication of web-based threats? Deploying modern web security solutions, such as Secure Web Gateways, can go some of the way to help. This white paper from BlueCoat acts as a buyer’s guide, designed to help you determine the key areas you should focus on during your search for the best Secure Web Gateway solution.
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secure web gateway, web-based threats, web, solution, technology, networking, security, business technology, data center
    
Blue Coat Systems

Secure Web Gateway Buyers Guide

Published By: Blue Coat Systems     Published Date: Jul 18, 2013
More than 2 million web pages are added every day, tens of thousands malicious. How do you keep up with the volume & increasing sophistication of web-based threats? Deploying modern web security solutions, such as Secure Web Gateways, can go some of the way to help. This white paper from BlueCoat acts as a buyer’s guide, designed to help you determine the key areas you should focus on during your search for the best Secure Web Gateway solution.
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gateway, web, security, application security, email security, internet security, security management, vulnerability management, mobile device management
    
Blue Coat Systems

Next Generation Security Buyer’s Guide

Published By: Cisco     Published Date: Nov 17, 2014
Today’s malware authors continue to increase their capabilities faster than security solutions can adapt to them. Whether it’s changing their attacks or hiding malicious code within web pages, it’s more difficult to identify legitimate network traffic. With first-generation network security devices, it is nearly impossible to defend against today’s threats. The situation will get worse before it gets better. Adversaries now utilize agile development and testing methods to develop their malware, they test new malware against the latest security software to increase effectiveness. Next-generation network security devices are emerging that provide the visibility and situational context required to meet today’s threats. These solutions use security automation to provide a sophisticated solution that is both lightweight and agile
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malware, cisco, command and control evasion, port hopping, zero-day attacks, encapsulation, encrypted traffic, networking, security, software development, it management, business technology
    
Cisco

Next-Generation Network Security: A Buyers’ Guide

Published By: Cisco     Published Date: Jan 15, 2015
Today’s adversaries continue to increase their capabilities faster than the defenses deployed to stop them. Whether they are obfuscating their attacks or hiding malicious code within webpages and other files, they are making it more and more difficult to profile and identify legitimate network traffic. This is especially true in firstgeneration network security devices that restrict protection and policies to ports and protocols.
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firewall, buyers guide, protocols, next generation, networks, computing, cloud, innovation, enterprise, datacenter, social, analytics, it management, data management
    
Cisco

How to Leverage the Rise of Visual Social Media Channels

Published By: Curalate     Published Date: Jul 17, 2014
In today's visual web, consumers are sharing brands’ images at record pace, taking content from brands' websites and saving it to visual social media like Pinterest, where relevancy trumps recency. This behavior significantly extends the life of products, creating engagement with images long after they've been sold out or removed from brands' (digital) shelves. In fact, nearly 50% of Pinterest's top pins send users to expired product pages, dead links and 404 pages. This is a major, major red flag...
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instagram marketing, pinterest marketing, tumblr marketing, visual marketing, pinterest analytics, instagram analytics, pinterest for business, instagram for business, user generated content, social media management tools, visual social marketing, social media marketing tools, instagram tool, pinterest tool, curalate
    
Curalate

Case Study: Lilly Pulitzer – How to Inspire Your Customers Through Original Imagery

Published By: Curalate     Published Date: May 03, 2016
A case study on: Case Study - Urban Outfitters Instagram is a social channel being used more than ever, but executives are asking: "Where is the ROI?" In this Urban Outfitters case study, learn how you can tie UGC to commerce by connecting photos to your product pages. Discover how you can: - Collect thousands of images about your brand that Instagrammers are already sharing - Turn website browsers into buyers by linking user images to product pages - Drive exceptional click-through rates from user generated content (Urban Outfitters saw 15% CTR) Read the Urban Outfitters Case Study to see how to put these changes in action for you brand!
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curalate, case study, lilly pulitzer
    
Curalate

Case Study: Urban Outfitters – How to Make User Generated Content from Instagram Shoppable

Published By: Curalate     Published Date: May 03, 2016
Instagram is a social channel being used more than ever, but executives are asking: "Where is the ROI?" In this Urban Outfitters case study, learn how you can tie UGC to commerce by connecting photos to your product pages. Discover how you can: - Collect thousands of images about your brand that Instagrammers are already sharing - Turn website browsers into buyers by linking user images to product pages - Drive exceptional click-through rates from user generated content (Urban Outfitters saw 15% CTR) Read the Urban Outfitters Case Study to see how to put these changes in action for you brand!
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curalate, urban outfitters. igc, user generated content, instagram shoppable, social media, browsers into buyers, networking, business technology
    
Curalate

Internet Visibility: You Don’t Know What You’re Missing

Published By: Dyn     Published Date: Oct 16, 2014
Web presence is now a required option for customers accessing a business’s products and services. But more than just an option, web pages have become the face of most companies to the public. Learn how can you take control of the Internet effect on your company’s web presence through Internet monitoring, analysis and planning.
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dyn, internet visibility, web infrastructure, web presense, customer service, online business, internet performance, network performance, internet security, customer interaction service, ebusiness, web services, web service security, collaborative commerce, business technology
    
Dyn

What Your Website and a Great Book Should Have in Common

Published By: Evergage, Inc.     Published Date: Nov 13, 2014
People often describe a great book as a “page turner.” It is an apt description for a best-selling novel, but not necessarily for an e-commerce or business website — especially if your website is turning potential customers away from its pages.
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web personalization, e-commerce, business website, website experience
    
Evergage, Inc.

Web Video: Changing the Game for Direct Marketers

Published By: Flimp Media     Published Date: Feb 02, 2010
This report, which describes the emerging web video direct marketing category, discusses how online video marketing isn't just for advertisers anymore; explains the applications and benefits of interactive web video and in particular video landing pages for direct marketing, communications and sales; and explores how new technologies are enabling users to create, distribute and measure effective email video marketing campaigns without programming or advanced technical skills.
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flimp, b2b, idc, intelligent digital collateral, digital sales, direct marketing, analytics, rich media, social media, online video
    
Flimp Media

Creating an E-commerce Web Site: A Do-It-Yourself Guide

Published By: GeoTrust     Published Date: Jan 17, 2014
In this guide, you'll learn about what goes into creating your own do-it-yourself (DIY) e-commerce web site, from picking the right tools and services you’ll need to create your web pages, to selecting the best hosting provider and payment solution to fit your business, to figuring out the best security for your site.
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e-commerce, shopping cart, hosting provider, payment processor, geotrust true, geotrust, ssl certificates, bit encryption, web security, ssl security, ssl provider, certificate authority, bit encryption, anti spam, anti virus, ssl, web service security
    
GeoTrust

Creating an E-commerce Web Site: A Do-It-Yourself Guide

Published By: GeoTrust     Published Date: Oct 06, 2014
In this guide, you'll learn about what goes into creating your own do-it-yourself (DIY) e-commerce web site, from picking the right tools and services you’ll need to create your web pages, to selecting the best hosting provider and payment solution to fit your business, to figuring out the best security for your site.
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e-commerce, diy, tools and services, hosting provider, payment solution, best security, security, business technology
    
GeoTrust

The Interactive Marketing eBook

Published By: IBM     Published Date: Aug 21, 2013
This brochure explores the Interactive Marketing essentials of cross-channel marketing, sophisticated email marketing, proven website personalization strategies, and new approaches to data that will improve your ability to market to individuals or specific segments of customers and prospects. In the following pages, you will learn how the right Interactive Marketing solution can help you engage each customer in a two-way, interactive dialogue.
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interactive marketing, marketing management solutions, enterprise marketing management, ebook, marketing, website personalization, cross-channel marketing, marketing message, business intelligence, data quality, web service management, business technology, infrastructure, infrastructure management
    
IBM

Magic Quadrant for Web Content Management

Published By: IBM     Published Date: Apr 15, 2015
Web content management is no longer simply a tool for creating Web pages — it's now vital software for increasing the effectiveness of digital strategies. IT leaders responsible for WCM should consider the software's functions in the broader context in which they will deliver their full value.
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content creation, interoperability, web content management, digital strategy, value added, infrastructure, internetworking hardware, quality of service, colocation and web hosting, content management
    
IBM

Plenty Of Fish: The difference between clicking through and losing interest

Published By: IBM APAC     Published Date: Mar 19, 2018
Plenty of Fish, one of the largest online dating companies, accelerate the delivery of fresh information to its four million daily users so that they can connect and interact almost in real time. Read how they use IBM Flash Storage to load webpages in just four milliseconds, connecting its 100 million users faster providing a seamless experience for users looking for love.
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IBM APAC
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