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The State Of Customer Experience, 2010

Published By: Adobe     Published Date: Feb 02, 2011
Read this white paper for a survey of the current state of customer experience at 141 firms across North America and find out how your own organization's efforts compare.
Tags : 
adobe, online customer experience 2010, voice of the customer, voc
    
Adobe

The 21st-century CMO: How digital marketing is driving organization transformation

Published By: Adobe     Published Date: Mar 14, 2011
This paper highlights the advances in closed-loop marketing that enable measurement and optimization of digital marketing efforts. It also describes the challenges that CMOs face when pursuing digital marketing strategies and how next-generation WCM solutions help CMOs overcome those challenges.
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adobe, cmo, digital marketing, organization transformation, chief marketing officer
    
Adobe

Mobilize your ECM Strategy

Published By: Adobe     Published Date: May 09, 2011
C&C pros will face several challenges when mobilizing enterprise content strategies: addressing fragmented mobile device support, tailoring content delivery to device form factors, and navigating ECM vendor support options. For now, a segmented, use-case-driven approach will be the norm.
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adobe, ecm, mobile device, c&c, enterprise content management, collaboration, ecm
    
Adobe

IT's next challenge: Three Key Trends in Document Collaboration and Exchange

Published By: Adobe     Published Date: Jun 02, 2011
This whitepaper highlights next steps for IT to collaborate beyond office walls and enable IT's infrastructure to better support the increase of rich-media documents.
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adobe acrobat x, document collaboration, exchange, infrastructure, enterprise communication, cost reduction, global collaborators, total cost of ownership, collaboration, document management
    
Adobe

Using Adobe Acrobat X to Enhance Collaboration with Microsoft SharePoint and Microsoft Office

Published By: Adobe     Published Date: Jun 02, 2011
Accelerate project review cycles by integrating PDF-based workflows into the SharePoint and Office platform.
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adobe acrobat x, team collaboration, pdf, microsoft sharepoint, microsoft office, feedback management, collaboration, document management
    
Adobe

IT Guide to Customer Experience Management

Published By: Adobe     Published Date: Sep 08, 2011
Regardless of the size of your organization or the depth of your CEM needs, Adobe can help you achieve your CEM goals with the industry's most comprehensive and versatile design tools and runtime support for realizing state-of-the-art CEM solutions. Download this white paper to learn more.
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adobe, cem, customer experience management, best practices, customer interactions, enterprise applications, cloud compatibility, rias, business process automation, business process management, customer interaction service, customer relationship management, customer satisfaction, customer service
    
Adobe

Next Generation Application Development Platform: the Adobe Digital Enterprise Platform

Published By: Adobe     Published Date: Sep 08, 2011
Get a demo and an in-depth look at the Adobe DEP. Marcel Boucher will show you the new architecture based on OSGI, JCR and Sling which can run directly in a Java virtual machine.
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adobe, application development platform, digital enterprise platdform, marcel boucher, osgi, jcr, sling, java, rich internet applications, ria, customer experience solutions, application integration, customer interaction service, customer relationship management, customer satisfaction, customer experience management
    
Adobe

Easily Build Mobile Apps for iOS and Android

Published By: Adobe     Published Date: Sep 08, 2011
Join Christophe Coenraets as he demonstrates how to build mobile apps for iOS and Android devices more easily using Adobe Flash Builder, Flex & LiveCycle. Learn how to minimize development time and reuse components across device platforms.
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adobe, mobile apps, ios, android, mobile applications, christophe coenraets, adobe flash builder, device platforms, java, mobile computing, mobile data systems, smart phones, wireless application software, application integration
    
Adobe

Easily Build Mobile Apps for iOS and Android

Published By: Adobe     Published Date: Sep 08, 2011
Discover how to build mobile apps and learn more about minimizing development time and the re-use of components across device platforms.
Tags : 
adobe, cem, customer experience management, best practices, customer interactions, enterprise applications, cloud compatibility, rias, osgi, sling, java, ios, android, mobile data systems, pda, smart phones, wireless application software, wireless infrastructure, wireless phones, application integration
    
Adobe

The Silent Transformation: Evolution and Impact of Digital Communication Skills Development

Published By: Adobe     Published Date: May 16, 2012
This paper explores the evolution of digital communication skills development in post-secondary educational institutions around the world. Find out more now!
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communication, skills, digital communication, silent transformation, global, graphic, visual arts, education, data management, infrastructure, design and facilities
    
Adobe

Strategies for digital communication skills across disciplines: The importance of digital stories

Published By: Adobe     Published Date: May 16, 2012
This paper explores the impact that digital communication skills, using processes associated with digital storytelling, is having on disciplines including liberal arts, humanities, and cross-curricular humanities/technology collaboratories.
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adobe, digital communcation, digital communication skills, disciplines, skills, communication, storytelling, liberal arts, education, cross-curricular, postsecondary, data management, document management, productivity, project management, infrastructure, design and facilities
    
Adobe

Adobe 2012 Digital Marketing Optimization Survey results

Published By: Adobe     Published Date: Jun 29, 2012
Adobe has released the results to the 2012 Digital Marketing Optimization Survey, where over 1700 global digital marketers across major industries offered insights into plans for driving revenue and growth in the coming year. With an increasing portion of marketing spend shifting to digital channels, it's more critical than ever to measure online marketing programs and initiatives to help identify where you can raise conversions and add to the bottom line.
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adobe, marketing, optimzation, digital marketing, digital, emerging marketing
    
Adobe

Analytics for the CMO

Published By: Adobe     Published Date: Jun 29, 2012
The volume of customer data that marketing departments possess continues to grow at explosive rates. But new research from the Aberdeen Group finds that less than 40% of marketers use this information to optimize and target their campaigns. This "data rich, insight poor" phenomenon is examined in their new white paper, which identifies common analytics challenges-and shows how you can rise above them.
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adobe, cmo, analytics, marketing, aberdeen, optimize, campaign, optimization
    
Adobe

eMarketer's top digital trends for 2012 and beyond

Published By: Adobe     Published Date: Jun 29, 2012
Where should you be advertising in 2012? How will consumer behavior change the way you interact with your audience? What mobile trends will impact you most this year? Marketers, retailer, content owners and technology firms are more focused than ever on obtaining results from investments in digital marketing. If past years were about amassing data from the touch points between companies, 2012 will be about curating, filtering and measuring that information to drive outcomes.
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adobe, marketing, emarketer, digital trends, digital marketing, advertising
    
Adobe

Forrester: Understanding Responsive Design

Published By: Adobe     Published Date: Jan 31, 2013
Learn how to simplify your mobile strategy and deliver engaging, consistent experiences across devices with the 7 benefits of responsive design.
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web development, responsive design, web experiences, adobe, forrester
    
Adobe

Top 10 ways to improve digital experiences

Published By: Adobe     Published Date: Jan 31, 2013
In this report, Forrester Research gives you the tools and processes you need to act on digital customer experience improvements across touch points like websites, mobile phones, and tablets.
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web experiences, adobe, digital experiences, forrester, mobile websites, mobile behavior, customer experience
    
Adobe

Gartner: A Marketing Analytics Framework for CMOs

Published By: Adobe     Published Date: Jan 31, 2013
In order to drive effectiveness and improve efficiency, CMOs require analytical insights to make and execute marketing decisions. Download this Gartner report to learn more.
Tags : 
marketing analytics, customer life cycle, data management, marketing insights
    
Adobe

Adobe & Econsultancy: Digital Trends for 2013

Published By: Adobe     Published Date: Mar 07, 2013
Our eighth Digital Intelligence Briefing, in association with Econsultancy highlights key digital marketing trends for 2013, and outlines the challenges and opportunities which organisations are (or should be) paying close attention to this year.
Tags : 
digital marketing trends, adobe, social media engagement, targeting and personalisation, mobile optimisation, business technology
    
Adobe

The 7 Benefits of a Responsive Design Philosophy

Published By: Adobe     Published Date: Mar 07, 2013
In this Forrester Research you'll learn: why responsive design is a philosophy, not a technology, the 7 benefits of a responsive design, and the challenges of adopting a responsive web development philosophy.
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responsive design, customer engagement, online experience, customer online experience, mobile content strategy, web design, business technology
    
Adobe

The Forrester Wave™: Online Testing Platforms

Published By: Adobe     Published Date: Mar 11, 2013
In Forrester's 53-criteria evaluation of online testing platform vendors, we identified the seven most significant providers in the category and researched, analysed, and scored them.
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online testing platforms, multichannel marketing, customer experience management, customer experience, digital marketing
    
Adobe

Adobe: 2013 Optimization Survey Results

Published By: Adobe     Published Date: Jun 06, 2013
If you’re a marketer who is not targeting content to visitors in a personalized way, you're falling behind your competitors. Organizations need to invest budget, resources, and talent to improve user experiences across channels to succeed in 2013. See how your company measures up to the more than 1,800 digital marketers that participated in the survey.
Tags : 
content marketing, digital marketing, online marketing, online marketers, adobe
    
Adobe

Forrester: 2013 Mobile Trends For Marketers

Published By: Adobe     Published Date: Aug 22, 2013
With more than 1 billion smartphones in consumers' pockets at the beginning of 2013, mobile is driving a second Internet revolution that's even more profound than the first one. Mobile creates new value for consumers and businesses, alters cost structures, and disrupts ecosystems. That's why marketers must move away from tactical mobile efforts to more transformative mobile marketing strategies in 2013. This fourth annual mobile trends report revisits our 2013 mobile trends, elaborates on how they will continue to evolve in 2013, and highlights new mobile trends that we expect to see this year. New to this year's report is a list of the over-hyped topics that we believe will fail to provide real business value in the short term.
Tags : 
mobile marketing, mobile trends, mobility
    
Adobe

Top Testing and Targeting Tips for 2013

Published By: Adobe     Published Date: Aug 22, 2013
Think targeting ticks customers off? Actually, it's quite the opposite. Studies show that 41% of consumers would consider ending a brand relationship because of irrelevant messaging. That's why targeted and personalized content is more important now than ever before. Download this paper for 32 insightful tips to help you stay ahed of the competition, so you can make 2013 your most successful and profitable year ever.
Tags : 
consumer targeting, targeting, brand messaging
    
Adobe
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