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4 Ways Successful Brands Strike a Balance Between Artificial and Human Intelligence

Published By: ttec     Published Date: Nov 08, 2019
Today’s most successful brands blend Artificial Intelligence (AI) and automation with human intelligence (HUMINT) to augment their customer and employee experience strategies in the contact center – and as a result, they’re winning over customers. While some tasks are perfect for automation – think about those mundane, repetitive, low-value actions – the truth is, AI simply cannot replicate the “human touch.” Understanding the strengths of each kind of intelligence (AI + HUMIT), and using them to cooperatively deliver exceptional employee and customer experiences is a pivotal competitive differentiator for brands. These leading brands agree there are four specific ways to drive the greatest outcomes – and we go into detail about them in all our Contact Center Collaborative Intelligence strategy guide.
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ttec

Switch stories: How 5 enterprises left their legacy ITSM behind

Published By: ServiceNow     Published Date: Nov 07, 2019
For businesses that want to transform, modernizing ITSM is a step in the right direction. Five leading brands—SAP SuccessFactors, Experian, Group Health (Kaiser Permanente Washington), Al Jazeera Media Network, and Royal Bank of Scotland—made that move, and they aren’t looking back. Read this ebook.
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ServiceNow

Webinar: How will your organisation achieve Customer Experience Excellence?

Published By: KPMG     Published Date: Nov 06, 2019
KPMG’s UK Customer Experience Excellence (CEE) report identifies and ranks the top 100 brands of the year – and the results for 2019 are in! David Conway, Director, KPMG Nunwood, shares stories of some of the remarkable brands appearing in this year’s table. Listen to this webinar now to discover: • What key trends are shaping organisations’ drive to achieve customer experience excellence • How to use employee and customer experience strategies to drive growth • How leading brands are optimising their management systems, culture and journeys to unlock superior performance • How your organisation can improve its position in the CEE table.
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KPMG

Choosing The Best Content Submission for Your Publication

Published By: Submittable     Published Date: Nov 06, 2019
Reviewing content submissions can be a long, overwhelming process of sifting through emails, attached files, and other time-consuming tasks. It’s led many publications to seek a more seamless, efficient content submission and review process. It’s integral to make sure the entire process properly showcases the integrity of the brand and creates a positive experience for both submitter and reviewer, so that you can find the best content for your needs However, finding the best content is only half the battle. You should also give your reviewers the proper tools to help them easily, quickly, and accurately review submissions allowing them to find the perfect fit. Submission management software streamlines all of your submissions, consolidating the review process, and ensuring prompt communication with your submitters. This software can also increase the quality and quantity of submissions by making the process easier for all parties, from the submitters to the review team to your admi
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Submittable

Why Now is the Time to Move Your Enterprise Contact Center to the Cloud

Published By: Five9     Published Date: Oct 29, 2019
Cloud contact center has been a hot topic in the industry for some time, but moving your contact center to the cloud is no small decision. We understand that migrating your contact center is not something to jump into without considerable due diligence. We also know from our experience working with leading brands, however, that moving the contact center to the cloud pays off and is fast becoming the only way for an organization to embrace the advancements in self-service, intelligent routing and agent assistance that artificial intelligence (AI) will soon deliver. This paper is designed to help evaluate your current contact center as you consider a move to the cloud. Our goal, as always, is to enable you to deliver exceptional customer experiences, and we are here to assist you at every step as you transition to the cloud.
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Five9

4 Ways to Empower Agents to Deliver Great Customer Experiences

Published By: Five9     Published Date: Oct 29, 2019
An empowered agent workforce that delivers amazing customer experiences makes the difference when customer loyalty is on the line. There is a strong link between customer experience, customer loyalty, and business profitability. That’s why organizations in every industry strive to deliver experiences that customers love. Where is your organization today and how can you lead the digital transformation of customer experience in a way that truly empowers contact center agents to deliver the kind of service that will grow revenue and increase word of mouth about your brand? In this paper, we’ll explore four ways to help you achieve this goal
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Five9

IBM Sterling Secure File Transfer Guided Demo

Published By: Group M_IBM Q4'19     Published Date: Oct 25, 2019
IBM Sterling Secure File Transfer Demo - simplify and scale your file transfers Companies of all sizes in every industry are extremely reliant on file transfer as an essential infrastructure to power business. In fact, 55% of all systems integration is still done through file transfer.? IBM Sterling Secure File Transfer is a battle-tested platform that secures and simplifies scalable file-based transactions. In a single offering, you can: • Automate inbound and outbound file transfer across multiple protocols so you can partner with anyone, anywhere. • Handle your most demanding workloads with reliable, point-to-point file transfers. • Gain full end-to-end visibility and governance to help you meet your service level agreements. • Protect your brand reputation and comply with tightening regulations.
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Group M_IBM Q4'19

Your Signature Move: Five great reasons to make electronic signatures a part of your business

Published By: Adobe     Published Date: Oct 24, 2019
The digital tools powering today’s modern businesses make work faster, easier, and more accurate. But there’s still one tool that many companies have yet to adopt – the electronic signature. See how electronic signatures equal big benefits for everyone in your organization. • Business leaders say that improving document processes could yield 23% reduction in business/compliance risk • Research shows a potential 30% reduction in cost and 36% increase in revenue. • 45% of business leaders say departmental productivity would increase • 72% agree that improving document processes would increase customer satisfaction and/or increase brand value.
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Adobe

Increase Conversions by 6x with Personalized Offers

Published By: SheerID     Published Date: Oct 18, 2019
Standing out in a competitive market is no easy feat. How do you make a splash? It goes beyond innovative technology or relatable brand identity. You need a customer acquisition strategy that will connect your company with the ideal audience. Creating a personalized offer for specific consumer tribes—such as the military, students, or teachers—is a great start. But a manual verification process is frustrating for buyers and time-consuming for support teams. Learn how Purple used gated, personalized offers backed by instant verification, which led to: ? A 6x conversion rate ? Saving their support team 49 hours per month of phone calls ? 25:1 ROAS (Return on Ad Spend)
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SheerID

Case Study: TravelPass Group Partners with Quantum Metric on a Customer Centric Experience

Published By: Quantum Metric     Published Date: Oct 18, 2019
TravelPass Group is a marketplace for independent and brand name hotels, wholesalers, and the world’s largest travel agencies. To better track their customer experience, they began to look at screen recording technologies and Quantum Metric was brought to Knudson’s attention. They have saved millions of dollars, finding solutions faster through the platform.
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Quantum Metric

Infographic: Mobile Priorities in the Attention Economy

Published By: Quantum Metric     Published Date: Oct 18, 2019
Attaining your customers’ undivided attention is a key challenge for any online business. This challenge is amplified, however, when they explore your brand via their mobile device. Using Quantum Metric’s unique dataset, this infographic showcases the importance of keeping your mobile visitors engaged. Mobile visitors purchase 4X less than desktop visitors among Fortune-500 companies.
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Quantum Metric

A Methodology for Digital Intelligence: Delivering Extraordinary Digital Experiences

Published By: Quantum Metric     Published Date: Oct 18, 2019
At Quantum Metric, helping companies improve digital customer experience is our passion. We’ve harnessed the learnings and observations we’ve had across dozens of Fortune 500 organizations to develop a methodology that companies can use to achieve meaningful results quickly - helping leadership and teams highlight the lowest hanging fruit in their organizations. The principles for our guide are: Be Easy to Understand. Five clear steps with specific goals and outcomes. Provide Value from Day One. No month-long assessments required. Deliver Quantifiable Outcomes. Clear, objective, and measurable improvements. Be Consistent. Produce repeatable results. Be Universal. Applicable to a wide-variety of businesses and situations. Using the concepts illustrated within this methodology, digital teams from every industry have been able to consistently deliver stellar customer experiences that encourage and maintain long term brand loyalty.
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Quantum Metric

Everything You Need to Know About Customer Experience Management

Published By: Salesforce     Published Date: Oct 17, 2019
Customer experience management means caring about the end-to-end experience your brand has with its prospects, customers, and brand evangelists. Managing the customer experience requires attention to detail at all steps along the path to purchase, from the content created to capture awareness, to the ecommerce experience of shopping on your site, and the after-sale commitment to keep loyal customers engaged using newsletters, coupons, and customer-appreciation sales. Read this guide to find out more.
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Salesforce

3 Ways to Break Through Barriers to Omnichannel Success

Published By: ttec     Published Date: Oct 16, 2019
Omnichannel, in its most complete definition, means taking into account individual customer needs and perspectives to create seamless customer experience within and across multiple channels. The customer is in control, which creates amazing customer experiences and reduces friction for users and the business. With a true omnichannel experience, each conversation is a continuation from the last and customers don’t have to reiterate their problems multiple times to multiple people. It provides better insights into a customer’s next action, and it enables more personalized product recommendations and proactive outreach. Through technology and analytics, brands can improve their operational efficiency, optimize their channel mix, and take advantage of lower-cost channels, all while enabling a better experience for their customers.
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ttec

REAL-TIME ANALYTICS The Key to Unlocking Customer Insights & Driving the Customer Experience

Published By: SAS     Published Date: Oct 14, 2019
What’s the best way for businesses to differentiate themselves today? By delivering a unique, real-time customer experience across all touch points—one that is based on a solid, connected business strategy driven by data and analytics insights. We believe brands that gain the ultimate analytical advantage—by unifying the analytics life cycle from data to discovery to deployment—will also gain the ultimate competitive advantage through brand preference.
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SAS

Data trends redefine leading brands

Published By: Adobe     Published Date: Oct 14, 2019
Companies that put data at the centre of their business gain better insights and deliver more effective marketing. Data centricity at an organisational level is the priority for larger companies, mindful of the opportunities afforded by more scientific commercial decision-making and data-driven marketing. A focus on data alone in the context of customer analytics is not enough, however. Companies require insights from their data to deliver first-class customer experiences that give them a competitive advantage. Our global survey of more than 1,000 business respondents shows that companies are rightly focused on activities powered by actionable insights as opposed to focusing on data for its own sake. More effective segmentation and targeting (65%), and better marketing attribution (52%), are the top data-related priorities for marketers, while ‘technologists’ (including analysts, ecommerce, and IT professionals) are primarily focused on making their organisations more data-centric (50%
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Adobe

How Restaurant Brands Can Get Better Guest Feedback

Published By: InMoment     Published Date: Oct 14, 2019
In today’s experience economy, a simple request for feedback on a receipt is not enough to accurately determine your guests’ needs. Guests need to be presented with the option to share feedback at the right time for them—whenever, wherever, and however they want to. At the same time, the volume of feedback requests and the length of surveys often result in survey fatigue and other negative emotions in guests. This is just one of the complex issues restaurant brands find themselves facing today. Others include: • How do I understand the experience every individual guest has with my brand? • How do I communicate with them in a way that they’re more likely to give feedback? • How can I demonstrate awareness of the guests’ situations and acknowledge their needs?
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InMoment

The payment experience cheat sheet: A guide for recurring payment businesses

Published By: GoCardless     Published Date: Oct 14, 2019
Payment experience is the combination of customer touchpoints that lead to a payment taking place. The sum of all these touchpoints will contribute to the customer’s overall perception of your brand.
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GoCardless

Protecting your brand and revenue from fraud rings & ATO attacks

Published By: Riskified     Published Date: Oct 11, 2019
See how fraud rings outsmart fraud management systems and learn how to stop them.
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Riskified

5 New Workplace Culture Insights You Must Know

Published By: OC Tanner     Published Date: Oct 10, 2019
Improving workplace culture is an ongoing priority for most organizations. But company culture can be an ever-moving target, and the modern workforce evolves every day. Not getting culture right can lead to time and resources spent on initiatives that don’t have an impact or improve the employee experience. Brand new research from the 2020 Global Culture Report* shows 5 new insights about workplace culture that most organizations miss but need to know about.
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OC Tanner

Why Outstanding Omni-Channel Customer Service is the Key to Success

Published By: Kinaxis     Published Date: Oct 10, 2019
While great products are great, having a great product is no longer enough. Products alone simply don’t win anymore. Say you’ve just launched a brilliant product or service. A myriad of near-identical alternatives from competitors will likely flood the market almost immediately. Differentiating yours from theirs has become a lot more difficult. Not to mention that technology has made it easier than ever for customers to shop around. From gathering information, to interacting with brands and purchasing products, it’s never been simpler to find the cheapest, fastest, smartest alternative, anywhere in the world.
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Kinaxis

Why Outstanding Omni-Channel Service is the Key to Success and how to get it

Published By: Salesforce     Published Date: Oct 10, 2019
While great products are great, having a great product is no longer enough. Products alone simply don’t win anymore. Say you’ve just launched a brilliant product or service. A myriad of near-identical alternatives from competitors will likely flood the market almost immediately. Differentiating yours from theirs has become a lot more difficult. Not to mention that technology has made it easier than ever for customers to shop around. From gathering information, to interacting with brands and purchasing products, it’s never been simpler to find the cheapest, fastest, smartest alternative, anywhere in the world.
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Salesforce

Instagram is the New Guidebook

Published By: Adobe     Published Date: Oct 08, 2019
This consumer based research was designed to support Travel Brands globally by understanding critical shifts in both “customer mindset and behaviors”. Although this research is focused on Generation Z, we designed our full research around all of the generations for context: Boomer, Gen X, Millennials and Gen Z. If you would like to hear more about consumer habits and behaviors for what matters throughout the Travel Customer Journey, please reach out, we’re here to help.
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Adobe

It pays to get personal.

Published By: Adobe     Published Date: Oct 08, 2019
As a B2B marketer, you know it’s important to be “customer obsessed,” but you might be missing a critical piece of content strategy that can make a huge difference on your bottom line. According to Content Marketing Institute, 77 percent of the most successful B2B content marketers use personas. By developing strong personas, you can deliver highly customized content to your audience and improve their experiences with your brand. If it seems daunting, we recommend taking a “crawl, walk, run” approach.
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Adobe

Tips for Evaluating The True Cost and Value of Your Local Marketing Programs

Published By: Location3     Published Date: Oct 07, 2019
The Association of National Advertisers revealed in an independent study that several agency powerhouses were marking up media inventory 30-90% on top of the fees they were already charging. These practices combined with highly publicized data breaches have contributed to an increasingly contentious environment surrounding agencies and the brands they work with directly. This white paper examines how brand marketers and corporate teams can identify potentially harmful practices undertaken by their vendors, while also offering tips for brands and franchisees to make sure they’re getting the most value out of their agency partnerships. Key Takeaways Include: Identifying Non-Transparent Marketing Fees Tips for Assessing the Value of Your Marketing
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Location3
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