brand marketing

Results 276 - 287 of 287Sort Results By: Published Date | Title | Company Name

Differentiation: Why it’s so hard to do it well

Published By: Godfrey     Published Date: Oct 02, 2008
Differentiation is a business decision made at the highest levels about the company’s positioning and values–how the company adds value to a customer relationship. There are many ways a company can make those decisions, and many different approaches to doing so. The most successful companies adopt a positioning that offers sustainable competitive advantage–a way of adding value that competitors cannot easily duplicate.
Tags : 
godfrey, b-to-b, business-to-business, branding, b-to-b branding, b-to-b differentiation, brand differentiation, branding differentiation
    
Godfrey

Living your Differentiation in a Web 2.0 World

Published By: Godfrey     Published Date: Oct 02, 2008
One of the most important questions a company can ask itself is “what is our differentiation?” The reason is simple: it’s how you define yourself in the minds of your customers and beat the competition. Beyond that, it’s what guides business strategy as you face decisions and choices on a daily basis. A company that knows who it is and how it adds value for customers and prospects has a solid foundation for making those decisions. One that has an unclear position or, worse yet, constantly shifts position, has a difficult path in a challenging market. That’s why branding discussions need to go well beyond graphics and touch on the values and identity that are at the core of any successful company.
Tags : 
godfrey, b-to-b, business-to-business, web 2.0, branding, b-to-b branding, b-to-b differentiation, brand differentiation
    
Godfrey

Why Branding Becomes More Important In Uncertain Times

Published By: Godfrey     Published Date: Oct 02, 2008
It’s not unusual for business-to-business companies to cut communications budgets when faced with uncertain times like economic downturns, mergers/acquisitions, reorganization, significant competitive threats, technology changes and the like.And yet, it is precisely these situations in which communications that support the brand are most helpful. If there’s ever a time when you need the strength, continuity, and support of a healthy brand, it’s when there’s uncertainty.
Tags : 
b-to-b branding, business-to-business branding, b-to-b branding in web 2.0, b-to-b interactive media, brand guardians, brand ambassadors, media proliferation, brand fragmentation
    
Godfrey

7 Steps Brands Should Take When Planning Their Interactive Marketing Efforts

Published By: LeapFrog Interactive     Published Date: Jul 02, 2008
It has been projected that interactive marketing spending will hit the $61 billion mark by 2012. With this much competition, a brand needs to make sure the dollars it invests in interactive marketing are well spent or risk being lost in the growing ad clutter. To help ensure its ad money won’t be wasted, a brand needs a blueprint to follow in order to guide it to interactive marketing success.
Tags : 
interactive, marketing strategy, leapfrog, leap frog, interactive agency, marketing plan, branding
    
LeapFrog Interactive

Paid Search: Follow the Money

Published By: Oneupweb     Published Date: Jun 24, 2008
Paid Search produces results. Learn when, where and how with Oneupweb's white paper, Paid Search: Follow the Money.
Tags : 
oneupweb, paid search, paid, ppc, online marketing, lead generation, traffic, conversion rates
    
Oneupweb

The 5 Components of Successful Lifecycle Email Marketing

Published By: BlueHornet     Published Date: Jun 06, 2008
Every email marketer can use lifecycle techniques to drive greater online revenue and brand equity. Join the lifecycle email marketing experts from BlueHornet to learn which five components you should focus on to achieve the greatest success.
Tags : 
email marketing, email messaging, blue hornet, bluehornet
    
BlueHornet

Managing Your Online Brand Reputation

Published By: BlueHornet     Published Date: Jun 06, 2008
Your online brand reputation can affect many areas of email marketing, including acquisition strategy, list hygiene, delivery, and conversion rates. Join experts from BlueHornet's Deliverability & Privacy Services team and Pivotal Veracity to learn ways to assess and manage your online brand reputation more easily.
Tags : 
email marketing, email messaging, blue hornet, bluehornet, branding, reputation
    
BlueHornet

Email Raises Awareness for Susan G. Komen Breast Cancer Fundraiser

Published By: AcquireWeb     Published Date: Apr 07, 2008
This case study, published by DM News in July 2007, explores how email helped top-ranked ad agency Radarworks succeed in a changing market in developing a marketing campaign using a mixture of media channels with a set budget to maximize brand and event awareness and drive participation, and be able to measure the ROI from each marketing channel.
Tags : 
acquireweb, complete campaign, complete, multi-faceted, multichannel, multi-channel, integrated marketing, e-mail
    
AcquireWeb

American Dairy Brands Reduces Errors, Increases Forecast Accuracy and Increases Service Levels

Published By: Infor     Published Date: Feb 27, 2007
American Dairy Brands, a $300M division of Dairy Farmers of America (DFA) which is the largest U.S. dairy cooperative marketing over 45 billion pounds of milk per year, has achieved substantial supply chain savings through Infor's Supply Chain solutions. Infor has given Dairy Farmers of America the ability to successfully manage the supply chain to drive service levels to greater than 99% for their Borden-brand cheese products.
Tags : 
productivity, supply chain management, customer service, customer satisfaction, dairy, food, infor, scm
    
Infor

The Changing Face of PR

Published By: Cymfony     Published Date: Feb 22, 2007
This white paper summarizes the status of current trends in public relations and provides PR professionals with recommendations for actions to take in 2007 to begin to evolve their communications strategies and tactics.
Tags : 
branding, emerging marketing, press release marketing, blog marketing, blogging, social media, public relations, cymfony
    
Cymfony

Making the Case for a Social Media Strategy

Published By: Cymfony     Published Date: Feb 22, 2007
Social media - online sites like blogs and discussion boards where consumers create and share information and opinions directly with each other - are beginning to affect brands. Download this white paper now to understand the importance of a social media strategy, and how to make the case to management.
Tags : 
blogs, branding, blog, social media, sales & marketing software, marketing automation, customer interaction service, cymfony
    
Cymfony

A Five Phase Approach to Email Marketing

Published By: AcquireWeb     Published Date: Jan 22, 2007
This article addresses one of the biggest challenges associated with e-mail marketing programs – establishing meaningful contact with customer targets in order to increase sales, while protecting and enhancing your brand. It illustrates that successful e-mail marketing designed to drive sales and build brands requires adopting a methodology that includes more precise prospect targeting, better permission-based models, a better overall consumer experience and better quality lists.
Tags : 
email marketing, best practices, permission marketing, brand management, direct marketing, newsletter design, acquireweb, integrated marketing
    
AcquireWeb
Start   Previous    1 2 3 4 5 6 7 8 9 10 11 12     Next   End
Search      

Add Research

Get your company's research in the hands of targeted business professionals.