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From the Trenches: Research in Action Application Performance Evaluation Guide

Published By: Dynatrace     Published Date: May 24, 2016
This guide, compiled from numerous client interviews, best practices and real-life project experiences, will: - Walk you through tools like the Gartner Magic Quadrant - Provide organized criteria to evaluate vendor capabilities in detail - Define why these criteria matter - Give you an example of the typical evaluation process and timeline for an Application Performance Management buyer
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dynatrace, vendor selection, gartner magic quadrant, application performance management, enterprise applications, business technology
    
Dynatrace

4G LTE Retail Solutions

Published By: CradlePoint     Published Date: May 17, 2016
Always-on Connections for Store Networks and Powering Intelligent Systems In the fast-paced world of retail, network reliability is everything—but so are security, agility, and cost-effectiveness. Retailers want it all, and they depend on their IT administrators to balance these needs. Whether it’s ensuring an always-on connection for store networks, powering intelligent systems aimed at swaying buyer behavior, or transmitting real-time analytics to inform marketing and inventory decisions, the bedrock of successful retailing is a network that can support the growing list of mission-critical applications dependent on secure Internet connectivity. In the past, finding a solution to balance these demands has been difficult at best. Less expensive wired options like DSL mean hours of downtime each month. Alternatives like T1 connections deliver more uptime but carry a price tag that usually puts large-scale distributed deployments out of reach.
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CradlePoint

Buyer's Guide to Mobile Application Platforms

Published By: IBM     Published Date: May 09, 2016
Adopting new mobile applications usually brings with it legitmate concerns related to security and risk mitigation. This technical white paper explains how IBM MobileFirst Platform can address some of the unique security challenges of mobile applications by helping you to: - Protect on-device data through encryption, offline authentication and other security features - Integrate IBM MobileFirst Platform with your existing enterprise security infrastructure - Prevent the mass distribution of tampered copies of your original application - Enforce security updates to your mobile applications
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ibm, mobile, hybrid, buyer's guide, mobile applications, mobile application platforms, mobile computing, mobile data systems
    
IBM

Cobb Electric Membership Corporation Makes the Transition to All Flash for Primary Storage

Published By: Kaminario     Published Date: May 05, 2016
This IDC Buyer Case Study reviews how Cobb EMC, a regional not-for-profit electric utility company serving the greater Atlanta metropolitan area, addressed evolving IT infrastructure requirements with flash storage technology to improve performance and substantially improve IT efficiencies. This Buyer Case Study explores what drove Cobb EMC's initial interest in flash, how flash deployment has evolved in the company's environments, how the deployment has impacted its business, and what future plans exist for AFAs at Cobb EMC.
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storage management, performance management, best practices, application integration, software protection, business intelligence, infrastructure, business activity monitoring
    
Kaminario

Millennials Guide: Engaging a Generation of Visual Buyers

Published By: Curalate     Published Date: May 03, 2016
By the end of 2015, millennials are set to overtake Baby Boomers as the largest living generation in the U.S. By 2017, they will carry the bulk of the spending power. The problem? This tech-savvy generation of consumers is also incredibly diverse. The key to effectively engaging millennials is recognizing that a “one-size-fits-all” strategy simply won’t cut it. In this guide, you’ll learn: - 14 influential millennial personas, from the “Brogrammer” to the “Millennial Mom”; - How to engage each of the 14 millennial personas through relevant imagery; - 5 proven ways to monetize your visual content across multiple marketing channels, from social to your website. Fill out the form to get your free guide, and start building lasting relationships with your millennial customers.
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curalate, visual buyers, millenials, millenial personas, imagery, social media
    
Curalate

Case Study: Lilly Pulitzer – How to Inspire Your Customers Through Original Imagery

Published By: Curalate     Published Date: May 03, 2016
A case study on: Case Study - Urban Outfitters Instagram is a social channel being used more than ever, but executives are asking: "Where is the ROI?" In this Urban Outfitters case study, learn how you can tie UGC to commerce by connecting photos to your product pages. Discover how you can: - Collect thousands of images about your brand that Instagrammers are already sharing - Turn website browsers into buyers by linking user images to product pages - Drive exceptional click-through rates from user generated content (Urban Outfitters saw 15% CTR) Read the Urban Outfitters Case Study to see how to put these changes in action for you brand!
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curalate, case study, lilly pulitzer
    
Curalate

Case Study: Urban Outfitters – How to Make User Generated Content from Instagram Shoppable

Published By: Curalate     Published Date: May 03, 2016
Instagram is a social channel being used more than ever, but executives are asking: "Where is the ROI?" In this Urban Outfitters case study, learn how you can tie UGC to commerce by connecting photos to your product pages. Discover how you can: - Collect thousands of images about your brand that Instagrammers are already sharing - Turn website browsers into buyers by linking user images to product pages - Drive exceptional click-through rates from user generated content (Urban Outfitters saw 15% CTR) Read the Urban Outfitters Case Study to see how to put these changes in action for you brand!
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curalate, urban outfitters. igc, user generated content, instagram shoppable, social media, browsers into buyers, networking, business technology
    
Curalate

2016 Buyers Guide for Load Balancers

Published By: Avi Networks     Published Date: Mar 24, 2016
This buyer’s guide for load balancers is based on research, best practices, and conversations with network administrators and IT operations teams at over 110 Global 2000 enterprises. It presents guidelines for choosing application services that mirror the needs of modern data centers and public cloud initiatives. The guide is organized in sections, starting with a pre-assessment of your current application delivery capabilities. With data gathered from your pre-assessment, you can review the considerations involved in creating a software-defined application services strategy; identify opportunities to improve automation of application services and operations. Finally, use the software-defined application services checklist at the end of the guide to identify key priorities in your choice of application service solutions for your enterprise.
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avi networks, best practices, application services, modern data centers, public cloud initiatives, load balancer, load balancing, application delivery
    
Avi Networks

Empowered Customers Expect More: Oracle vs Salesforce

Published By: Oracle Service Cloud     Published Date: Mar 23, 2016
The days of ‘buyer beware’ are over. Today it’s ‘seller beware,’ as customers—empowered by technology—share their service experiences. That means every experience must be personalized and consistent across channels and throughout the customer journey. Get it right and you’ll be rewarded with increased revenues and lifelong customers. Get it wrong and 89% of customers will stop doing business with you after one bad experience. So how do you deliver the tailored, seamless service customers demand? Learn how Oracle delivers a complete, connected, stand-out customer service solution as compared with Salesforce.
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salesforce, oracle, service cloud, customer interaction, customer engagement, application integration, best practices, business activity monitoring
    
Oracle Service Cloud

Empowered Customers Expect More: Oracle vs. Kana

Published By: Oracle Service Cloud     Published Date: Mar 23, 2016
The days of ‘buyer beware’ are over. Today it’s ‘seller beware,’ as customers—empowered by technology—share their service experiences. That means every experience must be personalized and consistent across channels and throughout the customer journey. Get it right and you’ll be rewarded with increased revenues and lifelong customers. Get it wrong and 89% of customers will stop doing business with you after one bad experience. So how do you deliver the tailored, seamless service customers demand? Learn how Oracle delivers a complete, connected, stand-out customer service solution as compared with KANA.
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customer interaction, customer service, oracle service cloud, kana, best practices, business activity monitoring, business intelligence, customer interaction service
    
Oracle Service Cloud

Empowered Customers Expect More: Oracle vs. eGain

Published By: Oracle Service Cloud     Published Date: Mar 23, 2016
The days of ‘buyer beware’ are over. Today it’s ‘seller beware,’ as customers—empowered by technology—share their service experiences. That means every experience must be personalized and consistent across channels and throughout the customer journey. Get it right and you’ll be rewarded with increased revenues and lifelong customers. Get it wrong and 89% of customers will stop doing business with you after one bad experience. So how do you deliver the tailored, seamless service customers demand? Learn how Oracle delivers a complete, connected, stand-out customer service solution as compared with eGain.
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oracle, service cloud, customer interaction, customer service, best practices, business activity monitoring, business intelligence, customer interaction service
    
Oracle Service Cloud

Following the KISS Rule: How Best-in-Class Companies Reduce Sales Friction

Published By: Adobe     Published Date: Mar 17, 2016
Modern selling requires a deeper skill set than ever before. Facing hyper-educated buyers and stiff competition, sales reps and channel partners alike are still expected to do more, with less, and faster, as annual quotas continue to rise in a mobile, social, uber-connected business landscape.
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adobe, sales friction, sales efficiency, kiss rule, customer satisfaction, sales automation, collaborative commerce, customer experience management
    
Adobe

Oracle eBook: Taking the Wheel: Driving Toward B2B E-Commerce Industry Best Practices

Published By: Oracle     Published Date: Mar 15, 2016
To capitalize on the growth in B2B eCommerce, B2B sellers need to address the rising expectations and needs of the modern business buyer. Read this eBook to learn best practices and the key capabilities you need in a modern B2B eCommerce platform to attract and retain today's business buyer. You will learn the key capabilities to drive revenue growth, improve customer experience, and address B2B complexity.
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Oracle

Aberdeen Knowledge Brief: The Convergence of B2B & B2C E-Commerce: It's Here

Published By: Oracle     Published Date: Mar 15, 2016
The rise of the empowered customer has converged B2B and B2C e-commerce. Despite similarities in the challenges faced by firms in both categories, B2B firms differentiate themselves by using content as a key lever to help buyers do their jobs. This report provides an overview of how B2B and B2C commerce are converging and what B2B firms must do to better interact with today’s business buyers.
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Oracle

Gartner newsletter: Achieving Frictionless I.T. in a Bimodal World

Published By: Red Hat     Published Date: Mar 11, 2016
The cool vendors in this research are very diverse in their technical paradigms. This confirms that the DevOps "virtual" market is still very much in motion/forming and adds to the confusion of potential buyers.
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Red Hat

CITO Research: Buyer's Guide to Big Data Integration

Published By: Pentaho     Published Date: Mar 08, 2016
If you’re evaluating big data integration platforms, you know that with the increasing number of tools and technologies out there, it can be difficult to separate meaningful information from the hype, and identify the right technology to solve your unique big data problem. This analyst research provides a concise overview of big data integration technologies, and reviews key things to consider when creating an integrated big data environment that blends new technologies with existing BI systems to meet your business goals. Read the Buyer’s Guide to Big Data Integration by CITO Research to learn: • What tools are most useful for working with Big Data, Hadoop, and existing transactional databases • How to create an effective “data supply chain” • How to succeed with complex data on-boarding using automation for more reliable data ingestion • The best ways to connect, transport, and transform data for data exploration, analytics and compliance
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data, buyer guide, integration, technology, platform, research, enterprise applications
    
Pentaho

B2B Commerce Effectiveness: 5 Key Components of Successful B2B Commerce

Published By: IBM     Published Date: Mar 03, 2016
Use B2C best practices to meet buyer expectations for enhanced online experiences.
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ibm, b2b, b2b commerce, e-commerce, buyer
    
IBM

The 2016 Enterprise Buyer’s Guide to SEO

Published By: Relevance     Published Date: Mar 03, 2016
This guide was written to help enterprise marketing executives understand what it takes to implement a sustainable SEO strategy amidst an ever-changing search landscape – and how to pick the right partner to lead them to success.
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relevance, buyer's guide, seo, marketing, strategy
    
Relevance

Demand Generation Marketing: Lead or Be Left Behind

Published By: Demand Frontier     Published Date: Mar 03, 2016
A vigorous demand generation program and digital strategy can help a company identify new buyers, distinguish itself from competitors, drive efficiencies, and generate thousands of leads at a fraction of the cost of traditional marketing efforts like trade shows and events.
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demand frontier, demand gen, marketing, digital strategy, digital, advantage
    
Demand Frontier

Top 10 Revenue Driving Campaigns for Ecommerce + Email Marketing

Published By: Dotmailer     Published Date: Feb 23, 2016
This guide examines how brands are employing technology to engage buyers and strengthen the customer relationship.
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ecommerce marketing, email marketing, marketing automation, magento best practices, marketing technology for ecommerce, martech for ecommerce, magento enterprise best practices, magento community best practices
    
Dotmailer

Inside Sales Boot Camp Webinar

Published By: LiveHive     Published Date: Feb 16, 2016
Creating a lean, mean selling machine is no easy task. That’s why we’ve asked inside sales expert, Sally Duby to break down four easy steps to getting your sales team in top selling shape. In this two part series, Sally will share: • The essential components of a lead process, including best practices on partnering with marketing • Creating a call cadence and contact model and how to stay on track using metrics • Steps to define buyer-based personas and ways get a prospect to respond quicker • Converting pipeline faster and best practices for closing deals
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sales process, best practices, marketing, closing deals, livehive, business process management
    
LiveHive

Cheat At Battleships

Published By: GrowthIntel     Published Date: Feb 16, 2016
Many B2B companies still select their prospects using static government data such as SIC codes, NAIC codes, and historical financial info. This is like playing Battleships with your sales and marketing budget, lobbing outbound approaches blindly over the wall in the hope of hitting potential buyers. There has to be a better way. Imagine if you could identify every business that could buy from you, and rank them by their likelihood to convert. This ebook shows you how.
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b2b, intel, business practices, decision management, business intelligence, project management, service management
    
GrowthIntel

Marketing Beyond the Sales Funnel

Published By: GrowthIntel     Published Date: Feb 16, 2016
There are potentially tens of thousands of buyers who don’t know that they need your products or services. They are your passive, silent audience. And, if you want to grow quickly, that audience is absolutely vital. You can’t reach them using personas, content marketing, or retargeting – so how do you find buyers who’ve never even heard of you? This ebook explains how to reverse-engineer their digital footprints and follow the trail back to the owner.
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advertising, medicine, clinical management, b2b, sales, business behavior, contact management, information management
    
GrowthIntel

Advanced Malware Protection: A Buyer’s Guide

Published By: Cisco     Published Date: Feb 16, 2016
This document will identify the essential capabilities you need in an advanced malware protection solution, the key questions you should ask your vendor, and shows you how Cisco combats today’s advanced malware attacks using a combination of four techniques.
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cisco, malware, data security, analytics, global security threat, security
    
Cisco
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