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Multilateral Online Marketing (MOM) - The Battle Plan

Published By: Fathom SEO.     Published Date: Jul 24, 2009
Learn How to lower marketing costs and increase market share.  In today’s economy, at the moment in time someone is searching for what you offer, how fiercely are you competing to be found?
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ppc, fathom, marketing costs, market share, pay-per-click, mom, multilateral online marketing, banner
    
Fathom SEO.

Conversion Mapping: Building a Call-to-Action Architecture that Speeds Your Sales Pipeline

Published By: Bulldog Solutions     Published Date: Jul 20, 2009
A call-to-action architecture helps you engage more prospects in conversations that could lead to closed sales. This white paper outlines a strategy to create a call-to-action architecture that sets your sales team up for a success.
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conversion mapping, sales pipeline, prospects, call-to-action architecture, lead generation, sales engagement, conversion points, planning
    
Bulldog Solutions

Three Steps to Developing Effective Calls to Action

Published By: Bulldog Solutions     Published Date: Jul 20, 2009
With competition growing for your prospects’ attention, it’s never been more important to create powerful messaging that builds a bridge between an issue that’s on their minds and your company’s solution or service. This white paper outlines three steps for creating relevant messages and effective calls to action.
Tags : 
calls to action, bds, bulldog solutions, messaging, planning, promotion planning, lead gen, topics
    
Bulldog Solutions

Still Struggling to Reduce Call Center Costs Without Losing Customers?.

Published By: SAP Inc.     Published Date: Jun 16, 2009
Improving your call center may be more easily attainable — and more important — now than ever before. Recognizing that customer interaction is an important differentiator, organizations can increase the focus on their customers’ experience while keeping a firm grip on costs by leveraging the full potential of state-of-the-art technology.
Tags : 
customer service, customer satisfaction, customer retention, retention, loyalty, crm, customer, client
    
SAP Inc.

Double-Take Workload Portability: X2X Server and Storage Migration Solutions

Published By: Double-Take Software     Published Date: Apr 16, 2009
Double-Take Move provides migration functionality that dramatically reduces the impact and risk of migrations in the data center and across any geographic distance. Double-Take Move has a patented and award-winning replication engine that provides real-time, byte-level data replication and ensures transaction consistency without affecting users and production applications. Read this whitepaper to learn about the concerns that affect data, application and whole system migration.
Tags : 
double-take, workload portability, x2x, storage, server migration, p2v, virtualized, virtualization
    
Double-Take Software

How to maximize conversions for digital campaigns at minimal cost

Published By: Eyeblaster, Inc.     Published Date: Apr 02, 2009
One of the big challenges faced by online marketers and agencies that handle large online budgets is maximizing conversions and optimizing online budgets at zero or minimum cost. This issue of the Eyeblaster Analytics Bulletin presents findings on conversions and a multitude of methods that can be deployed to ensure a better yield of successful digital campaigns.
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eyeblaster, click-thru rate, conversion rate, format type, conversion rate, rich media, data capture, ctr
    
Eyeblaster, Inc.

The .NET Connectivity Guide: Tips & Techniques for Better Performance

Published By: DataDirect Technologies     Published Date: Mar 17, 2009
Connecting to a database requires a number of independent layers. The application needs to incorporate software that establishes the connection and calls to the database. A database connectivity layer needs to be in place to help manage security, communications, and data flow with the database. The database has a set of interfaces that help translate the client requests into actions within the database engine. And with the advent of .NET, the costs of managed versus non-managed code must also be considered.
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.net, data direct, microsoft .net architecture, scaling, effective architectural design, virtual machine, intermediate language, component object model
    
DataDirect Technologies

Seven Reasons Why SIP Will Improve Your Customer Care Strategy

Published By: Genesys     Published Date: Jan 27, 2009
In this document, Opus Research offers seven ways SIP (Session Initiation Protocol) can revolutionize customer care in your enterprise. More specifically, we evaluate deployments that involve SIP and provide case studies that integrate Genesys SIP the Customer Interaction Manager (CIM), Genesys Voice Platform (GVP), and Business Process Routing from Genesys Telecommunications Laboratories.
Tags : 
genesys, sip, session initiation protocol, customer integration manager, genesys voice platform, voip, crm, enterprise applications
    
Genesys

White Paper: Click to Call: Giving Voice to Online Transaction

Published By: Art Technology Group, Inc     Published Date: Jan 22, 2009
Forrester Research identified click to call technology as one of the "Twelve Technologies That Will Transform Online Retail". Online buyers seek to move between phone and Internet channels in a single unbroken session, merging the best of both worlds: the immediacy and human touch of the phone, with the ease and convenience of the Internet.  Read More.
Tags : 
estara, click to call, online retail, online transactions, e-commerce
    
Art Technology Group, Inc

An Email Marketer's Call to Action for 2008

Published By: BlueHornet     Published Date: Jun 06, 2008
As you look ahead to 2008 for new opportunities to improve your email marketing efforts, we encourage you to look back for a minute, as well. Remember the “email is a courtship” metaphor and “one-to-one” techniques espoused by Seth Godin and others? Even as far back as 1999, those ideas resonated strongly with all of us because they were dead-on. Jump ahead to 2008, and it’s pretty obvious that marketers have failed to realize the potential in offering true relationship email marketing to customers.
Tags : 
email marketing, email messaging, blue hornet, bluehornet
    
BlueHornet
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