custom segmentation

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2019 Digital Trends

Published By: Adobe     Published Date: Jun 26, 2019
The Digital Trends 2019 survey closed with more than 12,500 responses worldwide! The results are in for 2019 and once again, businesses have their sights set on improving customer experience. Data continues to dominate, with an understanding that smarter use will lead to greater rewards. Data ownership and compliance are top-of-mind. And technological advances are an exciting prospect for many. But some need more guidance to understand the benefits for their business. Discover what your top digital priorities for 2019 should be with the 2019 Digital Trends report by Econsultancy in association with Adobe. Key topics that you’ll read more about in this year’s report: • Optimising customer experience and delivering personalised experiences in real time. • Using data better for smarter audience segmentation and targeting. • Be wary of walled gardens. Control and own the data, and always be compliant. • Automation is the future. Understand the benefits, learn how to use it.
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Adobe

Architectural Design on AWS: 3 Commonly Missed Best Practices

Published By: Rackspace     Published Date: Mar 07, 2019
Having on boarded numerous businesses onto the AWS platform, Rackspace found three best practices to be routinely missing from its customers’ architectural designs. These best practices for automation, scaling and segmentation, utilize capabilities inherent on the AWS platform to help drive an easier deployment.
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Rackspace

E-Book: The Wholesale Distribution Handbook

Published By: Sage Software     Published Date: Oct 23, 2018
Be ready for the future today, with Sage Business Cloud Enterprise Management To manage this growing technology and business complexity, modern ERP is a must for distributors. It’s needed due to: • A need for multiple sales channels, both offline and digital • Ever-growing product portfolios, including offerings that may be customized, complex or bundled • The addition of value-added services, which could include assembly and labelling • Pricing, rebates and the addition of incentives that could drive profitability • Calculation and demand complexity, which increases the need for customer segmentation Modern ERP is the driver of digital transformation for a distribution business. It can provide streamlined processes, centralize back office functions, allow new service offerings, and help in understanding profitability.
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bms, enterprise accounting, enterprise intelligence
    
Sage Software

The Path of Experience: The Five Milestones to Experience-Driven Commerce

Published By: Adobe     Published Date: Oct 11, 2018
In a world of infinite choices, customer experience is the last true differentiator. The optimal shopping experience happens when the right content is presented to a customer at precisely the right time, no matter where they choose to engage. Read The Path of Experience to learn the critical capabilities needed to drive seamless commerce experiences that keep customers coming back for more. Read the guide to learn: The role of dynamic merchandising in engaging customers Steps to create compelling customer experiences using audience segmentation and personalization Ways to scale customer experiences to create powerful connections, no matter the device or channel Simply fill out the form to download the report.
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Adobe

How to drive profits with customer segmentation

Published By: Qualtrics     Published Date: Oct 04, 2018
Every product needs a target audience. Market segmentation identifies subsets of a market based on demographics, needs, priorities, common interests, or other psychographic or behavioral criteria to better understand and communicate with that audience. Segmentation can be as simple as splitting your potential market into age ranges or as complex as dividing your audience based on subtle behaviors, values, or beliefs. To be truly useful, segmentation should enable you to target core groups of your potential customers with precision. Practically speaking, segmentation enables you to: • Boost demand with messaging that resonates more with your market • Grow your customer base by understanding what drives purchase behavior • Increase revenue and profitability by discovering which customers will pay a premium for • your product
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Qualtrics

The Essential Guide to Personalisation

Published By: Monetate     Published Date: Jun 15, 2018
Personalisation for retail customers has advanced well beyond segmentation to include real one-to-one connections made in real-time. not only are consumers expecting hyper-personalized experiences across all touches, but companies who are able to implement them are seeing unprecedented growth and a new level of customer loyalty. This essential guide walks you through personalisation from the nuts and bolts of what it can do, through 5 levels of implementation that businesses can use to benchmark their path to increased revenue. In the guide you’ll learn: • The latest advancements in personalisation technology and what companies can expect to gain with implementation. • Four myths about personalisation that may be holding your company back. • Tips for getting started and 5 benchmarking levels to help you create a personalisation roadmap for your company. • Eight questions to ask when shopping for a personalisation partner that will help you ensure you are getting the right tools a
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Monetate

The Essentials of Turning Abandonded Carts into Sales

Published By: Bronto     Published Date: May 31, 2018
More than 80% of customers abandon their carts resulting in a whopping $18 billion in lost revenue every year. Retailers that lack a strong, comprehensive cart recovery program are just leaving that revenue behind. This paper will examine what you need to look for in a cart recovery program. What you’ll learn: How flexibility in choosing the number and time to send emails can increase engagement. What to look for in the segmentation and personalization of cart recovery emails. How A/B testing can take your cart recovery program to the next level.
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sales, customer, consumer, revenue, recovery
    
Bronto

The Path of Experience

Published By: Adobe     Published Date: May 15, 2018
The experience is your product. In a world of infinite choices, customer experience is the last true differentiator. The optimal shopping experience happens when the right content is presented to a customer at precisely the right time, no matter where they choose to engage. Read 'The Path of Experience' to learn the critical capabilities needed to drive seamless commerce experiences that keep customers coming back for more. Read the guide to learn: – The role of dynamic merchandising in engaging customers – Steps to create compelling customer experiences using audience segmentation and personalization – Ways to scale customer experiences to create powerful connections, no matter the device or channel
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Adobe

The Path of Experience

Published By: Adobe     Published Date: Apr 23, 2018
The experience is your product. In a world of infinite choices, customer experience is the last true differentiator. The optimal shopping experience happens when the right content is presented to a customer at precisely the right time, no matter where they choose to engage. Read 'The Path of Experience' to learn the critical capabilities needed to drive seamless commerce experiences that keep customers coming back for more. Read the guide to learn: – The role of dynamic merchandising in engaging customers – Steps to create compelling customer experiences using audience segmentation and personalization – Ways to scale customer experiences to create powerful connections, no matter the device or channel
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Adobe

Giving Customers What They Want: Personalized and Predictive Brand Experiences

Published By: CrowdTwist     Published Date: Apr 16, 2018
In order for brands to compete and provide the level of personalization consumers have already come to expect, marketers need to work quickly to develop competencies around their abilities to collect contextual and anticipatory insight and meet customers in the moments that matter most to them. Now is the time for marketers to invest in technology that supports data capture, segmentation, predictive analytics, and machine learning. With these capabilities in place, brands should be on track to build rich first party profiles of customers across all channels and maximize customer lifetime value by creating relevant experiences at all stages of the customer lifecycle.
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customers, predictive, branding, consumers, competition, lifecycle
    
CrowdTwist

The Essential Guide to Personalization

Published By: Monetate     Published Date: Apr 06, 2018
Personalization for retail customers has advanced well beyond segmentation to include real one-to-one connections made in real-time. Not only are consumers expecting hyperpersonalized experiences across all touches, but companies who are able to implement them are seeing unprecedented growth and a new level of customer loyalty. This essential guide walks you through personalization from the nuts and bolts of what it can do, through 5 levels of implementation that businesses can use to benchmark their path to increased revenue. In the guide you’ll learn: • The latest advancements in personalization technology and what companies can expect to gain with implementation. • Four myths about personalization that may be holding your company back. • Tips for getting started and 5 benchmarking levels to help you create a personalization roadmap for your company. • Eight questions to ask when shopping for a personalization partner that will help you ensure you are getting the right tools and expe
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Monetate

The Essentials of Turning Abandoned Carts into Sales

Published By: Bronto     Published Date: Feb 01, 2018
More than 80% of customers abandon their carts resulting in a whopping $18 billion in lost revenue every year. Retailers that lack a strong, comprehensive cart recovery program are just leaving that revenue behind. This paper will examine what you need to look for in a cart recovery program. What you’ll learn: • How flexibility in choosing the number and time to send emails can increase engagement. • What to look for in the segmentation and personalization of cart recovery emails. • How A/B testing can take your cart recovery program to the next level.
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sales, cart recovery, online shopping, retail
    
Bronto

The Total Economic Impact™ Of Cisco TrustSec Simplified Security Engineering And Reduced Operations

Published By: Cisco     Published Date: Jan 02, 2018
Cisco commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying Cisco TrustSec software-defined segmentation. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of Cisco on their organizations. To better understand the benefits, costs, and risks associated with TrustSec, Forrester interviewed four customers that had deployed TrustSec. The TrustSec software-defined segmentation solution simplifies the provisioning and management of highly secure access to network services and applications. Unlike access control mechanisms that work on network topology, TrustSec policies use logical grouping. Highly secure access is consistently maintained even as resources are moved in mobile and virtualized networks. A more detailed description of TrustSec is available on the Cisco TrustSec Overview page in this document.
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Cisco

Gartner MQ: Multichannel Campaign Management

Published By: Adobe     Published Date: Nov 10, 2017
Reaching out to your customers across channels is difficult and takes a coordinated effort. You need sophisticated audience segmentation, real-time engagement insights, and efficient ways to orchestrate a campaign across all channels, devices, and screens. These capabilities, integrated and working together as they do in Adobe Campaign, create consistent customer experiences that span all marketing channels. See why we’re a Leader in Gartner’s 2017 Magic Quadrant for Multichannel Campaign Management.
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Adobe

The Path of Experience

Published By: Adobe     Published Date: Mar 03, 2017
In a world of infinite choices, customer experience is the last true differentiator. The optimal shopping experience happens when the right content is presented to a customer at precisely the right time, no matter where they choose to engage. Read The Path of Experience to learn the critical capabilities needed to drive seamless commerce experiences that keep customers coming back for more. Read the guide to learn: • The role of dynamic merchandising in engaging customers • Steps to create compelling customer experiences using audience segmentation and personalization • Ways to scale customer experiences to create powerful connections, no matter the device or channel
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customer experience, merchandising, customer engagement, commerce experience, audience segmentation, personalization
    
Adobe

The 8-Ball of Customer Portfolio Segmentation for Finance

Published By: Dun & Bradstreet     Published Date: Mar 03, 2017
A tool for finance leaders to unify disparate customer data with financial and strategic ROI If you’ve found yourself sweating in a smoky billiard room, wondering what role customer data should play in finance—as well as in your company’s long-term strategy—this eBook will help you hone your pool shark skills. Inside, you’ll find insights about…. • How to identify patterns in your customer portfolio, and why it matters. • Avoiding four critical data billiard blunders. • Key questions to ask while you’re segmenting your data. • How to tell if your portfolio segmentation strategy is working with the right reporting. This eBook will help you navigate the crowded billiard room of customer data and how you can use it to drive cross-functional value for your team.
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Dun & Bradstreet

The 8-Ball of Customer Portfolio Segmentation for Finance

Published By: Dun & Bradstreet     Published Date: Oct 21, 2016
Finance’s immediate concerns--cash flow, profit margins, customer satisfaction, retention and investor relationships—focus your attention on the finance imperatives—navigating risk effectively and identifying opportunities. Improved cash flow, collaboration and profit are all potential outcomes of wielding your pool cue of portfolio segmentation in just the right way. We’ve given you some pro tips on what to avoid, as well as some effective tips for winning at this highly complex game. Download now!
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Dun & Bradstreet

The Science of Customer Insight

Published By: IBM     Published Date: Jul 19, 2016
Learn new ways of analyzing digitally connected customers-from dynamic segmentation to the use of advanced analytics. With predictive tools, banks can analyze transactions and spending behavior to better understand customer needs, anticipate life events, and provide a unique experience.
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ibm, banking, finance, consumer insights, business intelligence, business anlytics, knowledge management, enterprise applications
    
IBM

The 8-Ball of Customer Portfolio Segmentation for Finance

Published By: Dun & Bradstreet     Published Date: Jul 06, 2016
A tool for finance leaders to unify disparate customer data with financial and strategic ROI
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Dun & Bradstreet

Goodbye Mass Segmentation - Hello Personalized Engagement

Published By: IBM     Published Date: Sep 08, 2015
Please join us for an in-depth discussion of the latest data and analytics capabilities that banks are using today to uncover new customer insight - at the individual level - to improve offers and cross sell, optimize campaigns and deliver profitable revenue. The discussion will explore how leading banks are employing predictive analysis on customer data not often analyzed - like individual transactions, interactions, behavior and social media. See how banks can move beyond traditional segmentation and enable marketing to the "Segment of One."
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banking, finance, customer engagement, analytics, insights, segmentation, data management, business technology
    
IBM

Alleviate the pain of your data migraine

Published By: SmartFocus     Published Date: Aug 25, 2015
Combining, streamlining and analyzing data is still the biggest single struggle for marketers. Most marketers can’t use data for simple offer based marketing, let alone sophisticated contextual marketing. Part 1 of our ‘Overcoming Marketing Challenges’ White Paper series discusses how data has become a barrier for many marketers and four data steps you can take to engage more successfully with your customers.
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data, data marketing, personalization, contextualization, email marketing, customer behavior, segmentation, customer engagement, campaigns, contextual marketing, marketing challenges, it management, data management, business technology, data center
    
SmartFocus

Move from being fearful to fantastic in email marketing.

Published By: SmartFocus     Published Date: Aug 25, 2015
Email is a mature and relatively easy to use channel – but that still scares even the most successful marketers to deliver email campaigns that are truly successful. Part 2 of the Overcoming Marketing Challenges Series highlights areas to consider such as testing and optimization, as well as revealing the three D’s for creating a successful contextual email programme.
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data, data marketing, personalization, contextualization, email marketing, customer behavior, segmentation, customer engagement, campaigns, contextual marketing, marketing challenges, it management, data management, business technology, data center
    
SmartFocus

Smarter digital banking with big data

Published By: IBM     Published Date: Aug 05, 2015
Banks have always benefited from customer information based on account activity and segmentation. With the advent of big data technologies, banks can understand their customers in greater depth and predict their needs by analyzing all available customer information.
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digital banking, big data, ibm, customer information, account activity, segmentation, value proposition, customer behavior
    
IBM

The Guide to the Marketing Technology Landscape

Published By: Radius Intelligence     Published Date: Jun 15, 2015
Marketing technology is the fuel on which modern marketing organizations run. As the marketing technology landscape rapidly expands, CMOs are desperately trying to keep up with an evolving stack. Technology is taking over marketing. Rather than detailing an exhaustive list of available technologies, this will present an overview of the current marketing technology landscape. It will include trends, challenges, and advice to marketing leaders navigating the turbulent and dynamic space.
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predictive marketing, predictive analytics, b2b marketing, predictive b2b marketing, predictive technology, b2b marketing technology, customer insights, customer acquisition, segmentation, targeting, real-time analytics, total addressable market, multi-channel optimization, pipeline prioritization, predictive scoring, lead prediction, account targeting, predictive intelligence, marketing intelligence
    
Radius Intelligence

The Marketing Intelligence Guide

Published By: Radius Intelligence     Published Date: Jun 15, 2015
Over the past few decades, marketing has evolved from a hunch-based and immeasurable practice to one driven by data, analytics, and software. Marketers now work with advanced software and myriad channels to identify new prospects. However, today’s marketers face new challenges. This guide will dive deep into those challenges, identify key trends, and introduce the concept of marketing intelligence.
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predictive marketing, predictive analytics, b2b marketing, predictive b2b marketing, predictive technology, b2b marketing technology, customer insights, customer acquisition, segmentation, targeting, real-time analytics, total addressable market, multi-channel optimization, pipeline prioritization, predictive scoring, lead prediction, account targeting, predictive intelligence, marketing intelligence
    
Radius Intelligence
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