mail marketing

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Email Personalization: Four Ways to Create Blended Content for Publishers

Published By: PostUp     Published Date: Dec 17, 2014
If you have been keeping up with email marketing trends, you know that personalization is a hot topic. Delivering personalized, timely messages allows you to stand out in the ever competitive inbox, but how is this executed? With a blended content strategy.
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postup, email personalization, personalization, email content, email marketing strategies, behavioral marketing, email marketing trends, blended content strategy
    
PostUp

Facebook Advertising: The Social Commerce Lifeline for Small Businesses

Published By: G/O Digital     Published Date: Nov 13, 2014
For the majority of small businesses around the country, the world of marketing looks very different from big brands and retailers. With limited budgets, resources and staff to execute their marketing visions, it can oftentimes be daunting and confusing for local/ small businesses to tackle their social media marketing, let alone convert engagement with their content on social media sites like Facebook and Twitter into local store sales. Download this research report to learn how Facebook advertising converts digital ‘hunters’ into in-store buyers.
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digital marketing, online marketing, internet marketing, search marketing, seo, ppc, search engine optimization, social media, email marketing, web development, web design, enterprise applications
    
G/O Digital

Social Media Marketing for Local Businesses

Published By: G/O Digital     Published Date: Nov 13, 2014
A lot has changed in the 10 years since Facebook first launched. No longer are social networking sites just a place where people can stay in touch with friends. Now, 30 percent of people use Facebook as their primary source of news. While Facebook is still the number one social network, Twitter, Google Plus, LinkedIn, Instagram, and Pinterest are all growing at steady rates and millions of users are accessing these sites from the palm of their hand with smartphones and other mobile devices. Download this whitepaper to learn how you can leverage social networking to quickly reach users and entire online communities to boost your business.
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digital marketing, online marketing, internet marketing, search marketing, seo, ppc, search engine optimization, social media, email marketing, web development, web design, enterprise applications
    
G/O Digital

Top 5 Digital Marketing Services for Local Businesses

Published By: G/O Digital     Published Date: Nov 13, 2014
To stay ahead of the competition in this constantly changing environment, you need to understand which marketing tools work best for your business. Today, companies are employing integrated marketing to help target, engage, and convert new and existing customers. Download this whitepaper to learn ‘how’ and ‘why’ you need these top five digital marketing services for your local business.
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digital marketing, online marketing, internet marketing, search marketing, seo, ppc, search engine optimization, social media, email marketing, web development, web design, enterprise applications
    
G/O Digital

Top Digital Marketing Practices to Boost Your Law Firm Leads

Published By: G/O Digital     Published Date: Nov 13, 2014
It doesn't matter the legal field you specialize in – personal injury, bankruptcy, real estate, family law – you probably don’t have the time to focus on clients, the daily operations of your practice, and grow your business at the same time. To maintain a local business, you continually need to search for new business leads while still providing the best service to your clients and still find some time to sleep at night. This guide is here to help you boost your online lead generation with simple-to-execute solutions and best practices. Download this guide to help boost your online lead generation with simple-to-execute solutions and best practices.
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digital marketing, online marketing, internet marketing, search marketing, seo, ppc, search engine optimization, social media, email marketing, web development, web design, enterprise applications
    
G/O Digital

Bricks and Clicks: A Look at Today’s Retail Marketing Trends

Published By: G/O Digital     Published Date: Nov 13, 2014
Marketing to customers is not as simple as it was 20 years ago. Retailers can no longer rely solely on commercials, catalogs, and newspaper ads to get customers to notice, and buy, their products. Today’s typical customers now follow a much more complicated path to their purchase using search engines, social media, and online reviews. Download this whitepaper to learn today’s retail marketing trends.
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digital marketing, online marketing, internet marketing, search marketing, seo, ppc, search engine optimization, social media, email marketing, web development, web design, enterprise applications
    
G/O Digital

Why It’s Essential for Home Improvement Companies to Use Digital Marketing

Published By: G/O Digital     Published Date: Nov 13, 2014
In the past 100 years, advertising and marketing has rapidly changed. With the increasing influence of digital marketing, home improvement companies, such as HVAC, roofing, plumbing, and remodeling companies, can no longer rely on catchy radio jingles or a space in the Yellow Pages to get their services in front of new clients. Download this guide for quick and easy steps to improve digital advertising for your local business.
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digital marketing, online marketing, internet marketing, search marketing, seo, ppc, search engine optimization, social media, email marketing, web development, web design, enterprise applications
    
G/O Digital

Top 5 Digital Marketing ‘Must-Haves’ for HVAC Owners

Published By: G/O Digital     Published Date: Nov 13, 2014
As an HVAC company, you have to understand how to connect your services to your targeted audience’s typical purchase cycle. You have to think about how your clients find you, where they are researching your specific services, and what prompts them to call your business versus your competitor. Download this guide for quick and easy steps to improve digital advertising for your local business.
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digital marketing, online marketing, internet marketing, search marketing, seo, ppc, search engine optimization, social media, email marketing, web development, web design, enterprise applications
    
G/O Digital

Holiday Shopping with a Local Mobile Twist

Published By: G/O Digital     Published Date: Nov 13, 2014
Every year, consumers flock to malls, department stores and retailers - big and small - to score huge savings and deals on holiday gifts. All the while, these shoppers are chained at the hip to their smartphones and tablets to stay connected to what's happening in real time. Download this research report for a snapshot of how local search and mobile marketing streamline the path to in-store sales for small businesses.
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digital marketing, online marketing, internet marketing, search marketing, seo, ppc, search engine optimization, social media, email marketing, web development, web design, enterprise applications
    
G/O Digital

Adobe Campaign Guide to Email Marketing: The Next Frontier

Published By: Adobe     Published Date: Oct 30, 2014
This guide aims to help transform your email marketing strategy into a money-making machine
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a guide to email marketing, transforming email marketing, email marketing tactics
    
Adobe

Adobe Campaign Guide to Email Marketing: The Next Frontier

Published By: Adobe     Published Date: Oct 30, 2014
This guide aims to help transform your email marketing strategy into a money-making machine
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a guide to email marketing, transforming email marketing, email marketing tactics
    
Adobe

Why Outsourcing a “Do-It-Yourself” Email Service Makes Sense for Small Business

Published By: Constant Contact     Published Date: Oct 23, 2014
Email marketing has proven to be a successful way to drive revenue and stay top-of-mind. In this paper we explore why you should outsource your email marketing and how to go about finding the right provider.
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constant contact, email service, diy, small business, marketing solutions, saas
    
Constant Contact

Adobe Campaign guide to email marketing: The next frontier

Published By: Adobe     Published Date: Oct 22, 2014
Sometimes email is the forgotten marketing channel. It’s not as new or topical as social or mobile, but it’s as reliable and profitable as ever. A study from the Direct Marketing Association says that email provides a $39.40 return on every dollar invested into it. We’ve produced a marketer’s guide that discusses the next frontier of email marketing. Learn the advantages of triggered and retargeted emails, and get real-world insights into smart email marketing from C Spire Wireless and others.
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marketing channels, marketing guide, triggered emails, re-targeted emails
    
Adobe

Going Beyond Email Compliance: 7 Surprising Use Cases for Email Suppression

Published By: UnsubCentral     Published Date: Oct 17, 2014
Email suppression lists are often created and maintained for one purpose: honoring the consumer’s opt out request and remaining CAN-SPAM compliant. While those are incredibly important, there are so many other ways that a suppression list can and should include. Take a look at our e-book to find out how you can use your suppression lists to increase your ROI.
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mail marketing compliance, email list scrubbing, suppression list, email suppression list, suppression list management, suppression file management, email suppression file scrubbing, affiliate email marketing, email opt out management, email acquisition, affiliate email marketing, b2b scrubbing, can spam compliance
    
UnsubCentral

Email Acquisition: The Amazing Opportunities of Email Acquisition Marketing

Published By: UnsubCentral     Published Date: Oct 17, 2014
Every smart marketer knows the value of affiliate marketing. But within the vertical, there are so many types of affiliates to choose from! Content, PPC, display, email – how do you choose who to work with?! In this e-book we will discuss the benefits of email marketing as an affiliate channel.
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email acquisition marketing, affiliate email marketing, email publishers, email affiliate marketing, email marketing affiliate program, affiliate email list, third party email, affiliate marketing, performance marketing, affiliate marketing software, performance marketing software, create an affiliate program, affiliate email
    
UnsubCentral

How Marketers Can Earn Respect at the Revenue Table

Published By: Marketo     Published Date: Oct 03, 2014
Your CEO might not care how many emails you sent last week, but they do care about revenue. To earn a seat at the table with your C-suite, enterprise marketers must continually prove that marketing isn't a cost center — it's a revenue driver.
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marketo, marketing automation, marketing automation platform, map, lead management, lead-to-revenue, c-suite, crm, roi
    
Marketo

How to Maximize the Potential of Your B2C Email Campaigns with Testing

Published By: PostUp     Published Date: Sep 25, 2014
Learn how to maximize the potential of your B2C email campaigns with testing and see how with the right testing process you can ensure usable results and an efficient use of your time.
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postup, email test, email analytics, email testing, email marketing tools, email marketing best practices
    
PostUp

Mobile Design Best Practices

Published By: PostUp     Published Date: Sep 25, 2014
Learn about the best practices regarding mobile email design and see what process your organization should be following in order to decide between a responsive or scaleable design.
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postup, mobile responsive, mobile email, email marketing best practices, design mobile, designing for mobile, mobile email design
    
PostUp

How to Create An Inspiring and Exciting Email Program

Published By: PostUp     Published Date: Sep 25, 2014
Learn how to create an inspiring and exciting email program and see how 13 of the top industry B2C leaders have structured their campaigns.
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postup, email creative, creative newsletter design, creative newsletter, creative email newsletters, email marketing solutions, email campaign, email marketing program, email marketing best practices
    
PostUp

9 ½ Things You Absolutely Have to Consider When Choosing an ESP

Published By: ClickMail Marketing     Published Date: Sep 23, 2014
Most businesses stay with an ESP for only two years. Switching ESPs is costly, time-consuming and stressful. Wouldn’t you rather choose an ESP you can stick with for the long term? If your answer is “yes,” the 2014 ESP Selection Guide will help that happen.
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clickmail, clickmail marketing, email marketing, email service provider, esp
    
ClickMail Marketing

What are the six most important ESP customizations?

Published By: ClickMail Marketing     Published Date: Sep 23, 2014
This guide gives email marketers a CTO’s perspective on the six ESP customizations that do the most to drive superior email campaign performance.
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clickmail, clickmail marketing, email marketing, email service provider, esp, email marketers, esp customization, email campaign, email campaign performance
    
ClickMail Marketing

ESPinator: Your ESP Selection Tool

Published By: ClickMail Marketing     Published Date: Sep 23, 2014
Looking for an email service provider or wanting to see if your current ESP is really the right fit? The ESPinator is the easiest, most vendor-neutral way to find the top ESPs that match what you need.
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clickmail, clickmail marketing, email service provider, esp, esp selection
    
ClickMail Marketing

Escape The 9 Levels of Work Hell

Published By: Workfront     Published Date: Sep 18, 2014
Have you become a slave to email—losing several hours per day trying to keep up? Are you plagued with drop-by, instant message and phone call requests interrupting your creative genius? Read this eBook and discover strategies for how to escape the 9 types of marketing work hell and the real cost of “living with” the situation. You’ll learn how to: • Reduce firedrill and interrupt requests • Stop “rework madness” with work templates • Eliminate needless meetings • Simplify and streamline work communication
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eliminate needless meetings, streamline communication, interrupt requests, creative, marketing, enterprise applications
    
Workfront

4 Simple Strategies to Find Time for Creative Work

Published By: Workfront     Published Date: Sep 18, 2014
As marketers, we know our best work is fueled by time to think, brainstorm and explore different directions. But in a world of endless email, status meetings and countless other distractions, finding time to do great work seems to be a lofty dream rather than reality. Check out this white paper by MarketingProfs to learn 4 best practices to find time to do your best, most satisfying work. You’ll learn how to: • Reduce interruptions • Spend less time tracking work • Reduce random work requests • Stop chasing information and requirements
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strategies, creative work, brainstorm, status meetings, work requests, information and requirements, enterprise applications
    
Workfront

The Multichannel Email Marketer

Published By: Monetate     Published Date: Aug 19, 2014
Everyone is talking about multichannel marketing as a way to reach today’s empowered customer, but what’s that mean for the email marketer? Simple: email marketers need to stop thinking about their role as a single channel focused solely on retention. This white paper will walk you through how to increase customer acquisition and retention rates by working with other members of your organization’s digital marketing team.
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multichannel marketing, geo-targeting, customer retention, acquiring customers
    
Monetate
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