email analytics

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Text Analytics for Executives: What Can Text Analytics Do for Your Organization

Published By: SAS     Published Date: Jul 22, 2019
Text is the largest human-generated data source. It grows every day as we post on social media, interact with chatbots and digital assistants, send emails, conduct business online, generate reports and essentially document our daily thoughts and activities using computers and mobile devices. Increasingly, organizations want to know how all of that data can be used to drive improvements. For many, unstructured text represents a massive untapped data source with great potential for producing valuable insights that could result in significant business transformations or spur incredible social innovation. This paper looks at how organizations in banking, health care and life sciences, manufacturing and government are using SAS text analytics to drive better customer experiences, reduce fraud and improve society.
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SAS

Gartner Magic Quadrant for Mobile Marketing Platforms, July 2018

Published By: Group M_IBM Q119     Published Date: Feb 21, 2019
Mobile marketing platforms facilitate direct marketing on mobile devices by enabling mobile campaign management and activation. These platforms can operate as stand-alone solutions; however, they typically integrate with, or operate alongside, CRM, location/data management, and multichannel marketing hub (MMH) or email marketing platforms. Regardless of how a mobile marketing platform gets deployed, the native or third-party analytics supporting its audience targeting, campaign sequencing, personalization and performance measurement capabilities form the foundation of this technology.
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Group M_IBM Q119

Citizen Data Analytics: Give everyone a shot at the action

Published By: Adobe     Published Date: Oct 24, 2018
Adobe automates the process of turning insights into action by connecting Adobe Analytics to other solutions in Adobe Experience Cloud, including Adobe Target and Adobe Audience Manager. Four features make this possible: • Anomaly detection. The technology automatically analyzes trends and determines if they are statistically significant — in milliseconds. • Analyze play button. With analytics, you can take insights and connect them to your email, DMP, and personalization platform in seconds. • Intelligent alert. A built-in alerting system sends an SMS text or email when it detects an anomaly. There are also predictive algorithms that help you forecast how often the alert is likely to trigger. You can set these to only notify you of the most important changes. • Intelligent recommendations. It’s simply impossible to manually create every alert you might need, so Adobe is building machine learning directly into analytics to analyze users’ behaviors. Like a virtual data assistant, it co
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Adobe

E-Book: HIMSS Survey Reveals the Cure for Outdated Email Security

Published By: Mimecast     Published Date: Feb 07, 2018
Is your healthcare organization part of the 90% that conducts annual cybersecurity assessments?* Do you wonder where your IT peers are headed with their cybersecurity plans and how they prioritize their initiatives? Recent HIMSS survey results reveal these insights and more, plus the 5 steps to improve your email security’s prognosis. This E-book contains startling facts and important cybersecurity insights every healthcare IT security leader needs to know. *HIMSS Analytics survey conducted on behalf of Mimecast, December 2017
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himss, email security, email, healthcare, cybersecurity
    
Mimecast

Nine Ways Your WCM Platform Enables Customer Experience Management

Published By: Sitecore     Published Date: Jun 14, 2017
The Gartner Magic Quadrant for WCM assesses leading solutions and delivers valuable insights for those looking to optimize digital marketing platforms for a better customer experience. The 2015 report evaluates 19 vendors for their Ability to Execute as well as their Completeness of Vision. This year, Sitecore® leapt vertically to the top position for its Ability to Execute among the vendors evaluated and has been in the Leaders quadrant for six consecutive years. Learn more by downloading your copy of the 2015 Gartner Magic Quadrant for WCM now.
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profiling, flexible deployment, marketing systems, commerce, email marketing, testing, analytics, omnichannel experience marketing
    
Sitecore

IDC: Building Data Center to Support Your Big Data Plans

Published By: Cisco     Published Date: Jul 11, 2016
Companies rely on an expanding set of applications to compete in today's rapidly evolving business environment: - They rely on a fast-growing array of applications and devices (email, collaboration tools, and smartphones/tablets) to communicate and conduct business with customers and business partners. - They are creating, collecting, and repurposing large, unstructured data sets in life sciences, geophysics, media, and manufacturing. - They are collecting, storing, and analyzing more social and sensor-generated data about environments, products, customers, and transactions. The promise of better and faster data-driven decision making based on all this information is pushing big data and analytics (BDA) technology to the top of executive agendas. To succeed, CIOs must place a laserlike investment focus on datacenter solutions that allow them to deliver scalable, reliable, and flexible infrastructure for fast-growing BDA environments. Read more to learn how!
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Cisco

The Sales Leader's Handbook for a Multi-Touchpoint Strategy

Published By: LiveHive     Published Date: May 26, 2016
Using a multi-touchpoint strategy with automated email and call scheduling, sales organizations can quickly reach more prospects to maximize outreach efforts and improve connection rates. Download LiveHive's latest eBook to learn the five essential elements needed to implement and manage an effective multi-touchpoint sales strategy.
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sales strategy, b2b sales, sales tools, multi-touch strategy, multi-touchpoint strategy, sales acceleration, email personalization, automated emails
    
LiveHive

The Money Pit of B2B Sales

Published By: LiveHive     Published Date: May 26, 2016
Sales teams are continually investing in more and more tools to sell to today's buyer. In response, the sales stack has expanded to address multiple types of sales problems; however, the inability to easily manage and integrate across multiple solutions has become burdensome. Learn more about the money pit of B2B sales and how to turn it into a money maker.
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sales tools, sales strategy, b2b sales, unified platform, sales roi, sales analytics, sales tool integration, sales investments
    
LiveHive

Office 365 Enterprise Guided Tour

Published By: Microsoft Office 365     Published Date: Apr 14, 2016
Take a guided tour of the new Office 365. It’s a quick and easy way to test drive new enterprise capabilities, including advanced collaboration, analytics, and security features. Step through common enterprise scenarios to see how Office 365 can support your business needs See the latest in-product experience with the most up-to-date versions of the Office applications you use every day as well as the new advanced features Explore the top features and advanced capabilities available for email and calendar management, collaborative meetings, analytics, and security
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Microsoft Office 365

Office 365 Enterprise Guided Tour

Published By: Microsoft Office 365     Published Date: Apr 05, 2016
Take a guided tour of the new Office 365. It’s a quick and easy way to test drive new enterprise capabilities, including advanced collaboration, analytics, and security features. Step through common enterprise scenarios to see how Office 365 can support your business needs See the latest in-product experience with the most up-to-date versions of the Office applications you use every day as well as the new advanced features Explore the top features and advanced capabilities available for email and calendar management, collaborative meetings, analytics, and security
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Microsoft Office 365

Machine Learning for Email Marketers

Published By: Boomtrain     Published Date: Mar 29, 2016
Learn how to send exceptionally relevant emails and boost engagement with the most powerful technology for email marketers.
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machine learning for marketers, marketing automation, email marketing, content analytics, content personalization, email personalization, dynamic email content, predictive content
    
Boomtrain

The Modern Email Marketing RFP: A Guide for the Internet Retailer Top 1,000

Published By: Sailthru     Published Date: Jan 26, 2016
To help retention-focused retailers modernize the RFP approach, our team of retention marketing experts have identified four core areas where the email RFP must be overhauled, and included the new, modern questions to use in your own RFP.
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sailthru, email, marketing, retention, cross-channel, analytics
    
Sailthru

Winter is Not Coming: Eliminating Data Silos and Ending Information Hoarding

Published By: Aberdeen Group     Published Date: Nov 23, 2015
This report examines the pressing need to break down data silos due to the damage they cause to analytical initiatives and user engagement. Read this report to find out more.
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customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing
    
Aberdeen Group

The Future of Content Marketing: The Age of Content Science

Published By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeen’s Content Marketing survey revealed that while 95% of marketers are using or considering using a content marketing strategy, there are some distinct differences between those using content well and those just using content. The Best-in-Class are not only creating content at volume, they are taking a much more data-driven approach to their content marketing strategy — and it’s paying off. Find out how.
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customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing
    
Aberdeen Group

6 Critical Technologies for Content-Backed Lead Generation

Published By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeen’s research shows that 90% of Best-in-Class marketers report fueling lead generation efforts with content marketing. What do you need to know to follow this best practice of the Best-in-Class? That’s exactly what this Knowledge Brief is intended to uncover.
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customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing
    
Aberdeen Group

Winter is Not Coming: Eliminating Data Silos and Ending Information Hoarding

Published By: Aberdeen Group     Published Date: Nov 13, 2015
This report examines the pressing need to break down data silos due to the damage they cause to analytical initiatives and user engagement. Read this report to find out more.
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customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing
    
Aberdeen Group

Gartner MQ

Published By: Cisco     Published Date: Oct 06, 2015
Companies should evaluate vendors' technology and ability to deliver in relevant regions.
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email response, mobility, web chat, collaboration, management, analytics, networking, it management
    
Cisco

Campaigner® Email A/B Split Testing Guide – Smart Email Marketers Don't Guess - They A/B Split Test

Published By: Campaigner     Published Date: May 01, 2015
You worked hard creating great products, at least as hard growing a viable business to support them- and perhaps even harder building the interest and trust of all the subscribers who now welcome your marketing emails. With this white paper learn about the importance of A/B testing, which features to look for, how to get started, and how to increase your success rates.
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content marketing, email marketing, smart content, data analytics, crm, customer engagement, email campaigns, a b testing
    
Campaigner

Why Traditional ESPs Aren’t Cutting It for Email Marketers

Published By: Adobe     Published Date: Apr 30, 2015
Learn how you can free yourself from traditional email constraints to create more effective campaigns.
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email marketing, consumer engagement, cross-channel analytics, roi, email programs, modern strategies, total engagement strategy
    
Adobe

The Top Secret Handbook for Email Marketing Superheroes

Published By: Campaigner     Published Date: Apr 30, 2015
We created this handbook to help you become the world’s greatest email marketer. On these pages, we will introduce some of the same advanced email marketing techniques and tactics used by marketing departments at the largest and most sophisticated companies.
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content marketing, email marketing, smart content, data analytics, crm, customer engagement, email campaigns
    
Campaigner

How to Maximize the Potential of Your B2C Email Campaigns with Testing

Published By: PostUp     Published Date: Sep 25, 2014
Learn how to maximize the potential of your B2C email campaigns with testing and see how with the right testing process you can ensure usable results and an efficient use of your time.
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postup, email test, email analytics, email testing, email marketing tools, email marketing best practices
    
PostUp

SMS Marketing Re-invented? Introducing Location SMS!

Published By: Roundbuzz     Published Date: Mar 13, 2013
Most businesses see SMS as an expensive version of email with no analytics capabilities. But, when coupled with location, SMS can re-invent itself as a truly powerful in-bound marketing channel.
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sms marketing, text marketing, mobile coupon, location based marketing, mobile marketing, in-store marketing, text messaging, sms messaging
    
Roundbuzz

Silverpop Product Presentation and Demonstration

Published By: Silverpop     Published Date: Feb 04, 2013
Are you looking for ways to improve the return on your digital marketing campaigns and drive more revenue?
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marketing automation, email marketing, best practices, crm, analytics, optimization, testing
    
Silverpop

6 Key Marketing Trends for 2013 and Tips for Succeeding in the Year of the Customer

Published By: Silverpop     Published Date: Feb 04, 2013
Strategies, tactics, videos and worksheets aimed at educating and empowering you to tackle the six biggest digital marketing trends in 2013 and giving you a leg up on the competition.
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digital marketing, email marketing, automation, mobile, user experience, social media, search, optimization
    
Silverpop

Best Practices for Marketing Excellence & Operational Efficiency

Published By: Silverpop     Published Date: Feb 04, 2013
Discover how you can start with a few key features and gradually increase sophistication with this guide to foundational, recommended and better practices for marketing automation.
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marketing automation, email marketing, best practices, crm, analytics, optimization, testing
    
Silverpop
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