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Which Platform Does Your Store Need to Thrive? ESP vs. ECRM

Published By: DRIP     Published Date: Aug 23, 2019
When it comes to how you communicate with customers, you’re faced with some big decisions—one of them being whether to use an ESP or ECRM. Both platforms can deliver your email, but beyond that, these tools are pretty different. Getting the right roster of marketing tools is critical no matter where your brand is when it comes to growth. If you’re just starting to sell online, you need platforms that won’t hold you back when you hit your stride. If you’re part of a long-standing enterprise, whichever platform you adopt needs to be able to handle anything you throw at it while exposing opportunities you might not have noticed before. See what each platform was built for, which companies benefit the most from each, and which you should choose to reach your brand’s goals.
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DRIP

Cybersecurity for the modern era

Published By: Proofpoint     Published Date: Dec 21, 2018
If you’re like most IT leaders, you’re invested heavily in the latest security tools. Yet you’re still inundated with ransomware and other advanced malware, credential phishing, email fraud and more. You’re spending more time dealing with a growing volume of threats. And you’re seeing a shrinking return from your security investments. That’s because most of today’s attacks play off human weaknesses. Download this whitepaper today to find out the top tips on how to choose tools and solutions to improve behaviours and outcomes.
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Proofpoint

Anatomy Of An Email-Borne Attack In Healthcare

Published By: Mimecast     Published Date: Dec 20, 2018
Email remains the biggest entry point into your healthcare organization, and with medical records at least 10X as valuable as credit cards, potential payoffs are high. Security threats are real and debilitating – they can even affect patient care – and they aren’t going away anytime soon. Watch the Anatomy of an Email-Borne Attack webinar where we'll paint the current healthcare threat landscape for attacks and demonstrate an actual live hack. You will learn: Why and how the healthcare threat landscape is evolving How your email can be used as an entry point in multiple types of attack Attacker methodologies and the tactics and tools being used to exploit your users How to enhance email security and improve overall cyber resilience
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healthcare, ransomware, ransomware attack, seg, secure email gateway
    
Mimecast

How AI and Emerging Technologies Are Transforming Collaboration

Published By: Cisco     Published Date: Dec 20, 2018
Knowledge workers today have a rich portfolio of team collaboration tools to help them get their jobs done, starting with email and encompassing texting, file sharing, online chat and message boards, social media and video conferencing. Yet collaboration across these tools can be a frustrating experience, due to the complexity of the technology and lack of integration. The good news: the application of emerging technologies and artificial intelligence (AI) enables more people to connect when and how they need to. And that makes for more productive teams.
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Cisco

The Relevancy Ring ESP Buyer's Guide 2018

Published By: Adobe     Published Date: Oct 24, 2018
The report combines data from a February 2018 executive survey of 401 email marketers and documented ESP demos related to three key themes. We also utilized vendor questionnaires and our near two-decades of knowledge of the providers in this sector. One-on-one phone interviews with several of the marketers who use these tools and our executive survey clients provided satisfaction data. The methodology details our entire recipe, but readers can feel confident in knowing that our vendor evaluation process is objective and does not stem from one analyst’s singular point of view. This guide also includes our analysis and perspective on vendors that did not for a variety of reasons participate in this research.
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Adobe

SeatGeek Case Study

Published By: Iterable     Published Date: Sep 07, 2018
Whether they want tickets for the next Lady Gaga concert, the World Series, the Indianapolis 500, or Hamilton, people are quickly discovering that SeatGeekis the place to find the best selection and great bargains. This relative newcomer to the online ticket business has quickly grown to offer the largest inventory of live event tickets on the web, in addition offering differentiating services like best-bargain ratings and notifications when a fan’s favorite team or entertainer will be performing nearby. Email and push have been the primary channels for interacting with customers. However, according to Ben Clark, Vice President of Customer Retention, the marketing team previously struggled to deliver consistent, relevant messaging across channels because their email and push tools ran on separate platforms. The old tools were also cumbersome to use and offered limited functionality. Worse yet, they didn’t support the team’s AI driven, omni-channel marketing strategy, which includes rea
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Iterable

Analysis of a Multi-Stage Document Attack

Published By: Menlo Security     Published Date: Jun 01, 2018
"Multi-stage attacks are an increasingly popular approach used by cybercriminals. By sending a malicious attachment in a phishing email that contains an embedded URL, with no malevolent code, attackers can evade existing security solutions, like sandboxes and AV. How do you prevent these attacks before they happen? Download this white paper to find out: *How Menlo Security Labs recently isolated a multi-stage document attack *What tools, techniques and procedures ( TTPs ) are attackers using to infect victims’ devices *How Isolation can foil the attack before it can even start "
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Menlo Security

Stopping Email Fraud

Published By: Proofpoint     Published Date: May 30, 2018
Email fraud is rife – business email compromise (BEC) is costing companies billions, and consumer phishing is at an all-time high. The majority of these email attacks are also preventable. Utilising the power of email authentication, Email Fraud Defence protects your organisation from all phishing attacks that spoof trusted domains. Visibility of who is sending email across your email ecosystem allows you to authorise all legitimate senders and block fraudulent emails before they reach your employees, customers and business partners. Protect your email ecosystem from today’s advanced email threats including business email compromise (BEC) and consumer phishing. Proofpoint Email Fraud Defence gives you the visibility, toolset and services needed to authorise legitimate email senders and block fraudulent messages before they reach the inbox.
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Proofpoint

Marketing Automation Simplified: The Small Guide to Big Ideas

Published By: Oracle OMC     Published Date: Nov 30, 2017
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy closely aligned to buyer needs and expectations across all phases of the buying process. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions. The Modern Marketing era is driven by the self-educated buyer who marketers must engage to achieve a relevant, targeted, and value-based customer experience. Marketers are increasingly enhancing their understanding of how data can fuel the delivery of meaningful interactions. This access to vast sources of information that marketers are applying to execute and achieve more refined marketing simply can’t be gleaned manually.
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Oracle OMC

Marketing Automation Simplified: The Small Guide to Big Ideas

Published By: Oracle Marketing Cloud     Published Date: Oct 11, 2017
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy aligned to buyer needs across all phases of the buying process — marketing automation. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions. The Modern Marketing era is driven by the self-educated buyer who marketers must engage to achieve a relevant, targeted, and value-based customer experience. Find marketing automation fundamentals here.
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Oracle Marketing Cloud

Marketing Automation Simplified: The Small Guide to Big Ideas

Published By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy aligned to buyer needs across all phases of the buying process — marketing automation. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions. The Modern Marketing era is driven by the self-educated buyer who marketers must engage to achieve a relevant, targeted, and value-based customer experience. Find marketing automation fundamentals here.
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Oracle Marketing Cloud

The Tools Every Commerce Marketer Needs to Succeed

Published By: Bronto     Published Date: Jul 19, 2017
Managing a sophisticated commerce marketing program requires more than a simple email marketing platform. Say goodbye to batch and blast messages and hello to relevance. Today's commerce marketers use an average of 7.2 marketing tactics to grow their businesses to keep shoppers coming back for more. Are you ready to add a few to your toolbox? In this e-book, we'll explore seven readily available commerce marketing tools and highlight the experiences of marketers using these tools to increase revenue and engagement.
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commerce marketing, commerce marketers, ecommerce, subsribers, manage coupons, consumer behavior, message integration, roi, customer satisfaction
    
Bronto

Engage And Sell The Tools Every Commerce Marketer Needs To Succeed

Published By: Bronto     Published Date: May 18, 2017
Managing a sophisticated commerce marketing program requires more than a simple email marketing platform. Say goodbye to batch and blast messages and hello to relevance. Today's commerce marketers use an average of 7.2 marketing tactics to grow their business and keep shoppers coming back for more. Are you ready to add a few to your tool box? To build or revamp your e-commerce program, you'll need tools to build subscriber lists in healthy ways, manage coupons, maximize transnational messages, and ping shoppers to remind them about whats waiting in their shopping cart. To stay ahead of the competition, you must also capture browse behavior and create triggered messages to nudge shoppers along in their buying journey, predict what a customer wants and recommend the right product. And, depending on your target audience, you may need to explore SMS.
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Bronto

Creating an Employee Communication Plan that Actually Works

Published By: Fitbit     Published Date: Mar 21, 2017
If you’re like most wellness professionals, marketing communication is your most important “side job.” From figuring out when to send emails, identifying the right methods, to designing your communications calendar – it can be a challenge. View this webinar to hear from a leading consumer marketer and learn how to harness best practices that you can use in your day-to-day role. Fitbit’s Head of Lifecycle Marketing, Steven Marjon, will show you: - Tested best practices for communications - How to set up different communications tracks for onboarding new employees - Tools and resources to gauge the effectiveness of your communications
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Fitbit

IDC: Building Data Center to Support Your Big Data Plans

Published By: Cisco     Published Date: Jul 11, 2016
Companies rely on an expanding set of applications to compete in today's rapidly evolving business environment: - They rely on a fast-growing array of applications and devices (email, collaboration tools, and smartphones/tablets) to communicate and conduct business with customers and business partners. - They are creating, collecting, and repurposing large, unstructured data sets in life sciences, geophysics, media, and manufacturing. - They are collecting, storing, and analyzing more social and sensor-generated data about environments, products, customers, and transactions. The promise of better and faster data-driven decision making based on all this information is pushing big data and analytics (BDA) technology to the top of executive agendas. To succeed, CIOs must place a laserlike investment focus on datacenter solutions that allow them to deliver scalable, reliable, and flexible infrastructure for fast-growing BDA environments. Read more to learn how!
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Cisco

Online Meetings: Secure Your Video Conferences eBook

Published By: Microsoft Office 365     Published Date: Jun 03, 2016
Did you know that just like email, video conferencing is susceptible to security risks? Our “Online Meetings: Secure Your Video Conferences” eBook shows you how small and medium businesses can use Skype for Business to provide effective collaboration tools—like HD video conferencing*—that are more secure and simple to use. In this ebook, you’ll discover how to: Save on security, risk, and compliance costs Reduce risk with a comprehensive solution Simplify your IT environment and increase security *For HD video, compatible HD hardware and broadband connection with at least 4 Mbps required.
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Microsoft Office 365

Looking to improve your email performance? Over 100 emailers achieved a 40 open rate for Mothers Day

Published By: eDataSource     Published Date: May 05, 2015
Looking to improve your email performance? Over 100 emailers achieved a 40 open rate for Mothers Day alone - Learn more...
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edatasource, email tools, email performance, email subject line, real-time data, email competitive intelligence
    
eDataSource

3 Remarkable email Tools - Now for the first time all in one place - Edatasource.

Published By: eDataSource     Published Date: Apr 13, 2015
Looking to improve your email campaigns? Now you can with 3 remarkable email tools. Competitive Tracker - email data & creative on what your direct competitors are doing. Design Tracker, powered by Litmus - pre test the campaign before you hit send button. Inbox-tracker - know in real-time your inbox delivery. Learn more by downloading our quick overview white paper.
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edatasource, email tools, email data, competitive tracker, design tracker, inbox-tracker
    
eDataSource

Get Started with Email Marketing! 10 Ideas That Really Work

Published By: Constant Contact     Published Date: Apr 02, 2015
With over 600,000 customers, Constant Contact has seen what works for small businesses. In this guide, we’ll show you 10 proven ways email marketing can help you do more business. We’ll show you why smart small businesses use email marketing to drive repeat business and word-of-mouth referrals. We also have the tools you need to do email marketing effectively and stay compliant with legislations like the Canadian Anti-Spam Legislation (CASL). Whether you plan on doing email marketing yourself or having someone do it for you, you’ll be set up for success.
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constant contact, email marketing, email marketing strategy, customer retention, customer engagement
    
Constant Contact

The Evolving Role of Email in the Social Workplace

Published By: IBM     Published Date: Apr 01, 2015
Is email still the “killer app” it used to be? Social technologies and mobile capabilities are changing the way people communicate in the workplace. Many organizations are employing BYOD strategies and embracing social business tools like file sharing, chat, wikis and communities. In the past, email was used for storing and sharing documents and having conversations with groups. Tasks which are much better suited for today's social cloud collaboration tools. Email usage may be evolving, but email is not dead. In fact, everyone in the organization from executives to factory workers needs email to stay connected. And many organizations are moving their messaging to cloud to take advantage of the flexibility and cost savings a cloud environment provides. In this webcast, you will learn: • How the nature of email has changed and why everyone in your organization needs it. • Why the cloud makes sense for messaging for everyone from executives, to sales, to boundary workers, either as hybrid solution or for the entire workforce. • How email complements social business technologies and how you can start using your email more efficiently in the workplace. • How moving messaging to the cloud can help reduce IT cost and complexity.
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email, social technologies, byod, file sharing, chat, cloud, ibm, networking, it management, business technology
    
IBM

Helping Out the Mobile Help Desk

Published By: CDW     Published Date: Mar 27, 2015
Mobile devices are ubiquitous. The wide variety of functions they provide on the go — everything from making phone calls to checking email to literally millions of applications — has created widespread demand around the globe for this technology. With the right tools, an organization can extend the workplace far beyond its own physical walls. And employees can be active at any time within the 24-hour cycle; whenever inspiration strikes, a smartphone or tablet can quickly harness their productivity.
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mobile, help desk, phone call, productivity, smartphone, tablet, email, applications, wireless, enterprise applications
    
CDW

The Evolving Role of Email in the Social Workplace

Published By: IBM     Published Date: Jan 06, 2015
Is email still the “killer app” it used to be? Social technologies and mobile capabilities are changing the way people communicate in the workplace. Many organizations are employing BYOD strategies and embracing social business tools like file sharing, chat, wikis and communities. In the past, email was used for storing and sharing documents and having conversations with groups. Tasks which are much better suited for today's social cloud collaboration tools. Email usage may be evolving, but email is not dead. In fact, everyone in the organization from executives to factory workers needs email to stay connected. And many organizations are moving their messaging to cloud to take advantage of the flexibility and cost savings a cloud environment provides.
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social workplace, social technologies, mobile capabilities, social business tools, it management, wireless, knowledge management, enterprise applications
    
IBM

Improving Collaboration by Adding Social Capabilities to Email

Published By: IBM     Published Date: Nov 13, 2014
This IDC Technology Spotlight paper takes a look at why Email remains the primary mode of communication in business today. While there is prevalent speculation that social software and other real-time communications applications will replace email, email nevertheless remains a stalwart in business operations. In addition, as relationships across all business communication channels continue to be redefined, innovative modes and methods of communication are emerging. As a result, locating the right data and information at the right time — while still critical — becomes increasingly complex. IDC expects that organizations will use social software, such as Notes and Domino 9x Social Edition, to complement existing tools and address these business needs for the foreseeable future.
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email capabilities, integration, social software, business operations, it management, knowledge management, enterprise applications, business technology
    
IBM

The Evolving Role of Email in the Social Workplace

Published By: IBM     Published Date: Nov 11, 2014
Is email still the “killer app” it used to be? Social technologies and mobile capabilities are changing the way people communicate in the workplace. Many organizations are employing BYOD strategies and embracing social business tools like file sharing, chat, wikis and communities. In the past, email was used for storing and sharing documents and having conversations with groups. Tasks which are much better suited for today's social cloud collaboration tools. Email usage may be evolving, but email is not dead. In fact, everyone in the organization from executives to factory workers needs email to stay connected. And many organizations are moving their messaging to cloud to take advantage of the flexibility and cost savings a cloud environment provides.
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social technologies, mobile capabilities, byod strategies, email usage, it management, knowledge management, enterprise applications, data management, business technology
    
IBM
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