forbes insights

Results 1 - 25 of 47Sort Results By: Published Date | Title | Company Name

Data-Driven Marketing Push Forward Or Fall Behind

Published By: Oracle     Published Date: Sep 26, 2019
It’s no secret that data-driven marketing (DDM) is top of mind for brand and agency executives. But what is surprising—shocking, in fact—is how vital first- and third-party information is for creative and execution strategies today. Case in point: 70% of senior marketing executives from brands, agencies and related industry segments say data-driven marketing is a core element of a majority of their campaigns, according to a new Oracle-Forbes Insights survey. This full immersion in data and analytics—more than what many industry insiders may have realized—shows how quickly brands and agencies have recognized the potential benefits and rushed to replace outdated “gutfeel” decision making with quantifiable research. This was another recurring theme in the Oracle-Forbes Insights study, which found that marketing executives rely on advanced analytics to increase sales, attract new customers and expand brand awareness. In addition, 71% of respondents feel they effectively use it to identify
Tags : 
    
Oracle

How Smart Businesses Use Data to Empower the Entire Organization

Published By: Adobe     Published Date: Sep 23, 2019
Data is a company’s most valuable asset. Just look at Forbes’ World’s Most Value Brands list. No longer is a company’s worth evaluated by its tangible assets — data has changed all of that. Every business today relies on data. The ability to filter through volumes of data to capture true insights is critical to gaining a competitive advantage. Companies aspiring to deliver the best possible customer experiences must be able to unify different types of information, including behavioral, transactional , and operational data
Tags : 
    
Adobe

Forbes Insights: 2000 Days: The CIO’s World In 2025

Published By: VMware     Published Date: Sep 12, 2019
Over the next few years, chief information officers (CIOs) will preside over a maelstrom of change that will fundamentally alter the way their companies do business in the future.
Tags : 
    
VMware

Is Your Data Center Holding You Back? Why Putting Off Modernization Hinders Success

Published By: Hitachi Vantara     Published Date: Mar 08, 2019
Business leaders recognize that their industries and markets are either being disrupted or have the potential to be disrupted by nimble digital players. In order to compete, senior IT leaders need to modernize their data centers. In this Forbes Insights Executive Briefing, learn how to embrace an agile data infrastructure, modern data protection, and intelligent operations to reap the benefits of a truly modernized data center.
Tags : 
    
Hitachi Vantara

Forbes Insights: How Prepared Is Your Data Center for the Digital Era?

Published By: Hitachi Vantara     Published Date: Mar 08, 2019
Technology is a fast-moving target, and organizations need agility and flexibility to compete. By modernizing your data center and maximizing the value of your corporate data, your company can gain those qualities. In this Forbes Insights checklist, learn how to derive value from your corporate data and embrace three elements of a modernized data center: an agile data infrastructure, a modern approach to data protection, and intelligent data center operations.
Tags : 
    
Hitachi Vantara

The 5 Step Guide to Successful Language Training:

Published By: Rosetta Stone     Published Date: Jan 23, 2018
With global opportunities on the rise,. having a multilingual workforce has become a critical market success factor. Language proficiency and awareness of a market's culture, local customs, and business traditions conveys respect for customers and colleagues, which leads to greater trust and improved business results. Businesses are providing language-learning resources that prepare employees to engage in these markets. Forbes Insights and Rosetta Stone surveyed 200+ executives globally to understand the impact of language training on companies and employees. Read this guide to learn the key themes and data from the report.
Tags : 
    
Rosetta Stone

Data Elevates the Customer Experience

Published By: SAS     Published Date: Jan 17, 2018
Delivering exceptional customer experiences has become a key differentiator for top organizations today. Now you can see where your peers and competitors stand in the new Forbes Insights report Data Elevates the Customer Experience. This report is a comprehensive follow-up to an October 2015 preliminary pulse survey conducted among 105 executives of large global organizations. It identifies three categories of organizations – leaders, explorers and laggards – and measures the progress they have made with the data-driven customer experience based on three key pillars: organization (people), openness (data) and orchestration (processes). Read the results, find out where you stand and glean some new ideas from your peers about how to elevate the customer experience.
Tags : 
    
SAS

The Age of Brand, Agency & Customer Collaboration

Published By: Oracle OMC     Published Date: Nov 30, 2017
In a new study by Forbes Insights and sponsored by Oracle Marketing Cloud, 60% of brand and agency executives say their roles and responsibilities have changed significantly over the past two years. As a result, both groups are reengineering their internal organizations and forging new ways of working with their respective agency or brand counterparts. At the same time, the research found that technology is ingrained in marketing operations and, perhaps most significantly of all, agency and brand stakeholders are challenging themselves to analyze and apply consumer data in more sophisticated ways. Some are even hiring data scientists and others outside of the traditional marketing discipline to help in these efforts.
Tags : 
    
Oracle OMC

Forbes Insights: The Age of Brand, Agency & Customer Collaboration

Published By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
In a new study by Forbes Insights and sponsored by Oracle Marketing Cloud, 60% of brand and agency executives say their roles and responsibilities have changed significantly over the past two years. As a result, both groups are reengineering their internal organizations and forging new ways of working with their respective agency or brand counterparts. At the same time, the research found that technology is ingrained in marketing operations and, perhaps most significantly of all, agency and brand stakeholders are challenging themselves to analyze and apply consumer data in more sophisticated ways. Some are even hiring data scientists and others outside of the traditional marketing discipline to help in these efforts.
Tags : 
    
Oracle Marketing Cloud

Language Study: Reducing the Impact of Language Barriers

Published By: Rosetta Stone     Published Date: Jul 05, 2017
In global, multicultural organizations, simply expecting all employees to speak one common language, such as English, marginalizes the potential impact of international talent and leaves monolingual staff ill-equipped to help the organization compete effectively in a globalized environment. In an increasingly global economy, U.S. companies will perform better by hiring individuals who can communicate in foreign languages and helping current employees develop language skills. Forbes Insights, in conjunction with Rosetta Stone, surveyed more than 100 executives at large U.S. businesses (annual revenues of more than $500 million) and found that language barriers have a broad and pervasive impact on business operations. The survey found that foreign language skills will be even more vital in the future and that language abilities can help executives advance their careers, speed overseas expansion, and boost corporate—as well as personal—success.
Tags : 
    
Rosetta Stone

Best in Class: How Enterprises Succeed With Language Learning Programs

Published By: Rosetta Stone     Published Date: Jul 05, 2017
The top clients of enterprise language learning companies consist of global companies that recognize the value of multilingual employees. While companies understand the necessity of language learning, there is room for improvement in incorporating language learning into corporate culture. This report looks at what companies are doing in the realm of language learning, to understand what best-in-class organizations are doing, and to provide businesses aspiring to be truly successful on a global stage with strategies for incorporating language learning into their business model. Forbes Insights and Rosetta Stone surveyed 214 executives around the globe to find out if and how companies are training their employees to speak and work in more languages and what impact that training has on both the employees and the company. In addition, the narrative is rounded out with in-depth interviews with executives and experts.
Tags : 
    
Rosetta Stone

Forbes Insights: How Data Elevates the Customer Experience

Published By: SAS     Published Date: Apr 25, 2017
Download this insightful SAS Infographic to discover what makes for a positive and powerful customer experience (CX).
Tags : 
    
SAS

HOW DIGITAL TRANSFORMATION ELEVATES HUMAN CAPITAL MANAGEMENT

Published By: Adobe     Published Date: Oct 05, 2016
Forbes Insights examined the ongoing transformation of HR through in-depth interviews with a number of senior executives and experts in North America and Europe, as well as third-party research.
Tags : 
    
Adobe

Accelerate Your Sales Performance

Published By: Adobe     Published Date: Oct 05, 2016
Forbes Insights examined the advantages of e-signatures through in-depth interviews with a number of senior executives and experts in North America and Europe, as well as third-party research.
Tags : 
sales performance, sales, e-signatures, document management, security, mobility
    
Adobe

How Digital Transformation Elevates Human Capital Management

Published By: Adobe     Published Date: Sep 13, 2016
Streamline all your paperwork and processes by going 100% digital in HR. When everything is synced and organized, your team has more time to focus on strategies to attract and keep the best talent. Read Forbes Insights paper, How Digital Transformation Elevates Human Capital Management: Turning Talent into a Strategic Business Force to learn: - About the technology involved in digital HR - Best practices when going through digital transformation - How going digital elevates the role of HR in your company
Tags : 
adobe, cloud, document cloud, digital transformation, human capital, human capital management, human resources
    
Adobe

Forbes Insights: 8 Advantages of Video Conferencing-NEW MORGAN PAGE

Published By: Cisco     Published Date: Sep 07, 2016
This white paper shows 8 ways to build your business advantage.
Tags : 
    
Cisco

Retentionomics: The Path to Profitable Growth

Published By: Sailthru     Published Date: Aug 15, 2016
It has been well documented that it is much more cost-effective to focus on nurturing relationships with existing customers than it is to find and convert new ones. Forbes Insights and Sailthru recently completed a global study of 300 retail and media executives to find out if, and how, they take advantage of the benefits of retention strategies and how that impacts growth and performance.
Tags : 
sailthru, retention, forbes, growth, media, retail, marketing, nurturing
    
Sailthru

Forbes Insights: Reducing the Impact of Language Barriers

Published By: Rosetta Stone     Published Date: Aug 04, 2016
Forbes Insights surveyed senior executives at leading US companies to learn how language abilities impact individual and organizational success. The results indicate that corporate leaders see multilingual employees and language-training programs as critical ingredients to success in the global economy.
Tags : 
    
Rosetta Stone

Forbes Insights: 8 Advantages of Video Conferencing

Published By: Cisco     Published Date: Jul 11, 2016
In today’s global economy, innovation matters. For teams to innovate rapidly and with great frequency, they must be able to clearly communicate and closely collaborate. Miscommunication, misunderstanding and misinterpretation only leads to costly errors, bottlenecked business processes and market misfires. Most of these issues are avoidable.
Tags : 
    
Cisco

Forbes Insights: Boost Innovation with Video

Published By: Cisco     Published Date: Jun 21, 2016
In today’s global economy, innovation matters. For teams to innovate rapidly and with great frequency, they must be able to clearly communicate and closely collaborate. Miscommunication, misunderstanding and misinterpretation only leads to costly errors, bottlenecked business processes and market misfires. Most of these issues are avoidable.
Tags : 
    
Cisco

Forbes Insights: Boost Innovation with Video

Published By: Cisco     Published Date: Jun 21, 2016
In today’s global economy, innovation matters. For teams to innovate rapidly and with great frequency, they must be able to clearly communicate and closely collaborate. Miscommunication, misunderstanding and misinterpretation only leads to costly errors, bottlenecked business processes and market misfires. Most of these issues are avoidable.
Tags : 
    
Cisco

Accelerate Your Sales Performance: Believe it, e-signatures can transform your business.

Published By: Adobe     Published Date: Mar 17, 2016
Continued reliance on wet signatures is risky, especially in sales, where speed and ease of business are vital to revenue. In this Forbes Insights paper, learn how moving to e-signatures can transform all aspects of the sales cycle.
Tags : 
adobe, sales performance, electronic signature, sales cycle, return on investment, sales & marketing software, sales automation, collaborative commerce
    
Adobe

Accelerate Your Sales Performance

Published By: Adobe     Published Date: Mar 16, 2016
While most business is digital, and business-to-business and business-to-consumer transactions – and the work that supports them -- are almost entirely digitized, most organizations still rely on paper for the “last foot” of the process – the sign-off. Continued reliance on paper-based signature is fraught with risks, including impeding productivity, reducing visibility, hampering compliance, and diminishing the customer experience. Electronic signatures (e-signatures), which are easily implemented from the cloud, help speed up the sales process by reducing errors and bottlenecks, while also ensuring greater security and mobility. Read this Forbes Insights piece to learn: • How an easy implementation of e-signatures can improve productivity and reduce busywork for your sales team • How improve customer experiences and ease of business with e-signatures increases the likelihood of renewal and retention • How e-signatures easily integrate into your existing sales tools, for seamless pr
Tags : 
sales performance, e-signatures, b2b, b2c, networking, knowledge management
    
Adobe

Forbes Insights: Boost Innovation with Video

Published By: Cisco     Published Date: Feb 12, 2016
Video collaboration opens up opportunities for greater interaction and innovation, regardless of industry. Everyone benefits. For example, in healthcare, video is dramatically changing the way institutions interact with customers and professionals. In recent years, a number of hospitals across the United States have been subscribing to video and voice call centers that enable them to share language interpretation services, psychiatric care services and other developing capabilities. In the process, video collaboration is affecting business outcomes, changing business processes and helping healthcare facilities achieve scale, cost and efficiency not seen before.
Tags : 
industry innovation, business practices, best practices, video collaboration, network management, network performance, content delivery, content integration
    
Cisco

Forbes – Bridging the sales productivity gap

Published By: Brainshark     Published Date: Dec 08, 2015
New research from Forbes Insights and Brainshark reveals how top-performing sales teams attack the sales productivity problem.
Tags : 
forbes report, sales enablement research, sales enablement reports, sales productivity problems, sales enablement, sales enablement analysis, cmo
    
Brainshark
Previous   1 2    Next    
Search      

Add Research

Get your company's research in the hands of targeted business professionals.