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The problem with good mobile experiences? They’re not great.

Published By: IBM     Published Date: May 13, 2016
The problem with good mobile experiences? They’re not great. The financial upside of delivering a great mobile app experience Key topics covered: • What makes for a great app (most companies get it wrong) • Four ways great apps outperform good apps • Tips for getting to great • How First Security Insurance is moving to greatness
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ibm, mobile, applications, apps, mobile apps, customer engagement, forrester, mobile computing, mobile data systems, mobile workers, smart phones, wireless application software, wireless phones
    
IBM

Forrester TEI Study: The Total Economic Impact™of the Genesys Omnichannel Engagement Center Solution

Published By: Genesys     Published Date: May 10, 2016
A Multi-Company Cost Savings and Business Value Analysis for Enterprises
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genesys, total economic impact, omnichannel, engagement, contact center, customer experience, enterprise applications, business technology
    
Genesys

Vendor Landscape: B2B Business Networks

Published By: SAP     Published Date: May 05, 2016
New Forrester report provides the analysis you need to make timely, critical decisions
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sap, ariba, vendor, business networks, b2b, ecommerce, enterprise applications, business technology
    
SAP

Vendor Landscape: B2B Business Networks

Published By: SAP     Published Date: May 05, 2016
New Forrester report provides the analysis you need to make timely, critical decisions
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sap, ariba, vendor, b2b, business netowrks, enterprise applications, business technology
    
SAP

Vendor Landscape: B2B Business Networks

Published By: SAP Ariba     Published Date: May 05, 2016
New Forrester report provides the analysis you need to make timely, critical decisions
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sap, ariba, vendor, b2b, business netowrks, enterprise applications
    
SAP Ariba

Vendor Landscape: B2B Business Networks

Published By: SAP Ariba     Published Date: May 05, 2016
New Forrester report provides the analysis you need to make timely, critical decisions
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sap, ariba, vendor, business networks, b2b, ecommerce, enterprise applications, business technology
    
SAP Ariba

The Forrester Wave™: Subscription Billing Platforms, Q4 2015

Published By: Aria Systems     Published Date: May 03, 2016
In Forrester’s 40-criteria evaluation of subscription billing platform solutions, we identified the eight most significant vendors in the category — Apttus, Aria Systems, Digital River, goTransverse, Recurly, SAP hybris, Vindicia, and Zuora — and researched, analyzed, and scored them. This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help eBusiness professionals select the right partner as they seek to develop and support alternative business models for both existing and new products and services.
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Aria Systems

Forrester: Ultra-Fast Data Access Is The Key To Unleashing Full Big Data Potential

Published By: SAP     Published Date: May 03, 2016
Analyzing big data is critical for enterprises to serve customers and improve overall business performance.
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sap, forrester, data access, data, big data, customer insights, enterprise applications, data management, business technology
    
SAP

The Forrester Wave: Customer Analytics Solutions

Published By: IBM     Published Date: May 03, 2016
In our 33-criteria evaluation of customer analytics vendors, we identified the 11 most significant software providers in this category - adobe, agilone, alteryx, angoss, FICo, IBM, Manthan, Pitney Bowes, saP, sas, and teradata - and researched, analyzed, and scored them. this evaluation details our findings about how well each vendor fulfills our criteria and where each vendor stands in relation to each other. this report will help customer insights (CI) professionals and marketers make the right choice for their customer analytics needs.
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ibm, forrester, customer analytics, customer insights, business analytics, business intelligence, customer relationship management, business technology
    
IBM

Optimize Customer Experiences With Online Testing And Continuous Optimization

Published By: Adobe     Published Date: Apr 20, 2016
To improve your customer engagement, you need to test and learn from every possible interaction. Forrester provides helpful steps and insights in their report, Optimize Customer Experiences with Online Testing and Continuous Optimization. Read the report to learn: • How to establish an online testing strategy based on continuous optimization • How to elevate your testing by achieving four crucial optimization objectives • Recommendations from Forrester on practical next steps in your optimization journey
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adobe, marketing, data driven marketing, continuous optimization, customer experience, customer engagement
    
Adobe

ROI From Cybersecurity? YES!

Published By: Forcepoint     Published Date: Apr 19, 2016
The right cybersecurity solutions can improve your bottom line. According to a commissioned study conducted by Forrester Consulting on behalf of Forcepoint, SureView®Insider Threat (SVIT) monitors and investigates internal threats across all endpoints and channel communications. It “lowers risk and increases productivity” and can mean significant ROI to your enterprise.
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Forcepoint

The Total Economic Impact of IBM Information Integration and Governance Solutions

Published By: IBM     Published Date: Apr 18, 2016
IBM commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study and examine the potential return on investment (ROI) enterprises may realize by leveraging IBM InfoSphere Information Integration and Governance (IIG) solutions.
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ibm, total economic impact, tei study, roi, return on investment, big data data optim, ibm infosphere, data management
    
IBM

Forrester Total Economic Impact of Citrix XenApp

Published By: Citrix Systems     Published Date: Apr 15, 2016
Forrester interviewed a Citrix customer currently using Citrix XenApp to determine the cost savings and business benefits of XenApp. In the process, they discovered that the company reduced desktop support costs by $1.7 million, by delivering key business applications via XenApp. Read this white paper to examine the use cases and the cost savings and benefits achieved.
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best practices, budget, business optimization, business management, business intelligence, business process management
    
Citrix Systems

Social Insights Drives Intelligent Decisions

Published By: Meltwater     Published Date: Apr 13, 2016
Watch this webinar from Forrester analyst Sam Ngo and learn how social insights can move the needle on business objectives across your organization.
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data management, business practices, internet, marketing, best practices, public relations, communications
    
Meltwater

The Forrester Wave: plataformas de experiência digital, 4° trimester de 2015

Published By: Adobe     Published Date: Apr 11, 2016
A Adobe foi nomeada líder na Forrester Wave™: Plataformas de Experiências Digitais, segundo o relatório do último trimestre de 2015. Não importa o tamanho do seu negócio, a Adobe Marketing Cloud te dá o poder de entregar experiências individuais relevantes. Baixe o relatório para descobrir o que a Forrester tem a dizer sobre o que temos a oferecer.
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adobe, experiências digitais, forrester
    
Adobe

The Total Economic ImpactTM Of IBM UrbanCode

Published By: IBM     Published Date: Apr 06, 2016
"Achieving Application Delivery Velocity with a 482% ROI IBM commissioned Forrester Consulting to conduct their Total Economic Impact™ (TEI) study that examines and quantifies potential return on investment (ROI) for IBM UrbanCode Deploy within an enterprise DevOps environment. The study determined that a composite organization, based on the customers interviewed, experienced an ROI of 482%! Read the Forrester Consulting study and learn learn how these enterprise organizations achieved: 97% reduction in the cost of releases Reduction in the risk of failed deployments 75% faster deployment times Download Study – See how IBM UrbanCode brings deployment velocity while reducing release costs"
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ibm, ibm urbancode, forrester consulting, total economic impact, deployment, software development, enterprise applications
    
IBM

Making Money with APIs: the Real Truth

Published By: IBM     Published Date: Mar 31, 2016
"The market buzz around APIs has distorted executive's thought processes about how to make money from APIs. Our guest speaker, Forrester analyst Randy Heffner, will tell the real truth about how to drive value from APIs. Who Should Read/View This webcast: business audience Attend to also learn how to: Provide business users with real-time information for more informed decision making Leverage the latest cloud, mobile, and analytics enhancements in IIB v10 Use the IIB Healthcare Pack to accelerate development and deployment of integration solutions Who Should Attend this Webcast: business audience"
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ibm, api, integration, application program interface, middleware, data integration
    
IBM

The Forrester Wave™: Customer Service Solutions For Enterprise Organizations, Q4 2015

Published By: Oracle Service Cloud     Published Date: Mar 23, 2016
In the customer service solutions Forrester Wave™ for enterprise organizations, we identified the 11 most significant customer service solutions — eGain, Microsoft, Moxie, Oracle Service Cloud, Oracle Siebel CRM, Pegasystems, Salesforce, SAP Cloud for Service, SAP CRM, SugarCRM, and Verint — and researched, analyzed, and scored them. This report details our findings on how well each vendor fulfills our criteria and where it stands in relation to other vendor solutions in order to help customer service professionals select the right partner for their customer service initiatives.
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oracle, service cloud, service management, customer interaction, application integration, best practices, business analytics, business intelligence, customer relationship management, customer satisfaction
    
Oracle Service Cloud

Serving Social Consumers Where They Are Now By Powering Modern Customer Community Support

Published By: Oracle Service Cloud     Published Date: Mar 23, 2016
According to Forrester Research, 76% of consumers are using online self-serve to find answers—more than any other support channel, including phone. And they are no longer just looking for customer support directly on companies’ Facebook or Twitter sites. They are seeking help from their peers for quick and easy answers. Companies are recognizing this social service trend and are using customer communities as a platform to enable customers to socially self-serve. This approach can greatly enhance the overall service experience and reduce escalations to an agent. In looking at social service trends and benefits, it’s important to strategically think about the customer community implementation and planning process.
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oracle, service cloud, service management, customer interaction, application integration, application performance management, best practices, business activity monitoring, business analytics, business intelligence, customer interaction service
    
Oracle Service Cloud

Forrester Report: Contact Centers Must Go Digital or Die

Published By: Oracle Service Cloud     Published Date: Mar 23, 2016
Consumer preference for customer service channels is changing across all ages and demographics. Adoption of digital customer service channels, with an emphasis on self-service channels such as web and mobile, is exploding as consumers expect relevant and seamless omnichannel customer service. However, firms’ technology and staffing plans are not keeping up with consumer demand for digital customer service. This report outlines communication channel customer use and major gaps in contact center technology and operations. It also provides data that will help application development and delivery (AD&D) pros align operations with customer expectations to garner their satisfaction and long-term loyalty.
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oracle, service cloud, forrester report, contact centers, application integration, best practices, business analytics, business intelligence, call center management, call center software, customer interaction service
    
Oracle Service Cloud

Digital Transforms the Game of Business: DTM Emerging as Key Solution

Published By: DocuSign     Published Date: Mar 23, 2016
According to Forrester Research, the new age of the customer has arrived. Driven by cloud technology and advances in mobility, the power of business has shifted to consumers. This white paper demonstrates how you can enhance the signing experience for new hires and employees alike in recruiting and in HR.
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docusign, client satisfaction, technology, electronic contract, paperless, reduce costs, human resources
    
DocuSign

2015 Forrester Wave™: B2E Cloud IAM

Published By: Okta     Published Date: Mar 10, 2016
The Forrester Wave report identifies the six most significant solution providers in the market, evaluating the strengths and weaknesses of each vendor against 15 criteria, including current offering, strategy and market presence. Access your complimentary Forrester Wave report and learn why Okta is named a leader in the space.
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Okta

The Next Generation CDN Drives Web Performance

Published By: Akamai Technologies     Published Date: Mar 10, 2016
What digital trends are forcing CDN services to evolve? CDN services are changing, and web and application delivery professionals are navigating the evolving CDN landscape. Read the Forrester Research Report, "CDNs Extend to Web Performance Optimization and End-To-End Cloud Services" to learn what new capabilities are required from the Next Generation CDN.
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cdns, akamai technology, web performance optimization, cloud services, network management, network performance, network performance management, servers, cloud computing
    
Akamai Technologies

The Viewability Conundrum - What's the Real Value of Being Seen?

Published By: Turn     Published Date: Mar 09, 2016
This webinar will look at how a smart approach to viewability can drive better campaign results and optimize marketing ROI. Guest speaker Susan Bidel of Forrester Research and Lori Gubin of Turn will examine how viewability can support digital branding in display and video, where viewability fits in the spectrum of brand metrics, and how advertisers can avoid common viewability-related pitfalls.
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programmatic, video advertising, impression quality, dsp, demand side platform, viewable campaigns, viewability, measurement, programmatic advertising, smart market, omnichannel, multichannel
    
Turn
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