google analytics

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Google takes the lead in the 2019 Gartner Magic Quadrant for Data Management Solutions for Analytics

Published By: Google     Published Date: Aug 05, 2019
As organizations continue to produce vast quantities of data, they increasingly need platforms that allow them to analyze, store, and extract meaningful insights from that data. Gartner helps data and analytics leaders evaluate 19 vendors in an increasingly split market. Download the Gartner Magic Quadrant report and find out more.
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data management, database solutions, databases, enterprise database, managed database
    
Google

Optimizing API Programs with Monitoring and Analytics: Inside the API Product Mindset

Published By: Google Apigee     Published Date: Mar 12, 2019
APIs have become the de facto standard for building and connecting modern applications, so any degradation in API performance can have an adverse impact on customer experience, brand value and revenue. Google Cloudís new eBook, Optimizing API Programs with Monitoring and Analytics, takes a detailed look at the benefits of using API monitoring and analytics technology to optimize your API programs and digital strategies. Explore how to deliver a seamless and connected experience for customers, partners, and employees. What's inside? -Field-tested best practices -Real-world use cases -An API monitoring and analytics checklist
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Google Apigee

What Discounts Does Google Cloud Platform Offer and Why Should You Care?

Published By: CloudHealth by VMware     Published Date: Feb 13, 2019
Google Cloud Platform is being widely adopted for its security and performance networking capabilities, machine learning, Kubernetes support, and data analytics. Google has been developing innovative price models to attract new users and provide cost benefits for customers. Read this eBook for answers to questions such as: -What are Committed Use Discounts? -Why do you need Committed Use Discounts? -What are Sustained Use Discounts? -What is the difference between Committed and Sustained Use Discounts? Download GCP Discounts and Why You Should Care to learn how you can take advantage of discounts in Google Cloud Platform to save you money on your monthly cloud bill.
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cloud management, google cloud platform, multicloud management
    
CloudHealth by VMware

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Published By: Google Analytics 360 Suite     Published Date: Feb 14, 2018
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Google Analytics 360 Suite

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Published By: Google Analytics 360 Suite     Published Date: Feb 14, 2018
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Google Analytics 360 Suite

The enterprise marketerís playbook: Building an integrated data strategy

Published By: Google Analytics 360 Suite     Published Date: Jan 05, 2018
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Google Analytics 360 Suite

The enterprise marketerís playbook: Building an integrated data strategy

Published By: Google Analytics 360 Suite     Published Date: Jan 05, 2018
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Google Analytics 360 Suite

360 Degree Marketing Intelligence: The Ultimate Guide to Integrating CRM and Google Analytics Data

Published By: MoreVisibility     Published Date: Dec 19, 2017
As the approach to strategic business decision making becomes more and more data driven, a method for consolidating our various data sets, which are often spread across multiple systems becomes exceedingly important. Two of the biggest players in data driven decision making are website analytics platforms and customer relationship management systems. The former includes accumulating data on top of the funnel behavior such as site traffic origins, lead generation, content consumption tracking, device usage, and overall site behavior. While the latter has a focus more on bottom of the funnel activity such as lead nurturing, customer status, lifetime value, etc. Lastly, without communication between these two essential platforms, a complete understanding of your customers, from lead to longtime client, may never be possible. A web analytics (Google Analytics) and CRM integration provides you with a 360 degree view of your customer base, so that you can understand not just what PPC efforts
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MoreVisibility

Econsultancy report: The customer experience is written in data

Published By: Google Analytics 360 Suite     Published Date: Sep 05, 2017
Todayís meandering customer journeys take place over multiple channels and devices. Each interaction creates a stream of digital information, leaving marketers with a growing pile of data. But, with data seemingly everywhere, why are so many marketers still feeling like thereís not a drop to drink? Leaders Have a Data Strategy and Enable More Teams with Data In this research report from June 2017, Econsultancy surveyed more than 700 marketing and analytics executives at consumer brands to better understand how data factors into marketing strategy ó and daily decision making. Two-thirds of leading marketers ó those who outperformed their top business goal ó say they currently have a documented data and analytics strategy. In this report, youíll also learn how leaders have built data-driven cultures and why they are more likely to use: digital analytics to optimize user experience in real time audience-level data to personalize customer experience customer-level data to segment a
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Google Analytics 360 Suite

Econsultancy report: The customer experience is written in data

Published By: Google Analytics 360 Suite     Published Date: Sep 05, 2017
Todayís meandering customer journeys take place over multiple channels and devices. Each interaction creates a stream of digital information, leaving marketers with a growing pile of data. But, with data seemingly everywhere, why are so many marketers still feeling like thereís not a drop to drink? Leaders Have a Data Strategy and Enable More Teams with Data In this research report from June 2017, Econsultancy surveyed more than 700 marketing and analytics executives at consumer brands to better understand how data factors into marketing strategy ó and daily decision making. Two-thirds of leading marketers ó those who outperformed their top business goal ó say they currently have a documented data and analytics strategy. In this report, youíll also learn how leaders have built data-driven cultures and why they are more likely to use: digital analytics to optimize user experience in real time audience-level data to personalize customer experience customer-level data to segment and r
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Google Analytics 360 Suite

How to Build a Culture of Growth

Published By: Google Analytics 360 Suite     Published Date: Jul 28, 2017
Most companies have a few people who are testers and optimizers by nature, interest, or experience. But what really moves the dial is when everyone in the company embraces a test-and-learn approach to improving the customer experience across all touchpoints. Why is the test-and-learn approach so effective? When you test everything, your team values data over opinions. Everyone keeps learning ó even from failures. The results? More visitors, more sales, happier customers, and a healthier bottom line. To help you get there, this guide provides insights on: What constitutes a culture of growth and optimization Tips for building that culture in your own company Lessons from marketing leaders who embrace the test-and-learn approach
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Google Analytics 360 Suite

Gartner report: Magic Quadrant for Digital Marketing Analytics

Published By: Google Analytics 360 Suite     Published Date: Jul 28, 2017
Todayís marketing leaders need sophisticated tools to turn data into cross-channel insights that improve performance. In a new report, Gartner compares 11 digital marketing analytics solutions across five key areas: data integration, exploration, advanced models, platform integrations, and measurement. Selecting the best solution for your team requires thoughtful analysis. How will you determine the best fit? Gartnerís Magic Quadrant can help.
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Google Analytics 360 Suite

How to Build a Culture of Growth

Published By: Google Analytics 360 Suite     Published Date: Jul 27, 2017
Most companies have a few people who are testers and optimizers by nature, interest, or experience. But what really moves the dial is when everyone in the company embraces a test-and-learn approach to improving the customer experience across all touchpoints. Why is the test-and-learn approach so effective? When you test everything, your team values data over opinions. Everyone keeps learning ó even from failures. The results? More visitors, more sales, happier customers, and a healthier bottom line. To help you get there, this guide provides insights on: What constitutes a culture of growth and optimization Tips for building that culture in your own company Lessons from marketing leaders who embrace the test-and-learn approach
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Google Analytics 360 Suite

Gartner report: Magic Quadrant for Digital Marketing Analytics

Published By: Google Analytics 360 Suite     Published Date: Jul 27, 2017
Todayís marketing leaders need sophisticated tools to turn data into cross-channel insights that improve performance. In a new report, Gartner compares 11 digital marketing analytics solutions across five key areas: data integration, exploration, advanced models, platform integrations, and measurement. Selecting the best solution for your team requires thoughtful analysis. How will you determine the best fit? Gartnerís Magic Quadrant can help.
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Google Analytics 360 Suite

Setting Up Google Analytics Enhanced Ecommerce Using Google Tag Manager: A Step by Step Guide

Published By: MoreVisibility     Published Date: Dec 10, 2015
This guide covers a step-by-step outline to help you deploy Google Analytics Enhanced Ecommerce via Google Tag Manager.
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morevisibility, google, google tag manager, clicks, promotions, sales automation, collaborative commerce, customer experience management, messaging
    
MoreVisibility

Measure What Matters: Five Features to Enable Now On Google Analytics

Published By: Digital Bungalow     Published Date: Feb 09, 2015
Google Analytics is an excellent tool for gaining insights into user behavior and gathering data for site optimization.
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google analytics, site optimization, customer acquisition, consumer behavior, advanced segments
    
Digital Bungalow

Free Guide: 10 User Engagement Metrics Everyone Can Use

Published By: Yottaa, Inc.     Published Date: May 09, 2014
Increasing user engagement is a primary goal for any website, but measuring it isnít easy. "User engagement" means different things to different businesses. This free guide defines 10 critical user engagement metrics every business can use, along with web benchmarks and tips. Find out what each of these metrics indicates about your siteís user experience, and where your site stands among the wider web. All of these metrics can be found within free testing tools you likely use already, like Google Analytics and Websitetest.com. Start measuring your website engagement today - download guide here!
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user engagement, conversion optimization, cro, conversion rate, bounce rate, cart abandonment, traffic, web performance, performance monitoring, benchmarking, ecommerce, m-commerce, mobile commerce, mobile optimization, google analytics, a/b testing, business analytics
    
Yottaa, Inc.

How To Turn Employees Into Brand Ambassadors

Published By: sweetiQ     Published Date: Jan 23, 2014
Successful brands, whether big or small, need ambassadors to trumpet their products and services. Finding the right people to represent you is a task - they are more than influencers. Download this whitepaper and you'll discover that while the best brand ambassadors are loyal customers, developing them may require significant work.
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local listing management, google+ local, google places, location-based marketing, local search, local search optimization, business listings, solomo, social local mobile, local search analytics, local marketing, local marketing analytics, local listing presence, local search optimization analytics, local search optimization software, local search optimization tools, local venue listings, local marketing recommendation, local search analytics, local seo analytics
    
sweetiQ

How To Get 200 Listings For Your Business In One Week

Published By: sweetiQ     Published Date: Jan 23, 2014
So you're looking for more places to get your website listed? There are thousands of them out there, but finding those truly relevant sites that can help bring traffic and possibly impact your rankings in the search engines usually takes work. Now sweetiQ offers you a way to accomplish this in less than a week. Download the paper to learn more about how you can get access to these listings and ensure that your information is accurate.
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local listing management, google+ local, google places, location-based marketing, local search, local search optimization, business listings, solomo, social local mobile, local search analytics, local marketing, local marketing analytics, local listing presence, local search optimization analytics, local search optimization software, local search optimization tools, local venue listings, local marketing recommendation, local search analytics, local seo analytics
    
sweetiQ

Dropping Anchor - How To Secure Your Presence On The Social, Local, Mobile Web

Published By: sweetiQ     Published Date: Oct 29, 2012
Smartphones and the social, local, mobile ecosystem are the future of retail. Where once there was the yellow pages, today's mobile consumer has much more access to information. Read on to learn how to presence on the social local and mobile web.
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local listing management, google+ local, google places, location-based marketing, local search, local search optimization, business listings, solomo, social local mobile, local search analytics, local marketing, local marketing analytics, local listing presence, local search optimization analytics, local search optimization software, local search optimization tools, local venue listings, local marketing recommendation, local search analytics, local seo analytics
    
sweetiQ

Six Secrets to a Great Web Analytics Program

Published By: SwellPath     Published Date: Sep 04, 2012
This guide provides the framework to build a successful analytics foundation in your organization, and shows you how to create an effective analytics measurement program that provides actionable insights and results driven recommendations.
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google analytics, marketing analytics, ecommerce analytics, analytics strategy, web analytics, analytics implementation, google analytics consulting, measurement strategy, analytics program, key performance indicators, campaign reporting, analytics best practices, website optimization, kpis, website optimization, advanced google analytics, dashboards, scorecards, social analytics, analytics training
    
SwellPath

Javascript on Your Website is Killing You!

Published By: Ensighten     Published Date: Aug 02, 2012
Watch the playback on the hidden costs of website Javascript tagging in time, resources, page speed and stability. Hear the benefits of tag management systems and what to look for, plus hear how Sony increased web analytics ROI, while speeding page load.
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tag management, digital marketing, web marketing, web analytics, digital advertising, online advertising, javascript tags, web page optimization, web page performance, page load times, ad pixels, conversion pixels, digital marketing applications, conversion tracking pixels, website tagging, google analytics, sitecatalyst, omniture, website visitor tracking, third-party cookies
    
Ensighten

Google Analytics Complimentary Account Review

Published By: MoreVisibility     Published Date: Jun 20, 2012
Already set-up your Google Analytics account but not sure if it was done accurately? We can help!
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morevisibility, social media, google, internet marketing, emerging marketing, marketing tools, marketing campaigns
    
MoreVisibility

Three Organic Traffic reports from Google Analytics Every Marketer Needs to Know About

Published By: MoreVisibility     Published Date: Mar 28, 2012
Measuring SEO results can be challenging. Are you struggling with understanding how your organic traffic comes to your site? Are you curious whether your organic visitors are converting into leads or sales? These three reports will help you better understand how Google Analytics can be used to analyze your search engine optimization efforts.
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morevisibility, marketing, google analytics, marketing optimization, seo
    
MoreVisibility
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