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5 Ways to Get Sales & Marketing Aligned

Published By: InsideView     Published Date: Aug 17, 2015
Creating alignment between sales and marketing can be a challenge—competing priorities, differing success measures, and even separate terminology. We had the pleasure of hosting Forrester’s Laura Ramos, Vice President and Principal Analyst Serving B2B Marketing Professionals. Laura charted the path to successful sales and marketing alignment and share critical steps to strengthen the partnership and increase revenue success. You will learn how sales and marketing can: · Make revenue generation more efficient and predictable. · Move from a relationship of open hostility to one of smooth collaboration—ultimately becoming high-performance partners. · Work together to create lifelong customer engagement—the lifeblood of every successful company.
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InsideView

Plates-formes de gestion données (DMP) - Déchiffrage

Published By: Adobe     Published Date: Aug 04, 2015
Discover how data management platforms can enable marketers to tackle growing data challenges, create powerful customer insights and set up marketing campaigns that increase revenues and significantly decrease media wastage.
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data management buyers guide, data management platforms, data challenges, the rise of dmp, benefits of dmp, content management system
    
Adobe

Daten-Management-Plattformen - Info

Published By: Adobe     Published Date: Aug 04, 2015
Discover how data management platforms can enable marketers to tackle growing data challenges, create powerful customer insights and set up marketing campaigns that increase revenues and significantly decrease media wastage.
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data management buyers guide, data management platforms, data challenges, the rise of dmp, benefits of dmp, content management system
    
Adobe

Why Your Nonexistent Talent Management Strategy is Costing You Money

Published By: Cornerstone OnDemand     Published Date: Jul 16, 2015
Did you know that without a talent management strategy, a company with 2,000 employees is losing almost $2 million every year in preventable turnover alone? The new eBook, Why Your Nonexistent Talent Management Strategy is Costing You Money – And How to Fix It, shares the alarming hidden costs of managing employees “the way you've always done it.” If your organisation is still relying on manual processes to save money, this eBook will show you what you may be leaving on the table and steps you can take today to turn that around. You'll learn how a better talent management strategy can help your company achieve: • a 15% increase in earnings • more than 2x the median revenue per employee • 41% lower turnover rate among high performers
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management strategy, talent management, performance, turnover, benefit
    
Cornerstone OnDemand

Data Management Buyer's Guide

Published By: Adobe     Published Date: May 13, 2015
Discover how data management platforms can enable marketers to tackle growing data challenges, create powerful customer insights and set up marketing campaigns that increase revenues and significantly decrease media wastage.
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data management buyers guide, data management platforms, data challenges, the rise of dmp, benefits of dmp
    
Adobe

Improve Your Transactional Email With Campaigner SMTP Relay

Published By: Campaigner     Published Date: Apr 30, 2015
This report is about working with a Campaigner SMTP Relay to increase message deliverability, improve customer service, enhance your brand and drive more revenue.
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email marketing, message deliverability, smtp relay, brand awareness, customer engagement, customer relationships, transactional emails
    
Campaigner

Forrester Report: Transform and Protect Your Mobile Moments with Seamless Authentication

Published By: Okta     Published Date: Apr 29, 2015
Creating mobile apps that capture the minds and wallets of your customers will lead to increased revenue and improved customer engagement. However, you must do so while protecting customers’ privacy and shielding them from fraud and other malicious activities. This report will help S&R pros understand the growing mobile authentication market and its transformative impact on customers’ mobile moments.
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mobile, apps, mobile apps, s&r, fraud, okta, security, it management
    
Okta

Safer Online Payments: Small business Payment Survival Guide.

Published By: Worldpay     Published Date: Apr 29, 2015
In 2014, the UK saw online sales exceed £10bn per month. For small businesses, getting online is a great way to increase revenue. However, there’s no escaping the fact that small e-retailers are most at risk of suffering a data breach and that breaches are increasing. It is your responsibility to keep the card payment data of your customers safe and a failure to secure your systems could be a costly mistake which leads to penalty fines, lost custom and bad publicity. Worldpay is the leading payments provider in the UK and Europe. Whilst Worldpay has fewer businesses suffering data breaches, compared to our market size, we have a unique oversight on most UK card data breaches. We have compiled our insight and advice into this guide so all businesses, new or old, can ensure they are prepared.
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ecommerce, payments, online payments, small business, fraud, security, card payments, card data, pci dss, e-retail, data breach, hacking, sql injection, malicious web shells, cyber security, sme, anti spam, anti spyware, anti virus, security management
    
Worldpay

From Priming The Pipeline To Engaging Buyers: The B2B CMO's New Role In Sales Enablement

Published By: InsideView     Published Date: Apr 27, 2015
Advances in automation increase visibility and accountability surrounding lead-to-revenue processes. Despite this, tensions between marketing and sales persist concerning the quality of support that marketing brings to the revenue-production equation. To progress from open hostilities to collaborative détente, CMOs will need to reimagine sales enablement programs and strategy around the journey that spans the customer’s lifetime. This means creating a more interdependent relationship with sales that puts the customer at the center of the conversations that marketing and sales create, talks more about the problems and issues that buyers face, and aligns lead-to-revenue planning and processes around outcome-focused goals.
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b2b, lead-to-revenue processes, customer success management, marketing-led communication, buyer's context
    
InsideView

The Business Case For Marketing Automation

Published By: Act-On     Published Date: Apr 20, 2015
Marketing automation delivers a multitude of advantages and opportunities, including improved operational efficiencies, reduced costs, marketing and sales alignment, more (and more qualified) leads, and increased revenues.
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act-on, marketing, automation, business, crm, efficiency, sales
    
Act-On

Site Optimization for E-Commerce Companies

Published By: SiteSpect     Published Date: Apr 14, 2015
See How Leading Online Brands are Converting Browsers into Buyers With the online retail sector growing quickly, so is the competition for that increased revenue and growth. Now more than ever, online retailers recognize that it's not only vital to drive shoppers to their sites, but also to ensure that they stay and make online purchases in growing numbers. The key to increased conversions is optimizing the online customer experience — and what was once an art, is now just as much a science.
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website optimization, website optimisation, site optimization, site optimisation, site optimization ecommerce, optimize ecommerce site, optimize ecommerce website, ecommerce site optimization, ecommerce website optimization, optimizing ecommerce website
    
SiteSpect

Boost Productivity for small and midsize Businesses with HP ProLiant Gen9 servers

Published By: HP     Published Date: Mar 23, 2015
Increase productivity for small and midsize business with HP ProLiant Gen9 servers. Today, business executives are seeking ways to become more productive so that they can deliver new products and services faster, increase operational efficiencies, grow revenue, increase margin and gain market share. Increasing the productivity of IT resources and staff is critical for their success. New innovations now make it possible for small and midsize businesses (SMB) to leverage the performance and efficiencies that were once only affordable by large enterprises. Businesses of all sizes face similar issues as they look to grow their business efficiently.
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HP

Boost Productivity for small and midsize Businesses with HP ProLiant Gen9 servers

Published By: HPE     Published Date: Mar 23, 2015
Increase productivity for small and midsize business with HP ProLiant Gen9 servers. Today, business executives are seeking ways to become more productive so that they can deliver new products and services faster, increase operational efficiencies, grow revenue, increase margin and gain market share. Increasing the productivity of IT resources and staff is critical for their success. New innovations now make it possible for small and midsize businesses (SMB) to leverage the performance and efficiencies that were once only affordable by large enterprises. Businesses of all sizes face similar issues as they look to grow their business efficiently.
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HPE

Bridging the business/IT divide in B2B Integration

Published By: IBM     Published Date: Mar 18, 2015
Read this research report to see the results of Vanson Bourne’s survey of 360 line of business managers from around the world and a range of industries to learn how business and IT can align priorities in order to create seamless B2B integration. Learn how effective synchronization can improve strategic relationships, ensure compliance, reduce costs and increase revenue.
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b2b integration, compliance, b2b networks, integration gap, impediment, customer satisfaction, integration initiatives, application integration, business integration, content integration
    
IBM

Case Study: Forward-looking practice uses EHR to negotiate value-based contracts

Published By: Allscripts     Published Date: Feb 18, 2015
Download this case study to learn how Allscripts Professional solutions have helped Cornerstone Medical Care in Brandon, Florida negotiate value-based contracts, accounting for a seven-figure increase in revenue.
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allscripts, health information technology, reduce paperwork, technology core, value based care, value based contracts, risk based contracts
    
Allscripts

How One Practice Got the Most from Its PM & EHR

Published By: CareCloud     Published Date: Jan 21, 2015
Watch this free webinar to hear how one general surgery practice increased billing by 11%, boosted revenue by 6% and streamlined productivity in just six months with its new practice management and EHR system. In this recorded webinar you will learn more about: •The biggest challenges to improving profitability and how to overcome them •How to increase productivity with your EHR •What the practice would have done differently—and how you can benefit from their experience •How to use your PM to improve profitability, productivity and more… Fill out the form on the right to begin watching this webinar right away!
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carecloud, pm and ehr, boost revenue, ehr too expensive, practice ehr, revenue cycle management, ehr installation, system implementation, access financial reports, access data
    
CareCloud

5 Tips for Success with Customer Analytics

Published By: IBM     Published Date: Jan 20, 2015
Discover five tips for success with customer analytics, and how a better understanding of your customers in context increases revenue and deepens loyalty.
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customer analytics, sales cycle, best practices, customer experience analytics
    
IBM

How to Train Employee Advocates

Published By: SocialChorus     Published Date: Jan 06, 2015
The numbers are in – your workforce is swiftly becoming a social workforce – whether you’re ready to support it or not. According to research from Weber Shandwick, 50% of employees are sharing about their brand on social media – most without training. But instead of stifling employees on social media, savvy organizations are embracing it and finding ways to engage their employees to advocate for their company online. According to National Business Research Institute, just a 12% increase in employee advocacy can generate a 2X increase in revenue growth. How can brands get started with training employee advocates? Download this ebook to learn proven strategies from leading brands on how to train over 100 employees in 30 days.
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employee advocacy, employee training, revenue growth, social workforce
    
SocialChorus

Learn the True Business Value of IT for Your Organization

Published By: TeamQuest     Published Date: Nov 13, 2014
Learn the true business value of IT for your organization and see how you can translate this into increased revenue and productivity.
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teamquest, it value, it intelligence, virtualised it, it budgets, capacity management, service optimization, itso, it analytics, show back, charge back, virtualized it, it management, data management, business technology
    
TeamQuest

Learn from the best: How customer understanding and analytics grows revenue and deepens loyalty

Published By: IBM     Published Date: Nov 04, 2014
How can you gain the insights you need to build stronger relationships with customers and improve your business results this holiday season? Read this ebook and discover how 10 leading companies are gaining deeper insight into their customers, enabling them to provide personalized experiences that engage customers across channels, increase conversions and drive revenue. Find out how they’ve harnessed the power of customer understanding and analytics to drive business results.
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consumer analytics, customer engagement, revenue growth
    
IBM

Webinar: Strategic Planning for the Ambulatory Practice: Developing an EHR Replacement Plan

Published By: Allscripts     Published Date: Oct 24, 2014
Cornerstone Medical Care, a 10-provider practice in Brandon, Florida is currently using Allscripts EHR solutions to shift from fee for service to value based care. Today, their risk-based contracts have accounted for a seven-figure increase in revenue. Download the webinar now to learn how!
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allscripts, ambulatory practice, value based care, ehr replacement, ehr solution, risk based contracts, actionable data
    
Allscripts

Case Study: Forward-looking practice uses EHR to move toward new payment models

Published By: Allscripts     Published Date: Oct 20, 2014
Download this case study to learn how Allscripts Professional solutions have helped Cornerstone Medical Care in Brandon, Florida negotiate value-based contracts, accounting for a seven-figure increase in revenue.
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allscripts, health information technology, reduce paperwork, technology core, value based care, value based contracts, risk based contracts
    
Allscripts

IDC Technology Spotlight: Beyond File Sync and Share with Mobile Content Enablement Solutions

Published By: bigtincan     Published Date: Oct 10, 2014
Today's workforce is increasingly "mobile first" — and, sometimes, "mobile only." As IDC research shows, companies are devoting nearly a quarter of the IT budget to mobile, seeking to enhance worker productivity, increase sales and revenue, and improve competitive advantage and grow share. The right content mobilization platform is a key ingredient for the success of enterprise mobile initiatives.
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idc technology, file sync, mobile content, content mobilization platform
    
bigtincan

The Truth About Real-Time Marketing

Published By: Monetate     Published Date: Sep 30, 2014
Real-time marketing is one of those buzzwords that sounds good. But, when you ask someone what it means, you get a pretty fuzzy answer. So, we decided to clarify that answer with exclusive research, produced in association with Econsultancy, that provides a snapshot of the real-time marketing landscape in 2014. Inside this report, you’ll learn how to leverage best real-time marketing practices to drive better customer experiences and increased revenue.
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real-time marketing, exclusive research, marketing landscape, personalized messages
    
Monetate

Creating Ideal Customers: Personalize Every Experience to Increase Engagement, Advocacy, and Revenue

Published By: Oracle     Published Date: Sep 30, 2014
CMOs face a major dilemma: While 75% of CEOs want marketing to become more ROI-focused and attribute revenue to efforts, they’re also being tasked to innovate and lead their companies into the digital age. Read how the Oracle Marketing Cloud provides marketing leaders with data-driven solutions to unify marketing resources and empower Modern Marketing teams to deliver personalized customer experiences across each channel."
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engagement, advocacy, revenue, marketing cloud, oracle, networking, content delivery
    
Oracle
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