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The CMO Solution Guide: Context & Consumers

Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Context can make or break the communication – and, ultimately, the relationship – between a consumer and a brand. Today’s consumers expect relevant communications that speak directly to their needs in the moment. We have the technology today to deliver such messages – but there are significant barriers to developing relevant, contextual programs of this kind. Some of the development challenges represent new versions of old challenges. Take data as an example: it has always been hard to harness data from different sources and to leverage insights in real time. But today, there are additional opportunities – if not expectations – for marketers to use contextual data to better reach and engage customers through the optimal channel(s).
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data driven marketing, contextual marketing, cmo, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning, product recommendation
    
Selligent Marketing Cloud

The Next Analytics Age: Artificial Intelligence (A Harvard Business Review Insight Center Report)

Published By: SAS     Published Date: Mar 06, 2018
What management and leadership challenges will the next wave of analytic technology bring? This Insight Center on HBR.org went beyond the buzz of what artificial intelligence can do, to talk about how it will change companies and the way we manage them.
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SAS

Analytics Accelerates Monetization Opportunities for Connected Vehicle and Mobility Services

Published By: SAS     Published Date: Mar 06, 2018
The headlines and major company announcements share a common theme: Competitive disruption is reshaping business models and organizations’ very futures. Around the global automotive industry, component and original equipment manufacturers (OEMs) are taking a hard look at where their future growth will come from ? and it’s not all based on their core businesses. New technology has opened the door for new services and revenue streams.
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SAS

9 Tech Priorities for a Modern State & Local Government

Published By: Workday     Published Date: Mar 02, 2018
An updated IT department for your government agency is becoming more accessible thanks to outside-the-box thinking, partnerships, and strategies. By focusing on the nine priorities in this guide, you can keep your government agency on the cutting edge of technology. View case studies, exclusive CIO interviews, and key tips.
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updated it department, government agency, priorities
    
Workday

5 Ways to Keep Employees Engaged

Published By: Microsoft Office 365     Published Date: Mar 01, 2018
Giving employees the right tools to do their best work can be challenging in today’s world of multiple devices and diverse work styles. This e-book reveals how to choose technology that helps your workforce: Protect company data Get more done Collaborate with colleagues Stay in control of their schedules Spend more time on value-added tasks
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Microsoft Office 365

How to Ensure Technology Availability in the 21st Century K-12 Classroom

Published By: Schneider Electric     Published Date: Feb 12, 2018
Technology is infiltrating K-12 classrooms at a rapid clip as educators find new ways to employ computing devices and online resources to improve education and learning. Overall, the global market for education-related technology, services and content is expected to grow from $193 billion in 2016 to $586 billion in 2021, a compound annual growth rate of nearly 25%, according to the market research firm Research and Markets.
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Schneider Electric

How to Ensure Technology Availability in the 21st Century K-12 Classroom

Published By: Schneider Electric     Published Date: Feb 12, 2018
Technology is infiltrating K-12 classrooms at a rapid clip as educators find new ways to employ computing devices and online resources to improve education and learning. Overall, the global market for education-related technology, services and content is expected to grow from $193 billion in 2016 to $586 billion in 2021, a compound annual growth rate of nearly 25%, according to the market research firm Research and Markets.
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Schneider Electric

Digital Experience Changes Everything

Published By: Group M_IBM Q1'18     Published Date: Feb 09, 2018
Marketing and technology partners must collaborate as never before in order to delight and engage customers “in the moment.” Previously stove-piped functions are starting to work together to take a holistic approach to create great digital experiences at enterprise scale, but organizations see the need for more work to create relevant, integrated digital customer experiences in real time. IBM commissioned Forrester Consulting to discover how developers and marketers are working together to provide customers exceptional digital experiences reliably, quickly, and seamlessly. The study found that while the mandate to collaborate has been heard, there is still work to be done to move to the next level and put in place technology, processes, and culture to create digital customer experience in real time.
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digital experience, ibm digital, digital experience software
    
Group M_IBM Q1'18

Three ways coding and marking can make bakery operations sweeter

Published By: Domino     Published Date: Jan 24, 2018
For manufacturers of baked goods and snacks, the need for flexible, high-quality coding and marking solutions has never been greater. The wide array of packaging types and materials already in use today — combined with the SKU proliferation driven by consumer demands — means manufacturers have to print expiration codes and lot numbers on multiple substrates in multiple areas/orientations on their packaging lines. These codes need to be clear, precise and readable by both humans and machines to ensure customer safety and satisfaction. They must also provide traceability in the event of a recall. This white paper from Domino looks at the types of printing technology available today and discusses their various advantages and disadvantages in bakery line applications.
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Domino

Social Connectedness: The Secret to Employee Health and Happiness

Published By: Fitbit     Published Date: Jan 23, 2018
Social connectedness is essential to employee health. The need for social connections in ingrained in us from the day we are born. What’s more, humans are known to be naturally social animals and need to have relationships with others, both in our personal lives and in the workplace. But where did this desire for social connectedness come from, and what does it really mean for employees’ health and wellness? Download our white paper, “Social connectedness: The secret to employee health and happiness” to learn: • The science behind social connectedness • How social behaviors impact our health and the workplace • How to incorporate social technology into your wellness program You’ll also receive key takeaways on driving social engagement in your wellness program.
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Fitbit

Private Equity Firm uses SharePoint for Deal Management

Published By: Longi Engineering     Published Date: Jan 23, 2018
Longi Engineering was engaged to assist a Private Equity Firm in implementing a SharePoint deal management system as an additional component to their existing on premise SharePoint server solution. The organization faced multiple challenges in that they did not possess an efficient technology solution that allowed them to manage their deals and associated history. One of the organization’s goals was to create a centralized, easily accessible dashboard interface from which they could rapidly determine the status of a deal as well as manage their deals. Their deal lifecycle had multiple stages depending on whether a deal was New, in a diligence phase, on Hold or Dead.
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software development, it consulting services, net software solutions, microsoft sharepoint
    
Longi Engineering

How to Tackle Challenges of Information Technology

Published By: MuleSoft     Published Date: Jan 16, 2018
Every company today is a software company and, as a result, business and technology strategies ought to be very intertwined. But often, those strategies aren’t in alignment, leading to challenges in information technology. And in today’s hyper-competitive business environment, that can be disastrous. Companies have to ask themselves: How can we tackle challenges of information technology? Are we doing IT wrong? Today’s CIOs are the key players who enable organizations to respond to the disruptive forces and information technology challenges impacting all industries — mobile, IoT, and SaaS among others. In order to increase speed and agility there must be a strong partnership between IT and the rest of the business. Read this e-book to learn: Why we have been doing IT wrong, and how putting culture first and technology second, valuing reuse, and leveraging KPIs can push CIOs to the right direction. How IT teams can address their delivery gap and increase project delivery speed by ado
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MuleSoft

The Future of Digital Retail

Published By: MuleSoft     Published Date: Jan 16, 2018
The world of retail is changing dramatically. Retailers used to have anonymous, transactional relationships with their customers; but now both retailers and customers want a deeper relationship. The retailers that win today are the ones that use technology to build those personal customer experiences and transform their digital retail experience. However, it isn’t always easy to implement new solutions with existing systems. Read this eBook to discover: Why existing approaches are not sufficient for the pace of digital transformation that retail demands How to drive technology change in your organization, creating a greater capability to innovate and transforming the digital retail experience for your customers How to adopt an API-led approach to integration that packages underlying connectivity and orchestration services as easily discoverable and reusable building blocks
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MuleSoft

The IoT Imperative for Discrete Manufacturers

Published By: SAP EMEA Global     Published Date: Dec 13, 2017
For manufacturers, this IDC white paper examines the current and future Internet of Things (IoT) imperative for the following discrete manufacturing industries: automotive, aerospace and defense, high tech, and industrial machinery. We highlight IoT-enabled scenarios — those possible both now and in an Industry 4.0 future with smart manufacturing. (IDC defines IoT as a network of uniquely identifiable endpoints or “things” that communicate without human interaction using IP connectivity.) These scenarios more tightly integrate “things” with other information, processes, and even value chains. Further, we demonstrate how companies in these industries leverage technology to create business value today and disruptive opportunities tomorrow.
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SAP EMEA Global

Deliver the Best of Your Brand: How Modern Marketing Works for You

Published By: Oracle OMC     Published Date: Nov 30, 2017
It’s the job of today’s marketers to deliver cross-channel experiences that are personalized, relevant, and timely. When you engage your customers on their terms you create the long-lasting relationships that your business and brand need to drive loyalty and advocacy. Here’s the good news. It’s now possible thanks to the boom of marketing technology solutions. In the last five years the amount of marketing technology options has skyrocketed from just 150 solutions to more than 4,000. This can only mean one thing: marketing technology is here, rapidly being adopted, and proving its value every day. The question is: How can you use technology to deliver the best of your brand for your customers? It all starts with customer experience.
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Oracle OMC

Deep Packet Inspection for Wireless Access Points: Analyze. Control. Secure.

Published By: Rohde & Schwarz Cybersecurity     Published Date: Nov 28, 2017
According to many market research analysts, the global wireless access point (WAP) market is anticipated to continue its upward trajectory and to grow at an impressive compound annual growth rate (CAGR) of approximately 8% through 2020. Many enterprises are utilizing cloudcomputing technology for cost-cutting purposes, eliminating investments required for storage hardware and other physical infrastructures. With significant growth expected in Internet usage, particularly bandwidth consuming video traffic, WAP vendors need to enable their customers to monitor and improve device performance, improve end user experience, and enhance security. These customers include general enterprises that offer Internet access to patrons like airports, hotels, retail / shopping centers and so on. These external Internet access providers can differentiate themselves by offering optimum service through advanced network analytics, traffic shaping, application control, security capabilities and more.
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utilization, challenges, dpi, benefits, airport, public, wifi, qoe, qos, security
    
Rohde & Schwarz Cybersecurity

Growing the Business via Cloud Deployments

Published By: Avaya     Published Date: Nov 27, 2017
Midsize businesses are better equipped to compete in today’s extremely competitive marketplace when they take advantage of cloud technology. Unified communications and collaboration offerings are a critical component that can add value when migrated to the cloud.
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Avaya

The IoT Imperative in Public Services: Government and Healthcare

Published By: SAP     Published Date: Nov 22, 2017
To keep up with sweeping global economic and societal changes, public services organizations are undergoing significant technology-driven transformation. Aging populations, rapid urbanization, political instability, concerns about sustainability and resiliency, and changing worker and resident expectations are driving public services organizations to radically improve operations and service delivery. At the core of this transformation is the ability to collect and process vast amounts of data to help to improve outcomes and services. One way to generate this data is through the Internet of Things (IoT) — which IDC defines as a network of networks of uniquely identifiable endpoints or “things” that communicate without human interaction using IP connectivity. The IoT is a transformational technology that can reshape the public sector, enabling improved outcomes and new services such as remote patient monitoring, advanced traffic solutions and predictive policing.
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global, economic, societal, technology, driven, transformation, political
    
SAP

8 Digital Best Practices for Procurement Professionals

Published By: DocuSign UK     Published Date: Nov 16, 2017
"Today’s procurement leaders are using technology to achieve greater procedural and financial efficiencies, secure the best products and services, and improve vendor relationships. However with the lack of technology to boost efficiency and strengthen the partnership with vendors and employees, saving costs and speeding up procurement processes can be quite cumbersome. Industry experts predict that successful businesses will soon become 100% digital for all transactions. The challenge is how to “go digital” in the right ways. Download this best practices paper to learn the eight important ways that procurement teams can make meaningful progress in their digital transformations. "
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procurement, professionals, practices, departments, digital, docusign, esignature
    
DocuSign UK

Building Real-Time Data Pipelines

Published By: MemSQL     Published Date: Nov 15, 2017
FREE O'REILLY EBOOK: BUILDING REAL-TIME DATA PIPELINES Unifying Applications and Analytics with In-Memory Architectures You'll Learn: - How to use Apache Kafka and Spark to build real-time data pipelines - How to use in-memory database management systems for real-time analytics - Top architectures for transitioning from data silos to real-time processing - Steps for getting to real-time operational systems - Considerations for choosing the best deployment option
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hardware trends, data pipelines, database management, architectures, technology
    
MemSQL

Leveraging KYC Capabilities to Minimize Risk and Benefit Customers

Published By: Fiserv     Published Date: Nov 08, 2017
Featuring Andy Schmidt, Principal Executive Advisor Knowing your customer is key to driving a successful strategy for client security and retention. Watch this video to get a picture of how KYC can be deployed for risk minimization, work with compliance, and make security measures more frictionless using cutting edge technology.
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kyc, know your customer, beneficial ownership, financial crime, financial crimes, compliance, enhanced due diligence, suspicious activity report, currency transaction report, aml directive, anti-money laundering laws
    
Fiserv

Offering technology choice is easier than you think — and the benefits are plentiful

Published By: Insight     Published Date: Nov 07, 2017
Modernize your mobile management with more choice and less complexity. Discover the benefits of offering Mac as a technology choice for employees — and how to easily integrate and manage multiple technology platforms within your enterprise.
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choice of mac or pc, mobile device management, outsource it, integrating mac, mac in the workplace, apple vs pc
    
Insight

Leading in the Next Analytics Age: HBR Insights The Next Analytics Age: Artificial Intelligence

Published By: SAS     Published Date: Oct 18, 2017
What management and leadership challenges will the next wave of analytic technology bring? This Insight Center on HBR.org went beyond the buzz of what artificial intelligence can do, to talk about how it will change companies and the way we manage them.
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SAS

Leading in the Next Analytics Age: HBR Insights The Next Analytics Age: Machine Learning

Published By: SAS     Published Date: Oct 18, 2017
What management and leadership challenges will the next wave of analytic technology bring? This SAS-sponsored Harvard Business Review Insight Center on HBR.org went beyond the buzz of what machine learning can do, to talk about how it will change companies and the way we manage them. Articles include: How to Make Your Company Machine Learning Ready, by James Hodson Machine Learning Is No Longer Just for Experts, by Josh Schwartz Teaching an Algorithm to Understand Right and Wrong, by Greg Satell The Simple Economics of Machine Intelligence, by Ajay Agrawal, Joshua Gans, and Avi Goldfarb Robots and Automation May Not Take Your Desk Job After All, by Dan Finnigan How to Tell If Machine Learning Can Solve Your Business Problem, by Anastassia Fedyk
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SAS

Quality 4.0 Impact and Strategy Handbook

Published By: SAS     Published Date: Oct 18, 2017
Quality 4.0 isn't really a story about technology. It's about how that technology improves culture, collaboration, competency and leadership. The last decade has seen rapid advances in connectivity, mo­bility, analytics, scalability and data, creating what some call the fourth industrial revolution, or Industry 4.0. With the help of the Industrial Internet of Things (IIoT), manufacturers have digitized operations, transforming efficiency, supply-chain performance and in­novation. This revolution has even created entirely new business models. This e-book gives manufacturers the tools to lead the Qual­ity 4.0 transformation – a transformation that raises traditional manufacturing to the next level. It teaches readers to use advanced technology, analytics and IIoT to strengthen the manufacturing process and bring it forward into a powerful digital age.
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SAS
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