lead funnel

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Jumpstart your revenue growth.

Published By: Adobe     Published Date: Sep 23, 2019
Businesses are 67% better at closing deals when their marketing and sales teams are aligned. With six simple steps from Marketo Engage, you too can increase revenue, improve teamwork across departments, and create an environment of success. Learn how to do the following: - generate more leads by adopting a more holistic view of the sales funnel - boost collaboration by implementing a commission structure into your marketing department - create internal service-level agreements to streamline process and develop accountability
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Adobe

The Clear and Complete Guide to ABM Analytics

Published By: Ignitium - Direct     Published Date: Aug 10, 2018
Read to discover: Why ABM is important for B2B marketers and how ABM analytics differ The most important metrics that you must track in B2B marketing 5 steps to build an ABM analytics foundation Why account journeys are better than lead funnels for ABM The pros and cons of 7 attribution models for B2B marketing
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Ignitium - Direct

The Ultimate Guide to Sales Engagement

Published By: Outreach.io     Published Date: Apr 09, 2018
Let’s acknowledge the elephant in the room: even the best sales leader is still a single person, not some kind of commission magician. No matter how many spreadsheets you make or how many Tony Robbins podcasts you download, today’s sales workload is too much for any single person to handle. In fact, research shows that 50% of salespeople will miss their number this year. So let’s take a collective breath and acknowledge the truth: there’s just no way any one person can manage today’s sophisticated sales funnel and pipeline without significant assistance. Sales engagement platforms are a cutting edge solution to these formerly insurmountable sales challenges
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Outreach.io

360 Degree Marketing Intelligence: The Ultimate Guide to Integrating CRM and Google Analytics Data

Published By: MoreVisibility     Published Date: Dec 19, 2017
As the approach to strategic business decision making becomes more and more data driven, a method for consolidating our various data sets, which are often spread across multiple systems becomes exceedingly important. Two of the biggest players in data driven decision making are website analytics platforms and customer relationship management systems. The former includes accumulating data on top of the funnel behavior such as site traffic origins, lead generation, content consumption tracking, device usage, and overall site behavior. While the latter has a focus more on bottom of the funnel activity such as lead nurturing, customer status, lifetime value, etc. Lastly, without communication between these two essential platforms, a complete understanding of your customers, from lead to longtime client, may never be possible. A web analytics (Google Analytics) and CRM integration provides you with a 360 degree view of your customer base, so that you can understand not just what PPC efforts
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MoreVisibility

Social Selling: Fill Your Pipeline in 5 Easy Steps

Published By: InsideView     Published Date: Aug 17, 2015
Whether you’re a marketer, a salesperson, or otherwise contributing to revenue growth, learning a few social selling techniques will help you fill your deal funnel with more–and better–leads. But it’s not as simple as creating a few tweets and browsing through LinkedIn. Put social media at the core of your lead-to-revenue process and get real tips you can use to grow revenue in our webinar, “5 Steps to Using Social Selling to Fill Your Funnel.” This short 30 minute webinar will show you how social selling will help you: Find the best targets Recognize “I’m ready to buy” signals Uncover relevant, real-time insights
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InsideView

The Definitive Guide to Lead Generation

Published By: Marketo     Published Date: Jun 26, 2015
Download today, and learn how lead generation can fill your sales funnel with qualified, quality leads.
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lead generation, marketing, blogging, email marketing, paid programs, optimization, best practices, business intelligence
    
Marketo

Best Practices for a Lead Management Strategy

Published By: Act-On     Published Date: Jan 08, 2015
New customer acquisition is the lifeblood of many businesses, but it can be costly. Comprehensive lead management strategies have been developed to maximize lead value and bring order and efficiency to the top of the marketing funnel. Such strategies emphasize quality, precision, and the increased probability of conversion. When well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert.
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marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy
    
Act-On

Attraction 101: Content Marketing

Published By: Act-On     Published Date: Jan 08, 2015
It’s all about the leads. It’s true. B2B marketers spend their day focused on generating enough of them to fill their sales funnel. But that’s not always an easy task. So how do today’s marketers fill the funnel? They use content marketing. Learn essential ways to use content to generate top-of-funnel leads.
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act-on, content marketing, social media marketing, email marketing, search marketing, generate leads, ebook, online marketing
    
Act-On

The Energy Industry: Sales and Marketing in a Time of Digital Transformation

Published By: Marketo     Published Date: Dec 10, 2014
To bring energy sales and marketing teams into the modern age, look to the technology sector, which has turned lead conversion into a science. Today, it’s possible to engineer everything from how you escort buyers through the sales funnel, to the way your public interprets the news.
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digital marketing, digital transformation, lead conversion, engagement marketing
    
Marketo

Decoding Predictive Marketing: An Introductory Guide to Marketing's Next Frontier

Published By: Lattice Engines     Published Date: Jun 19, 2014
Everyone is talking about predictive analytics these days, but what does it mean for B2B marketers? Find out how top demand generation professionals are using predictive applications powered by leading edge data science to optimize all stages of the funnel. Read Lattice Engine’s latest ebook, Decoding Predictive Marketing, and learn where predictive fits into your marketing mix.
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lead scoring, marketing automation, predictive analytics, predictive marketing, predictive lead scoring, b2b marketing, lead nurturing, lead management
    
Lattice Engines

Discover how to Build Your Case for Marketing Automation

Published By: Marketo     Published Date: Jun 03, 2014
In this whitepaper, you'll learn how to demonstrate the case for marketing automation to your executive team. We'll help you build a solid business case with detailed explanations, metrics, and examples.
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marketo, marketing automation, map, roi, lead scoring, lead nurturing, marketing programs, funnel optimization
    
Marketo

The Definitive Guide to Lead Generation

Published By: Marketo     Published Date: Mar 13, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
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marketo, lead generation, defining a lead, seo, landing pages, social media, email marketing, middle of the funnel
    
Marketo

Revenue Success: Sales and Marketing Alignment

Published By: Marketo     Published Date: Mar 13, 2014
In order for enterprise companies to be successful in today’s economy, sales and marketing teams must be aligned. Both departments must come together to develop strategies, processes and best practices to pave the foundation for collaboration. Understanding what marketing will provide and what to expect from sales is the first step. Use this playbook to begin your aligned lead generation efforts today.
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marketo, sales, marketing, collaboration, sales tactics, lead generation, revenue success, team integration
    
Marketo

Revenue Success: Sales and Marketing Alignment

Published By: Marketo     Published Date: Mar 11, 2014
In order for enterprise companies to be successful in today’s economy, sales and marketing teams must be aligned. Both departments must come together to develop strategies, processes and best practices to pave the foundation for collaboration. Understanding what marketing will provide and what to expect from sales is the first step. Use this playbook to begin your aligned lead generation efforts today.
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marketo, sales, marketing, collaboration, sales tactics, lead generation, revenue success, team integration
    
Marketo

The Definitive Guide to Lead Generation

Published By: Marketo     Published Date: Mar 11, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
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marketo, lead generation, defining a lead, seo, landing pages, social media, email marketing, middle of the funnel
    
Marketo

Compressing the Prospect-to-Customer Lifecycle for B2B Companies

Published By: The Mx Group     Published Date: May 08, 2013
Why are the majority of all sales leads (as many as 80 percent!) never followed up? Download this e-book and discover a 10-step process for transforming your current lead management process from a challenge into a competitive advantage.
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lead management, channel management, opportunity management, sales cycle, sales pipeline, sales-ready leads, sales qualified leads, sql
    
The Mx Group

5 Marketing Metrics You Need to be Monitoring

Published By: LeadMD     Published Date: Mar 04, 2013
This guide outlines the five most important marketing metrics every B2B marketer should focus on, to achieve maximum ROI from Marketing Automation software, in addition to optimizing their lead management process
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marketing metrics, roi, marketing automation, consulting, crm, demand generation, lead management, b2b marketing
    
LeadMD

Market to Win: How to Discover, Develop, and Deliver Sales-Ready Leads

Published By: Act-On     Published Date: May 11, 2012
In this guide you will learn how to collect and deliver meaningful dead data, cultivate leads beyond the top of the funnel, uncover opportunities within channels already in place, and create a larger impact with your email marketing initiatives
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lead, lead generation, email marketing, revenue per lead, conversions, lead activity, stale leads
    
Act-On

Market to Win: Smart Selling Tools Guide

Published By: Act-On     Published Date: Jan 23, 2012
In this comprehensive 17-page guide from Smart Selling Tools, you will learn tips and techniques to help you:.Collect and Deliver Meaningful Lead Data .Cultivate Leads Beyond the Top of the Funnel .Uncover Opportunities Within Channels Already in Place .Create a Larger Impact with Your Email Marketing Initiatives The top 10 strategies for each category, plus a marketing tools success checklist is also included.
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act-on, marketing, selling, tools, marketing sales, leads, lead generation, email marketing
    
Act-On

5 Strategies for Building and Feeding a Marketing Machine

Published By: Eloqua     Published Date: Jan 13, 2012
This white paper examines 5 key elements of developing an integrated sales and marketing funnel, and provides examples of how marketing departments can drive qualified sales opportunities and revenue.
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sales funnel, targeted marketing, marketing white paper, revenue creation, lead management, revenue engine, funnel economics, lead conversion
    
Eloqua

5 Strategies for Building and Feeding a Marketing Machine

Published By: Eloqua     Published Date: Sep 28, 2011
This white paper examines 5 key areas of integrated sales and marketing funnel economics, and provides examples of how marketing departments drive qualified sales opportunities and revenue that will affect how their organizations grow revenue.
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sales funnel, targeted marketing, marketing white paper, revenue creation, lead management, revenue engine, funnel economics, lead conversion
    
Eloqua
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