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Five Keys to Successful Automated Marketing

Published By: Oracle     Published Date: Sep 30, 2019
In the past, B2B transactions occurred in face-to-face meetings as a sales professional worked a product demo, business luncheon, or boardroom presentation to influence a customer – and close the deal. Today, however, B2B stakeholders perform much of their product and service research online. In fact, 93 percent of B2B buying starts with online searching, according to a Pinpoint Market Research study. This research occurs long before a customer engages with sales. As your prospects research and evaluate your offerings, they leave behind valuable clues to their intent. Understanding these clues – cracking the code – can help you tailor your messages to them, thereby providing them a more tailored, relevant experience. As a result, business-savvy marketing and sales departments have embraced marketing automation platforms, so their respective teams can work together on one common platform, reach B2B customers online, and drive revenue. Marketing automation platforms automate repetitive
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Oracle

Do More With B2B Content Marketing

Published By: Oracle     Published Date: Sep 30, 2019
Content marketing is more than composing, curating, and distributing valuable content. It’s backed by a relentless drive to measure for impact. There’s nothing you can’t do with content marketing. Like reaching your target market with the right info on the channels they enjoy. So, take a deep breath, and don’t hold anything back (except the sales pitch).
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Oracle

Do More With Lead Management

Published By: Oracle     Published Date: Sep 30, 2019
Lead management combines two heavy hitters in sales and marketing: lead scoring and lead nurturing. Lead scoring is an objective ranking of one sales lead against another. It helps marketing and sales pros identify where each prospect is in the buying process and follow up accordingly. On the flip side, lead nurturing is the process of cultivating leads that aren’t ready to buy by equipping them with info. Successful lead nurturing anticipates the needs of the buyer based on who they are and where they are in the decision process.
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Oracle

6 Reasons You Need Marketing Automation

Published By: Oracle     Published Date: Sep 30, 2019
When you’re spending all of your time managing lists, being ignored by the sales team, and losing the good leads to competitors, you know there’s work to do. Your business needs marketing automation.
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Oracle

How to Sell Marketing Automation to Executives

Published By: Oracle     Published Date: Sep 30, 2019
Sticking to email blasts and spreadsheets will leave you lagging behind the competition. Forge a clear path for your marketing strategy with marketing automation. Equip yourself with the language they will understand at C-level and prove to them that modern marketing will drive your organization into the future: Get more done, faster and with fewer resources. • Reach the right prospects more effectively. • Radically increase conversion rates, revenue, and alignment between marketing and sales. The trick is to convince those in your leadership of the value of marketing automation. To succeed, it is imperative to influence your CEO, CFO and CIO by crafting a persuasive argument that’s relevant to each of their objectives and concerns. Join the thousands of sales and marketing professionals who have already secured executive buy-in and are benefiting from the power of marketing automation. This guide offers a look into the mind of an exec: what keeps them up at night, how do they vie
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Oracle

Lead Scoring - Guide for Modern Marketers

Published By: Oracle     Published Date: Sep 30, 2019
Lead scoring is an objective ranking of one sales lead against another. This not only helps align the right follow-up to the corresponding inquiry, it also helps marketing and sales professionals identify where each prospect is in the buying process. The process of defining lead scores improves alignment and collaboration between marketing and sales teams. After all, by jointly establishing an objective definition of a quality lead, sales and marketing can exchange better feedback on the quality of leads being passed to sales. Plus, lead scoring helps ensure that the best leads are followed up on immediately by prioritizing leads according to revenue potential and buyer readiness.
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Oracle

Go Further With Cross-Channel Marketing

Published By: Oracle     Published Date: Sep 30, 2019
We know. There’s a lot to keep up with. And get to the bottom of. As the universe of marketing evolves, shape-shifting from one minute to the next, the importance of building muscle memory around new topics is undeniable. At Oracle, we get it. Which is why we created a series of guides about what’s trending in modern marketing. They’ll get you up to speed on pivotal trends in less time – with less effort – so you can get back out there. Because sitting on the sidelines isn’t really your thing.
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Oracle

Multichannel Fluidity

Published By: Oracle     Published Date: Sep 30, 2019
It takes more than a single interaction to net a customer. By now, marketers understand the importance of multichannel engagement, but most still struggle to seamlessly connect the customer experience across channels. Simply put, it’s easy to batch and blast a broadcast message to email, social, and mobile audiences, but consumers today want more. They want to see themselves in the brand, not just see the brand talk about themselves. Additionally, personalizing messaging in one channel can be tricky enough, but connecting messaging, for an audience who is sprinting from one channel to the next, is a whole other hurdle.
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Oracle

Getting the Digital Handshake Right

Published By: Oracle     Published Date: Sep 30, 2019
Consider a typical visit to a brick-and-mortar retail store. As you search through the racks, deciding what to buy, what type of salesperson do you hope for? Someone aggressive, continuously asking if you’re ready to make a purchase? Or someone who’s never there when you have a question, no matter how hard you look? Ideally, most customers would say, the perfect salesperson falls somewhere in between. Someone who’s ready to jump in with assistance, but happily follows your cue. Thanks to years of shopping in stores, consumers today know exactly what they want from that brickand-mortar experience—and savvy retailers know how to train their salespeople to get it right. But what about a different shopping situation? What type of experience attracts or repels online shoppers? And what do digital retailers need to do in order to deliver the experience that compels customers to buy? With so many retailers to choose from, modern consumers don’t need to put up with a digital experience the
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Oracle

Trusting Business with Data Webinar

Published By: Oracle     Published Date: Sep 30, 2019
Company reputations are at stake— unless they’re sure of their data security and practices in the face of multiplying data volumes. There is now a need to understand the responsibilities and the need for the entire company to commit to a digital trust framework. In this episode of the Tomorrow Talks series, IDC and Oracle discuss how data security and practices are no longer the remit of CIOs and CISOs alone. To find out more, watch this webinar today.
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Oracle

Remote Access Authentication Using Behavioral Biometrics

Published By: BehavioSec     Published Date: Sep 30, 2019
In this case study, a large enterprise with an increasing amount of off-site work from both work-related travel and a fast-growing remote workforce, is faced with a unique challenge to ensure their data security is scalable and impenetrable. Their data access policies rely on physical access management provided at the company offices and do not always provide off-site employees with the ability to complete work-critical tasks. Legacy security solutions only add burden to productivity, sometimes causing employees to ignore security protocols in order to simply complete their work. Upon evaluating security vendors for a frictionless solution, they selected BehavioSec for its enterprise-grade capabilities with on-premise deployment and integration with existing legacy risk management systems.
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BehavioSec

Protecting Financial Transactions for Users on the Go

Published By: BehavioSec     Published Date: Sep 30, 2019
A consortium of Global 2000 companies founded a joint authentication service provider to keep up with innovation at competitive Fintech companies. The new provider developed a mobile authentication app to maintain a high degree of mobile security without losing customers to UX-focused Fintech companies. As peer-to-peer (P2P) transactions grew rapidly, so did the false rejections and need for manual review. In evaluating security vendors for a more cohesive and frictionless solution, the provider selected BehavioSec for its enterprise grade capabilities to be deployed on-premise and integrate with existing legacy risk management systems.
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BehavioSec

Engaging a Multi-Generational Workforce

Published By: Workday     Published Date: Sep 30, 2019
According to UN data, close to 20 percent of Australia and New Zealand’s population will be over age 65 by 2030, with many still active in the labor market. How can you ensure high employee engagement in your increasingly multi-generational workforce?   Read this whitepaper to learn the differences in work styles among generations—and how the right strategies and technology can help keep everyone engaged, motivated, and productive.
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workday inc (wday), career development, employee engagement, human capital management, human resource management
    
Workday

How to optimize IP processes

Published By: PatSnap     Published Date: Sep 27, 2019
IP professionals require the utmost precision, flexibility, and speed in their workflows. However numerous challenges around disparate sources and tools can delay the IP process. This eBook lays out IP best practices online that will streamline various workflows to drive accurate and effective results, effortlessly. These are: 1. Performing more efficient patent searches 2. Unlocking value from patent portfolios 3. Structuring effective patent landscapes 4. Building more revealing reports 5. Mitigating bottlenecks via collaboration
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research and development, intellectual property, innovation
    
PatSnap

9 tips to improve communication between IP and R&D teams

Published By: PatSnap     Published Date: Sep 27, 2019
R&D and IP can no longer afford to work independently. Current siloed processes in both teams are leading to bottlenecks in the innovation and asset management process across the market, costing companies thousands of dollars monthly. This eBook presents both IP and R&D teams with 9 insider tips to effortlessly facilitate a more symbiotic relationship; translating to better productivity, a breakdown of barriers, better alignment to company goals, and higher returns on investment.
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research and development, intellectual property, innovation
    
PatSnap

Smart strategies for ensuring your systems are ready for the holidays

Published By: Datastax     Published Date: Sep 27, 2019
The holiday shopping season is the ultimate test of your database architecture. An outage can have devastating effects on your year's profits, not to mention your business's reputation. The key to success is a database that scales out seamlessly to keep you up and running smoothly. Read this report to learn five key ways a distributed, scale-out database can provide stability, manageability, and reliability—during the holidays and beyond.
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Datastax

Adieu Les Reprises Apres Sinistre la Continuite Operationelle devient une realite

Published By: Pure Storage     Published Date: Sep 27, 2019
Les données n'ont jamais joué un rôle plus crucial dans le succès de notre secteur commercial et des services financiers. Le développement des technologies basées sur les données, telles que l'intelligence artificielle, et leur rôle moteur dans l'innovation (dans des domaines tels que la gestion des risques, les expériences clients muticanal et la détection de la fraude), en sont une parfaite illustration. Le secteur est si enclin à se servir des données comme avantage concurrentiel que les start-up capables de proposer une offre puissante basée sur l'IA attirent, selon PwC, les meilleurs financements (un milliard de dollars environ au cours des deux dernières années).1 Dans un tel contexte et face au besoin permanent d'innover sur la base des données, la perspective de perturbations ou d'interruptions n'est tout simplement plus acceptable. C'est principalement pour cette raison que les dirigeants de la plupart des entreprises continuent de croire dans des stratégies de reprises a
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Pure Storage

Zum Ruhestand Uhestand Alles Gute, Disaster Recovery Jetzt ist Die Geschaftskontinuitat Am Zug

Published By: Pure Storage     Published Date: Sep 27, 2019
Noch nie haben Daten eine so entscheidende Rolle für den Erfolg unseres Handelssektors gespielt wie heute – und dies gilt umso mehr für Finanzdienstleistungen. Dies wird deutlich, wenn wir kurz innehalten und einen Blick auf das Wachstum datenbasierter „Technologien“ wie der künstlichen Intelligenz und deren enorme Bedeutung für die Förderung von Innovationen in Bereichen wie Risikomanagement, MultiChannel-Kundenerfahrung und Betrugserkennung werfen. Der Sektor ist so erpicht darauf, aus Daten einen Nutzen zu ziehen, dass laut PwC Startups mit einem starken KI-basierten Angebot einige der lukrativsten Finanzierungen erhalten – alleine in den letzten beiden Jahren in der Größenordnung von einer Milliarde US-Dollar.1 Angesichts dieser Situation und des anhaltenden Strebens nach datenbasierten Innovationen sind mögliche Unterbrechungen und Ausfallzeiten ein absolutes No-Go. Dies ist der Hauptgrund, weshalb die Führungskräfte der meisten Unternehmen weiterhin auf bewährte Disaster Reco
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Pure Storage

Adieu Les Repreises Apres Sinistre

Published By: Pure Storage     Published Date: Sep 27, 2019
ENTREZ DANS UNE NOUVELLE ÈRE : CELLE DE LA VÉRITABLE CONTINUITÉ OPÉRATIONNELLE Merci pour tous les services rendus, chères reprises après sinistre. Sans vous à nos côtés toutes ces années, rien n'aurait été pareil. Oubliez la logique de sinistre/reprise des années 70. Adoptez un modèle de continuité opérationnelle adapté au monde d'aujourd'hui, en constante activité, un modèle : - Agile - Efficace - Simple SON NOM ? PURITY ACTIVECLUSTER
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Pure Storage

Alles Gute Gute Zum Ruhestand, Disaster Recovery

Published By: Pure Storage     Published Date: Sep 27, 2019
WILLKOMMEN AN BORD, GESCHÄFTSKONTINUITÄT Wir bedanken uns für die jahrelangen Dienste, Disaster Recovery. Ohne dich hätten wir all das nicht geschafft. Aber jetzt lassen wir die Disaster Recovery-Mentalität der 70er Jahre hinter uns. Es gibt jetzt ein Business Continuity-Modell, das für die Welt der Hochverfügbarkeit gemacht ist und mit diesen Eigenschaften punktet: - Agilität - Effizienz - Nahtlosigkeit SEIN NAME? PURITY ACTIVECLUSTER
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Pure Storage

Comment assurer une continuité d’activité exceptionnelle Tout en maîtrisant les coûts et la complexi

Published By: Pure Storage     Published Date: Sep 27, 2019
Dans le contexte actuel, la continuité d’activité est une nécessité. A l’heure où les entreprises adoptent la transformation numérique et se tournent vers l’informatique pour pratiquement toutes leurs opérations stratégiques, les interruptions de service peuvent constituer un handicap sévère. Celles qui parviennent à faire face aux défaillances technologiques de manière transparente (l’entreprise demeure opérationnelle) peuvent accroître considérablement leur avantage concurrentiel, l’engagement de leurs clients et leur capacité d’innovation. Toutefois, jusqu’à présent, seules les plus grandes entreprises et leurs applications les plus stratégiques étaient en mesure d’atteindre les niveaux les plus avancés de continuité d’activité, avec des objectifs de point de restauration (RPO) et de délai de restauration (RTO) nuls. En effet, les coûts et la complexité connexes étaient tout simplement trop élevés pour que la plupart des entreprises puissent atteindre de tels objectifs. Mais ce n’e
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Pure Storage

Business continuity: come garantire la continuità operativa Tenendo Sotto Controllo i Costi e la Com

Published By: Pure Storage     Published Date: Sep 27, 2019
Oggi la continuità operativa è fondamentale per qualsiasi azienda. Le imprese sono coinvolte in una trasformazione digitale profonda e si rivolgono all’IT per tutte le attività più mission-critical. I tempi di fermo possono arrivare a paralizzare l’intera organizzazione: le aziende più resilienti sono in grado di gestire i guasti tecnologici e fare in modo che l’azienda resti sempre operativa e funzionante. Garantire la business continuity, infatti, significa garantire maggiore vantaggio competitivo, maggiore coinvolgimento dei clienti e maggiore innovazione. Tuttavia, il raggiungimento di una business continuity di alto livello, con Recovery Point Objective (RPO) e Recovery Time Objective (RTO) pari a zero, è tipica delle imprese di grandi dimensioni che, proprio perché grandi, possono sostenere gli investimenti necessari e gestire la complessità associata. Per la maggior parte delle aziende, i costi di una business continuity di alto livello sono sempre risultati eccessivi. Oggi la
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Pure Storage

50% off Catalyst 9800 Series Wireless Controllers

Published By: Cisco     Published Date: Sep 27, 2019
Check out the offers and demos available for Catalyst 9800 Series Wireless Controllers.
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Cisco

The journey to AI and business-ready data begins with information architecture

Published By: Group M_IBM Q4'19     Published Date: Sep 27, 2019
Data is multiplying rapidly in quantity and variety for enterprises of all kinds. In multicloud environments, a range of data sources is exponentially increasing the stream of incoming information, from the Internet of Things and social media, to mobile devices, virtual reality implementations and optical tracking. While organizations are readily investing in artificial intelligence (AI), most haven’t done due diligence to understand their data or ensure the quality of data needed to benefit from AI solutions. In many organizations, their data is inaccessible, unreliable, or non-compliant with data privacy and protection rules.
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Group M_IBM Q4'19

It's Time to Live & Breathe AI in Retail

Published By: Group M_IBM Q4'19     Published Date: Sep 27, 2019
AI innovation in retail starts with a tech-forward company culture, from C-suite stakeholders down to every employee. AI greatly enhances a retailer’s ability to harness data for better merchandising, marketing, and customer service. It will not only complement existing retail jobs but introduce brand new roles and skill sets into the human workforce.
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Group M_IBM Q4'19
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