local business

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How Yelp connects people with great local businesses securely

Published By: Cisco Umbrella EMEA     Published Date: Aug 08, 2019
Vivek Raman, Head of Security for Yelp explains how they built automation into the company's security practice with Cisco Umbrella.
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Cisco Umbrella EMEA

Smart Cities and the Digital Transformation of Local Government 2019

Published By: Virgin Media Business     Published Date: Aug 05, 2019
Local authorities continue to search for ways to improve society – to increase economic growth and social mobility, and to address environmental goals through the regeneration of town centres and regions. Technology, as ever, undoubtedly plays a role in this transformation, but creating the ‘smart city’ of the future is more than simply adopting digital; at its core, a smart city uses technology to solve problems and improve citizen experiences. Global ‘smart city’ revenue is expected to grow to $88.7bn and, with its ability to deliver better public services, efficiently and sustainably, it’s no wonder. The economic impact of smart cities cannot be understated and, as the UK continues to tackle the uncertainty of its departure from the European Union (EU), it is critical that the needs of business are met. “Businesses need smart cities, or the innovation they represent, to thrive in a world where traditional industries are getting disrupted every day.”To facilitate this, it is vita
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Virgin Media Business

Smart Cities and the Digital Transformation of Local Government 2019

Published By: Virgin Media Business     Published Date: Aug 02, 2019
Local authorities continue to search for ways to improve society – to increase economic growth and social mobility, and to address environmental goals through the regeneration of town centres and regions. Technology, as ever, undoubtedly plays a role in this transformation, but creating the ‘smart city’ of the future is more than simply adopting digital; at its core, a smart city uses technology to solve problems and improve citizen experiences. Global ‘smart city’ revenue is expected to grow to $88.7bn and, with its ability to deliver better public services, efficiently and sustainably, it’s no wonder. The economic impact of smart cities cannot be understated and, as the UK continues to tackle the uncertainty of its departure from the European Union (EU), it is critical that the needs of business are met. “Businesses need smart cities, or the innovation they represent, to thrive in a world where traditional industries are getting disrupted every day.
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Virgin Media Business

Smart Cities and the Digital Transformation of Local Government 2019

Published By: Virgin Media Business     Published Date: Jul 30, 2019
Local authorities continue to search for ways to improve society – to increase economic growth and social mobility, and to address environmental goals through the regeneration of town centres and regions. Technology, as ever, undoubtedly plays a role in this transformation, but creating the ‘smart city’ of the future is more than simply adopting digital; at its core, a smart city uses technology to solve problems and improve citizen experiences. Global ‘smart city’ revenue is expected to grow to $88.7bn1 and, with its ability to deliver better public services, efficiently and sustainably, it’s no wonder. The economic impact of smart cities cannot be understated and, as the UK continues to tackle the uncertainty of its departure from the European Union (EU), it is critical that the needs of business are met. To find out more download this whitepaper today.
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Virgin Media Business

Accelerate Deep Learning with a Modern Data Platform

Published By: Pure Storage     Published Date: Jul 03, 2019
Financial services businesses face unprecedented market challenges. Disruption from Fintech firms, increased local and international regulation, geo- political upheavals and wavering customer loyalty. The need to fully understand the market, to innovate, to reduce costs and be more competitive has never been greater, and this is where AI can help. According to one fintech research company, by 2030 the financial services sector could reduce operational costs using AI, by as much as 22%. It suggests that will equate to around $1 trillion in efficiencies. So, from a purely operational point of view, doing nothing is not really an option for companies that want to remain competitive. Today, financial services firms across the board need to rejuvenate customer experience to protect against client attrition, and protect those customers against risk. While data analysis and visualization are key to making sense of data, the fundamental challenge for all businesses is building an infrastructur
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Pure Storage

How Connected TV Outperformed Traditional TV in Driving Local Customer Purchases

Published By: Location3     Published Date: May 29, 2019
As a result of our ability to more efficiently target prospective Edible Arrangements customers using programmatic, Connected TV media buys, we were able to drive significant increases in total sales and total revenue while spending nearly 76% less in advertising dollars than Traditional TV. In addition, customers engaged via our Connected TV advertising purchased both higher quantities of Edible Arrangements’ items and higher priced items as a result. In conclusion, our test proved our hypothesis that Connected TV can drive significantly better ROI than traditional television advertising.
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connected tv, traditional tv, programmatic, positive roi, digital advertising, digital marketing, local marketing, marketing
    
Location3

Tips for Evaluating The True Cost and Value of Your Local Marketing Programs

Published By: Location3     Published Date: May 29, 2019
LOCALACT was created by Location3 to scale local digital marketing programs to drive positive business results for franchisees and local businesses, while providing complete transparency into local marketing performance for all users. LOCALACT helps business owners promote their locations with targeted paid advertising, manage their online presence, respond to reviews and clearly understand how their marketing dollars are driving actual business results. Franchisees and business owners enrolled with LOCALACT can access a variety of performance metrics by logging into their online dashboard at any time, including: • Paid Search & Paid Social Advertising • Listing Insights & Health • Customer Reviews & Responding • Site Traffic & Search Visibility
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digital advertising, digital marketing, local marketing, marketing, franchise, frachisor, multi-location business, marketing platform
    
Location3

The Positive Impact of SD-WAN on Healthcare

Published By: VMware SD-WAN by VeloCloud     Published Date: May 20, 2019
The healthcare industry is evolving at a rapid pace from both technology and business perspectives. New technologies are dramatically improving healthcare, from diagnostic imaging and scanning tools to the digitization of medical records. From the business side, the industry continues to consolidate, with metropolitan or regional medical providers absorbing local clinics and rural practices, and large retailers acquiring pharmacies, minute clinics, and urgent care facilities. As a result, many healthcare companies are now competing with retailers for business. This competition may be good for the customers (i.e., the patients) who are demanding higher levels of care and a better overall experience. This could mean better access to new diagnostic tests, test results, and specialists who may be located far from the patient’s location. Healthcare providers need to work toward providing the same care and experience to customers in their main facilities as they do in distributed clinics, ur
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VMware SD-WAN by VeloCloud

Location Marketing: 5 Signs You Should Priortise it in 2019

Published By: Uberall     Published Date: Apr 12, 2019
New data from Google¹ reveals that 5 out of every 10 consumers who search online locally for goods and services will visit a store within 24 hours. If your business does not have a strong online presence locally, a large portion of ‘good fit’ consumers who are motivated to buy products or services you supply are potentially visiting your competitors’ stores.
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guide, uberall, location marketing, mobile search, local seo
    
Uberall

The Positive Impact of SD-WAN on Healthcare: Leverage Technology to Enhance Patient Experience

Published By: VMware SD-WAN by VeloCloud     Published Date: Feb 19, 2019
The healthcare industry is evolving at a rapid pace from both technology and business perspectives. New technologies are dramatically improving healthcare, from diagnostic imaging and scanning tools to the digitization of medical records. From the business side, the industry continues to consolidate, with metropolitan or regional medical providers absorbing local clinics and rural practices, and large retailers acquiring pharmacies, minute clinics, and urgent care facilities. As a result, many healthcare companies are now competing with retailers for business.
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healthcare, patient experience, sd-wan
    
VMware SD-WAN by VeloCloud

Integrating On-Site & Offsite Local SEO Strategy for Maximum Organic Search Performance 2019

Published By: Location3     Published Date: Feb 07, 2019
Each Location3 partner receives this customized approach as we work through the Local Search Roadmap, resulting in hyper-local optimizations targeting local consumers and queries. These efforts combine to increase online customer conversions and on-offline customer visits to your business.
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marketing, local marketing, franchise, franchisor, digital marketing, local seo, local organic search, online visibility
    
Location3

How incremental Ad Budgets Contributed Significant Lift in Local Advertiser ROI 2019

Published By: Location3     Published Date: Feb 07, 2019
In our experience as franchise marketers, Local Ad Fund dollars provide a solid foundation for paid search campaigns that drive consistent, high quality-low cost, leads. However many franchisees and local business owners could be doing more to support established corporate search marketing campaigns, ultimately capturing the maximum search interest for their services within their markets, driving increased local revenue.
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marketing, local marketing, franchise, franchisor, digital marketing, local store revenue, franchise paid search
    
Location3

How to Centralize Your Franchise Marketing & Increase Your Revenue 2019

Published By: Location3     Published Date: Feb 07, 2019
Roughly five years ago, an industry shift occurred in franchising that saw many franchisers and their respective marketing teams hire multiple agencies, partners and vendors to conduct various marketing programs on their behalf.
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marketing, local marketing, franchise, franchisor, digital marketing, multi-location businesses, franchise marketing, in-store revenue
    
Location3

Local Business Listing Management - Case Study

Published By: Location3     Published Date: Feb 07, 2019
Your Local Business Listings are part of the foundation of your online presence. Ensuring that all of your brick-and-mortar business locations are accurately represented on directories like Google My Business, Facebook Places, Bing Places, Apple Maps and more requires a hands-on, managed approach to local data optimization.
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marketing, local marketing, franchise, franchisor, digital marketing, multi-location businesses, local business listings, listing management
    
Location3

Watson Studio: Simplify and scale AI for hybrid, multi-cloud world

Published By: Group M_IBM Q119     Published Date: Jan 08, 2019
• Do you want to win with AI in the hybrid, multi cloud world? Are you tackling data, algorithms and apps to drive business value from AI? We got you covered. Come and learn how you can simplify and scale your AI projects on Watson Studio. Hybrid cloud use cases spanning cloud, desktop and local are featured. Key Takeaways: • Open, trustworthy and secure approach to put AI to work for business • Go live and scale faster with AI-infused platform • Build train and deploy models across hybrid, cloud environments – including popular public cloud environments like AWS and Azure • Flexibility for cloud, on-premise and desktop deployment, bringing algorithms to wherever data resides • Progressing your AI/data science with Watson Studio • Register now and get ready to simplify and scale your AI investments to work for your business.
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Group M_IBM Q119

How Yelp connects people with great local business securely

Published By: Cisco Umbrella EMEA     Published Date: Dec 03, 2018
Case study Objective: Enhance the customer experience by building automation into the security practice. Impact: • Decreased incident response time from days to minutes through automation, enabled by the Investigate API • Reduction in network security incidents and infected endpoints • Increased protection against malware, ransomware, and other threats on and off the network • Enriched security event data and threat intelligence with Investigate Download this case study today to find out the impact Cisco Umrella could have on your business.
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Cisco Umbrella EMEA

VM Data Protection for Dummies

Published By: Quantum Corporation     Published Date: Sep 11, 2018
Virtualization is rapidly changing the way business IT operates, from small local businesses to multinational corporations. If you are reading this, chances are good that your company is already taking advantage of virtualization’s benefits. Virtualization means that a single underlying piece of hardware, such as a server, runs multiple guest operating systems to create virtual machines, or VMs, with each of them being oblivious to the others. An administrative application, such as VMware, manages the sharing process, allocating hardware resources, memory, and CPU time to each VM as needed. And all applications look at this software construct exactly as if it were a real, physical server — even the VM thinks it’s a real server! Virtualization makes good financial sense. It enables a single server to offer multiple capabilities that otherwise would require separate servers. It includes native high availability features, so you don’t have to use any more complex clustering tools. This ab
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Quantum Corporation

Franchise Paid Search Location3 – 2018 Client Case Study Mountain Mike’s Pizza

Published By: Location3     Published Date: Sep 04, 2018
Location3 client Mountain Mike’s Pizza and their franchisees face significant competitive challenges when advertising on Google, which ultimately requires the need to be both incredibly efficient with campaign setup and incredibly precise when managing bids and local budgets. A quick Google keyword search for “pizza near me” in Mountain Mike’s home state of California yields over 58,000,000 results (“pizza delivery” yields 56,000,000) and often features a predictable set of ad results from industry giants like Domino’s and Pizza Hut, among others. Suffice it to say that buying “pizza”-related terms in AdWords can get incredibly expensive, incredibly quickly, if a local franchisee’s budgets and bids are not managed with precision. When you combine that fact with limited location-level advertising budgets, our team atLocation3 was presented with a significant challenge in helping Mountain Mike’s Pizza generate increases in customer pizza orders while simultaneously ensuring that ad spen
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marketing, local marketing, franchise, franchisor, digital marketing, multi-location businesses, mountain mike's pizza, paid search
    
Location3

Online-to-Offline Marketing: Tracking and Measuring Store Visits For Multi-Location Businesses

Published By: Location3     Published Date: Aug 31, 2018
When we released our first white paper in February 2015 discussing the ways multi-location businesses were using online media to drive in-store visits, most of the strategic opportunities being leveraged by marketers revolved around using things like promotional coupons, beacons and other tactics. While those methods certainly provided incremental lift in in-store traffic and revenue, there existed a number of gaps in connecting online data associated with promotional efforts, to data that indicated a customer actually converted offline at a business location. At press time for our original “online-to-offline” white paper, digital industry giants were still very much in the early stages of evaluating data points that signified offline customer conversions. Many of these “conversions” were somewhat implied (i.e. Clicks on “Get Directions” link), while others were a bit more reliable in signifying in-store visits and purchases made by consumers (i.e. downloadable coupon redeemed in-store
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marketing, local marketing, franchise, franchisor, digital marketing, online to offline, multi-location businesses, store visits
    
Location3

Energy Resilience: Building The Business Case

Published By: Centrica Business Solutions     Published Date: Aug 14, 2018
The energy landscape has become increasingly complex. Globally, we’re relying less on centralized, steady power sources – such as gas-fired and coal-fired power stations – and more on mixed, locally-distributed renewable energy supplies including solar, wind, tidal and battery. While this is positive for the environment and carbon emissions, it makes balancing power grids a much more complex task. Power quality and reliability becomes more variable in output, while demand for power continues to increase steadily. But when it comes to energy resilience, many organizations simply don’t know where to start. What solutions are available? Which are the best ones for their specific situation and physical premises? What will be their return on investment? Is it simply the cost of doing business, or is there actually a business case? The guide will give you the tools and data to build your understanding and quantify the benefit for your organization.
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energy, resilience, building, business, energy
    
Centrica Business Solutions

What to think about when ordering printed material in the BRIC countries

Published By: Gelato     Published Date: Jul 02, 2018
Operating across multiple countries is complex, as is shipping printed material. When our customers shared their stories with us, we knew we needed to act. In April 2017, Gelato entered each BRIC country. By establishing legal entities and print partners within Brazil, Russia, India, and China, Gelato gives customers an easy way to get printed material to colleagues and customers within those borders. The specific considerations in each BRIC country are numerous and often cumbersome. And who better to share insights on the state of local printing than the Gelato country managers on the ground? This ebook is for global enterprises than need to get prints in the BRIC countries, for those that are considering starting up sales and marketing operations in the regions for the first time, and also for domestic businesses that simply want to improve their local print processes.
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Gelato

ORM Starter Series, Part 1: Getting started with ORM

Published By: Reputation.com     Published Date: Jun 29, 2018
There’s no getting around it: Managing your online reputation is critical to a successful marketing strategy, as well as to the health and continued growth of your business. According to recent research, 87 percent of Americans say they trust online reviews to help them choose which local businesses or services will receive their hard-earned dollars. What’s more, eCommerce agency Corra found 88 percent of consumers have avoided a company because of a bad review. As consumers increasingly rely on online reviews, businesses that leave their online reputation to chance are at a severe disadvantage versus those with solid Online Reputation Management (ORM) programs in place. But where do you start? What You’ll Learn in This Guide Online Reputation Management is a discipline that you can take on easily — step by step.This guide will take you through the basics of launching an ORM program in your organization. You’ll learn about: • Defining your goals • Where to focus your efforts • How t
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Reputation.com

ORM Starter Series, Part 1: Getting Started with Online Reputation Management

Published By: Reputation.com     Published Date: Feb 26, 2018
There’s no getting around it: Managing your online reputation is critical to a successful marketing strategy, as well as to the health and continued growth of your business. According to recent research, 87 percent of Americans say they trust online reviews to help them choose which local businesses or services will receive their hard-earned dollars. What’s more, eCommerce agency Corra found 88 percent of consumers have avoided a company because of a bad review. As consumers increasingly rely on online reviews, businesses that leave their online reputation to chance are at a severe disadvantage versus those with solid Online Reputation Management (ORM) programs in place. But where do you start?
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Reputation.com

Partnering with Certainty Series: Customer Demands at the Edge - Always On, Always Connected

Published By: Schneider Electric     Published Date: Jan 26, 2018
The first event in the Partnering with Certainy Webinar Series, "Customer Demands at the Edge." Trends like IoT are driving customer experience expectations in a way that demands resiliency in local edge environments. As a result, we’re seeing a rise of edge computing (compute power coming out of the cloud and into the access layer). Customer demands manifest themselves differently based on things like company size and segment. For example, a retail customer’s business imperatives might look different from a doctor’s office. But one thing remains constant: A standardized, redundant, and repeatable physical infrastructure can protect the availability of these now-critical access-layer IT assets. APC by Schneider Electric has: The solutions you need to deliver a standardized, redundant, & repeatable infrastructure to your customers The tools you need to configure them, The alliances & certifications you trust & rely on, The program to make it profitable. Fill out your information and click "Register" to watch the kick off our Partnering with Certainty Webinar Series, “Customer Demands at the Edge: Always On, Always Connected.” This webinar originally aired on October 5th, 2017.
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Schneider Electric

The 5 Step Guide to Successful Language Training:

Published By: Rosetta Stone     Published Date: Jan 23, 2018
With global opportunities on the rise,. having a multilingual workforce has become a critical market success factor. Language proficiency and awareness of a market's culture, local customs, and business traditions conveys respect for customers and colleagues, which leads to greater trust and improved business results. Businesses are providing language-learning resources that prepare employees to engage in these markets. Forbes Insights and Rosetta Stone surveyed 200+ executives globally to understand the impact of language training on companies and employees. Read this guide to learn the key themes and data from the report.
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Rosetta Stone
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