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The Definitive Guide to Marketing Metrics & Analytics

Published By: Marketo     Published Date: Sep 03, 2019
How much additional profit will a 10% increase in your marketing budget generate? 44% of qualified marketers have NO idea. If you fit into the 44% above, justifying your budget will be a serious challenge, as will asking for an increase. In fact, you'll likely find yourself asking the question the other way around: What will happen if my marketing budget gets cut by 10%? You can't expect your organization to place value on something you're unable to quantify. Our Definitive Guide to Marketing Metrics will help you do just that. You'll learn about: How Measurement Builds Respect and Accountability Planning for Marketing ROI A Framework for Measurement Revenue Analytics Marketing Performance Measurement The Art of Forecasting Dashboards Implementation: Team, Tactics, Technology Download the comprehensive 88-page guide and start taking your marketing to the next level.
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Marketo

International Dreams, Regulatory Realities: Strategies for navigating rules and regulations abroad

Published By: HSBC     Published Date: May 31, 2019
International expansion is a dream for many organizations. It’s often the key to unlocking opportunities and tapping into new markets. If you’re planning to expand across borders, it’s essential to have a thorough understanding of the rules and regulations in the respective geographies you’re seeking to settle into. The reality is, this knowledge is critical to your success. And while you may feel secure in your knowledge of domestic rules and regulations, the rules outside of the US can be entirely different. From the ingredients in your products to CO2 emissions to employment practices and beyond, you can expect to see rules and regulatory differences everywhere. It’s never safe to assume that procedures and practices will be similar to the ones you’re used to. Navigating new rules can be extremely complex, with nuances and ambiguities that are often difficult to foresee without proper strategic advisory. Fortunately, there are ways you can overcome these challenges. In this eBook, y
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HSBC

Unlock Innovation in Your Workforce

Published By: Dell EMC     Published Date: May 09, 2019
In such a competitive business market, retaining the best talent is crucial. Knowing what makes them want to walk out the door is the first step in keeping them. The good news is that business leaders recognize the peril they face - and the need to do something about it. In a recent survey, 45% said they fear becoming obsolete in three to five years; 73% agree on the business need to prioritize technology, and 66% are planning to invest in IT infrastructure and digital skills leadership. However, investment without strategy is unlikely to succeed. Because innovation comes from people, investment must foster human creativity. Investment in technology that enables workers to address new challenges in new ways will give rise to new business initiatives, happier customers, and superior corporate financial performance. Download this whitepaper from Dell and Intel® to learn more.
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Dell EMC

Cloud-based Predictive Analytics Becoming a Critical Source of Vendor Differentiation for Customers

Published By: Hewlett Packard Enterprise     Published Date: Apr 26, 2019
With the maturing of the all-flash array (AFA) market, the established market leaders in this space are turning their attention to other ways to differentiate themselves from their competition besides just product functionality. Consciously designing and driving a better customer experience (CX) is a strategy being pursued by many of these vendors.This white paper defines cloud-based predictive analytics and discusses evolving storage requirements that are driving their use and takes a look at how these platforms are being used to drive incremental value for public sector organizations in the areas of performance, availability, management, recovery, and information technology (IT) infrastructure planning.
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Hewlett Packard Enterprise

Read the Forrester Report to Discover the Future of Applications

Published By: Epicor     Published Date: Apr 12, 2019
As a business leader of a manufacturing company, you may be experiencing the challenges of competing in a digitally transformed marketplace. In our increasingly digital world, your ability to grow depends on how your business leverages the latest best-practice technology. Is your enterprise resource planning (ERP) system keeping pace? In this Forrester Research report—presented by Epicor Software—you’ll discover the latest insights on software as a service (SaaS) business solutions. SaaS business applications will evolve in the cloud to new levels of value in: Intelligence Flexibility Connectivity User experience The report also provides predictions and recommendations that will help guide your manufacturing business with its strategic growth initiatives. Download the report to learn more, and discover why you should change the way you think about cloud.
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epicor erp, saas, applications
    
Epicor

Read the Forrester Report to Discover the Future of Applications

Published By: Epicor     Published Date: Apr 11, 2019
As a manufacturer, your ability to grow in this digital marketplace depends on how you leverage the latest best-practice technology. Is your enterprise resource planning (ERP) system keeping pace? This Forrester Research report—presented by Epicor Software—details the latest insight on software as a service (SaaS) business solutions. SaaS applications will evolve in the cloud to new levels of value in: • Intelligence • Flexibility • Connectivity • User experience Read the report for predictions and recommendations to help guide your strategic growth initiatives.
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Epicor

The Definitive Guide to Marketing Metrics and Analytics

Published By: Marketo     Published Date: Mar 18, 2019
The role of marketing is constantly evolving. More than ever, marketing has to prove its impact on the success of the business. Outside executives often believe that marketing exists solely to support sales, or as an arts function that hosts company events and puts logos on t-shirts. With the pressure increasing, the growing imperative for marketers to prove their worth has arrived. It’s time for marketers to take control over the revenue process, earn the respect of their organizational peers, and earn a seat at the table. What must marketers do to be seen as an integral part of the machine that drives revenue and growth? Download The Definitive Guide to Marketing Metrics and Analytics to learn about: Establishing a culture of accountability Planning programs with ROI in mind Creating a framework for measurement Embracing revenue performance management Mastering the art of forecasting Building dashboards to inform complex decisions Implementation across teams, tactics, and technolog
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Marketo

Connected Planning at RSA

Published By: Anaplan     Published Date: Mar 12, 2019
In this paper learn how RSA Group shortened their FP&A process by 4 months. With a 300-year heritage, RSA Group is one of the world’s leading insurance groups. The company, which has over 20,000 employees in its core markets of the U.K., Scandinavia, and Canada, focuses on general insurance and has the capability to write business across the globe. Late one night, after the team had already been planning nonstop for weeks, one of Andrew Dinwiddie’s colleagues slammed his fists down on his desk and said, “Surely, this can be easier; surely, we can ind a solution to make this a less intense process.” It was that outburst of frustration that triggered Andrew and his team to look for different solutions to their inancial planning needs and ultimately led them to the Anaplan platform.
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Anaplan

IDC's Cloud-based Predictive Analytics: Critical Source of Vendor Differentiation for Public Sector

Published By: Hewlett Packard Enterprise     Published Date: Jan 31, 2019
With the maturing of the all-flash array (AFA) market, the established market leaders in this space are turning their attention to other ways to differentiate themselves from their competition besides just product functionality. Consciously designing and driving a better customer experience (CX) is a strategy being pursued by many of these vendors.This white paper defines cloud-based predictive analytics and discusses evolving storage requirements that are driving their use and takes a look at how these platforms are being used to drive incremental value for public sector organizations in the areas of performance, availability, management, recovery, and information technology (IT) infrastructure planning.
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Hewlett Packard Enterprise

Transform your Manufacturing Business

Published By: Epicor     Published Date: Jan 09, 2019
If you’re a manufacturing business in the market for an enterprise resource planning (ERP) solution, this study is for you .
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Epicor

Intel® Vision Products Help Advantech Address Major Retail Dilemmas

Published By: Intel     Published Date: Dec 13, 2018
Technology plays a key role in online shopping, where online retailers gain a greater understanding of their customers through data from their browsing and purchasing habits. Today, when consumers shop in brick-and-mortar stores, they expect the same personalized and responsive service. To help retailers achieve this level of service, a combination of hardware and software—Intel® Vision Accelerator Design products, cameras, AI deep learning video analysis technology— do the work for you. Uncover how Advantech system uses the Intel Vision Accelerator Design with Intel Movidius VPU to drive • Overall store performance such as the number of visitors and transactions, point-of-sale data, sales per shopper and the store’s ranking, and can distinguish traffic patterns by weather and time of day • Traffic and sales analysis for better staff allocation and marketing-event planning • Store heatmap analysis for more precise merchandise placement and product promotion
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Intel

Epicor Cloud ERP Positioned as “Visionary” in Gartner 2018 Magic Quadrant

Published By: Epicor     Published Date: Dec 06, 2018
In their report—Magic Quadrant for Cloud ERP for Product-Centric Midsize Enterprises—Gartner recognized Epicor as a “Visionary” in the cloud ERP marketplace. Epicor Cloud ERP is an economical, efficient, and reliable enterprise resource planning system that helps manufacturers simplify business operations, ease IT responsibilities, and extend visibility across the organization. We believe Gartner’s positioning of Epicor ERP reflects our focus on providing solutions that fit manufacturing businesses to drive growth with greater ease. Read the report from Gartner to learn more.
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epicor erp, cloud erp, erp software
    
Epicor

For midsize businesses: now is the time for hyper-converged infrastructure

Published By: VMware     Published Date: Oct 12, 2018
With nearly 20% of midmarket firms using Hyper Converged Infrastructure (HCI) and another 46% actively investigating and planning to adopt HCI solutions over the next 12-18 months, there has never been a more critical time to get ahead of your competition. Midsize businesses face the same need to modernize IT and embrace digital transformation as much as their larger competitors, but are typically restricted by resource and money. HCI enables midsize organizations to address these challenges with a solution that can grow as the business grows, without the financial burden or requiring to choose between on premise or public cloud solutions. The investments you make in IT technology and selecting the right HCI platform will impact your ability to evolve, grow and compete effectively in the future. Submit the form to read our latest whitepaper and discover how you can modernize IT and improve your midsize business operational efficiencies with vSAN.
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VMware

IBM Planning Analytics guided demo: Build a book for revenue planning

Published By: IBM     Published Date: Jul 16, 2018
IBM Planning Analytics, powered by IBM TM1, is the fast, flexible, planning solution that helps you align financial plans with corporate objectives linked to operational tactics and market events. In this quick, 10- minute guided demo, you’ll get hands-on experience with IBM Planning Analytics by building a revenue plan. You’ll play the role of a financial planner and learn how to: • Create a revenue plan in IBM Planning Analytics Workspace • Adjust the plan by increasing sales by 20% through an online channel • Review the impact of your changes on net profit
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IBM

Embracing Continuous Planning: Time to move from Annual Budgets to Rolling Forecasts

Published By: IBM     Published Date: Jul 16, 2018
Do your plans and forecasts need a reality check? The quality of your strategic decisions is only as good as the quality of your forecasts. And forecasts are only good if they reflect current reality—not the reality of two, three or more quarters ago. Enter “continuous planning.” With a methodology for forecasting at frequent intervals throughout the year, continuous planning “enables managers to see trends, patterns, and ‘breaks in the curve’ long before their competitors, and thus make better informed decisions regarding products and markets.” In this free online webinar, speakers Jim Collins & Guy Jones will explain how continuous planning keeps you in touch with current reality - and one step ahead of competitors. Jim Collins, Performance Management Strategy Executive, IBM Guy Jones, Worldwide Technical Sales Executive, IBM Performance Management,
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IBM

4 Must-Dos for Marketing Budget Planning

Published By: EverString     Published Date: Jun 27, 2018
Programs and campaigns can be tough to plan; and more often than not, too many marketers rely on guesswork to get it done. Your numbers need to head in the right direction, so your team must match its resources and spending with your most critical priorities. This ebook will walk you through the 4 must-dos of marketing budget planning so that your team can be more tactical with spending.
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EverString

Manage the Business, Not the Printer

Published By: Epson     Published Date: Jun 22, 2018
Despite the digitization of business today, most organizations continue to rely on paper hard copies to get the job done. A great deal of printed information drives the fundamental workflow and success of nearly any business, especially in highimpact, high-touch areas like Marketing and Sales; Planning, Engineering and Design; and Human Resources. As a result, companies continue to look for ways to manage the ongoing cost, workflow and efficiency of using printed documents.
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Epson

2018 Gartner Magic Quadrant for Full Life Cycle API Management

Published By: Google Apigee     Published Date: Jun 08, 2018
A must-read for IT professionals that provides a comprehensive analysis of the API management marketplace and evaluates 22 vendors across 15 essential criteria. APIs are the de-facto standard for building and connecting modern applications. But securely delivering, managing and analyzing APIs, data and services, both inside and outside an organization, is complex. And it’s getting even more challenging as enterprise IT environments grow dependent on combinations of public, private and hybrid cloud infrastructures. Choosing the right APIs can be critical to a platform’s success. Likewise, full lifecycle API management can be a key ingredient in running a successful API-based program. Tools like Gartner’s Magic Quadrant for Full Life Cycle API Management help enterprises evaluate these platforms so they can find the right one to fit their strategy and planning. Apigee is pleased to offer you a complimentary copy of the Gartner report. Access in-depth evaluations of API managemen
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Google Apigee

IBM Planning Analytics guided demo: Build a book for revenue planning

Published By: IBM     Published Date: May 23, 2018
IBM Planning Analytics is the fast, flexible, planning solution that helps you align financial plans with corporate objectives linked to operational tactics and market events. In this quick, 10- minute guided demo, you’ll get hands-on experience with IBM Planning Analytics by building a book for revenue planning. You’ll play the role of a financial planner and learn how to: • Create a book for revenue planning in Planning Analytics Workspace • Adjust the plan by increasing sales through an online channel by 20% • Review the impact of your changes on net profit
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ibm planning analytics, revenue planning, income statement
    
IBM

¿Qué es lo que necesitas saber para actualizar y optimizar tu área financiera de la mejor manera pos

Published By: Oracle     Published Date: Apr 16, 2018
Alrededor del 62% de los directores financieros encuestados por la Escuela de Negocios Fuqua de la Universidad de Duke dijeron que el ritmo del cambio y la innovación en sus industrias se ha acelerado. Las compañías tienen que estar dispuestas a cambiar su enfoque, pero ¿en qué se deben enfocar los CFOs en 2018? Steve Cox, vicepresidente de Product Marketing de soluciones financieras (ERP Enterpise Resource Planning y EPM: Soluciones corporativas de Gestión del desempeño) de Oracle, habla sobre accione fundamentales orientadas a la tecnología.
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necesitas, saber, actualizer
    
Oracle

Connecting Plans and Performance: It's a New Day for the Enterprise

Published By: Anaplan     Published Date: Mar 29, 2018
IDC believes that digitization and the 3rd Platform are driving enterprise leaders to consider significant upgrades to their business systems. Included in this list of systems are enterprise planning and performance management solutions. New tools must be fast and flexible to connect data from throughout an organization and continuously synchronize plans with changing market conditions. Organizations with planning and performance management needs should proactively evaluate connected EPM solutions as a central component of their digital enterprise strategies.
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enterprise, management, solutions, data, organization, solutions
    
Anaplan

Five Questions for Paul Hamerman on Financial and Workforce Planning

Published By: Oracle     Published Date: Mar 06, 2018
Paul Hamerman is vice president, principal analyst at Forrester, where he focuses on human resources management and financial applications, as well as trends and directions in the overall market for enterprise applications. Hamerman answers five key questions that we believe organisations should consider when exploring workforce and financial planning approaches in today’s business world.
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Oracle

Workday for Financial Services Datasheet

Published By: Workday     Published Date: Mar 02, 2018
Today’s banks, credit unions, asset management firms, lending companies, and other financial services businesses operate in a highly competitive and regulated environment. Servicing clients, introducing new products and channels, and opening new markets as well as having insight into your loans, investments, and deposits is critical to your bottom line. At the same time, employing the right people is what drives your future. Workday provides financial management, human capital management, and planning/ budgeting in a single cloud-based system to support your needs.
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bank, credit unions, financial services, cloud-based system
    
Workday

Is It Time to Move from Oracle Hyperion to the Cloud?

Published By: Host Analytics     Published Date: Mar 01, 2018
While Oracle Hyperion remains a market leader in EPM software, that role comes with a hefty price tag and poses some hidden risks that have companies that use it re-evaluating their planning, budgeting, and consolidation needs. Whether used individually or together as an EPM suite, Hyperion Financial Management (HFM) and Hyperion Planning burden finance departments with a high cost of ownership, from server costs and consultants to dealing with the complex integration between products and the different interfaces. As Oracle Hyperion users start to evaluate the cloud, they need to be aware of how benefits of the cloud-based EPM solution compare to on-premises software. We’ve compiled this information to a) help you better understand the full costs and potential risks associated with Oracle Hyperion and b) offer guidance as you evaluate cloud-based options.
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Host Analytics

How to Future-Proof Your Business eGuide

Published By: Sage     Published Date: Nov 28, 2017
"Your business may be competitive and successful today, but how will it perform in the future? It’s all too easy to be immersed in—perhaps even obsessed by—your daily operations. That’s why thinking about what your business and the market will look like one year, five years, even a decade from now needs to be a critical part of your thinking. It’s all about looking ahead, about being proactive. Marching confidently into the future requires a solid foundation for that empire you’re building. That’s why your planning efforts need to include a dedicated exploration into the types of innovative, evolving technologies that will accommodate the business of the future. This eGuide addresses the essential business principles that will always apply regardless of the stage your business is in. This resource helps you focus on the key points that should put you well on the way toward future-proofing your business."
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Sage
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