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Mobile Maturity Study 2018

Published By: Adobe     Published Date: May 15, 2018
See your peers' biggest priorities, most important KPIs, and marketing spending for mobile devices and experiences. Between September and October 2017, Adobe surveyed close to 500 marketers and IT professionals to explore current mobile trends and priorities, get a glimpse of where they're going with their mobile efforts, and learn what the most advanced organizations are doing to create the next wave of transformative mobile experiences. Read our findings and see how mature your mobile strategies are in comparison to your peers'.
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Adobe

Forrester EMSS

Published By: Adobe     Published Date: May 15, 2018
Adobe sits at the nexus of content, media, and marketing. Adobe provides an EMSS offering spanning marketing, advertising, analytics, and content management capabilities. Of the vendors included this study, Adobe maintains the highest degree of overall strategic focus on marketing and consumer engagement. Adobe is investing heavily in its platform’s core services to unify data, content, and shared functionality across products. Adobe stands out for its digital intelligence, content handling, and aggressive rollout of AI features. Reference clients praise Adobe for their application usability and account management.
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Adobe

The Next Mobile Decade

Published By: Adobe     Published Date: May 15, 2018
Mobile capabilities have grown up. Strategies should, too. Over the last ten years, smartphone usage among adults has grown to 95 percent. Surprisingly, 90 percent of marketers say they’ve only had a mobile strategy for five years or less. Read The Next Mobile Decade: Adobe 2018 Mobile Maturity Study, and learn: - How 500 marketing and IT professionals tackled mobile marketing last year - Which mobile strategies the most advanced organizations put into practice - What you can do to make your brand a mobile leader in the next decade Fill out the form to get the report
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Adobe

The Forrester Wave™: Enterprise Marketing Software Suites, Q1 2018

Published By: Adobe     Published Date: May 15, 2018
When Adobe leads, better customer experiences follow. According to the Forrester Wave™, we stand out for our digital intelligence and aggressive rollout of AI features. The end goal is to provide you with the tools for better customer insight and engagement. Read more in The Forrester Wave™: Enterprise Marketing Software Suites (EMSS) Q1 2018 report.
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Adobe

Running on Experience

Published By: Adobe     Published Date: May 15, 2018
See what they’re doing. Adjust what you’re doing. The companies that are succeeding today are the ones that go beyond their products and services and created exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience. Read the report to learn: - What strategies and approaches set leaders apart from the rest - Where companies in your industry are investing - The four steps for digital transformation
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Adobe

Bluecore's 2018 Retail Email Benchmark Report

Published By: Bluecore     Published Date: May 14, 2018
After decades in the limelight, email remains the most powerful channel for eCommerce marketers. And this success continues even as many eCommerce marketing teams rely heavily on batch and blast emails that go to their entire list without any customization. While such efforts clearly bring in revenue, they also leave money — a lot of money — on the table. Recognizing that largely untapped opportunity, top eCommerce marketers have started to take a more strategic approach to email. In addition to traditional batch and blast campaigns, these marketers now tailor messages based on both their customers’ behaviors and changes to their product data in order to send more customized and timely messages. To better understand how retailers are using email, including the extent to which they have embraced individualized messaging opportunities and the effectiveness of those messages, Bluecore turned to the data. Our 2018 Retail Email Benchmark report provides a baseline understanding of these a
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Bluecore

How To Generate Thousands Of Leads Using Sales Chat

Published By: CloudTask     Published Date: May 11, 2018
As a B2B marketer, the process of nurturing and generating new leads is always tricky business. Chasing high quality and relevant leads requires a considerable amount of time, energy and resources to be invested into email marketing campaigns, social media management and educational content such as blogs, whitepapers and eBooks. While live chat support has been around for about a decade, only in recent years and especially in the age of the smartphone, are B2B companies capitalizing on it as a channel to generate and nurture leads.
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CloudTask

The making of a modern brand: Building customer trust through a strong visual identity

Published By: Monotype     Published Date: May 09, 2018
Over the past several years, we’ve seen a huge change in how brands communicate, market, and relate to their customers. Maintaining good brand health and a strong visual identity is essential to developing trust with your customers, meeting them where they are, and keeping up with their expectations. // In our latest eBook, we've highlighted areas you can’t ignore if you want to deliver the experience consumers expect. You’ll find out what’s most important to today’s customers, ways you can prepare for the future, and how type ties it all together. // You'll learn: Why it’s essential to establish a cohesive brand identity across all touchpoints, in whatever region or language your customers demand How customer expectations have evolved and how you can to adapt Why type is an essential tool in responding to these changes and preparing for the future
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branding, marketing best practices, branding best practices, customer experience, global brand, monotype, marketing, design, digital advertising, web fonts, global marketing, emerging marketing, user experience, display advertising
    
Monotype

AI is changing the game in Digital Trust: Are you keeping up?

Published By: IBM     Published Date: May 09, 2018
Does the future of digital trust lie in artificial intelligence (AI)? Join the conversation between Valerie Bradford, product marketing manager at IBM Security, and Andras Cser, vice president and principal analyst serving security and risk professionals at Forrester, to discover how AI is changing the landscape of digital identity. Key takeaways: Understand how AI is helping organizations respond to current changes in the threat landscape. Examine how companies are using AI to establish trust in digital identities. Hear how AI is changing the end-to-end customer journey by improving the digital experience.
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digital trust, security, digital identity
    
IBM

Harness the power of analytics and AI to predict what’s next.

Published By: Avanade DACH     Published Date: May 08, 2018
In this six-step guide, we aim to help you solve your data challenges to prepare for advanced analytics, cognitive computing, machine learning and the resulting benefits of AI. We’ll show you how to get your data house in order, scale beyond the proof of concept stage, and develop an agile approach to data management. By continually repeating the steps in this guide, you’ll sharpen your data and shape it into a truly transformational business asset. You’ll be able to overcome some of the most common business problems, and work toward making positive changes: • Improve customer satisfaction • Reduce equipment outages • Increase marketing campaign ROI • Minimize fraud loss • Improve employee retention • Increase accuracy for financial forecasts
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Avanade  DACH

2018 Digital Trends

Published By: Adobe     Published Date: May 04, 2018
There’s no doubt in the trends. Focusing on the customer experience is at the top of the priority list for most companies. Personalization plays a key role as top organizations strive to make experiences as compelling as possible with the integration of artificial intelligence and cloud-based technology. To understand and prioritize what your next big moves should be, read The Econsultancy 2018 Digital Trends report. Here’s what’s top of mind for the majority of your peers: • Increasing digital marketing activities and budgets • Investing in well-designed user journeys that facilitate clear communication • Valuing creativity and design to differentiate their brands • Combining digital skills with technology to improve customer experience
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Adobe

The Next Mobile Decade

Published By: Adobe     Published Date: May 04, 2018
Mobile capabilities have grown up. Strategies should, too. Over the last ten years, smartphone usage among adults has grown to 95 percent. Surprisingly, 90 percent of marketers say they’ve only had a mobile strategy for five years or less. Read The Next Mobile Decade: Adobe 2018 Mobile Maturity Study, and learn: - How 500 marketing and IT professionals tackled mobile marketing last year - Which mobile strategies the most advanced organizations put into practice - What you can do to make your brand a mobile leader in the next decade Fill out the form to get the report.
Tags : 
    
Adobe

Running on Experience

Published By: Adobe     Published Date: May 04, 2018
See what they’re doing. Adjust what you’re doing. The companies that are succeeding today are the ones that go beyond their products and services and created exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience. Read the report to learn: - What strategies and approaches set leaders apart from the rest - Where companies in your industry are investing - The four steps for digital transformation
Tags : 
    
Adobe

The Forrester Wave™: Enterprise Marketing Software Suites, Q1 2018

Published By: Adobe     Published Date: May 04, 2018
When Adobe leads, better customer experiences follow. According to the Forrester Wave™, we stand out for our digital intelligence and aggressive rollout of AI features. The end goal is to provide you with the tools for better customer insight and engagement. Read more in The Forrester Wave™: Enterprise Marketing Software Suites (EMSS) Q1 2018 report.
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Adobe

7 Tried and Tested Conversion Strategies

Published By: Trustpilot     Published Date: May 04, 2018
Finding a new way to convert visitors into buyers is always a top priority for any company. According to research, the average conversion rate on desktop across the globe hovered around 4% in Q4 2016. And in Q1 2017, statistics from SaleCycle claim the average rate of shopping cart abandonment sat at 75.6%! So how can we keep customers hooked and ensure your business generates more revenue?
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marketing, ecommerce, conversion strategies, seo, customer reviews, user generated content
    
Trustpilot

The Complete Guide to Reviews

Published By: Trustpilot     Published Date: May 04, 2018
Having reviews is essential, but it’s only the first step
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marketing, ecommerce, conversion rates, conversion strategies, onsite conversion
    
Trustpilot

The New Retail Mandate: 2018 Shopper Vision Study from Zebra

Published By: Zebra Technologies     Published Date: May 03, 2018
Consumers equipped with smartphones expect fast, convenient and uniquely relevant shopping experiences in store and online. As a result, one-third of shoppers are not satisfied with the in-store experience, turned off by everything from chronic out-of-stocks to cookie-cutter products and marketing messages that speak to the masses, as opposed to them as individuals. In turn, retailers are empowering front-line associates with tools designed to add newfound conveniences, such as locating inventory without having to leave a shopper’s side, to texting them curated product offers based on in-store and online buying patterns and preferences These are just a few of the insights found in Zebra’s 10th annual shopper study, which surveyed nearly 7,500 consumers from North America, Latin America, Asia-Pacific, Europe and the Middle East to gain a deeper understanding of shopper satisfaction and retail technology trends that are reshaping brick-and-mortar and online stores.
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retail, mandate, shopper, vision, zebra, consumers
    
Zebra Technologies

The New Retail Mandate: 2018 Shopper Vision Study from Zebra

Published By: Zebra Technologies     Published Date: May 02, 2018
Consumers equipped with smartphones expect fast, convenient and uniquely relevant shopping experiences in store and online. As a result, one-third of shoppers are not satisfied with the in-store experience, turned off by everything from chronic out-of-stocks to cookie-cutter products and marketing messages that speak to the masses, as opposed to them as individuals. In turn, retailers are empowering front-line associates with tools designed to add newfound conveniences, such as locating inventory without having to leave a shopper’s side, to texting them curated product offers based on in-store and online buying patterns and preferences These are just a few of the insights found in Zebra’s 10th annual shopper study, which surveyed nearly 7,500 consumers from North America, Latin America, Asia-Pacific, Europe and the Middle East to gain a deeper understanding of shopper satisfaction and retail technology trends that are reshaping brick-and-mortar and online stores.
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retail, mandate, shopper, vision, zebra, consumers
    
Zebra Technologies

Globally Manage Channel Marketing

Published By: B Channels     Published Date: May 01, 2018
bChannels presents how to globally manage channel marketing depending on needs whether its a 'quick result' to 'manage growth' or acquire a 'long term marketing solution or launch'. Download this slide to learn more.
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B Channels

The Complete Guide to Reviews

Published By: Trustpilot     Published Date: Apr 30, 2018
Having reviews is essential, but it’s only the first step Today, the winners in business are not always the ones with the lowest prices or the biggest range of products. In fact, the winners are not even always the biggest brands. The winners are trusted companies who offer an exceptional customer experience again and again. Simply, the winners are those who are listening to their customers. We all know we need reviews on our website, we know visitors to our website want to see reviews to help them make their buying decision. But that is just the beginning. Recognize the full potential that reviews have and you’ll see an improvement in the performance of all your marketing activity.
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marketing, ecommerce, conversion strategies, seo, customer reviews, user generated content
    
Trustpilot

7 Tried and Tested Conversion Strategies

Published By: Trustpilot     Published Date: Apr 30, 2018
Finding a new way to convert visitors into buyers is always a top priority for any company. According to research, the average conversion rate on desktop across the globe hovered around 4% in Q4 2016. And in Q1 2017, statistics from SaleCycle claim the average rate of shopping cart abandonment sat at 75.6%! So how can we keep customers hooked and ensure your business generates more revenue? In this guide, you’ll learn how to: • Easily turn browsers into buyers • Leverage your social proof for increased sales • Use customer feedback to shape a great customer experience
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marketing, ecommerce, conversion rates, conversion strategies, onsite conversion
    
Trustpilot

Research & Consulting: Healthcare Marketing Research Firm Saves Time and improves Performance

Published By: WorkBook from Deltek     Published Date: Apr 26, 2018
With its clients’ needs as the cornerstone of its mission, a research and consulting firm in the healthcare industry wanted a better way to manage its business. The company had been using various spreadsheets and systems to track project and financial information, which made finding data time consuming and inefficient. As a project based business, with the majority of its projects ranging from 2-6 weeks in duration, the organization wanted an integrated solution to help optimize its overall project management approach. The firm selected Deltek and since implementation has experienced numerous benefits, including increased time savings, improved visibility into financial data and enhanced performance.
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research, consulting, healthcare, marketing, firm, performance
    
WorkBook from Deltek

10 Stats That Will Redefine Your PR Strategy

Published By: TrendKite     Published Date: Apr 25, 2018
This informative whitepaper that will help shape your PR decision making. Stats include: 43% of web traffic is driven by search engines 7 in 10 executives reported being more inclined to do business through organizations that are thought leaders Influencer campaigns did not exist 5 years ago...now brands swear by them Download now to learn more!
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pr strategy, marketing, digital age
    
TrendKite

AVE is a Mirage: And Other Radical Shifts in Public Relations

Published By: TrendKite     Published Date: Apr 25, 2018
Sometimes a perfect storm comes together to signal a radical shift or rebirth of an industry. But it’s not enough to say public relations is in flux or rapidly changing. It’s more impactful to discuss the evolution of the change, understand the potential gaps, and be early to capitalize on opportunities created by these gaps. The path for change in the PR industry has been tumultuous. And understandably so. The irrationality of basing performance on vanity metrics is so ingrained in the profession that the left-brain, rational piece has been pushed aside. This has created a culture of estimating based on vanity metrics like AVE (ad value equivalency), leading to a dynamic where the C-suite craves that WSJ or TechCrunch story, yet doesn’t believe PR’s reporting on the value of that coverage. When everyone in the marketing stack is crunching numbers and showing real, tangible value, PR is holding onto air. Why keep setting the profession up for failure by perpetuating the cycle of abstr
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ave, trendkite, marketing
    
TrendKite

Measuring PR Impact: the Framework for a Data-Driven PR Strategy

Published By: TrendKite     Published Date: Apr 25, 2018
Today’s marketers are leveraging technology and data to drive decision making: demand gen, marketing communications, and other disciplines can strongly demonstrate their value with metrics that summarize tangible bottomline impact on the business. That hasn’t been true for PR. In PR, we’re still tied to legacy metrics that are more about counting mentions and ‘clips’ than about measuring business impact.
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public relations, marketing, martech, pr strategy
    
TrendKite
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