marketing social media

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Official Guide to Business Success on Facebook

Published By: Facebook     Published Date: Dec 28, 2011
Want practical tips on how to get started and drive value using Facebook? Then download the official guide to business success on Facebook.
Tags : 
facebook, marketing, value, new media, emerging marketing, social media
    
Facebook

Ensure Your Products Are Found Online - Increase Sales!

Published By: Balihoo     Published Date: Dec 15, 2011
This paper explores the local-level marketing challenges companies face and serves as a guide for national brands who are interested in creating and implementing local websites. Includes a worksheet for determining your brands local presence.
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marketing automation, local marketing automation, local web, branding, channel marketing, marketing roi, digital media, daily deals, local reviews, local search, mobile marketing, social media, local websites, local advertising, ad builder software, co-op advertising, local marketing software, co-op marketing software, local store marketing, channel marketing software
    
Balihoo

Use the Local Web to Increase Number of Customers!

Published By: Balihoo     Published Date: Dec 15, 2011
Effective local marketing is the single largest opportunity for national brands. Learn how to best utilize "The Local Web" -- the integrated, growing ecosystem of online media channels.
Tags : 
marketing automation, local marketing automation, local web, branding, channel marketing, marketing roi, digital media, daily deals, local reviews, local search, mobile marketing, social media, local websites, marketing case studies, local advertising, ad builder software, co-op marketing software, local store marketing, channel marketing software, marketing software
    
Balihoo

Social Media Engagement

Published By: Gleanster     Published Date: Dec 14, 2011
This benchmark report is 28 pages and is based on the experiences of 389 companies. It includes the following sections: Reasons to Implement, Challenges, Value Drivers, Core Technologies and Success Story. It also includes a Vendor Landscape section with company descriptions, analyst commentaries and comparative rankings for 41 technology solution providers.
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gleanster, social media, marketing, engagement, social media marketing, customer relations
    
Gleanster

Social Intelligence: Next-generation Social Media Monitoring

Published By: Gleanster     Published Date: Nov 10, 2011
This Gleansight benchmark report is based on the experiences of 387 companies and includes the following sections: Reasons to Implement, Challenges, Value Drivers, Core Technologies and Success Story. It also includes a Vendor Landscape with descriptions, rankings and analysis of 39 solution providers. Social intelligence is being increasingly used today to describe the next rung on the evolutionary ladder of listening to and acting upon consumer conversation on the social web. That rung maps to a number of technology innovations. Chief among them are improved capabilities around analyzing and integrating all sources of voice-of-the-customer data to generate more actionable insights. Social intelligence also speaks to an emerging corporate mindset regarding the strategic importance of social data and the need to better capitalize upon it. This Gleansight benchmark report reveals how Top Performers are achieving success when it comes to the incessant quest to extract customer insights and take actions that ultimately translate into revenue growth, cost reduction, risk reduction and relationship enhancement.
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social intelligence, marketing, social media, gleanster
    
Gleanster

The New Social Purchase Journey

Published By: Reevoo     Published Date: Nov 03, 2011
Social shopping has changed the purchase journey beyond all recognition. Get a grip on the new social purchase journey. Get your free whitepaper now!
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social commerce, social media, social media for business, social network, marketing, outsourcing social media marketing, outsourcing, digital frames, high resolution, photo, frames, cannon, thinkpad
    
Reevoo

Four Steps to Creating Content for a Social Media Community

Published By: Radian6     Published Date: Nov 01, 2011
This eBook, Four Steps to Creating Content for a Social Media Community, explores ways for your content to spread throughout social media, enabling you to build and enhance relationships and empowering your community to share your content
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radian6, marketing, social media, video, blogs, content strategy
    
Radian6

Strategically Social: 5 Keys to Becoming a Social Business

Published By: Radian6     Published Date: Oct 26, 2011
This eBook by Brent Leary highlights how companies are integrating social tools and strategies in today's business environment.
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social media, ebook, retention, social strategy, brent leary, social media marketing, crm, saas, social media monitoring, best practices, social strategy
    
Radian6

Mastering marketing in social media: Lessons learned from Dell, IBM & Zendesk

Published By: PR Newswire     Published Date: Oct 21, 2011
In this white paper, learn how three pioneering companies - Dell, IBM and Zendesk - created and evolved their social media marketing practices to powerful effect with their customers, partners and prospects.
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dell, ibm, zendesk, active social listening, social echo, social media monitoring, social media marketing, brand-generated content, multi-channel content syndication, content marketing, engagement, big data
    
PR Newswire

Marketers: Need on-demand creative resources? Test drive Solvate free.

Published By: Solvate     Published Date: Oct 19, 2011
Solvate provides a best-in-class online platform that enables marketing and creative teams to connect directly with highly vetted, 100% US-based freelance professionals, like web designers, copywriters, and social media strategists. By eliminating any middle-men or unnecessary mark-ups, you can achieve great work and significant time and cost savings.
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solvate, marketing, free trial, talent recommendation, talent guide, free offer
    
Solvate

Reading Your Buyer's Digital Body Language

Published By: Eloqua     Published Date: Sep 28, 2011
B2B purchasing in a Web 2.0 world has transformed into an interactive process driven by the customer, not the vendor. Learn how using clickstream data to target buyers' motivations allows marketers to trigger automated processes to drive better leads for sales.
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digital body language, sales lead management, lead management system, lead nurturing, b2b social media, b2b software marketing, marketing white paper, lead generation, business to business advertising, social media optimization, b2b lead generation, lead scoring
    
Eloqua

10 Tips for Delivering the Right Message at the Right Time

Published By: Silverpop     Published Date: Sep 19, 2011
10 tips for expanding your behavioral knowledge base, shaping your content and leveraging timing so you deliver the ideal message at the perfect moment, plus real-life examples of how companies have made it happen.
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silverpop, marketing, right message, email, social media
    
Silverpop

Secrets of Successful "From" Names and Subject Lines

Published By: Silverpop     Published Date: Sep 19, 2011
"From" names and subject lines help determine whether recipients ignore, delete or open your messages. Learn what makes an effective "From" name, key factors that affect subject lines, and how mobile and social are changing the game.
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silverpop, email, marketing, mobile, social media
    
Silverpop

How Companies are using Social, Mobile, Local and Email

Published By: Silverpop     Published Date: Sep 19, 2011
To gain a better understanding of how today's marketers are using-and plan to use-various mocial mediums to communicate with customers, Silverpop polled more than 500 online marketers regarding their use of social, email, mobile and local forms of communication.
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silverpop, marketing, customer communication, social media
    
Silverpop

Engage Your Customers in Meaningful Cross-Channel Dialogues

Published By: IBM Unica     Published Date: Sep 08, 2011
According to Unica team, this ebook teaches how the right Interactive Marketing solution can help marketers engage their customers.
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ibm, unica, marketing ebook, interactive, social media, cross-channel, integration, email deliverability
    
IBM Unica

11 Key Marketing Trends for 2011

Published By: IBM Unica     Published Date: Sep 08, 2011
The proliferation of marketing channels, and the explosion of data, pose a wealth of challenges for marketers making crucial calls for 2011. The results of Unica's annual survey of marketers reveal 11 key trends in marketing for 2011.
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ibm, unica, marketing trends, annual survey, social media trends, cross-channel attribution, mobile application
    
IBM Unica

Digital Analytics: Effective Marketing That Delivers Results

Published By: Webtrends     Published Date: Aug 05, 2011
Improving annual revenue through organic growth is increasingly a top goal for organizations. This Aberdeen research shows that despite economic pressures, best-in-class companies, including Webtrends customers, are able to demonstrate clear value from their marketing campaigns.
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webtrends, multi-channel marketing, website analytics, business intelligence, crm, facebook, social media, mobile measurement, digital marketing, best practices, roi
    
Webtrends

How to Create Rich Web Content that Drives Conversation and Generates Results

Published By: Sysomos     Published Date: Aug 01, 2011
This paper is designed to help individuals responsible for portions of their company's websites - PR and IR, professionals, marketing, product and HR managers, to name a few - be more effective.
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marketwire, b2b marketers, content marketing, roi, social media, inbound marketing, conversation, rich web content, search engine visibility, content strategy
    
Sysomos

Webtrends Webinar: Analytics 10, Your Dots Connected

Published By: Webtrends     Published Date: Jun 20, 2011
Marketers, managers and technologists all need real-time performance insights at their fingertips. Webtrends invites you to experience the award-winning Analytics 10, unified analytics uniquely made for digital marketing professionals in this webinar featuring Logitech and 3M.
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webtrends, cmo, digital marketing, process, partnerships, go-to-market, customer experience, multi-channel marketing, optimization, data-driven marketing, web analytics, business intelligence, customer intelligence, crm, facebook, social media, mobile apps, lead generation, advertising, peer advice
    
Webtrends

Understanding the Value of a Social Media Impression (A Nielsen Company Report)

Published By: Facebook     Published Date: Jun 15, 2011
Nielsen and Facebook recently joined forces to develop effective, near-real time ad effectiveness solutions to determine consumer attitudes, brand perception and purchase intent from advertising, including aided awareness, ad recall, message association, brand favorability, and purchase consideration.
Tags : 
facebook, nielsen, advertising, social media impression, social networking, customer engagement, brand marketing, social advocacy, earned media, media analytics
    
Facebook

Building a Culture of Marketing Measurement: From Executives to Tacticians

Published By: Webtrends     Published Date: Jun 13, 2011
All that data from the web, social and mobile, but how do you get actionable insight? Download tips and stories from John Lovett and Webtrends so you can create a culture of measurement in your company.
Tags : 
webtrends, digital marketing, web analytics, business intelligence, customer intelligence, social media, data overload, mobile analytics, business culture, direct marketing, process improvement, measurement, measure, insights, dashboards, online advertising, digital optimization
    
Webtrends

CMOs' Advice: Common Digital Problems and New Ideas for Improvement.

Published By: Webtrends     Published Date: Jun 13, 2011
Awareness, conversion, retention. As a marketer, your job hasn't changed, but the digital ecosystem changes fast. In this whitepaper from the CMO Council, top marketing execs discuss digital challenges and the resulting opportunities. Sponsored by Webtrends.
Tags : 
webtrends, cmo, international, digital marketing, process, partnerships, go-to-market, customer experience, multi-channel marketing, optimization, data-driven marketing, web analytics, business intelligence, customer intelligence, crm, facebook, social media, mobile apps, lead generation, advertising
    
Webtrends

CMO Perspectives on Social Marketing ROI

Published By: Sysomos     Published Date: May 26, 2011
A strategy for monetizing social media marketing and measuring ROI.
Tags : 
marketwire sysomos, marketingsherpa, cmo perspectives, social media monetization, social marketing roi, sergio balegno
    
Sysomos

Get Started with Facebook Advertising - 5 Key Tips to Get Great ROI

Published By: Facebook     Published Date: Apr 07, 2011
Heard the buzz about advertising on Facebook but not sure where to get started? We interviewed Facebook's Director of Monetization for 5 must-have tips on how to achieve success using Facebook's Ad Platform.
Tags : 
facebook, marketingsherpa, ad platform, roi, social media marketing, branding, internet marketing
    
Facebook

CMOs on Social Marketing Plans for 2011

Published By: Bazaarvoice     Published Date: Jan 26, 2011
In our second annual marketing survey, we surveyed CMOs in The CMO Club about their use,expectations, and measurement of social media, then compared the results to the previous year's survey. In short, 2009 marked the year CMOs embraced social media marketing but struggled to tie their strategies to the bottom line. Many evaluated engagement metrics created from social media- such as the number of click-throughs to the website or number of fans or followers - instead of evaluating business metrics like revenues and conversion. In 2009, CMOs aspired to tie social to the bottom line.
Tags : 
bazaarvoice, social marketing, ctr, engagement, crm, customer service, word-of-mouth, ugc, user generated content, brand loyalty, rss, customer satisfaction
    
Bazaarvoice
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