media marketing

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Getting to Know You: How Leading Marketers Are Using Social Media Analytics

Published By: IBM     Published Date: Aug 18, 2016
Marketers are expanding their use of advanced social media analytics and combining the insights from those tools with other enterprise data to learn more about their customers and their prospects.
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ibm, watson, social media, analytics, social media analytics, marketing, marketers, enterprise applications
    
IBM

The Modern Email Marketing RFP: A Guide for Online Media & Digital Publishing Enterprises

Published By: Sailthru     Published Date: Aug 15, 2016
Download this guide to discover how to find a partner that moves beyond antiquated batch-and-blast methodologies to impact: -Audience retention rates -Subscription conversion -Advertising revenue -Effective reporting and predictive analytics Who should download: -Online Media and Digital Publishing Executives -Directors of Audience Development, CRM, and Engagement -Email Marketing Managers
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sailthru, online media, digital publishing, rfp, request for proposal, email marketing, direct marketing
    
Sailthru

Increasing Repeat Visits

Published By: Sailthru     Published Date: Aug 15, 2016
Download this best practice guide on increasing repeat visits to learn: -High-impact strategies that drive repeat visits and audience retention -Tactics to test and deploy in order to put strategy into action -Actionable frameworks to properly measure and drill-down into repeat visit rates Who should download: -Directors of Audience Development & Retention -Directors of CRM -Digital Marketing Directors and Managers -Channel Marketing Managers (Web, Email, Mobile)
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sailthru, media, marketing, repeat visits, nurturing, nurture, customer experience
    
Sailthru

Retentionomics: The Path to Profitable Growth

Published By: Sailthru     Published Date: Aug 15, 2016
It has been well documented that it is much more cost-effective to focus on nurturing relationships with existing customers than it is to find and convert new ones. Forbes Insights and Sailthru recently completed a global study of 300 retail and media executives to find out if, and how, they take advantage of the benefits of retention strategies and how that impacts growth and performance.
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sailthru, retention, forbes, growth, media, retail, marketing, nurturing
    
Sailthru

Don't Get Left Behind: The Rise of Digital Marketing in Financial Services

Published By: Marketo     Published Date: Aug 02, 2016
Download this ebook and learn by example how financial institutions can embrace: - Marketing automation - Social media marketing - Content marketing - Marketing analytics - And many more key digital marketing trends
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marketo, marketing, digital marketing, financial services, marketing automation, social media marketing, content marketing, marketing analytics
    
Marketo

Find the Right Running Mate for Your Marketing Stack

Published By: QuickPivot     Published Date: Aug 02, 2016
How to evaluate vendor technology and services to make your organization stronger
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quickpivot, marketing, social media, campaigns, partner strategy, vendors, business objectives, marketing strategy
    
QuickPivot

Engaging Consumers Through Content, Contests & Community Building

Published By: Wyng     Published Date: Jul 28, 2016
Throughout this eBook, we’ll dive into examples of exemplary brands that have mastered the art of Participation Marketing, and leverage it as a key strategy to engage and inspire their audiences.
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offerpop, consumer engagement, marketing, customer engagement, social, social media, participation marketing, marketer
    
Wyng

The Influencer Marketing Manifesto

Published By: Tapinfluence     Published Date: Jul 20, 2016
Why the future of influencer marketing starts with people and relationships not popularity. Together, we studied the state of influencer marketing by surveying marketers and then separately polling influencers to get a balanced view. The insights were compelling. When compared, they were also revealing.
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influencer marketing, content marketing, social media, marketing communications, influencers, marketers, site ambassadorships, authenticity
    
Tapinfluence

How to Succeed with Influencer Relations

Published By: Cision     Published Date: Jul 08, 2016
Today’s consumers are more skeptical when it comes to your brand messaging. They don’t trust what you say just because your brand states it. Customers hear your words and demand, “Where’s the beef?” They require proof. They also need recommendations from people they trust and admire, such as friends and family–but these can also be celebrities or well-known and respected people within their industry. Your consumers look to people who “influence” them when making decisions about what brands to follow and from whom to buy.
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cision, media, public relations, influencer relations, influencers, brands, marketing
    
Cision

Digital Marketing Maturity Evaluation Guide

Published By: Telerik     Published Date: May 31, 2016
Digital Business Transformation (DBT) is a focus of organizations ranging from small, non-profit associations to multi-billion dollar healthcare systems. The primary areas of DBT include moving from brick and mortar to online transactions, automation over human interactions and gaining immediate insight into activities to drive instant and constant improvement. At the forefront of DBT is Digital Marketing. Marketing’s primary job of gaining mindshare and communicating the right messages along each customer’s individual journey— from prospect to repeat buyer and brand advocate— lends itself to the digital medium. Marketing’s mission of continuous customer engagement depends on the ability to change strategies and tactics as needed.
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telerik, marketing, digital marketing, technology platform
    
Telerik

The Ultimate Social Media Guide for Your Business

Published By: Main Street Hub     Published Date: May 06, 2016
This guide will help improve your social media presence by learning how to attract more customers on websites like Facebook, Twitter, Yelp, Google+, and more.
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local business, small business, business owner, social media for business, twitter, facebook, social media service, marketing
    
Main Street Hub

How to Attract New Customers on Facebook

Published By: Main Street Hub     Published Date: May 06, 2016
Learn best practices to engage with current and potential customers on your Facebook business page!
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local business, small business, business owner, social media for business, twitter, facebook, social media service, marketing
    
Main Street Hub

How to Master Twitter for Your Business

Published By: Main Street Hub     Published Date: May 06, 2016
This essential guide contains everything you need to know about using Twitter for your business. Learn how to attract new customers, continue conversations with existing customers, and keep them coming back!
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local business, small business, business owner, social media for business, twitter, facebook, social media service, marketing
    
Main Street Hub

Are You Protecting Your Business’ Online Reputation?

Published By: Main Street Hub     Published Date: May 06, 2016
Check out our definitive guide for engaging with current customers, bringing new customers your way, and making sure your online reputation shows your business in the best light.
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local business, small business, business owner, social media for business, twitter, facebook, social media service, marketing
    
Main Street Hub

11 Tips for Pitching Reporters on Social Media

Published By: Cision     Published Date: May 02, 2016
How can you boost the odds your social media pitches will drive success? These 11 tips will help. You’ll not only pitch well but also build solid media relations and outreach programs.
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cision, social media, reporters, social journalism, marketing, social strategy
    
Cision

A Hub & Spokes Technology: Social Media Strategy for Enterprise Businesses

Published By: Cision     Published Date: May 02, 2016
In the following paper, we will share the following key strategies that will fuel a successful social media strategy for your business. We will: - Outline the six strategies and technologies for creating a framework for success - Map out a social implementation model for setting up the distribution of your content in order to protect your brand when third-party platforms, such as Google and Facebook, inevitably make changes - Share the right way to think about measuring, monitoring and managing your social media strategy and performance
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cision, social media, social media strategy, marketing
    
Cision

The 9-Step Guide to Measuring Social ROI

Published By: Cision     Published Date: May 02, 2016
Today, social media makes up 10.7 percent of marketing budgets. By 2020, CMOs plan to double spending to 23.7 percent. Do you have the right numbers, if any, to prove that social is driving business results? Most don’t. According to the latest CMO Survey by Duke University: - A mere 15 percent of marketers have proven social’s impact quantitatively - 58 percent of CMOs feel increasing pressure to prove the value of marketing - Only 2.3 percent of marketing budgets is dedicated to ROI measurement “If marketers are unable to map social media back to business objectives, board members and C-suite executives won’t take their efforts seriously,” says Michelle Vangel, Cision’s vice president of insight solutions. But how can you showcase social’s bottom-line impact, gain more influence as a decision maker and surge ahead of competitors? Turn to a single, intuitive social media platform, like Cision’s, to help your brand make decisions based on data, not blind guesses.
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cision, social media, social roi, marketing, social impact
    
Cision

The Modern Email Marketing RFP: A Guide for Online Media & Digital Publishing Enterprises

Published By: Sailthru     Published Date: Apr 07, 2016
In the past 20 years, email marketing has changed more than any other form of direct marketing. But the Request for Proposal process that marketers use to select email service providers has not evolved at the same pace. In this guide, you’ll learn how to update your RFP process to increase subscription conversion, advertising revenue, and content recirculation.
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sailthru, online media, digital publishing, rfp, request for proposal, email marketing, direct marketing
    
Sailthru

How to Convince Your Boss it’s Time for Video Marketing

Published By: Brightcove     Published Date: Feb 18, 2016
Video used to be a nice-to-have asset, but today it is a fundamental part of any successful marketing strategy. Yet, some companies still seem reluctant to invest in a video strategy because their leadership may not fully grasp the benefits of video.
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video marketing, revenue marketing, demand generation, lead generation, video, martech, marketing technology, digital marketing
    
Brightcove

Social Media Marketing in 2016

Published By: Wayin     Published Date: Dec 11, 2015
This report aims to provide the marketing industry with a quantitative baseline for real-time marketing strategy, execution and trends as currently practiced by brands
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wayin, social media marketing, real time marketing, branding, consumers, interactive, best practices, marketing automation
    
Wayin

Handbook: UNDERSTANDING SOCIAL MEDIA ROI

Published By: Falcon Social     Published Date: Dec 02, 2015
The aim of this handbook is to give the knowledge, tactics and tools to help brands better understand the value of their social marketing in terms of ROI.
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falcon social, marketing roi, roi, social media marketing, social marketing, return on investment, collaborative commerce, customer experience management
    
Falcon Social

41 Loyalty Marketing Ideas

Published By: CrowdTwist     Published Date: Dec 02, 2015
This e-book offers 41 loyalty marketing ideas to help you keep customers engaged with your brand beyond transactions and develop more rewarding relationships.
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crowdtwist, customer loyalty, social media marketing, brand awareness, mobile marketing, customer experience, customer interaction service, customer satisfaction
    
CrowdTwist

Brandwatch Report: Social Insights on the Luxury Fashion Industry

Published By: Brandwatch     Published Date: Dec 01, 2015
Luxury fashion brands have been slow to adapt to the emergence of social media, and have suffered from a series of missed opportunities that range across product development, marketing and sales departments. Download this Brandwatch report to learn how social media presents these brands with valuable opportunities to understand their audience and which brands are setting the trends on social platforms.
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social media, social intelligence, social media monitoring, social listening, social insights, luxury, luxury fashion, fashion
    
Brandwatch

Replicating High-Performing Marketing Communications

Published By: CEB     Published Date: Nov 03, 2015
Advertising costs are soaring, while reach is plummeting. As a result, concerned marketers are reviewing their advertising spend. In fact, more spend is being questioned now than in the last three years combined. We analyzed over 250 marcomm initiatives from around the world to see what sets the best campaigns apart. Download “Replicating High-Performing Marcomms”, to learn the key components to build a winning campaign.
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marketing, communications, advertising, spend, media costs, advertising channels, agency spend, roi
    
CEB

Successful Social Customer Service

Published By: Falcon Social     Published Date: Oct 30, 2015
What you need to consider when implementing a social media customer care strategy. • What changes for CS on social • Who gets social customer service right • The necessity of social customer service
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social media customer service, social media customer care, social media customer support, social media and customer service, social media marketing, social media campaigns, social media management software, social media tool
    
Falcon Social
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