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Go Further With Marketing Automation

Published By: Oracle     Published Date: Sep 30, 2019
Digital marketing. You hear it everywhere. As you and all your competitors know, it’s: A marketing approach that leverages online channels like email, websites, social media, and display advertising to deliver content that influences opinions and sells products and services. But to effectively execute a digital marketing strategy, you’ll need a marketing automation system that can follow a customer’s lead around the web and offer the best recommendations at the best times to deliver a more relevant "1-to-you" customer experience.
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Oracle

How to select the right content management system

Published By: Adobe     Published Date: Sep 23, 2019
An excellent CMS solution provides your business with the flexibility to grow into a broad experience delivery platform. It should enable your business to scale and add new capabilities as it grows, and easily integrate with other marketing technologies. Why should the target audience care? Customer expectations have increased. They now expect their in-store experiences to be continuous and consistent extensions of the online journey. And the online journey provides fast, dynamic, and interactive experiences. If your business is not well informed on what is needed from a content management solution, it may come up short on customer experience. A successful and growing business will choose a solution that helps them future-proof for emerging channels and effectively manage mature ones. Supporting Concepts: Navigate your business through the noise. Apply these questions and insights to your selection process and avoid the pitfalls of costly and rigid content management systems.
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Adobe

Breathe new life into the customer journey

Published By: Adobe     Published Date: Sep 23, 2019
Like the oxygen we breathe, journey analytics brings life to the customer behind those devices, over time getting to know their favorite pastry choice, when they’re most likely to buy gas, and how long they stay online while in the station’s café. WHY SHOULD THE TARGET AUDIENCE CARE? Business struggle to gain a holistic customer view — the skills to identify actionable insights from multichannel data are in short supply. If they could gain a holistic view of customer attributes and behaviors, they could make sure they get the right content at the right time. SUPPORTING CONCEPTS If you want your customers to enjoy seamless, personalized experiences, you need to treat them like people. That means marketing to the person — not the device. When you know a customer’s interests, wants, and needs — perhaps even before they do — you’ve succeeded at becoming a true experience business. For some, this may require a shift from analytics as a tool to analytics as a way of life. It may also m
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Adobe

A smarter way to authenticate customers

Published By: KPMG     Published Date: Sep 04, 2019
Key considerations when developing a strong and customer-friendly approach to intelligent authentication. Bank fraud is on the rise. In fact, according to a recent survey of 43 major banks around the world, it’s not just the number of fraud cases that is going up; so, too, is the value of fraud overall. In large part, this increase in fraud is the result of identity theft scams. Rather than attempting some sort of high-stakes virtual bank heist for all the gold in the vault, most online thieves seem content simply stealing money from every-day customer’s accounts when they aren’t looking.
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KPMG

Introductory Guide to Web Personalization

Published By: Marketo     Published Date: Sep 03, 2019
Your website is the hub of interaction between your company and your customers, and in an increasingly competitive digital landscape, today's buyers aren't simply looking for a one-size-fits-all customer experience. Web personalization empowers you to provide more relevant experiences to online visitors and speak to them with personalized messages at scale. It enables you to communicate across all marketing channels with a consistent voice and user experience that builds trust, engagement, revenue, and loyalty. In this ebook, discover how to: Integrate web personalization into your marketing strategy Incorporate cross-channel marketing in your web personalization strategy Create content to maximize the impact of personalization Leverage AI and machine learning to provide personalized web content Measure impact and success Choose the right web personalization tool for you Build a website that accelerates engagement, conversion, and retention by downloading the Introductory Guide to
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Marketo

Do's and Don'ts of Evaluating and Deploying a CDN

Published By: Limelight Network     Published Date: Aug 12, 2019
As businesses continue to expand their online reach globally, user experience is one of the most important factors for building audience satisfaction and driving revenue. But whether you are delivering videos, web content or even ? les, ensuring engaging online experiences from an increasing variety of devices around the world, is a huge challenge. Organizations have a number of methods for improving user experiences, one of which is leveraging a content delivery network (CDN). But not all CDNs deliver the same level of service. This guide will provide some tips on how to determine what is most important to your organization and how to choose a CDN that meets your needs.
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Limelight Network

5 Online Delivery Challenges Solved

Published By: Limelight Network     Published Date: Aug 12, 2019
Why do so many companies turn to a Content Delivery Network (CDN) to deliver their online videos, websites, and downloads? It’s simple: The core benefits of a CDN directly improve customer experiences. End-users get the content they want quickly and reliably with better quality, wherever they are located. More satisfied customers help the organization increase revenue and customer loyalty.
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Limelight Network

Technical Brief: Streamlining Multi-CDN Implementation

Published By: Limelight Network     Published Date: Aug 12, 2019
Many companies that need to deliver content online at scale use Content Delivery Networks (CDNs) to improve performance. However, even with a reliable CDN, there can be issues with service quality in different regions, insufficient capacity during peak periods, and lack of resiliency and diversification. To address these concerns, some companies distribute their delivery load across more than one CDN, a concept often called a multi-CDN implementation. In this paper, we’ll explore frequently-asked questions and best practices for implementing multi-CDN workflows based on extensive experience.
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Limelight Network

Protect Your Brand, Protect Your Customers

Published By: ttec     Published Date: Jul 24, 2019
Fraud prevention and content moderation take center stage. Trust & Safety is good business Change your password often. Keep your virus software up to date. Beware of so-called princes from Nigeria. These are the costs of doing business online. Since its inception, the internet has always had its share of bad guys. And as nearly all companies move to a more digitally enabled world, the thieves, con artists, and hackers are finding new ways to steal money, information, and disrupt the world in a bad way. Having a trustworthy and safe brand is now a differentiator, especially from companies that operate primarily online. But it’s becoming harder to keep up as technology advances and information moves quicker every day. This eBook details how companies can protect their brand and keep customers safe by enabling fraud prevention and content moderation strategies and tactics.
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ttec

9 Out-of-the-Box Ways to Promote Your Next Webinar or Webcast

Published By: PGi     Published Date: May 03, 2019
It’s true that webinars and webcasts are a great way to generate leads, launch products and interact with prospects. Yet, when it comes to attendance, less than half of those who register join the online events. Meaning, regardless of how great the content is in your webinar or webcast, it doesn’t have much meaning if no one’s attending! There are plenty of effective ways to promote your online event and up your attendance rate. Some traditional ideas include creating landing pages, promoting the event on your company’s home page and sharing across social media channels. Here are a few additional out-of-the-box ideas from Team GlobalMeet that are simple and surprisingly effective ways to make sure you not only drive awareness for your event but can also get people excited to attend!
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PGi

Thriving in Today’s Media and Entertainment Economy

Published By: Intel     Published Date: Apr 16, 2019
Online media and entertainment companies face a tidal wave of content demand. Legacy infrastructure will be overwhelmed by the compute, storage and network demands. Businesses that make the right investment decisions and fine-tune performance can provide consumers with the user experience they expect. Download Intel's latest eGuide, ‘Thriving in Today’s Media and Entertainment Economy' to discover: • Expectations for the growth of the streaming media industry over the next few years • Consumer expectations for high-quality media experiences • How to defend against hacking with upgraded infrastructure • The predicted effects of 5G on the media and entertainment landscape • The infrastructure upgrades required to keep up with these demands
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Intel

The Sales Impact of Optimized Product Content

Published By: Salsify     Published Date: Mar 15, 2019
Branded product pages on the digital shelf have become incredibly important both as a sales and marketing channel. For that reason, most brands are putting time and resources into improving the content of their product pages. But how exactly does content impact the numbers every business relies on? Read this report to get deep statistical insights on how product page content impacts search ranking, online market share, and sales overall. This study includes a range of analyses to help you quantify the actual sales value of your brand's product content using a variety of methodologies, including: An analysis of more than 500,000 Amazon search results pages A full-year examination of 60,000 Amazon product pages across 78 brands working with Salsify Data and stories from individual Salsify customers that invested in product content optimization Salsify is the product experience management platform for thousands of brands and retailers worldwide.
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Salsify

The Definitive Guide to Employee Advocacy

Published By: Smarp     Published Date: Feb 22, 2019
By definition employee advocacy is the promotion of a company’s messages by its employees. Today, employee advocacy happens increasingly online, social media being the main medium for brand ambassadors. Employees have extensive networks of friends, followers, and connections on social media, and nowadays they can be reached and influenced with a click of a button. When empowered to act as brand ambassadors on social media, employees can share valuable content to their networks and build their professional brand all while increasing the company’s reach and credibility by generating meaningful conversations about the business.
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employee advocacy, employee engagement, social media, social media visibility
    
Smarp

3 Bright Ideas for Increasing Conversions with Customer Engagement

Published By: Moxie     Published Date: Feb 06, 2019
Customers expect you to make it easy to move through their site. According to Gartner, more than 82% of online shoppers prefer a more comprehensive web experience suite, as opposed to a stand-alone single-channel or point-based product. The content of this ebook focuses on the tangible results of effective customer engagement, along with 3 key components companies need to make it happen.
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customer engagement, digital engagement, ecommerce, customer experience, customer service, customer support
    
Moxie

Learn to love the cloud - 7 reasons to take your learning online

Published By: Cornerstone OnDemand     Published Date: Oct 02, 2018
"If you’ve only ever used instructor led training, the idea of moving your learning and development online can seem a little daunting. But cloud-based training can easily make e-learning a reality in your organization; with little hassle and minimal cost. In this eBook ‘Learn to Love the Cloud’, we share our top 7 reasons it makes sense to move your training online, including: • Saving time and money on technology wrangling • Easy access to a huge range of content • Greater data efficiency • Increased learner engagement Grab your copy of Learn to Love the Cloud and see how e-learning can save you time and money, help you be more strategic with your training, and empower your learners to take charge of their professional development. It just makes sense!"
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Cornerstone OnDemand

Travel and Hospitality Guide to Optimizing Bookings with Personalization

Published By: Monetate     Published Date: Jun 27, 2018
A robust testing and optimization program is critical to the success of any travel and hospitality online bookings and reservations engine. Discover how personalization can help you drive impact using your pre-exisiting creative and analytical assets. In this handy guide you’ll learn how Monetate’s testing, segmenting and optimization program helps travel and hospitality companies: • Recognize visitors and customers across devices to deliver connected experiences. • Optimize bookings funnels to raise bookings conversion rates and revenues. • Segment customers to deliver truly customized content. • Decrease the customers time to purchase by serving the right trip, excursion or reservation.
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Monetate

Hitachi Vantara’s Content Platform Portfolio.

Published By: Hitachi Vantara     Published Date: Mar 20, 2018
ESG Lab performed hands-on evaluation and testing of the Hitachi Content Platform portfolio, consisting of Hitachi Content Platform (HCP), Hitachi Content Platform Anywhere (HCP Anywhere) online file sharing, Hitachi Data Ingestor (HDI), and Hitachi Content Intelligence (HCI) data aggregation and analysis. Testing focused on integration of the platforms, global access to content, public and private cloud tiering, data quality and analysis, and the ease of deployment and management of the solution.
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Hitachi Vantara

Delivering the Next Generation of Online Video: What to Expect in 2018

Published By: Limelight Networks     Published Date: Mar 02, 2018
There are a number of factors contributing to the growing popularity of streaming live events or offering content on demand, from anywhere, any time, on any device. Live streaming major sporting events such as the Superbowl or the Olympics is now a viable alternative to broadcast TV. And as Limelight’s 2017 State of Online Video report reveals, the average number of online viewing hours is almost six per week. However, as viewer expectations continue to rise, keeping audiences happy and engaged isn’t easy. In this white paper we discuss current trends and what to expect in 2018. We examine the role Content Delivery Networks (CDN) can play in optimizing the delivery of online video content at global scale, and the technologies available to ensure the lowest latency delivery possible. You’ll learn: Why sports leagues are enthusiastic about live streaming their events How content distributers can differentiate their services The apparent challenges of delivering live and on demand v
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cdn, live video streaming, ott, over the top (ott) content delivery, video on demand, global content delivery, streaming video, content delivery network, video delivery, content publishing, content publishing workflow
    
Limelight Networks

5 Things You Need to Know About Implementing a Multi-CDN Strategy

Published By: Limelight Networks     Published Date: Mar 02, 2018
Can your business afford to lose $9,000 per minute? According to the Ponemon Institute $9,000 is the average cost of an unplanned outage. In some cases the costs are much higher. The catalogue of cloud outages over recent years is well publicized and reads like a “who’s who” of the technology industry. It seems no one is immune. But when it comes to delivering digital content, downtime isn’t the only concern. Today a poor user experience can be just as damaging as an outage. According to Limelight research, 78% of people will stop watching an online video after it buffers three times, and the majority of people will not wait more than 5 seconds for a website to load. Organizations looking to deliver great digital experiences for their customers often choose to deliver that content using Content Delivery Networks (CDNs). Using multiple CDNs to deliver these digital content experiences promises even greater levels of availability and performance. But it brings with it a host of questi
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content delivery network, cdn, multi-cdn, multiple cdns, web performance, web acceleration, digital content delivery, mobile delivery, global content delivery, live streaming, video on demand, video delivery, ott content delivery
    
Limelight Networks

Dos and Don'ts of Evaluating and Deploying a CDN

Published By: Limelight Networks     Published Date: Mar 02, 2018
Your online audience expects fast, flawless, secure experiences on any device in any location, every time. But whether you are delivering videos, your website, music, software or games, ensuring engaging online experiences from an increasing variety of devices around the world is a huge challenge. Content delivery networks (CDNs) can significantly improve the user experience of your online audiences. But not all CDNs deliver the same level of service. Dos and Don’ts of Evaluating and Deploying a CDN provides tips on how to determine what is most important to your organization and how to choose a CDN that meets your needs. Download this guide to learn: The four major performance factors that can affect user experience Why speed alone isn't an accurate measure of performance How a content audit can identify performance bottlenecks The role content storage can play in reducing costs and latency How to decide what features are most important to your business
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content delivery network, cdn, web performance, web acceleration, digital content delivery, ddos protection, ddos, web application security, mobile delivery, global content delivery, live streaming, video on demand, video delivery, ott content delivery
    
Limelight Networks

Dos and Don'ts of Evaluating and Deploying a CDN

Published By: Limelight Networks     Published Date: Mar 02, 2018
Your online audience expects fast, flawless, secure experiences on any device in any location, every time. But whether you are delivering videos, your website, music, software or games, ensuring engaging online experiences from an increasing variety of devices around the world is a huge challenge. Content delivery networks (CDNs) can significantly improve the user experience of your online audiences. But not all CDNs deliver the same level of service. Dos and Don’ts of Evaluating and Deploying a CDN provides tips on how to determine what is most important to your organization and how to choose a CDN that meets your needs. Download this guide to learn: The four major performance factors that can affect user experience Why speed alone isn't an accurate measure of performance How a content audit can identify performance bottlenecks The role content storage can play in reducing costs and latency How to decide what features are most important to your business
Tags : 
content delivery network, cdn, web performance, web acceleration, digital content delivery, ddos protection, ddos, web application security, mobile delivery, global content delivery, live streaming, video on demand, video delivery, ott content delivery
    
Limelight Networks

5 Things You Need to Know About Implementing a Multi-CDN Strategy

Published By: Limelight Networks     Published Date: Mar 02, 2018
Can your business afford to lose $9,000 per minute? According to the Ponemon Institute $9,000 is the average cost of an unplanned outage. In some cases the costs are much higher. The catalogue of cloud outages over recent years is well publicized and reads like a “who’s who” of the technology industry. It seems no one is immune. But when it comes to delivering digital content, downtime isn’t the only concern. Today a poor user experience can be just as damaging as an outage. According to Limelight research, 78% of people will stop watching an online video after it buffers three times, and the majority of people will not wait more than 5 seconds for a website to load. Organizations looking to deliver great digital experiences for their customers often choose to deliver that content using Content Delivery Networks (CDNs). Using multiple CDNs to deliver these digital content experiences promises even greater levels of availability and performance. But it brings with it a host of questi
Tags : 
content delivery network, cdn, multi-cdn, multiple cdns, web performance, web acceleration, digital content delivery, mobile delivery, global content delivery, live streaming, video on demand, video delivery, ott content delivery
    
Limelight Networks

Delivering the Next Generation of Online Video: What to Expect in 2018

Published By: Limelight Networks     Published Date: Mar 02, 2018
There are a number of factors contributing to the growing popularity of streaming live events or offering content on demand, from anywhere, any time, on any device. Live streaming major sporting events such as the Superbowl or the Olympics is now a viable alternative to broadcast TV. And as Limelight’s 2017 State of Online Video report reveals, the average number of online viewing hours is almost six per week. However, as viewer expectations continue to rise, keeping audiences happy and engaged isn’t easy. In this white paper we discuss current trends and what to expect in 2018. We examine the role Content Delivery Networks (CDN) can play in optimizing the delivery of online video content at global scale, and the technologies available to ensure the lowest latency delivery possible. You’ll learn: Why sports leagues are enthusiastic about live streaming their events How content distributers can differentiate their services The apparent challenges of delivering live and on demand v
Tags : 
cdn, live video streaming, ott, over the top (ott) content delivery, video on demand, global content delivery, streaming video, content delivery network, video delivery, content publishing, content publishing workflow
    
Limelight Networks

The State of Online Video 2017

Published By: Limelight Networks     Published Date: Feb 22, 2018
The State of Online Video is Limelight Networks’ latest in a series of surveys that explores consumer perceptions and behaviors around digital content.
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Limelight Networks

5 Things You Need to Know About Implementing a Multi-CDN Strategy

Published By: Limelight     Published Date: Feb 16, 2018
When it comes to delivering digital content, downtime isn’t the only concern. Today a poor user experience can be just as damaging as an outage. According to Limelight research, 78% of people will stop watching an online video after it buffers three times, and the majority of people will not wait more than 5 seconds for a website to load. Organizations looking to deliver great digital experiences for their customers often choose to deliver that content using Content Delivery Networks (CDNs). Using multiple CDNs to deliver these digital content experiences promises even greater levels of availability and performance. But it brings with it a host of questions. In this paper we’ll explore the 5 things you should know about multi-CDN in order to determine if it might make sense for your business.
Tags : 
content delivery network, cdn, multi-cdn, multiple cdns, website performance, website acceleration, digital content delivery, mobile delivery, global content delivery, live streaming, digital streaming, video on demand, vod, video delivery, over the top content delivery
    
Limelight
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