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3 Ways to Break Through Barriers to Omnichannel Success

Published By: ttec     Published Date: Oct 16, 2019
Omnichannel, in its most complete definition, means taking into account individual customer needs and perspectives to create seamless customer experience within and across multiple channels. The customer is in control, which creates amazing customer experiences and reduces friction for users and the business. With a true omnichannel experience, each conversation is a continuation from the last and customers don’t have to reiterate their problems multiple times to multiple people. It provides better insights into a customer’s next action, and it enables more personalized product recommendations and proactive outreach. Through technology and analytics, brands can improve their operational efficiency, optimize their channel mix, and take advantage of lower-cost channels, all while enabling a better experience for their customers.
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ttec

How to Stay Protected Against Ransomware

Published By: Pine Cove Consulting     Published Date: Oct 03, 2019
Businesses large and small are under threat from increasingly aggressive and brutal ransomware attacks. Loss of access to critical files, followed by a demand for payment can cause massive disruption to an organization’s productivity. But what does a typical attack look like? And what security solutions should be in place to give the best possible defense? This paper examines commonly used techniques to deliver ransomware, looks at why attacks are succeeding, and gives nine security recommendations to help you stay secure. It also highlights the critical security technologies that every IT setup should include.
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Pine Cove Consulting

IDC Techology Spotlight: E-Discovery Success Starts at the Beginning

Published By: Mimecast     Published Date: Oct 02, 2019
Often, e-discovery solutions focus on the middle of the electronic discovery reference model (EDRM) and only concern themselves with review and production. Certainly, the majority of e-discovery cost is at the review stage and often the focus is on making that process as efficient as possible. The less you collect then the less you must review. A focus on best practices on the left?hand side of the EDRM can sow great rewards to be reaped later. Organizations that wait until they are sued before they start preparing for litigation lose no matter what the case outcome is. Sponsored by Mimecast, this paper from IDC details how e-discovery trends are changing to accommodate more in-house control and key recommendations on building a next-generation solution.
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Mimecast

IDC Techology Spotlight: E-Discovery Success Starts at the Beginning

Published By: Mimecast     Published Date: Oct 02, 2019
Often, e-discovery solutions focus on the middle of the electronic discovery reference model (EDRM) and only concern themselves with review and production. Certainly, the majority of e-discovery cost is at the review stage and often the focus is on making that process as efficient as possible. The less you collect then the less you must review. A focus on best practices on the left?hand side of the EDRM can sow great rewards to be reaped later. Organizations that wait until they are sued before they start preparing for litigation lose no matter what the case outcome is. Sponsored by Mimecast, this paper from IDC details how e-discovery trends are changing to accommodate more in-house control and key recommendations on building a next-generation solution.
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Mimecast

Go Further With Marketing Automation

Published By: Oracle     Published Date: Sep 30, 2019
Digital marketing. You hear it everywhere. As you and all your competitors know, it’s: A marketing approach that leverages online channels like email, websites, social media, and display advertising to deliver content that influences opinions and sells products and services. But to effectively execute a digital marketing strategy, you’ll need a marketing automation system that can follow a customer’s lead around the web and offer the best recommendations at the best times to deliver a more relevant "1-to-you" customer experience.
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Oracle

Magic Quadrant for Personalization Engines

Published By: Adobe     Published Date: Sep 23, 2019
Adobe is a leader in personalization engines, according to Gartner. Why Should the Target Audience Care? Finding the right personalisation engine can have a dramatic impact on an organisation’s ability to provide quality, personalised experiences to their clientele. Gartner is a prestigious and respected organisation. Marketers and IT can rely on them to help make make crucial decisions about the best providers to use. Supporting Concepts Gartner conducted an extensive, multi-criteria evaluation of personalisation engines. They researched, analyzed, and scored the most significant ones, in order to help businesses make the right choice of provider. KEY POINTS PROVIDED AS GUIDELINES Adobe is a Leader. Many of Adobe's products include personalization features. However, Adobe Target offers a stand-alone personalization engine for segmentation, optimization and recommendations, and can be integrated with third-party platforms for marketing or digital commerce personalization. M
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Adobe

Case Study - Sunwarrior

Published By: ExpertVoice     Published Date: Jun 17, 2019
Sunwarrior, a leading naturals brand, partnered with ExpertVoice to build product advocacy with influential experts to drive full-price consumer sales. Since 2015, they’ve been working with ExpertVoice to empower industry professionals — sales associates at Fresh Thyme, Sprouts, GNC, Vitamin Shoppe and more — with compelling behind-the-scenes content and exclusive product access to elevate their recommendations — and impact Sunwarrior’s bottom line.
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ExpertVoice

Black Diamond - Case Study

Published By: ExpertVoice     Published Date: Jun 14, 2019
Grab your harness as we take a deeper look into how Black Diamond partnered with ExpertVoice to assist with a product launch. When Black Diamond decided to manufacture their own climbing shoe, they knew how critical a successful launch would be to long- term success: the climbing shoe market is dominated by one manufacturer, and climbers are an extremely loyal group. Breaking into the market would be tough. Although ExpertVoice had a daunting task ahead of them, they knew honing in on Experts spreading wordof- mouth recommendations was key to a successful product launch.
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ExpertVoice

Decoding Consumer Needs for Health & Beauty Brands

Published By: Zoovu Limited     Published Date: Mar 20, 2019
Health and beauty products have always been personal and emotional purchases. More than in any other sector, consumers want products to reflect their individuality and expect them to be tailored to their ever-changing preferences, as well as their appearance and personal goals.
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customer engagement, digital engagement, guided selling, e-commerce, engagement economy, digital commerce, digital marketing, conversion, sales, growth, health, beauty, brands, customer experience, customer journey, conversion, engagement, product finder, machine learning, personalization
    
Zoovu Limited

Retail’s Next Frontier in Digital Transformation

Published By: Cognizant     Published Date: Oct 23, 2018
There’s plenty of room in the digital economy for traditional retailers, as long as they shift focus from the products they offer to the experiences they provide, blending the physical and digital worlds to offer distinct and personalized shopping experiences and unleashing the untapped power of emerging new ecosystems. At the heart of retail’s ongoing transformation is a shift in focus from the point of sale to the point of experience. Retailers that will thrive and prosper in the digital economy will be those that think beyond the products they sell to providing hyper-personalized shopping experiences that surprise and delight the consumer at each interaction, regardless of channel or touchpoint. This white paper illuminates these strategic imperatives and delivers actionable recommendations to established retailers seeking to convert challenge into opportunity amid growing concern that they should merely concede victory to digitally-native companies.
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cognizant, digital economy, retail
    
Cognizant

6 ways to know it’s time to reconsider your product recommendations solution

Published By: Monetate     Published Date: Oct 12, 2018
Product recommendations are a proven way for marketers to drive sales, boosting the revenue potential of every shopping experience and increasing customer engagement overall. However, most current recommendations tools have not kept up with the level of personalisation that customers have come to expect, and they often fall short of the precision that marketing teams need to create meaningful business impact. It may be time to reevaluate whether your solution is doing all it can to meet the needs of your customers and your team.
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product, recommendation, solution, customer, experience, monetate
    
Monetate

6 ways to know it’s time to reconsider your product recommendations solution

Published By: Monetate     Published Date: Oct 11, 2018
Product recommendations are a proven way for marketers to drive sales, boosting the revenue potential of every shopping experience and increasing customer engagement overall. However, most current recommendations tools have not kept up with the level of personalization that customers have come to expect, and they often fall short of the precision that marketing teams need to create meaningful business impact. It may be time to reevaluate whether your solution is doing all it can to meet the needs of your customers and your team.
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product, recommendation, solution, customer, experience, monetate
    
Monetate

Monetate Intelligent Recommendations

Published By: Monetate     Published Date: Oct 11, 2018
Monetate Intelligent Recommendations is the only solution that gives merchandisers & digital marketers the power to show contextually relevant product recommendations without burdening IT resources. Using manually curated or algorithmically-driven recommendations, marketers can easily support even the most complex product catalogs. Our solution filters recommendations based on customer attributes (e.g. shirt size), longitudinal behaviours (e.g. browsing behaviour), and situational context (e.g. product inventory at local stores). Best of all, an orchestration layer intelligently selects which algorithms and which filters to apply in any given situation, for any particular individual.
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Monetate

VolitionRx Takes on Cybersecurity

Published By: BlackBerry Cylance     Published Date: Jul 02, 2018
VolitionRx Limited is a multi-national company which develops new ways to detect cancer. Their ideal product needed to be reliable, efficient, and easily manageable for their modestly-sized IT department. Additionally, the solution had to be readily deployable to their operations in four separate countries. According to Daniel Halter, Group IT Manager at Volition, traditional antivirus vendors were “offering the same old solution only slightly jazzier. The model they were offering, although new, was and is the same thing that has been around for a while.” Daniel also stated that Volition had little time to determine which vendors are “selling the truth and which ones are selling the dreams.” Seeking an ideal match, Daniel reached out to Khipu Networks for their security recommendation. Khipu Networks suggested CylancePROTECT®, Cylance’s artificial intelligence endpoint security product. Read the full case study to learn about the results Cylance was able to deliver.
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volitionrx, cyber, security, data
    
BlackBerry Cylance

20 Recommendations for Successful Oracle Retail Operations

Published By: CA Technologies_Business_Automation     Published Date: Jun 29, 2018
It doesn’t matter whether you’re new to Oracle Retail, have an active implementation project that is running or have an existing deployment in production. The same issue applies: You are making a significant investment in the technology and need to develop a reliable and efficient batch schedule. If you’re new to Oracle Retail, you are no doubt embarking on a major project to improve your competitive position in the retail market. With that in mind, your goals will be to shrink the time-to-market for your retail implementation, lower the reliability risks associated with in-house developed solutions and improve the visibility and control of retail business processes. In this eBook you will discover a series of recommendations for operating a fail-safe and efficient Oracle Retail operational environment. You will also understand how automation enables you to streamline the execution of your Oracle Retail batch operations and increase the day-to-day efficiency of your operations teams.
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CA Technologies_Business_Automation

Accelerating Operational Excellence for Global and Regional Manufacturers

Published By: Dassault Systèmes     Published Date: Jun 19, 2018
Business and manufacturing professionals are looking for new ways for operations to support improvements to their company’s products, services, and bottom line. This eBooks delves into: • Industry drivers and challenges • Accelerating success through people • Accelerating success through the process • Accelerating success through technology • Recommendations for accelerating your Operational Excellence journey Leading companies are aligning people, optimizing processes, and supporting both with MOM software applications in order to accelerate their Operational Excellence journeys. Make sure your company isn’t falling behind.
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Dassault Systèmes

Forrester Report: Artificial Intelligence with the Human Touch

Published By: Genesys     Published Date: Jun 13, 2018
Artificial intelligence (AI) can’t replicate the human touch, but it can ease your agents’ burden by handling many simple, repetitive requests. A new Forrester Consulting paper offers a look at the strengths and weaknesses of both AI and humans independently, yet how blending them together can give your customers the seamless end-to-end experience they expect. See how enterprises around the world use AI to improve customer service and uncover new revenue streams, the challenges they overcame, and why a blended solution with live agents makes sense. Download the paper to learn three key recommendations on using AI to improve agent productivity, agent satisfaction, and customer satisfaction.
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artificial intelligence, customer service, agent productivity, recommendations
    
Genesys

7 Digital Marketing Trends for 2018

Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Both are fueled by a drive for progress, for pushing boundaries and advancing the status quo. In these fields, new trends are like a currency. Keeping ahead of the next big trend means being aware of the next big seller and allocating all the right resources – fashion design, manufacturing, and marketing – for maximum impact. Miss the hype and the next fashion season is bound to hurt the bottom line. New trends are also important to marketers because owning a new trend is a way to differentiate in today’s fast-moving digital landscape. It’s a way to stand out from the pack by investing strategically in the right approaches and technologies at the right time, then reaping the benefits organically by leading where others follow. Naturally, making these decisions requires a bit of trial and error. Nobody has a magic crystal ball that guarantees success. But as a rule of thumb, the companies winning in digital marketing are the ones willing to adopt new technologies while keeping an sharp.
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2018, marketing trends, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning, product recommendation
    
Selligent Marketing Cloud

Turn GDPR To Your Advantage

Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
The General Data Protection Regulation – or GDPR – is a European Union (EU) law that protects the rights of individuals with respect to their data. Adopted as an EU law in April 2016, organizations that hold data about any resident of the EU must be compliant by May 2018. With attention-grabbing fines of €20 million or 4% of global annual turnover, GDPR commands attention at the highest levels. And despite the “legalese” that compliance suggests brands utilize, the brands that balance legal compliance with a human approach will turn GDPR to their advantage. This white paper provides a series of actions you can take to make the most of GDPR to both enhance your customer relationships and mitigate risk.
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data driven marketing, gdpr, compliancy, data privacy, customer data, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning
    
Selligent Marketing Cloud

Insight-Led Engagement

Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
What does it take to be relevant today? In the era of hyper-connectivity, consumers have become entitled, demanding more control over their experiences and expecting that marketers use data and insights to create a seamless, relevant brand experience. Research shows that communications containing relevant information and offers are the best drivers of brand loyalty and conversions
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insight marketing, customer engagement, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning, product recommendation
    
Selligent Marketing Cloud

The CMO Solution Guide: Context & Consumers

Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Context can make or break the communication – and, ultimately, the relationship – between a consumer and a brand. Today’s consumers expect relevant communications that speak directly to their needs in the moment. We have the technology today to deliver such messages – but there are significant barriers to developing relevant, contextual programs of this kind. Some of the development challenges represent new versions of old challenges. Take data as an example: it has always been hard to harness data from different sources and to leverage insights in real time. But today, there are additional opportunities – if not expectations – for marketers to use contextual data to better reach and engage customers through the optimal channel(s).
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data driven marketing, contextual marketing, cmo, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning, product recommendation
    
Selligent Marketing Cloud

Customer Lifecycle: Customer Experience

Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Among all the trends and buzzwords currently shaking up the marketing industry, one concept is emerging as the one to watch: customer experience (CX). Providing individual customers with the best possible experience is becoming the top priority at the moment, even to the point where experience outshines product quality(!) as the main differentiator. This is confirmed by a recent Gartner1 survey, in which 86 percent of participating companies listed customer experience as the main factor for gaining a competitive advantage, compared with merely 36 percent in 2012.
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customer lifecycle, lifecycle marketing, customer experience, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning, product recommendation
    
Selligent Marketing Cloud

eBook: 5 Strategies for Customer Loyalty Download

Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
20% of customers will be responsible for 80% of profit – or so says The Pareto Principle, also known as the “rule of the vital few.” So, while marketers are trying hard to increase market share, they should be equally (or even more) concerned about nurturing the customer relationships they already have. That means finding ways to strengthen bonds with your best customers and figuring out how to turn good customers into better ones. Personalization, truly helpful support, data-driven contextual marketing, re-engagement strategies, gamification… There’s an almost overwhelming number of options out there, each touted as your golden key to an enduring bond with your users. In the pages that follow, you’ll learn about five strategies to drive engagement and retention with actionable tips from Selligent clients – top brands that are at the forefront of creating and sustaining customer loyalty.
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customer engagement, marketing strategy, customer retention, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning, product recommendation
    
Selligent Marketing Cloud

Create an End-to-End IT Solution to Empower Desk-Based Workers

Published By: Dell     Published Date: Dec 12, 2017
Fast-moving employees demand access to people, programs and data from anywhere. Power up their productivity with greater portability and connectivity. Begin by downloading “On the go Professional,” a brief by Dell that uncovers the key needs around convenience, connectivity and access required by mobile professionals. The brief also covers technology recommendations for you to consider, such as the robust line of Dell Latitude and Venue devices powered by Intel®, to meet the preferences of your users. Take advantage of the solutions that maximize enterprise productivity and employee satisfaction today. Download the brief now!
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Dell
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