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Location data strategies to improve customer experiences

Published By: HERE Technologies     Published Date: Nov 04, 2019
Accurate, contextual location data is essential to providing customers with a compelling marketing experience. K nowing where your customers are, how to reach them and understanding their needs in those moments can be the difference between campaign success and failure. Have a listen to HERE location marketing experts Hervé Utheza and Jason Bettinger , along with Cami Zimmer (EVP Busi ness & Marketing at Glympse), as they explain how to leverage location insights to create a more engaging customer experience . Learn how location technologies bring together the geometry of the world and the movements of consumers in order to to improve th e consumer journey at each touchpoint of the shopping experience – from the first time the y see the personalized promotion to the actual delivery of their purchase . View this webinar and learn : ? How to innovate around location insights to create personali zed experiences . ? How location technologies help to r efine segmentatio
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HERE Technologies

A Full Introduction to Star Match

Published By: AppZen     Published Date: Oct 21, 2019
Go beyond just matching invoices, receipts and purchase orders Identify duplicates Check prices and payment terms Enforce discounts Highlight compliance issues Validate contractor activity Discover fraud Confirm fulfillment of goods and services
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AppZen

Infographic: Mobile Priorities in the Attention Economy

Published By: Quantum Metric     Published Date: Oct 18, 2019
Attaining your customers’ undivided attention is a key challenge for any online business. This challenge is amplified, however, when they explore your brand via their mobile device. Using Quantum Metric’s unique dataset, this infographic showcases the importance of keeping your mobile visitors engaged. Mobile visitors purchase 4X less than desktop visitors among Fortune-500 companies.
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Quantum Metric

Everything You Need to Know About Customer Experience Management

Published By: Salesforce     Published Date: Oct 17, 2019
Customer experience management means caring about the end-to-end experience your brand has with its prospects, customers, and brand evangelists. Managing the customer experience requires attention to detail at all steps along the path to purchase, from the content created to capture awareness, to the ecommerce experience of shopping on your site, and the after-sale commitment to keep loyal customers engaged using newsletters, coupons, and customer-appreciation sales. Read this guide to find out more.
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Salesforce

Recognition & Rewards Buyers Guide

Published By: Kazoo     Published Date: Oct 11, 2019
Are you ready for a new Recognition & Rewards Platform? Recognition and rewards are an integral part of your company’s employee experience and engagement levels. To determine whether an HR technology provider is the right fit for your organization, we recommend asking questions that address the various components of recognition and rewards, as well as background on the provider’s company and technology. Download our buyers guide for the five major areas you'll need to cover before making a purchase, including: The business value and ROI of recognition & rewards Identifying your need and specific goals for an employee experience program Key questions to ask engagement platform vendors A decision checklist and a detailed comparison sheet Two budgeting exercises to justify your investment
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Kazoo

Connecting with people across their every dimension

Published By: Adobe     Published Date: Oct 10, 2019
For decades, economists believed people made rational choices, psychologists thought they could categorise us into clearly defined personality types and marketers were sure that customers followed linear funnels toward purchase. Not so anymore. That’s because the world has come to realise that we humans are multidimensional. We have many sides to our lives and our personalities. We don’t follow logical, linear paths. And what we like one minute, we don’t like the next. As businesses increasingly focus on customers, they see that they’re not simple and static personas. Instead they’re complex and dynamic individuals.
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Adobe

How Connected TV Outperformed Traditional TV in Driving Local Customer Purchases

Published By: Location3     Published Date: Oct 07, 2019
As a result of our ability to more efficiently target prospective Edible Arrangements customers using programmatic, Connected TV media buys, we were able to drive significant increases in total sales and total revenue while spending nearly 76% less in advertising dollars than Traditional TV. In addition, customers engaged via our Connected TV advertising purchased both higher quantities of Edible Arrangements’ items and higher priced items as a result. In conclusion, our test proved our hypothesis that Connected TV can drive significantly better ROI than traditional television advertising.
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Location3

Getting the Digital Handshake Right

Published By: Oracle     Published Date: Sep 30, 2019
Consider a typical visit to a brick-and-mortar retail store. As you search through the racks, deciding what to buy, what type of salesperson do you hope for? Someone aggressive, continuously asking if you’re ready to make a purchase? Or someone who’s never there when you have a question, no matter how hard you look? Ideally, most customers would say, the perfect salesperson falls somewhere in between. Someone who’s ready to jump in with assistance, but happily follows your cue. Thanks to years of shopping in stores, consumers today know exactly what they want from that brickand-mortar experience—and savvy retailers know how to train their salespeople to get it right. But what about a different shopping situation? What type of experience attracts or repels online shoppers? And what do digital retailers need to do in order to deliver the experience that compels customers to buy? With so many retailers to choose from, modern consumers don’t need to put up with a digital experience the
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Oracle

State of Retail 2019

Published By: ExpertVoice     Published Date: Sep 25, 2019
For the second year, we asked 500 panelists their feelings and perceptions regarding the state of brickand- mortar retail. The results may surprise you. Our research found that, although sales associates are generally viewed neutrally, specific sectors such as consumer electronics stores and momand- pop shops have a positive perception. Consumers seek out sales associates who are educated and able to help them make an informed purchase. Our results also confirmed prior reporting1 into the growing fluidity between e-commerce and traditional retail. More than 75 percent of our panelists reported frequently browsing online, then purchasing the product in-store. Sales associates who are educated about the products in their store are more likely to sell more. Brands that ensure that their sales teams have the proper product knowledge maximize the likelihood that consumers will purchase from them.
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ExpertVoice

TEAR DOWN THE WALLS HOLDING BACK YOUR OMNICHANNEL MARKETING SUCCESS

Published By: Selligent Marketing Cloud     Published Date: Sep 24, 2019
Everybody in marketing is chasing today’s consumers as they hop from channel to channel on their digitally empowered customer journeys. Some marketers are more successful than others. Brands with integrated omnichannel touchpoints can let customers start researching a product on their laptop, receive related advertising on social, ask questions on chat, make the purchase on their phone, and pick up the product at their nearest store.
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Selligent Marketing Cloud

10 Considerations for a Cloud Procurement

Published By: Amazon Web Services APAC     Published Date: Sep 19, 2019
Amazon Web Services (AWS) offers scalable, cost-efficient cloud services that public sector customers can use to meet mandates, reduce costs, drive efficiencies, and accelerate innovation. The procurement of an infrastructure as a service (IaaS) cloud is unlike traditional technology purchasing. Traditional public sector procurement and contracting approaches that are designed to purchase products, such as hardware and related software, can be inconsistent with cloud services (like IaaS). A failure to modernize contracting and procurement approaches can reduce the pool of competitors and inhibit customer ability to adopt and leverage cloud technology.
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Amazon Web Services APAC

Evergreen Storage Has Changed Customer Expectations

Published By: Pure Storage     Published Date: Sep 13, 2019
"Purchasers of enterprise storage have historically dealt with an upgrade cycle that was expensive, disruptive, inherently risky, and time-consuming and occurred roughly every three to five years. In 2015, Pure Storage challenged customer preconceptions about the enterprise storage upgrade cycle with the announcement of its Evergreen Storage. And Pure has continued to enhance Evergreen Storage over the years with new features that have increased its already extremely high customer experience performance. This IDC white paper assesses the impact Evergreen Storage has had on the enterprise storage industry and discusses the technical, financial, and business implications of the program from a customer point of view."
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Pure Storage

10 Considerations for a Cloud Procurement

Published By: Amazon Web Services EMEA     Published Date: Sep 09, 2019
Amazon Web Services (AWS) offers scalable, cost-efficient cloud services that public sector customers can use to meet mandates, reduce costs, drive efficiencies, and accelerate innovation. The procurement of an infrastructure as a service (IaaS) cloud is unlike traditional technology purchasing. Traditional public sector procurement and contracting approaches that are designed to purchase products, such as hardware and related software, can be inconsistent with cloud services (like IaaS). A failure to modernize contracting and procurement approaches can reduce the pool of competitors and inhibit customer ability to adopt and leverage cloud technology
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Amazon Web Services EMEA

Gigamon Whitepaper: The Surprising Ways that Inline Bypass Helps Protect Network Operations

Published By: Gigamon     Published Date: Sep 03, 2019
Your organization depends on all kinds of inline tools to keep your network up and running, but those same tools can fail, leaving you vulnerable. Moreover, as network speeds increase, slower tools can bottleneck network traffic, making organizations purchase more and more tools, which then introduce complexity and cost. There is a better way to increase network resiliency while reducing security issues, and that’s inline bypass.
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Gigamon

How to Lock in Customer Loyalty & Repeat Purchases

Published By: DRIP     Published Date: Aug 23, 2019
When online sellers first set up shop, they’re laser-focused on spreading their brand far and wide in order to rip open the customer acquisition floodgates. After all, the goal for any ecommerce startup is to get as many eyes as possible off the competition and onto their brand. But once an online store has found its footing and settled into some steady traction, a new obstacle rears its head: The Repeat Purchase. The truth is, most of your customers will be one-and-done shoppers with your store. But what would happen if you could turn more first-timers into lifers?
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DRIP

Putting AI into ERP: The Where, What and How of Success

Published By: Larsen & Toubro Infotech(LTI)     Published Date: Aug 13, 2019
Real-time ERP systems are converting purchase order into jobs and schedules through the integration of standard ERPs with Machine Learning (ML) and Artificial Intelligence (AI). This powerful combination of touchless digitization engine, Robotic Process Automation (“software robots” that perform tasks automatically), and APIs in a nonintrusive manner to highly automate process is convincing Business Leaders, CIOs and IT managers that AI has moved past hype. Download full White Paper.
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Larsen & Toubro Infotech(LTI)

What Customers Want in 2019

Published By: Riskified     Published Date: Aug 06, 2019
By partnering with an end-to-end solution, merchants can increase approval rates and eliminate costly chargebacks and manual reviews. Those have been Riskified’s traditional benefits since we first struck out to change the eCommerce world in 2013. But in 2019, that’s simply not enough anymore. As eCommerce merchants continue to innovate, the expectations of American consumers have also risen. They expect a multitude of fulfillment options, and they demand that merchants provide them securely. For a business to stand out, offering an excellent product or service is not enough — it’s also about limiting confusion, limiting friction, providing reassurance, and creating the smoothest possible purchase journey every single time. It’s hard to do that alone. That’s what we’re here for.
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Riskified

Fighting CNP Fraud in Online Electronics Sales

Published By: Riskified     Published Date: Aug 06, 2019
The outlook for online electronics sales is bright, with global sales set to surpass $300 billion in 2018, a 10.7% increase over 2017. The US and Europe are anticipating healthy growth as customers (particularly millennials) become more comfortable making larger purchases online: Best Buy’s 2017 Q4 revenue from online sales in the US was up 17.9% over the previous year. But the largest contributor to this surge will be China, where the enormous population is rapidly adapting to shopping online.
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Riskified

A Full Introduction to Star Match

Published By: AppZen     Published Date: Aug 02, 2019
Go beyond just matching invoices, receipts and purchase orders Identify duplicates Check prices and payment terms Enforce discounts Highlight compliance issues Validate contractor activity Discover fraud Confirm fulfillment of goods and services
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AppZen

Why Server Hardware Matters: Recent Survey Evaluates Server Adoption and Market Misperceptions

Published By: Dell EMC     Published Date: Aug 01, 2019
Software might run the world, but software still runs on hardware. It’s a misperception that hardware has little value anymore. Every application, every workload, every data set runs on physical servers. Read “Hardware Does Matter: Global Server Brands are Perceived as Superior for Driving Digital Business,” a Frost & Sullivan report of 500 IT decision makers, on the value of global server brands vs. commodity servers. Look beyond commodity status to discover: • Key server purchase criteria • How top brands directly compare • How to choose based on workload Server brands very significantly, and a commodity brand may not provide the outcomes you need, especially for new and next-generation applications. Download this analyst report from Dell EMC and Intel® to learn more.
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Dell EMC

Should You Build or Buy Your Billing System?

Published By: BillingPlatform     Published Date: Jul 30, 2019
Explore Every Option Before Choosing Your Monetization Strategy When it comes to replacing your billing system or choosing a new billing solution to support revenue management, one of the difficult questions you will face is whether to build a custom software set or purchase a solution from a vendor. There are a variety of factors to consider when making the build vs. buy decision. This whitepaper helps you determine the right path for your organization. Download the full whitepaper to discover a practical approach to weighing your options for billing solutions. The whitepaper covers the following topics: • Question to answer before implementing a billing system • Considerations for building a billing system • Costs of building your own system • Considerations for buying a billing system • Common billing system requirements to consider By reading our systematic exploration of billing options and considerations, you will find the approach that will lend the greatest success to y
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BillingPlatform

Infographic: The Total Economic Impact™ of Ibbü by iAdvize

Published By: iAdvize     Published Date: Jul 25, 2019
See why an online shopper engaged by iAdvize is more likely to make a purchase, spend more per order, and make a repeat purchase.
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iAdvize

Know More, Sell More

Published By: ttec     Published Date: Jul 24, 2019
Data drives decision making across the enterprise. For sales executives, it’s critical to have information about where to focus outreach and understand what potential customers are looking for. But having data for its own sake won’t do much good. With advanced tools and a customerfocused mindset, companies are learning things about prospects never before possible. Thanks to advanced insights and machine learning that process algorithms and crunch millions of data points, new purchase patterns and propensity models are emerging to guide sales leaders as to what will work best for their business. Read this paper to learn how to act on advanced insight in the sales and marketing process. Highlights include: The enormous potential of new data tools and analysis Resources needed to act on the insight Company examples Strategic and operational recommendations
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ttec

Super Penthouses: The Epitome of Luxury Homes

Published By: List Sotheby's International Realty, Singapore     Published Date: Jun 26, 2019
Citadel-founder Ken Griffin lit up the luxury residential sector in January 2019 when he bought a super penthouse in New York City for US$240 million. This purchase followed another acquisition he made in London in which he forked out US$122 million for a 200-year old house overlooking London’s St James Park. These ultra-high-net-worth (UHNW) buyers, local or foreign, are chief executive officers (CEOs) of tech companies or investment funds, and chairmen of major multi-national corporations (MNCs). They are also collectors of trophy assets who go for nothing less than the best-in-class attributes such as location, size, views, privacy, luxurious furnishings, and architectural merit. Trophy real estate is the ultimate collectible treasure. Like buying a prized sports car or a high-value masterpiece of art, trophy residences can ignite the desires of the UHNW individuals. As such, many developers of ultra-luxury properties have conceived collectible concepts right from the planning
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List Sotheby's International Realty, Singapore

What's Next for Your Store, Your Shopper, and Your Business? Expert Insights on the Future of Retail

Published By: Group M_IBM Q3'19     Published Date: Jun 24, 2019
If a retailer views “Buy Online, Pickup In-Store” as purely e-commerce, they’re losing. Each transaction in which customers pickup in-store is a chance to add value to the relationship. Whether that means speed, cross-selling, or a unique bit of customer service that amplifies the visit, BOPIS plays just as important a role as the rest of the brick-and-mortar experience. Some trips may not translate to additional purchases right then and there, but the way a retailer handles pickup can dictate how the customer feels about the brand. To get the most out of BOPIS, retailers should ask themselves a few important questions.
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Group M_IBM Q3'19
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