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Mining for Value: A Comprehensive Guide to Customer Expansion

Published By: ServiceSource     Published Date: Nov 12, 2019
It’s important to grow your customer base and market share. But by focusing all of your attention on net new sales, you’re only scratching the surface of your revenue potential. While this strategy might work out in the short term, it’s a surefire recipe for stagnation down the road. It’s time for a different approach – one that is focused not only on continuously improving customer outcomes, but also increasing the profitability of your relationship with them. Download our playbook, “Mining for Value: A Comprehensive Guide to Customer Expansion,” to learn how you can maximize the value of your existing customers.
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ServiceSource

Building a Business Case for Social Recognition

Published By: Achievers     Published Date: Nov 06, 2019
Understanding HR and Engagement Leaders’ Challenges and Opportunities When employees are recognized, the business performs better. Recognition is one of the most basic strategies for strengthening the employer and employee relationship, yet it is too often overlooked. Many companies are not aware of the available options and as a result, only recognize employees in an ad hoc way. The right technology can play a critical role in helping organizations make recognition more consistent, frequent, and meaningful – which ultimately boosts productivity and the bottom line Download the report now
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Achievers

Power pricing in the age of AI

Published By: Intapp     Published Date: Nov 01, 2019
Pricing matters and engagements accurately and profitably poses a challenge to many firms. However, developing effective pricing strategies has become more important than ever, as clients demand more transparency and alternative fee arrangements become more popular. Technology can help law firms develop both tactical and strategic approaches to pricing. Download this ebook to learn how an AI-enabled approach to pricing can help your firm: Price matters more accurately and profitably Scope and resource matters to ensure better margins Monitor engagements as they proceed and track budget to actuals Improve client relationships with more transparency, accountability, and success
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Intapp

Depression, Hearing Loss, and Treatment with Hearing Aids

Published By: Hamilton Captel     Published Date: Oct 29, 2019
It’s long been suspected that depression is a condition linked to untreated hearing loss. Recently, a number of studies have not only supported that conclusion — there’s evidence to strongly suggest a causal relationship. This white paper, sponsored by Hamilton® CapTel®, explores these studies, the data they captured, and most importantly, how hearing healthcare professionals are uniquely positioned to help.
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Hamilton Captel

Depression, Hearing Loss, and Treatment with Hearing Aids

Published By: Trimble     Published Date: Oct 28, 2019
It’s long been suspected that depression is a condition linked to untreated hearing loss. Recently, a number of studies have not only supported that conclusion — there’s evidence to strongly suggest a causal relationship. This white paper, sponsored by Hamilton® CapTel®, explores these studies, the data they captured, and most importantly, how hearing healthcare professionals are uniquely positioned to help.
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Trimble

Key takeaways from the evolving CIO-CMO relationship

Published By: Adobe     Published Date: Oct 10, 2019
2019 may be the year where a strong CIO-CMO relationship moves from aspiration to imperative. The notion that marketing and IT should aim to strategically align themselves is not ground-breaking. But the reality of the CIO-CMO relationship is more complex, the route toward its success harder to traverse. When large enterprises are faced with digital transformation and customer-facing initiatives; too often, IT and marketing fail to collaborate well enough to create a competitive advantage. Or even enough to keep up with competitors. This whitepaper takes a deep dive into the CIO-CMO relationship. It was created to help marketing and IT decision makers learn how, together, they can make a realistic and immediate impact on the customer journey.
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Adobe

B2B Marketing's March to Digital Competency

Published By: Adobe     Published Date: Oct 08, 2019
As the lines between business-to-business (B2B) and business-to-consumer (B2C) marketing continue to blur, the B2B marketing environment looks set to change, with companies seeing more demands placed on their operations to satisfy their audiences. To stay competitive, B2B marketers must expand their existing operating models to incorporate data-driven decision-making, relationship engagement, and digital technologies that enable individualized communications.
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Adobe

How to Build Home Equity into your Marketing Mix

Published By: Blend     Published Date: Oct 07, 2019
Every lender, bank, and credit union has different product mixes and marketing priorities, but one thing they all share is the goal of winning, retaining, and growing our customer relationships. Typically, there are two ways to maximize customer engagement: seek margin with products like credit cards, or seek volume and deeper relationships with products like home equity. This report analyzes both of these options through three key lenses: current market conditions, access to today’s high-quality borrowers, and the rich opportunity for integrated, targeted marketing. Our goal is to enable you to determine the best way to fine-tune your strategic customer engagement for 2019 by helping you: Review current market conditions. Connect with higher-quality borrowers. Develop a 360-degree, integrated marketing mix.
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Blend

9 tips to improve communication between IP and R&D teams

Published By: PatSnap     Published Date: Sep 27, 2019
R&D and IP can no longer afford to work independently. Current siloed processes in both teams are leading to bottlenecks in the innovation and asset management process across the market, costing companies thousands of dollars monthly. This eBook presents both IP and R&D teams with 9 insider tips to effortlessly facilitate a more symbiotic relationship; translating to better productivity, a breakdown of barriers, better alignment to company goals, and higher returns on investment.
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research and development, intellectual property, innovation
    
PatSnap

Ovum Decision Matrix

Published By: Group M_IBM Q4'19     Published Date: Sep 27, 2019
Delivering personalized customer experience remains the top business challenge for communications service providers (CSPs). Ovum's recently published 2018 ICT Enterprise survey saw almost all CSP IT executives interviewed identify delivering personalized customer experience as one of their three most important business challenges for the next 18 months. This trend emphasizes the high priority CSPs place on how customer relationships are managed. However, several factors have an impact on CSPs' ability to identify and then deliver customers' core needs. These include understanding the data sets they should focus on; collecting, cleansing, and consolidating these data sets; and having the right expertise to mine the data sets.
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Group M_IBM Q4'19

THE CMO CLUB SOLUTION GUIDE: CONSUMER-FIRST MARTECH

Published By: Selligent Marketing Cloud     Published Date: Sep 24, 2019
Every company markets to consumers differently. From call centers to emails to apps and aggregator sites, orchestrating a relationship marketing strategy requires a bespoke collection of marketing technologies. Marketers have the budgets to spend on CRM, email, mobile and data management, but fitting these capabilities together and ensuring they work with legacy business systems is not easy.
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Selligent Marketing Cloud

The Five Building Blocks of An Exceptional Web Experience

Published By: Adobe     Published Date: Sep 23, 2019
The most important component for brand relevance and long-term customer relationships is the ability of an organization to deliver captivating experiences that feel personal, every time. Roughly 90% of senior marketers worldwide are implementing personalization strategies…but only 6% rate their strategy as advanced. Winning this race to delivering authentic personalization requires more than a random mix of technology tools. You need a strong web experience foundation that fuels your personalization strategy. Using a variety of digital marketing tools may help you perform specific functions well, but without having them talk to each other, it’s difficult to personalize experiences—which leaves you defaulting to static web pages with generic information. Using the support of a rock-solid web foundation, you can bring uniformity to your digital properties and over just the right experiences to your customers again and again.
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Adobe

Making connections that matter in financial services.

Published By: Adobe     Published Date: Sep 23, 2019
While money won’t solve every problem, almost 90 percent of consumers say nothing makes them happier than having their finances in order, notes a study by Northwestern Mutual. The problem is, only 28 percent of Americans are considered financially healthy. Not only that, but financial anxiety has been identified as the biggest source of stress among people in the United States—edging out work and relationships for the top spot
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Adobe

Automation's Rising Tide: How To Manage Bots In Today's World

Published By: F5 Networks Singapore Pte Ltd     Published Date: Sep 19, 2019
"Have you ever wished for an army of clones to do all your thankless tasks and chores? Well, that fantasy is becoming a reality—at least on the Internet. And while they may not be actual clones, bots have begun doing lots of digital dirty work. Managing your relationship with bots—good and bad—has become an inherent part of doing business in a connected world. With more than half of online traffic initiated by autonomous programs, it’s clear that bots are a driving force of technological change, and they’re here to stay.1 As bot technology, machine learning, and AI continue to evolve, so will the threats they pose. And while some bots are good, many are malicious—and the cybercriminals behind them are targeting your apps. Preparing your organization to deal with the impact of bots on your business is essential to developing a sustainable strategy that will enable you to grow as you adapt to the new bot-enabled world."
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F5 Networks Singapore Pte Ltd

BlackBerry Cylance Helps Phoenix Children’s Hospital Stop Ransomware and Close Security Gaps

Published By: BlackBerry Cylance     Published Date: Sep 18, 2019
When Daniel Shuler joined Phoenix Children’s Hospital (PCH) as CISO in 2016, he knew the hospital would be a tempting target for cyber criminals due to the massive troves of sensitive data it collects to diagnose and treat patients. Over the next three years, Shuler spearheaded a complete overhaul of PCH’s security fabric. First, he decommissioned the legacy AV and engaged BlackBerry Cylance’s ThreatZERO™ consultants to deploy CylancePROTECT® on over 4,000 endpoints. Soon after, CylancePROTECT stopped a ransomware attack that could have disrupted patient care by preventing access to electronic medical record data. Next, he engaged a BlackBerry Cylance Red Team to perform annual penetration testing assignments. Says Shuler, “Our relationship is unique in my experience. BlackBerry Cylance has proven repeatedly that they have our best interests at heart and that they share our commitment to provide the best care possible for children and their families.” Read the case study for the full s
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BlackBerry Cylance

Cybersecurity for Small and Midsize Businesses: A New Opportunity for Service Providers

Published By: Akamai Technologies     Published Date: Sep 10, 2019
Small and midsize businesses (SMBs) need – and want – cybersecurity. However, with limited resources, they often have to look for outsourced solutions. ISPs are well positioned to address SMBs’ security needs with their ongoing IT relationships, established contacts, and billing connections. Security offerings can help providers improve subscriber engagement, drive incremental revenues, and increase service provider affinity. This white paper will explore the following: • SMB exposure on the internet, and unique challenges they face dealing with security threats • How ISPs can help SMBs address their security exposure • The market opportunity for SMB security, and how providers can build a business case
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Akamai Technologies

Automation's Rising Tide: How to Manage Bots in Today's World

Published By: F5 Networks Singapore Pte Ltd     Published Date: Sep 09, 2019
Have you ever wished for an army of clones to do all your thankless tasks and chores? Well, that fantasy is becoming a reality—at least on the Internet. And while they may not be actual clones, bots have begun doing lots of digital dirty work. Managing your relationship with bots—good and bad—has become an inherent part of doing business in a connected world. With more than half of online traffic initiated by autonomous programs, it’s clear that bots are a driving force of technological change, and they’re here to stay.¹ As bot technology, machine learning, and AI continue to evolve, so will the threats they pose. And while some bots are good, many are malicious—and the cybercriminals behind them are targeting your apps. Preparing your organization to deal with the impact of bots on your business is essential to developing a sustainable strategy that will enable you to grow as you adapt to the new bot-enabled world.
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F5 Networks Singapore Pte Ltd

Hypergrowth Meets CX Excellence

Published By: ttec     Published Date: Sep 06, 2019
Companies that achieve hypergrowth don’t get there by accident. It’s the result of being laser-focused on bringing an innovative idea to life and expanding the business exponentially. It’s about changing the game. But regardless of industry or company size, every business faces a similar challenge: maintaining customer growth and transforming those early customer relationships into true loyalty. Here, we’ll discuss strategies for accelerating the customer experience and finding more ways to deepen the relationship.
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ttec

2019 Experian Identity and Fraud report

Published By: Experian     Published Date: Aug 29, 2019
As organizations and consumers increasingly interact over digital channels, both parties must find ways to establish mutual trust. Experian’s Global Identity and Fraud Report Asia-Pacific (APAC) edition highlights that trusted online relationships are based on businesses providing both a secure environment and seamless consumer experiences. With insights from almost 6,000 APAC consumers, the report found that majority (71%) value ‘security’ as the most important element of an online experience, followed by ‘convenience’ (20%) and ‘personalisation’ (9%). Download the complete 2019 Asia-Pacific Identity and Fraud Report for more details.
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Experian

The Guide to Delivering True Omnichannel Support

Published By: Kustomer     Published Date: Aug 27, 2019
The modern-day customer expects their needs to be met immediately, no matter the channel. Drive meaningful customer relationships, increase revenue streams and improve operational performance, with omnichannel support.
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customer service, customer support, customer experience, customer service software, “conversational commerce, omnichannel support, omnichannel customer service, omnichannel customer support, omnichannel customer experience
    
Kustomer

The Future of Retail Customer Service is Now

Published By: Kustomer     Published Date: Aug 27, 2019
The digital age has forever changed customer expectations. By unifying customer data and tracking interactions, Kustomer gives retailers the power to better understand customers and deliver great experiences wherever they happen to engage.
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retail customer service”, “retail customer support”, “retail customer experience”, “customer support”, “customer service”, “customer experience”, “conversational commerce”, “omnichannel support”, “omnichannel customer experience”, “customer relationships”, “customer conversations”
    
Kustomer

How UNTUCKit Increased Agent Efficiency by 25%

Published By: Kustomer     Published Date: Aug 27, 2019
UNTUCKit wanted to ensure their stellar shopping experience was supported across every customer touchpoint, especially support. But the growing UNTUCKit team was spread across multiple platforms, without visibility into customer history or lifetime value. Learn how Kustomer enabled them to deliver exceptional service while increasing agent efficiency by 25%.
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retail customer service”, “retail customer support”, “retail customer experience”, “customer support”, “customer service”, “customer experience”, “conversational commerce”, “agent efficiency”, “agent productivity”, “first call resolution”, “customer relationships”
    
Kustomer

SLAs: The Foundation for Stronger Customer Relationships

Published By: ConnectWise     Published Date: Aug 22, 2019
Your service level agreement (SLA) sets the tone for your relationship with a new client by outlining your responsibilities, your client’s responsibilities, and the terms and timelines you will both work under. When you’re clear on expectations, you’ll be able to measure and manage the user experience in a meaningful way and position yourself as a trusted advisor. The better your agreement, the more you and your clients benefit.
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ConnectWise

Quote, Propose, and Close: 5 Steps to Building Winning Sales Proposals

Published By: ConnectWise     Published Date: Aug 22, 2019
You’ve talked through problems and solutions with your prospect and have developed a relationship, and now you’re ready to offer your proposal. You know that the proposal is the first solid evidence of your work product. Invest in your proposal platform and process. Having a repeatable process based on the latest technology and streamlined with your business management platform or CRM will ensure an efficiently processed order. Devote time and resources into training everyone associated with sales on the proposal process. And finally, invest in your branding, image, and marketing to get that professional look that epitomizes who you are. Put these five steps together, and your proposal will stand out against a sea of lackluster competitors.
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ConnectWise

Top 10 Reasons You Need Quote and Proposal Automation

Published By: ConnectWise     Published Date: Aug 22, 2019
Start new client relationships off right with professional looking, timely, and accurate sales proposals that demonstrate the excellent customer service clients should expect from your organization. Quote and proposal automation speeds up the sales closing process. It allows sales professionals to spend less time on administration and more time doing what they do best—selling. Automate the quote and proposal process so your organization can quote and close more deals, leading to stronger sales revenue.
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ConnectWise
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