sales platform

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What is a Sales Engagement Platform (SEP)?

Published By: Outreach.io     Published Date: Sep 17, 2019
A sales engagement platform (SEP) helps sales organizations stand out and sell easier. Although a relatively new technology, it is now seen as one of the most important platforms for the modern sales tech stack, with 92% of surveyed sales organizations calling it critical to their team’s success. This eBook is intended for readers interested in learning more about SEPs and how it enables more engagement with less effort. Readers will get an overview of a SEP and the advantages for executing key sales workflows, how it easily integrates with your existing sales stack, and core functionalities that solve historical problems for sales teams. Finally, we close by highlighting a real-life example of the great advancements one customer achieved just five months after implementing a SEP.
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Outreach.io

Empower Your Go-to-Market Strategy

Published By: Anaplan     Published Date: Sep 11, 2019
Faced with an increasingly crowded market, forward-thinking sales leaders are coming up with new ways to sell, and new strategies for pushing past the competition. Anaplan for Sales is designed to empower your organization’s go-to-market strategy and help sales leaders make great decisions. In this paper, you’ll learn how: Managing a go-to-market strategy on a single platform keeps your organization powerful and nimble. A go-to-market strategy is a single entity, not just a collection of disparate parts. Advanced technology helps sales leaders make smarter, more impactful decisions.
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Anaplan

Connected Planning at Tata Steel

Published By: Anaplan     Published Date: Sep 11, 2019
Tata Steel Group, an integrated steel company and one of the world’s most geographically diversified steel suppliers, used to have planning data spread across the company in hundreds of spreadsheets. With Anaplan, sales and operations data are connected on one platform, and as a result, the company now has more accurate pricing, procurement, and delivery forecasts.
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Anaplan

Empower Your Go-to-Market Strategy

Published By: Anaplan     Published Date: Sep 10, 2019
Faced with an increasingly crowded market, forward-thinking sales leaders are coming up with new ways to sell, and new strategies for pushing past the competition. Anaplan for Sales is designed to empower your organization’s go-to-market strategy and help sales leaders make great decisions. In this paper, you’ll learn how: Managing a go-to-market strategy on a single platform keeps your organization powerful and nimble. A go-to-market strategy is a single entity, not just a collection of disparate parts. Advanced technology helps sales leaders make smarter, more impactful decisions.
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Anaplan

The Power of ERP on Salesforce

Published By: FinancialForce     Published Date: Aug 20, 2019
Salesforce CRM + FinancialForce ERP Better Together The value of the Salesforce Platform is undeniable. Salesforce has helped companies around the world streamline their technologies and processes. So when you combine your Salesforce CRM with an ERP solution native to the platform, the benefits are only magnified. Sales, finance, services teams will be able to work from the same connected system, sharing a master customer record, with data unified and process and workflows harmonized. Some businesses have tried to reap these benefits through rough integrations between old ERP systems and Salesforce, but nothing is smarter or more effective than using an ERP solution built on the platform itself. Download the eBook and see how combining Salesforce CRM and FinancialForce ERP can help you:
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FinancialForce

10 Reasons Finance Works better on the Salesforce Platform

Published By: FinancialForce     Published Date: Aug 20, 2019
Streamline your Financial Processes on the Salesforce Platform Imagine operating your core financial management functions including general ledger, invoicing, accounts receivable, revenue recognition, fixed assets, spend management and accounts payable on the same Salesforce cloud platform you use to run your sales, marketing, and services operations. FinancialForce Accounting combines the power of the Salesforce App Cloud with a groundbreaking cloud accounting system design. The result is an efficient and cost-effective solution that goes well beyond basic bookkeeping and transaction processing, spawning a new generation of financial management applications. Download this eBook and learn how you can:
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FinancialForce

The Ultimate Guide to PSA

Published By: FinancialForce     Published Date: Aug 20, 2019
Manage your People, Customers & Projects on Salesforce Cloud Professional Services Automation (PSA) gives you the visibility and power to drive revenue growth, improve margins and deliver on your promises. Harness the power and ease of Salesforce, the #1 cloud platform Experience enterprise class scalability A window to connect your resources and projects Schedule the right people onto the right projects at the right time Connect Sales and Services for better resource management and customer satisfaction
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FinancialForce

Magic Quadrant for CRM Lead Management

Published By: Adobe     Published Date: Jun 26, 2019
Gartner conducts an annual magic quadrant on CRM lead management and Marketo has been named as a leader. Marketo leads all vendors in completeness of vision, and now part of Adobe, seek to continue that vision for a product that helps create the best possible customer experience. Read the Gartner report Magic Quadrant for CRM Lead Management, and learn the following: ? How CRM lead management enhances the customer journey ? How CRM lead management can convert even more sales ? Why Marketo remains a Leader on the strength of its overall platform
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Adobe

Making the Most of Your Content

Published By: Seismic     Published Date: May 24, 2019
Has your content marketing strategy hit a plateau? It may be due to misalignment. 86% of B2B marketers don't measure content ROI and only 46% say their content marketing and sales teams are aligned (Content Marketing Institute). Watch the on-demand webinar to learn how leading marketing executives at Citi, Farmers Insurance, Nokia and Sonic get the most out of their content investment while better aligning sales and marketing. Other topics discussed: ? Creating personalized content that's relevant to the sales process ? Ensuring content on all platforms is new, refreshed and organized ? Most effective analytics for measuring content ROI
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Seismic

Adaption Extinction: The Digital Evolution of Billing Systems

Published By: BillingPlatform     Published Date: Apr 18, 2019
Digital transformation, typically associated with front-office changes like sales and marketing, has begun to revolutionize billing practices for forward-leaning enterprises. This infographic highlights the importance of evolving your billing for the digital economy. Discover the 4 survival tactics offered by cloud-based billing platforms.
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BillingPlatform

Open location platform integration

Published By: HERE Technologies     Published Date: Mar 26, 2019
The retail sector has been expanding with each passing decade thanks to intelligent marketing, intense research around customer behavior, creative advertising, and the adoption of new technology. Now industry movers and shakers are looking to boost sales with location intelligence. With location intelligence, retail companies can track and predict consumer trends and shifts in demand. With these insights companies can capitalize on growth opportunities in new product or service areas. HERE Open Location Platform provides powerful, easy-to-use developer tools, standardized technology and scalable infrastructure to simplify the processing of location-based data. Learn how to gain a competitive edge with HERE Technologies.
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location data, mapping, here technologies
    
HERE Technologies

The Sales Impact of Optimized Product Content

Published By: Salsify     Published Date: Mar 15, 2019
Branded product pages on the digital shelf have become incredibly important both as a sales and marketing channel. For that reason, most brands are putting time and resources into improving the content of their product pages. But how exactly does content impact the numbers every business relies on? Read this report to get deep statistical insights on how product page content impacts search ranking, online market share, and sales overall. This study includes a range of analyses to help you quantify the actual sales value of your brand's product content using a variety of methodologies, including: An analysis of more than 500,000 Amazon search results pages A full-year examination of 60,000 Amazon product pages across 78 brands working with Salsify Data and stories from individual Salsify customers that invested in product content optimization Salsify is the product experience management platform for thousands of brands and retailers worldwide.
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Salsify

How Enhanced Content Drives Sales and Product Page Conversions

Published By: Salsify     Published Date: Mar 15, 2019
Enhanced content, or the below-the-fold rich media on retailer product pages, is the best way to tell your brand's story and differentiate from your competition. It also happens to be one of the best ways to improve conversion rates (by an average of 25%). Get a comprehensive guide on how to select the best performing content for your brand and deliver it across your sales channels for the broadest impact. This new ebook created in collaboration with Hinge Consulting will arm you with the data and guidelines you need to tell your brand story across the digital shelf. You will learn: How to think creatively about the most relevant enhanced content to include in your story How to scale your brand content across your most important retailer sites, including Amazon and Walmart How to measure the most important KPIs to communicate the impact of rich media Salsify is the product experience management platform for thousands of brands and retailers worldwide.
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Salsify

Comdata call center reps get 12% more sales per hour with Gameffective

Published By: Gameffective     Published Date: Feb 26, 2019
Comdata Group is one of the world's largest business process outsourcing (BPO) providers. It operates hundreds of call-centers around the globe, with tens of thousands of employees offering, a variety of services, including sales and customer service. In a competitive BPO market, Comdata was looking for ways to increase the productivity and efficiency of its agents. It looked for a unified solution that would successfully engage employees, drive higher accountability and better focus them on their performance. Using Gameffective's platform, Comdata deployed gamified, real-time performance management. This process provides employees with the ability and motivation to self-track their performance against goals and benchmarks, and offers just-in-time coaching based on their needs. The results were impressive: 12% increase in sales per hour, and significant reductions in both new-hire learning curves and in ongoing training time. Read the case study to learn how Comdata: Increased emp
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Gameffective

The E-commerce Guide to Marketing on Instagram

Published By: AdRoll     Published Date: Jan 04, 2019
With over 1 billion active users and counting, it’s no secret that Instagram has rapidly become a major tool for businesses looking to drive tangible sales. From simple advertising options to shoppable post features, it’s now a platform that can help you find and meet your customers—right at their fingertips. But how can you start reaping the benefits for your business? In our new guide The E-commerce Guide to Marketing on Instagram, you’ll find the latest tactics around building awareness, growing your community, and reaching users at every stage of the buyer journey. Designed with marketers in mind, this practical guide also covers: Working with AdRoll to get the most out of the platform The Dos and Don’ts of advertising on Instagram Insightful case studies Actionable tips on everything from branding your profile to creating Instagram ads So, if you’re ready to harness the power of Instagram to take your business to new heights, download our handy guide today.
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AdRoll

Salesforce Field Service Lightning

Published By: Salesforce     Published Date: Nov 09, 2018
Field service managers are challenged to optimize resources and manage costs while delighting customers. A modern platform that provides field staff with a robust set of tools and capabilities (including offline), intelligent analytics, and the broader capabilities of the Salesforce platform (such as Einstein and IoT cloud) gave FSL customers the ability to not just cut costs but optimize their field service operations. All early adopters experienced productivity and efficiency savings; Nucleus expects that as they gain more maturity with FSL they will find clear correlations with increased customer satisfaction and increased field-service related revenues as well.
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Salesforce

Leverage the cloud for your disaster recovery strategy

Published By: CloudEndure     Published Date: Oct 12, 2018
Maintaining business continuity is your highest priority. In today’s commercial landscape, business continuity depends on the efficient, uninterrupted flow of data across the organization – from operations to sales to fulfillment. Even a brief lapse in workload continuity can mean thousands of lost sales opportunities, disruption to production, and compromised customer trust. The causes of those lapses can range from natural disasters to mechanical failure or human error. You need a data platform and a proactive disaster recovery (DR) strategy that will help you stay up and running in the event that your physical infrastructure is unavailable for any length of time. BUSINESS CONTINUITY Fulfilling orders, providing a high level of customer service, and keeping consumers engaged all depend on the efficient, uninterrupted flow of data throughout your organization. CUSTOMER TRUST Above all, protecting customer data—especially personally identifiable information (PII) —is critical
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CloudEndure

The Mid-Market Buyer's Guide to Marketing Automation

Published By: Salesfusion     Published Date: Sep 20, 2018
Salesfusion is transforming how mid-market businesses engage audiences and measure marketing success. Our marketing automation platform is purpose-built for mid-sized companies. It is designed to include all of the features you need in a single platform that is both broad and deep in capability. We obsessed about the platform design to ensure it is easy to use with drag and drop interfaces for email, landing page, and form builders, and Salesfusion is the only marketing automation platform to include a comprehensive Business Intelligence module.
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Salesfusion

Case Study: WestLotto reduces backup and recovery times by up to 98%

Published By: Cohesity     Published Date: Aug 24, 2018
WestLotto is Germany’s largest lottery provider and the control centre for the transnational lottery Eurojackpot including 18 European countries. The company has been in operation for more than 60 years. The 350 employees at the WestLotto headquarters in Münster look after more than 3,300 sales outlets and the internet gaming platform “westlotto.de”. These sales channels offer lottery products such as LOTTO 6aus49, instant lotteries and the Eurojackpot. In 2017, WestLotto processed nearly 187 million game transactions. Download this case study to find out how WestLotto reduced backup and recovery times by up to 98% with Cohesity’s hyperconverged secondary storage system.
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Cohesity

Case Study: WestLotto reduces backup and recovery times by up to 98%

Published By: Cohesity     Published Date: Aug 21, 2018
WestLotto is Germany’s largest lottery provider and the control centre for the transnational lottery Eurojackpot including 18 European countries. The company has been in operation for more than 60 years. The 350 employees at the WestLotto headquarters in Münster look after more than 3,300 sales outlets and the internet gaming platform “westlotto.de”. These sales channels offer lottery products such as LOTTO 6aus49, instant lotteries and the Eurojackpot. In 2017, WestLotto processed nearly 187 million game transactions.
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Cohesity

Five Principles for Integrating Software as a Service Applications

Published By: TIBCO Software     Published Date: Aug 13, 2018
The use of SaaS applications within an organization is the new normal. In fact, there's a good chance that just your marketing department alone is using over 10 SaaS products. According to Gartner, the 2015 worldwide market for SaaS software application sales was $33.4 billion, with projections to double to $67.2 billion by 2019. Integration needs are changing, with SaaS applications, as well as mobile traffic, social networks, IoT, suppliers, partners, and customer channels all new integration points that will need to be captured in your business processes. Read “Five Principles for Integrating Software as a Service Applications” to learn: Key principles for successful hybrid integrations New integration use cases to grow your business upward and outward The why and how of integration as both an enabler and a differentiator Benefits of the TIBCO integration platform and its various offerings
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TIBCO Software

Build Engaging Applications with Salesforce Heroku and AWS

Published By: AWS     Published Date: Aug 06, 2018
Learn more Salesforce and Amazon Web Services at http://amzn.to/2zhcn1v. Building and releasing cutting-edge applications quickly can be difficult when you lack proper tooling and integrated customer data. Salesforce Heroku delivers a cloud-native, developer-friendly platform that streamlines application development by integrating formerly siloed customer data and removing the burden of infrastructure management, allowing developers to focus their attention solely on creating customer-centric applications. Join the upcoming webinar to hear how the Financial Times builds customer-driven applications with faster cycle times with Heroku and AWS.
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AWS

Everything You Need to Know to Change E-Commerce Platforms

Published By: ChannelAdvisor     Published Date: Jul 20, 2018
"True e-commerce success hinges on how well you can connect to customers, grow sales and optimize operations across multiple channels. Unfortunately, not all e-commerce platforms are equally effective at streamlining these processes. If your current e-commerce platform is failing to follow through with the tools and support you need to dominate the competition, it may be time to make a move. Thankfully, the process of moving to a new software platform is much easier than you might think. Complete the self-assessments in this eBook to see if you’re ready to make the switch today. "
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ChannelAdvisor

The Essential Guide to Facebook and Instagram Advertising

Published By: ChannelAdvisor     Published Date: Jul 20, 2018
"Social advertising has become one of the best ways to connect with e-commerce customers and grow sales channels. Retailers and brands are clearly aware of this shift, as evidenced by the explosion of social-focused digital marketing strategies. Two of the world’s most-frequented social platforms, Facebook and subsidiary Instagram, have proven to be the most profitable. But with more than 5 million businesses advertising each month, competition is fierce. In this eBook, you’ll learn: - Why Facebook and Instagram are essential to e-commerce success - Which advertising options should be on every seller’s radar - How to maximize your presence on these top-performing social networks"
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ChannelAdvisor

2018 Forrester Wave Report

Published By: Engagio     Published Date: Jun 28, 2018
ooking for an Account Based Marketing solution? Read The Forrester New Wave™: ABM Platforms, Q2 2018 2018 Forrester Wave Report to learn why Engagio was named a strong performer. Customers praised Engagio’s ability to orchestrate marketing and sales motions as well as the breadth and depth of its analytics and assessment capabilities. Read to discover: - The 14 ABM providers that matter the most and how they stack up - How to select the right technology partner for your ABM needs - The Forrester ABM platform evaluation criteria used - Why Engagio was named a Strong Performer
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Engagio
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