social engagement

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How Live Stream Chat Is Redefining Media Consumption and Social Engagement

Published By: SendBird     Published Date: Nov 14, 2019
Media brands are beginning to see that while their content generates excitement, all of their audience engagement takes place on external platforms. As a result, companies such as Facebook and Twitter control the audience’s experience — and reap the many benefits of hosting conversations and interactions surrounding content they did not create. For customers, this fragmented landscape creates a disjointed user experience because they’re forced to constantly switch between applications and risk missing the action in the process. They use one app to consume content, another app to discuss with friends, and yet another app to chat with the broader community.
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SendBird

Recognition Culture: The MVP of Employee Experience

Published By: Achievers     Published Date: Nov 06, 2019
People work better when they are recognized for their time and effort. Many CEOs and HR leaders believe that creating a better culture for employees, with regular feedback and recognition, should be a top priority if their organizations want to experience better business results overall. In this eBook co-authored by Talent Culture, “Recognition Culture: The MVP of Employee Experience,” we explore the importance of recognition in establishing and maintaining a desirable company culture. Be it bonuses, awards, rewards, a virtual gold star, or a simple shout out on social media, fostering a culture of recognition drives higher levels of engagement, which translates into improved performance and better results. Download now
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Achievers

How Employee Advocacy Boosts Content Marketing

Published By: Smarp     Published Date: Feb 22, 2019
Employee Advocacy relies on individual expertise on social media to support companies’ and individuals’ branding needs. All of this is done through content, accessible to all those who are part of the Employee Advocacy program. How exactly do Employee Advocacy and content marketing go together? There are four aspects that make Employee Advocacy highly relevant to content marketing efforts. 1. Alignment around a shared content strategy 2. Measuring Results 3. Boosting contents reach and engagement 4. Trust and authenticity
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content marketing, employee advocacy, social media, content visibility, brand visibility
    
Smarp

How to Boost Internal Communication

Published By: Smarp     Published Date: Feb 22, 2019
As workplaces become more and more digital, diverse and scattered, internal communications are facing challenges at an accelerating speed. The emergence of digital services has brought us new ways to communicate and measure the success of our communications, and the importance of social media and internal platforms has altered the way we communicate with each other. In 2025, it is estimated 75 percent of the workforce will be comprised of millennials*. We are seeing a new, tech-savvy generation to take over the workplaces, and ensuring internal communications tackles the challenges of cross-generational workplaces. Effective communication correlates with high employee engagement, and companies who invest in communications are companies who understand the importance of an engaged workforce. Organizations with effective change and communication are 3.5 times more likely to significantly outperform their peers**. With significant changes occurring in workplaces and trough that, in intern
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internal communication, employee engagement, enterprise communication
    
Smarp

Coinvolgere i Clienti in un’Era Ultra Connessa

Published By: Genesys     Published Date: Feb 12, 2019
I tuoi clienti sono ultra connessi. Fai in modo di esserlo anche tu. Trovare nuovi clienti e mantenere relazioni con quelli esistenti è un’attività impegnativa che porta via tempo. Quando i tuoi clienti sono pronti a interagire, li incontri proprio lì dove si trovano? In un mondo dai contorni sempre più digitali è fondamentale per tutte le aziende essere in grado di comunicare quando e dovunque il cliente desideri, che si tratti di una chiamata telefonica, SMS, chat online o social media. Scarica subito questo eBook per scoprire: Come coinvolgere e interagire con i tuoi clienti in un mondo ultra-connesso Come rendere semplici ed efficienti le tue attività di engagement del cliente Perché è arrivato il momento di adottare una soluzione di cloud contact center all-in-one
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Genesys

Siete pasos para brindar un servicio digital de última generación

Published By: Genesys     Published Date: Feb 08, 2019
Los contact centers modernos pueden dar soporte a varios canales digitales —correo electrónico, chat, conavegación, redes sociales, video— a través de múltiples puntos de contacto digital (web o dispositivos móviles). Lo que no pueden hacer es vincular las interacciones en un journey paso a paso para brindar una experiencia personal y contextual a cada cliente. Descargue el eBook Descubra cómo: Diseñar una estrategia de engagement digital exitosa Ofrecer a los agentes una visión 360 de las interacciones del cliente en todos los canales de voz y digitales Entregar experiencias omnicanal personalizadas, contextualizadas y de poco esfuerzo
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Genesys

Social Connectedness

Published By: Fitbit     Published Date: Nov 12, 2018
The secret to employee health and happiness. It's a fact: positive social interactions at work have been shown to boost employee health. Social connections are just as important in the workplace as they are in other aspects of life. Being surrounded by compassionate, friendly coworkers can boost productivity and commitment to the workplace. Check out our white paper on social connectedness to explore: ? The science of being social. ? How social behaviors impact our health. ? Key takeaways on driving social engagement as part of your wellness program.
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Fitbit

Understanding Augmented & Virtual Reality

Published By: Fujitsu America, Inc.     Published Date: Oct 22, 2018
The creation of an immersive virtual setting requires students to understand the immersive visual and audio environment of the world they intend their characters to inhabit. Development of a digital story arc requires an understanding of sequence, causality, and communication of meaning to digital story viewers. An immersive digital story can be created and viewed on mobile devices, tablets, and computers by students as early as elementary school. Virtual Digital Storytelling sits at the convergence point of empathy, social and emotional learning, engagement with community, and learning with emerging technologies. Download today to find out how Fujitsu's suit of Augmented and Virtual Reality tools can help your business.
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Fujitsu America, Inc.

5 Trends Driving the Future of Visual Marketing

Published By: Olapic     Published Date: Jun 05, 2018
Olapic is an innovator in visual content solutions, offering the technology and expertise to help brands create authentic, personalized, and effective customer experiences along their entire journey. Through user-generated content – content that is earned from consumers; influencer-generated content – content that is requested from specific creators; and enhanced branded content – existing image or long-form video content that is transformed into short form videos, Olapic helps brands get the right visual content, use it across marketing channels, and understand its impact on performance and ROI.
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user generated content, content marketing, marketing trends, visual marketing, video marketing, brand building, brand marketing, social media marketing
    
Olapic

Advancing Your Business Intelligence With Location Analytics

Published By: SAS     Published Date: Apr 04, 2018
Location analytics is the process of integrating geographical data into business intelligence (BI) and analytics-led decision making. Location analytics creates meaningful insight from relationships found in geospatial data to solve a broad variety of business and social problems. Location data is found everywhere – with an item or a device, in a conversation or behavior, in machines or sensors, tied to a customer or competitor, attached to a database record or recorded from vehicles or other moving objects. Organizations want to take advantage of location data to improve decisions, create better customer engagement and experiences, reduce risks and automate business processes.
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SAS

Care Is The New Marketing

Published By: Sprinklr     Published Date: Mar 13, 2018
"Complacency is kryptonite for customer care. It’s an evolving organism that requires speed and constant attention, and that’s why it’s imperative to stay up-to-date. Download for help with handling the complexities of social media, driving engagement, and increasing retention."
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Sprinklr

Social Strategies for Retail

Published By: Sprinklr     Published Date: Feb 28, 2018
"Retail depends on social. Social depends on you. Learn best practices for building a better retail experience through social. To help kick-start your planning, we've gathered our most popular retail content in ""Social Strategies for Retail."""
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social strategies, retail, social media, consumers, digital, social media, social, physical locations
    
Sprinklr

Care Is The New Marketing

Published By: Sprinklr     Published Date: Feb 28, 2018
"Complacency is kryptonite for customer care. It’s an evolving organism that requires speed and constant attention, and that’s why it’s imperative to stay up-to-date. Download for help with handling the complexities of social media, driving engagement, and increasing retention."
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social customer care, customer care, customer care program, customer service, social customer service, social media customer service, social media, social
    
Sprinklr

eBook: 7 Steps for Delivering Next-Generation Digital Customer Service

Published By: Genesys     Published Date: Feb 27, 2018
Modern contact centers support a variety of digital channels—email, chat, co-browsing, social, video—over multiple digital touchpoints (web or mobile devices). What they lack is the ability to link interactions in a step-by-step journey to provide a personal, contextual experience for each customer. Download this eBook. Learn how you can: • Design a successful digital customer engagement strategy • Provide agents with a 360-degree view of the customer across all digital channels and voice • Deliver omnichannel experiences that are personalized, context-based, and low-effort
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digital customer service, contact center, digital channel, ebook
    
Genesys

Social Connectedness: The Secret to Employee Health and Happiness

Published By: Fitbit     Published Date: Jan 23, 2018
Social connectedness is essential to employee health. The need for social connections in ingrained in us from the day we are born. What’s more, humans are known to be naturally social animals and need to have relationships with others, both in our personal lives and in the workplace. But where did this desire for social connectedness come from, and what does it really mean for employees’ health and wellness? Download our white paper, “Social connectedness: The secret to employee health and happiness” to learn: • The science behind social connectedness • How social behaviors impact our health and the workplace • How to incorporate social technology into your wellness program You’ll also receive key takeaways on driving social engagement in your wellness program.
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Fitbit

The Ultimate Guide to Omnichannel Loyalty

Published By: CrowdTwist     Published Date: Jan 09, 2018
In order for brands to build meaningful relationships with customers, they need to adopt an omnichannel strategy. A successful omnichannel loyalty program will connect customers to a brand across all touchpoints seamlessly. It will go beyond one-dimensional discounts, instead offering deeply personal and authentic customer experiences that will yield stronger engagement and higher spend among customers. Learn how to: - Extend customer touchpoints - Leverage mobile insights - Reward for social engagement - Utilize data to drive personalization
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CrowdTwist

Visual Commerce 2.0: Turn Inspiration Into Action

Published By: Curalate     Published Date: Aug 02, 2017
People control their own consumer journeys. Consumers expect a borderless world in which they roam freely between a brand’s social media channels, email campaigns, blogs and e-commerce site, effortlessly buying things that catch their eye. It’s led to a sporadic, personalized shopping journey that frequently begins on digital touchpoints that weren’t built for commerce. That’s made it increasingly complex for brands hoping to meet customers’ needs and measure the results of their marketing strategies. At the center of this new customer-driven revolution is visual content. Images and videos play starring roles in the decisionmaking process, and provide consumers with a whole new level of inspiration and knowledge. Every picture and video clip is now the entrance to a digital storefront, meaning brands can use them to drive not only engagement but revenue.
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visual commerce, personalized shopping, e-commerce, email campaigns, blog, media channel, branding
    
Curalate

A Human Capital Management Field Guide for Uncertain Times

Published By: Oracle HCM Cloud     Published Date: May 25, 2017
Explore the findings of Oracle HCM's Employee Engagement Survey and discover fresh insight on ideas, best practices and current trends from your colleagues. Learn how other HCM leaders are creating compelling cultures, making technology decisions to support mobile and social ways of working, inspiring collaboration and driving employee engagement.
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Oracle HCM Cloud

The Ultimate Guide To Facebook and Instagram Advertising

Published By: Tracx     Published Date: Apr 13, 2017
75% of brands now pay to promote their Facebook posts,1 and that number will only continue to rise over the next few years. Why pay for ads when Facebook is technically a “free” social network? Well, you may have noticed that your organic posts on Facebook are reaching fewer and fewer people every day (and probably not getting the engagement they deserve, either). That’s because organic reach for brand pages has hit an all time low at around 2%, and organic reach per post continues to decline rapidly every single day.1 Last year, SocialFlow saw a 42% drop in organic reach per post in just five months.
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facebook, instagram, social media advertising, sponsored posts, digital branding, social media marketing
    
Tracx

Social ROI Template and Guide: Prove The Value of your Efforts With This Free Guide + Template

Published By: Tracx     Published Date: Mar 08, 2017
"Can you prove social media is working? 86% of marketers identified measuring social media return on investment (ROI) as a top challenge. Social ROI can be daunting, but it’s also the key to winning resources and propelling your social media program forward. So how do you calculate the ROI of your social media? We’ve created a Guide and ROI Template to do just that. Arm yourself with not only the knowledge of what's working and what's not on social media, but the numbers to prove it. What You're Getting: *Advice on goal-driven analysis and which metrics matter *Insight on how to tie social data to marketing investments *An easy-to-follow, five-step process for determining ROI *A downloadable template to make calculations easy"
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b2b social media, b2c social media, enterprise social, media engagement, media listening, media platform, media technology, social analytics
    
Tracx

The CMO Guide to Rocking B2B Social Media: How to Create a Social Business from the Top Down

Published By: Tracx     Published Date: Mar 08, 2017
"With more than 2.3 billion active users worldwide, social media has officially gone from a ""nice-to-have"" to a ""must-have"" — and not just for consumer-facing companies. Listen as a panel of experts has a no-holds-barred discussion of how B2B CMOs can build A+ social businesses from the top down. In this webinar, you'll learn: *The biggest areas of opportunity for B2B social media *The 3 types of social CMOs *How to manage expectations and find your internal champions *Real-world use cases and best practices from CMOs just like you Hear from three socially savvy CMOs with a diverse range of experiences at companies large and small: Nick Panayi, Head of Global Brand & Digital Marketing at CSC; Jason Jue, CMO at Triblio; and Jenifer Kern, CMO at Tracx."
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b2b social media, b2c social media, enterprise social, media engagement, media listening, media platform, media technology, social analytics
    
Tracx

How to Find your Audience on Social Media: Using Social Data to Determine Your Social Media Mix

Published By: Tracx     Published Date: Mar 08, 2017
"The social internet is big, noisy, and always in flux — which makes it really hard to know where your audience is spending their time and how to reach them there. So, we've done the research for you. (You're welcome.) Join us for this on-demand webinar to learn why a ""listen-first"" philosophy sets your team up to discover game-changing opportunities before your competitors do. In this on-demand webinar, you'll learn: *How to create your ideal social media mix *The most up-to-date audience demographics from Facebook, Instragram, Twitter, Linkedin, Pinterest, Reddit, and more *Top performing networks based on industry demographics *When to adopt new networks (and when to ignore) *Where companies like yours spend time on social media (and where the missed opportunities are)."
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b2b social media, b2c social media, enterprise social, media engagement, media listening, media platform, media technology, social analytics
    
Tracx

How To Win Fans & Influence Purchases: The Low-Down On Influencer Marketing

Published By: Curalate     Published Date: Jan 09, 2017
How to build relationships with Instagram stars, bloggers and social experts to gain audience and drive engagement. Download now!
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instagram, social media, brand ambassador, micro-influencer
    
Curalate

What is the business cost of content chaos?

Published By: IBM     Published Date: Nov 10, 2016
Within any organization, business content – applications, forms, reports, office documents, audio, video, and social media – is poorly managed and often out-of-reach of critical business processes. And, when business content is invisible, unclassified or unmanaged, it creates chaos. Content chaos causes a breakdown in the flow of information between an organization and its customers, its partners and even within itself – failures that often impact customer engagement, business agility, and the capacity to collaborate securely and effectively. It's time you learn how to put your business content to work.
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ibm, analytics, ecm, business cost, business process, enterprise applications, business technology
    
IBM

The Social Outlook: The definitive report on the state of social

Published By: Brandwatch     Published Date: Nov 03, 2016
This report analyzes the social activity of 450 organizations and their consumers, in 15 industries. Download for access to The Social Industries Index, social engagement benchmarks, consumer & audience insights, and industry-specific research
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social media, consumer insights, market research, b2b marketing, consumer market insights, social data, social insights, social listening
    
Brandwatch
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