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Helping Managers Take Action on Survey Results

Published By: Engage2Excel     Published Date: Feb 11, 2019
Our purpose here is not to provide a step-by-step guide, but to provide organizations with a framework for how to think about survey follow-up and action planning.
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Engage2Excel

The Clear & Complete Guide to Account Based Marketing

Published By: Engagio     Published Date: Jan 14, 2019
B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data-driven science. But there’s a problem When it comes to helping to land and expand these major deals, today’s marketing teams are seriously handicapped. The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals.
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Engagio

Three Sure Ways to Get Your Factory Fit for the Future

Published By: Epicor     Published Date: Jan 09, 2019
Behind the scenes of the world’s leading industrial and manufacturing companies, a profound digital transformation is now underway .1 As with any profound transformation, the opportunities for competitive advantage and growth are enormous, but so are the challenges . How do you determine what your next digital transformation steps should be? How do you position your manufacturing business to take the next step—and the one after that? This eBook will help you answer these questions . In it we will: XX Introduce the role of visibility in digital transformation XX Consider three key trends that are shaping the future of manufacturing by delivering the visibility that enables transformation: – Growth of the Internet of Things (IoT) – The advance of analytics – The migration of applications to the cloud XX Identify the traits you need in your core systems to take advantage of these trends—giving you the visibility to identify and take the steps that will help transform your business into
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Epicor

Omnichannel Marketing Excellence

Published By: Emarsys     Published Date: Dec 20, 2018
Omnichannel is not just another buzzword to ignore. It’s a marketing objective, and if you don’t have a strategy in place, you’re already behind the curve; not only is it important, it also takes time. There is no omnichannel switch to throw, no simple button to push. A sound omnichannel approach must be built step-by-step, and for many companies it all starts with email.
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Emarsys

The Clear & Complete Guide to Account Based Marketing

Published By: Engagio     Published Date: Dec 18, 2018
B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data-driven science. But there’s a problem. When it comes to helping to land and expand these major deals, today’s marketing teams are seriously handicapped. The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals.
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Engagio

8 Steps to Zero Trust

Published By: Akamai Technologies     Published Date: Dec 11, 2018
Use this step-by-step guide from Akamai’s CTO, Charlie Gero, to build an inclusive and concrete zero trust architecture, intended to help enable safe application access in a cloud-native world. Easily transition to a perimeter-less environment with this prescriptive process, phasing applications in one at a time and reducing your migration risk profile.
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Akamai Technologies

Veritas CloudPoint & Pure Storage FlashArrays

Published By: Veritas / PureStorage     Published Date: Nov 16, 2018
Step-by-step guide to configure Pure Storage FlashArray with Veritas CloudPoint.
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Veritas / PureStorage

A 7 Step Journey for Creating Successful Data Lakes

Published By: Paxata     Published Date: Nov 14, 2018
This eBook provides a step-by-step best practices guide for creating successful data lakes.
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data lakes, governance, monetization
    
Paxata

Veritas CloudPoint & Pure Storage FlashArrays

Published By: Veritas & PureStorage     Published Date: Nov 14, 2018
Step-by-step guide to configure Pure Storage FlashArray with Veritas CloudPoint.
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Veritas & PureStorage

Education Technology Mistakes to Avoid: Evading Apple School Manager

Published By: Jamf     Published Date: Nov 05, 2018
In this e-book, we look at the “all or nothing with Apple School Manager” scenario that often leaves schools wondering when and how to transition to Apple School Manager, and once they do, what features they should be using. If you’re not already enjoying the device and classroom management benefits of Apple School Manager, download this e-book for step-by-step guidance on migrating to Apple School Manager, creating and importing classes, and tips for getting the most out Apple’s education service.
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Jamf

Lead Scoring – Guide for Modern Marketers

Published By: Oracle OMC     Published Date: Jul 16, 2018
Forming bonds is slow. Arduous. And it must be done step by painstaking step. Cultivate your leads with the right content at the right times to propel demand and mold opinions before your prospects are ready to buy.
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marketers, demand, prospects
    
Oracle OMC

ORM Starter Series, Part 1: Getting started with ORM

Published By: Reputation.com     Published Date: Jun 29, 2018
There’s no getting around it: Managing your online reputation is critical to a successful marketing strategy, as well as to the health and continued growth of your business. According to recent research, 87 percent of Americans say they trust online reviews to help them choose which local businesses or services will receive their hard-earned dollars. What’s more, eCommerce agency Corra found 88 percent of consumers have avoided a company because of a bad review. As consumers increasingly rely on online reviews, businesses that leave their online reputation to chance are at a severe disadvantage versus those with solid Online Reputation Management (ORM) programs in place. But where do you start? What You’ll Learn in This Guide Online Reputation Management is a discipline that you can take on easily — step by step.This guide will take you through the basics of launching an ORM program in your organization. You’ll learn about: • Defining your goals • Where to focus your efforts • How t
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Reputation.com

8 Steps to Zero Trust

Published By: Akamai Technologies     Published Date: Jun 14, 2018
"Use this step-by-step guide from Akamai’s CTO, Charlie Gero, to build an inclusive and concrete zero trust architecture, intended to help enable safe application access in a cloud-native world. Easily transition to a perimeter-less environment with this prescriptive process, phasing applications in one at a time and reducing your migration risk profile."
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zero trust, security, cyber security, cloud
    
Akamai Technologies

How to do Deep Learning with SAS

Published By: SAS     Published Date: May 24, 2018
This paper provides an introduction to deep learning, its applications and how SAS supports the creation of deep learning models. It is geared toward a data scientist and includes a step-by-step overview of how to build a deep learning model using deep learning methods developed by SAS. You’ll then be ready to experiment with these methods in SAS Visual Data Mining and Machine Learning. See page 12 for more information on how to access a free software trial. Deep learning is a type of machine learning that trains a computer to perform humanlike tasks, such as recognizing speech, identifying images or making predictions. Instead of organizing data to run through predefined equations, deep learning sets up basic parameters about the data and trains the computer to learn on its own by recognizing patterns using many layers of processing. Deep learning is used strategically in many industries.
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SAS

Microsoft Azure Application Delivery A Step-by-Step Guide

Published By: Avi Networks     Published Date: May 14, 2018
Microsoft Azure is the cloud platform of choice for many enterprises to run their applications. Migrating applications to Azure requires specific strategies for application networking services such as load balancing, visibility, and performance monitoring. We have developed a step-by-step guide to setting up scalable application networking services in Microsoft Azure based on the application migration experiences of Fortune 500 enterprises. In this webinar, you'll learn: Best practices for load balancing in Microsoft Azure Analyzing application performance How to elastically scale applications on demand Ways to optimize deployments across hybrid clouds
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Avi Networks

Microsoft Azure Application Delivery A Step-by-Step Guide

Published By: Avi Networks     Published Date: May 14, 2018
Microsoft Azure is the cloud platform of choice for many enterprises to run their applications. Migrating applications to Azure requires specific strategies for application networking services such as load balancing, visibility, and performance monitoring. We have developed a step-by-step guide to setting up scalable application networking services in Microsoft Azure based on the application migration experiences of Fortune 500 enterprises. In this webinar, you'll learn: Best practices for load balancing in Microsoft Azure Analyzing application performance How to elastically scale applications on demand Ways to optimize deployments across hybrid clouds
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Avi Networks

Harness the power of analytics and AI to predict what’s next.

Published By: Avanade DACH     Published Date: May 08, 2018
In this six-step guide, we aim to help you solve your data challenges to prepare for advanced analytics, cognitive computing, machine learning and the resulting benefits of AI. We’ll show you how to get your data house in order, scale beyond the proof of concept stage, and develop an agile approach to data management. By continually repeating the steps in this guide, you’ll sharpen your data and shape it into a truly transformational business asset. You’ll be able to overcome some of the most common business problems, and work toward making positive changes: • Improve customer satisfaction • Reduce equipment outages • Increase marketing campaign ROI • Minimize fraud loss • Improve employee retention • Increase accuracy for financial forecasts
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Avanade  DACH

THE DEFINITIVE GUIDE TO CREATING YOUR SALES FORECAST

Published By: Sage People     Published Date: Apr 26, 2018
Your sales forecast is an essential part of your business plan. This guide will show you step by step how to set up a sales forecast that works. Setting up a sales forecast allows you to anticipate your future sales volume and make more informed decisions about your cashflow. Imagine you are selling ski apparel. Obviously, you are going to sell more in the winter and less in the summer. That’s a simple example of making a forecast - it helps you to predict future demand in order to guide profitability and make the most informed decisions. Continuing with this example, in the summer you could have discounts and special offers in order to maintain sales. With this ebook you will learn to: • Design your sales forecast • Know who should participate in the design • Anticipate the problems you’ll come across along the way • Analyse the data correctly
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Sage People

Azure Serverless Computing Cookbook

Published By: Microsoft Azure     Published Date: Apr 11, 2018
Spend more time building great apps and less time managing server infrastructure. Get your solutions to market faster using Azure Functions, a fully managed compute platform for processing data, integrating systems, and building simple APIs and microservices. In this e-book you’ll find use cases, hands-on steps, and tutorials for quickly configuring your own serverless environments. Explore best practices for Functions, and learn how to: Develop event-based handlers on a serverless architecture. Test, troubleshoot, and monitor Azure functions. Automate administrative tasks from development through to deployment and maintenance. Integrate Functions with other Azure services. Build stateful serverless apps and self-healing jobs using Durable Functions. Download the 325-page serverless computing e-book and get access to dozens of step-by-step recipes for quickly building serverless apps.
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Microsoft Azure

eBook: 7 Steps for Delivering Next-Generation Digital Customer Service

Published By: Genesys     Published Date: Feb 27, 2018
Modern contact centers support a variety of digital channels—email, chat, co-browsing, social, video—over multiple digital touchpoints (web or mobile devices). What they lack is the ability to link interactions in a step-by-step journey to provide a personal, contextual experience for each customer. Download this eBook. Learn how you can: • Design a successful digital customer engagement strategy • Provide agents with a 360-degree view of the customer across all digital channels and voice • Deliver omnichannel experiences that are personalized, context-based, and low-effort
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digital customer service, contact center, digital channel, ebook
    
Genesys

Omnichannel Marketing Excellence

Published By: Emarsys     Published Date: Feb 14, 2018
Omnichannel is not just another buzzword to ignore. It’s a marketing objective, and if you don’t have a strategy in place, you’re already behind the curve; not only is it important, it also takes time. There is no omnichannel switch to throw, no simple button to push. A sound omnichannel approach must be built step by-step, and for many companies it all starts with email. Omnichannel excellence can be achieved through an email-first (not an email-only) approach, and for many companies, there is no better place than the email channel to begin building unified customer profiles and constructing your omnichannel empire.
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omnichannel, marketing, experience, optimization, customer
    
Emarsys

Security Considerations and Best Practices for Securing Containers

Published By: Tenable     Published Date: Feb 05, 2018
12 Steps for Addressing Container Security Containers are an integral tool for most DevOps. While containers themselves do not have inherent security issues, they are often deployed unsecurely, causing security issues around vulnerabilities, visibility, compromise and compliance. How can the DevOps team looking for increased agility work with more closely with the security team looking for reduced risk? Download this Gartner report to: - Understand the unique security challenges posed by containers - Learn how security and risk management leaders concerned with cloud and emerging technologies can engage with and enable secure DevOps - Take 12 steps that will help you adopt containers with a level of acceptable, manageable risk that approaches the use of virtual or physical machines
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secure devops, gartner, analyst report, container security
    
Tenable

Global Language Learning: Employee Engagement and Business Performance Game Changer

Published By: Rosetta Stone     Published Date: Jan 23, 2018
When augmenting the benefits package for your organization, it’s natural to focus on traditional perks that employees have come to expect: PTO, health insurance, and maybe a tuition assistance credit here or there. But if you’re looking for creative and effective ways to stimulate employee engagement while also driving business results, you’ll want to consider the powerful impact of offering language-learning opportunities. Where’s the connection? And how can you reproduce these benefits within your organization? This playbook offers a deeper look at why language learning has such a positive influence on employee engagement and business performance, as well as step-by-step instructions for implementing a language-learning program in your organization.
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Rosetta Stone

The Clear & Complete Guide to Account Based Marketing

Published By: Engagio     Published Date: Oct 13, 2017
The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals. As you’ll see, ABM is not a magic wand. Instead, it’s a powerful combination of people, process and technology that, deployed intelligently, will out-perform every other demand generation initiative in your company.
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Engagio

The Ultimate Guide to Website Personalization

Published By: Progress     Published Date: Oct 09, 2017
Get a step ahead, armed with strategies for an optimized, ever-improving plan to drive bottom-line impact using personalization. There are many ways to put your company’s data to work and by far, personalization is one of the most exciting and effective. Just look at online giants such as Google, Netflix or Amazon, and you’ll find living proof that data is a resource that helps build a digital empire. Download this guide to get a step ahead of the competition, armed with strategies for an optimized, ever-improving plan to drive bottom-line impact using personalization.
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