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Understanding And Mitigating DDOS Attacks

Published By: Oracle     Published Date: Nov 30, 2017
DDoS attacks can impair your website, tarnish your brand, and impact your bottom line. Conventional security products like firewalls and intrusion prevention systems and newer cloud-based scrubbing services can’t protect your DNS infrastructure against today’s increasingly sophisticated attacks. The best way to defend against DDoS attacks is to trust the operation of your DNS infrastructure to a managed service provider that lives and breathes DNS. Best-of-breed managed DNS providers operate global anycast networks that mitigate DDoS threats to keep your online business up and running.
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dns, provider, global, anycast, network, customer, pop, business
    
Oracle

Account Based Marketing: The New Star of B2B Marketing

Published By: Oracle OMC     Published Date: Nov 30, 2017
It’s no secret that Account Based Marketing (ABM) has emerged as one of the most buzzed about trends within the B2B marketing world. As ABM evolves from a new, cutting edge tactic into a well known, trusted strategy, some B2B marketers are knee deep within their ABM journey, while others are still in the discovery process, searching for a better understanding before seeking buy-in. Among the array of questions that these marketers have, many are wondering: just how essential is Account Based Marketing to my organization’s success? What challenges are my peers facing when leveraging ABM? How is ROI from ABM being measured? How much success are my peers achieving? And looking ahead, how will ABM fit in the B2B marketing landscape? To better understand these questions, Argyle Executive Forum, in partnership with Oracle Marketing Cloud, surveyed leading B2B CMOs and marketing executives across the U.S. to better understand how they’re incorporating ABM into their marketing strategies, wha
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Oracle OMC

SSL/TLS Certificates Market Report – Finding the Business Model in an All Encrypt World

Published By: Entrust Datacard     Published Date: Nov 15, 2017
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Entrust Datacard

The URGENT Concerns Facing Customers with Symantec-Issued Certificates

Published By: Entrust Datacard     Published Date: Nov 15, 2017
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Entrust Datacard

Building Trust in a Cloud Sky

Published By: McAfee EMEA     Published Date: Nov 15, 2017
The pressures of speed, efficiency, and cost will push more applications and data outside the trusted network and into a service provider’s clouds, where those benefits can be realized. The growth of cloud services and movement of sensitive data between private and public clouds means that those services will become increasingly valuable as targets of attack. As enterprises cloud-enable their operations, gaps in control, visibility, identity, and security are the most likely paths to data breaches.
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cloud, optimization, speed, efficiency, costs, applications, data, services, sensitive data
    
McAfee EMEA

Encrypted Traffic Analytics

Published By: Cisco EMEA     Published Date: Nov 13, 2017
Encryption technology has enabled much greater privacy and security for enterprises that use the Internet to communicate and transact business online. Mobile, cloud and web applications rely on well-implemented encryption mechanisms, using keys and certificates to ensure security and trust. However, businesses are not the only ones to benefit from encryption.
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anomaly detection, trust modeling, event classification, entity modeling, relationship building, internet scrapers
    
Cisco EMEA

Running on Experience: 2017 Digital Marketing Study

Published By: Adobe     Published Date: Nov 09, 2017
To make a great first impression, take a good look at your digital enrollment process. Because it’s more than forms. It’s the start of your customer journey. A streamlined onboarding process saves customers time and hassle. It also increases conversions, improves experiences, and reduces costs. In this report, we discuss best practices for updating your digital enrollment, including: How leaders in finance do it right Increasing engagement with mobile-optimized forms and signatures Ensuring enrollment is compliant and builds trust
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Adobe

Money Matters: The Digital Enrollment Imperative

Published By: Adobe     Published Date: Nov 09, 2017
To make a great first impression, take a good look at your digital enrollment process. Because it’s more than forms. It’s the start of your customer journey. A streamlined onboarding process saves customers time and hassle. It also increases conversions, improves experiences, and reduces costs. In this report, we discuss best practices for updating your digital enrollment, including: How leaders in finance do it right Increasing engagement with mobile-optimized forms and signatures Ensuring enrollment is compliant and builds trust
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Adobe

Digital Ad Environments Need Health Checks Too

Published By: Oath     Published Date: Nov 06, 2017
42% of consumers make the internet their first stop for healthcare information, ranking the web second to actual physicians. Following this trend, healthcare marketers have increased their investment in a variety of digital advertising channels such as native, video, mobile, content and more in order to better educate and inspire healthcare consumers. But whatever digital channels healthcare marketers choose, the environment matters. Consumers make snap judgments about brands based on adjacency. Over two-thirds of your audience will feel less favorably towards a brand if its placed next to untrustworthy, offensive, or low-quality content. Fortunately for brands the flip side is also true, which is why it’s imperative that you guarantee ad placements that share digital space with premium content. With Oath’s reputation as a trusted publisher, healthcare brands can experience peace of mind knowing their consumers will make positive associations that will increase brand loyalty.
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healthcare, physicians, digital, advertising
    
Oath

How to Build a DDoS Response Plan

Published By: Incapsula     Published Date: Nov 06, 2017
You’ve probably heard about distributed denial of service (DDoS) attacks, or maybe you’ve even been hit by one. If you’re like most organizations, you’ve already been DDoSed. Perhaps the attack was minor, a wakeup call, but then the attack subsided without causing damage and you just left DDoS protection on your “to-do list.” If you don’t have a DDoS attack plan, it’s probably time to bump it up to the top of your list. That’s because DDoS attacks are getting bigger, persistent, and more harmful. They inflict serious cost in terms of lost revenue, damaged systems and lost consumer trust. DDoS is no longer just a web server problem; infrastructure is now a target. The attacker’s ambition is clear: Take down your online existence and harm your organization.
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Incapsula

Record to Report Insights

Published By: Trintech EMEA ABM Pilot     Published Date: Nov 03, 2017
Trintech is a global software provider with over 1,700 customers in over 100 countries. Across the globe, we focus on delivering value to our customers through local representation to build a community where we are known as a trusted partner to deliver best practice and enable process improvement.
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account reconciliation, accounting automation, finance shared services, finance transformation program, finance transformation strategy, financial close, financial close process, reconciliation software, adjusting journal entries, recuing journal entries
    
Trintech EMEA ABM Pilot

Are you positive audiences are making favorable associations with your brand?

Published By: Oath     Published Date: Oct 31, 2017
Consumers are better than ever at differentiating between low-quality and premium content. For marketers, this means the placement of their ads is critically important. Brands can’t afford to risk appearing alongside questionable content, not with 75% of consumers holding brands accountable for their ad environments. When brands are shown adjacent to Oath’s trustworthy, premium content, they experience 5x greater favorability - a striking example of the power of positive associations and the importance of knowing your digital neighbors.
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digital advertising, online advertising, ad placement, quality content, quality video content, online news, online video, offensive content, fake news, online consumer habits, brand boycotts, user generated content, trustworthy sources, premium content, premium video content, native advertising, auto advertising, auto dealership advertising, auto digital advertising, auto marketing
    
Oath

Where and How MDM Adds Value to the Business

Published By: Riversand     Published Date: Oct 30, 2017
MDM can add value to the business in many different ways. It most often does so indirectly, as an enabler for other business and IT initiatives. Some of these areas of potential benefit support shorter-term or tactical efforts at helping the business operate more efficiently — that is, they help to reduce the cost bases to "run the business." Some benefit areas of MDM are related more to helping users "grow the business." That is, they help to increase the revenue and market share within a given business model or framework. Yet other areas of opportunity fall into the "transform the business" arena — for example, allowing customer support representatives to perform inside sales activities enabled by trusted customer and product master data.
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Riversand

Gartner CARTA

Published By: Gigamon     Published Date: Oct 25, 2017
You know that visibility is critical to security. You simply can’t secure what you can’t see. Read this Gartner research note to learn why visibility through a continuous adaptive risk and trust assessment (CARTA) approach is key to securing digital business. Download now to learn eight ways this approach can be deployed to optimize the visibility into your organization’s cloud services, mobile endpoints, and digital ecosystems. Compliments of Gigamon.
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Gigamon

Securing the Enterprise 5 Pragmatic Steps to Security

Published By: Secureworks ABM UK 2017     Published Date: Oct 23, 2017
Finding a strategic partnership with a trusted security expert that can assist you in all the aspects of information security is vital. SecureWorks is a market leader in security that can close the security gap in organisations by evaluating security maturity across an enterprise, help define security strategies and implement and manage security program plans. We are a true strategic partner that can help a CISO embed security at all levels of the organisation.
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cyber security, cyber security framework, data security, firewall, general data protection regulation, incident and problem management, information security, intrusion detection, intrusion prevention, log management, malware, vulnerabilities, managed security services, network security, pci compliance, penetration testing, ransomware security consulting, security management, security monitoring, vulnerability assessments
    
Secureworks ABM UK 2017

Making the Case for a Cloud Access Security Broker

Published By: Oracle Security Solutions     Published Date: Oct 20, 2017
Cloud Access Security Brokers are one of the fastest growing security technologies today because they provide cloud service visibility, data security, threat protection, and compliance. CASBs are an effective and easy way to mitigate the top cloud security threats and security practitioners look to trusted CASB providers as strategic partners to help advise on key cloud security decisions.
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Oracle Security Solutions

Gartner CARTA

Published By: Gigamon     Published Date: Oct 19, 2017
You know that visibility is critical to security. You simply can’t secure what you can’t see. Read this Gartner research note to learn why visibility through a continuous adaptive risk and trust assessment (CARTA) approach is key to securing digital business. Download now to learn eight ways this approach can be deployed to optimize the visibility into your organization’s cloud services, mobile endpoints, and digital ecosystems. Compliments of Gigamon.
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Gigamon

Tech WP: Rethink NW Security Deployment

Published By: Gigamon     Published Date: Oct 19, 2017
Download the Gigamon white paper, Addressing the Threat Within: Rethinking Network Security Deployment, to learn how evolving cyber security threat conditions are changing the trust model for security and how a structured and architectural approach to pervasive network visibility gives security solutions access while enabling them to scale cost effectively. See how the benefits of increased security and cost effectiveness are making the Security Delivery Platform a foundational building block to deploying security solutions. Read now!
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Gigamon

Protect the Integrity of the Procurement Function

Published By: SAS     Published Date: Oct 18, 2017
Procurement fraud affects nearly one-third of organizations, and it is often perpetrated by the most trusted, longtime employees, the ones you’d least suspect. Learn from three white-collar crime specialists about common flavors of procurement fraud, striking examples from recent headlines, four fundamental ways to get better at detecting and preventing fraud, and how to take procurement integrity to the next level.
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SAS

Jay Baer: How Employee Advocates Are the Key to Making Content Marketing Work

Published By: Sigstr     Published Date: Oct 18, 2017
Businesses of all shapes, sizes and descriptions understand traditional, interruption marketing is now less efficient than ever. This awakening has powered the shift to inbound and content marketing, and the accompanying belief that "content is king." But here's the problem: If nobody can find the king, and most people distrust the king, are you still the king?
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Sigstr

Preparing healthcare organisations for the EU GDPR: A four step guide to compliance

Published By: Egress ABM Pilot     Published Date: Oct 09, 2017
Patients trust healthcare organisations with vast amounts of their sensitive data – not just details on their medical and social wellbeing, but also personally identifiable information such as dates of birth and residential addresses. People will always make mistakes – and, unfortunately, in busy and stressful workplaces, such as hospitals and medical clinics, the likelihood of this increases. Without the right processes and technologies in place to help overcome this to avoid mistakes, sensitive patient information remains at risk.
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data breach, it security, malicious spyware, security management, cloud security, system protection
    
Egress ABM Pilot

Lead Scoring: Guide for Modern Marketers

Published By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
In order for a sales department to trust marketing’s leads, lead scoring needs to be a priority. Without it, many hot leads get tossed out with the cold leads. That’s a waste of time, money, and opportunity. According to the Lenskold Group, 68% of top marketers report lead scoring as most responsible for improving the revenue contribution of content marketing. For more information on how you can use lead scoring to provide your sales team with the most qualified leads, read this guide.
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Oracle Marketing Cloud

Accelerate Your MiFID II Compliance--Within 30 Days

Published By: MarkLogic     Published Date: Sep 29, 2017
The clock is ticking: It’s time to future proof your data for MiFID II (and future regulations). Learn how to accelerate your MiFID II Compliance--within 30 days. Download our Quick Start Guide, designed to get you up and running with the major components and related processes for MiFID II, including an approach for building a fully integrated regulatory reporting solution. In the Quick Start Guide, we’ll cover: - What our consulting service can help you accomplish in 30 days - Key factors for your success - How we work - Why financial institutions trust MarkLogic for successful MiFID II implementations • CTA Button: o Get the Quick Start Guide
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MarkLogic

Enterprise Data Security: The Basics of User Behavior Analytics

Published By: CA Technologies     Published Date: Sep 25, 2017
Reports of cyberattacks now dominate the headlines. And while most high-profile attacks—including the major breaches at JP Morgan, Anthem and Slack—originated outside of the victimized organizations, theft and misuse of data by privileged users is on the rise. In fact, 69% of enterprise security professionals said they have experienced the theft or corruption of company information at the hands of trusted insiders. There are also cases where a company’s third-party contractors, vendors or partners have been responsible for network breaches, either through malicious or inadvertent behavior.
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threat analytic systems, siems, firewalls, entity optimization, fraud prevention, ca technologies
    
CA Technologies
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