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How to leverage online video in your social media channels

Published By: Cantaloupe     Published Date: Mar 30, 2010
Social media is all around us and has fundamentally changed the way many of us communicate--both personally and professionally. Video can make your social media better, and ultimately get more leads to your website. But how best to post, measure, and use to drive traffic to your website?
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cantaloupe, online video, social media, communication, facebook, twitter, seo, engagement
    
Cantaloupe

An Effective Video SEO Strategy in Three Phases

Published By: Cantaloupe     Published Date: Mar 30, 2010
The hype about video search has just begun which means lots of questions, lots of new experts, and not enough time to sort through it all. This new whitepaper "An Effective Video SEO Strategy in Three Phases" will give you the blueprint for getting started and beyond. Learn all about: the 2 things you should be doing right now to improve your video search engine optimization; widespread myths about what works and what doesn't; Advanced tips for even greater results and more!
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cantaloupe, online video, social media, search, communication, facebook, twitter, seo
    
Cantaloupe

Maximizing Smartphone Value: Standardize and Simplify

Published By: BlackBerry     Published Date: Mar 23, 2010
Mobility is the future of business; more business is conducted in real time and between geographically dispersed situations than ever before. Also, mobility ties closely into important collaboration trends including the increasing use of social networking tools such as Facebook, LinkedIn and Twitter. The smartphone- a symbol of an increasingly mobile and interconnected population-is a familiar piece of technology for most employees.
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blackberry, mobile applications, cio, pim, voip, smartphones, it communication, microsoft exchange
    
BlackBerry

The Social Marketplace: Extend Collaboration, Knowledge Sharing & Networking to Customers

Published By: IGLOO Software     Published Date: Dec 29, 2009
Networked business models are the wave of the future as we extend collaboration, knowledge sharing and networking beyond the corporate firewall to customers, partners and suppliers. Focusing resources on optimizing your relationships with these stakeholders can make you more resilient and adaptive to shifts in the market.
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social marketplace, igloo, collaboration, facebook, linkedin, twitter, web 2.0, loyalty
    
IGLOO Software

December 2009 Spam Report

Published By: McAfee     Published Date: Dec 09, 2009
Despite the six-year-old CAN-SPAM Act, spammers routinely abuse the law and continue to deliver their obnoxious email. One year ago, a major spam-hosting ISP was shut down, causing an impressive drop in botnet activity. Today, however, spam authors are more active and smarter than ever. Spammers love to tailor their messages to the news and the season. Read this report to gain a greater understanding of current spam threats.
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mcafee, spam, risk management, vulnerability, can-spam, anti-spam, virus, botnet
    
McAfee

TRUSTe Whitepaper for Business Owners: How Not to Botch Social Media

Published By: TRUSTe     Published Date: Nov 17, 2009
Best Practices, Do's, and Don'ts for Facebook, Twitter, as well as consumer review sites. TRUSTe shares insights into how to engage, interact, market, and reward friends and fans on the top social media platforms. Download to see how you can increase business on social media today.
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conversion rates, lead quality, response rates, ecommerce, lead generation, demand generation, conversion rates, privacy
    
TRUSTe

Managing Your Social Presence: A Marketer's Guide for Managing Social Media

Published By: Direct Message Lab     Published Date: Oct 02, 2009
Participation in social media has become a necessity. Done properly, social media can deliver new users, drive revenue and increase engagement. DML has asked its partners to share their approach to social media from a strategic standpoint and the day-to-day mechanics of managing their social presence.
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social media, social networks, social media management, social media agency, dml, direct message lab, facebook, twitter
    
Direct Message Lab

Social media strategy: Word-of-mouth marketing for the digital age

Published By: Ektron     Published Date: Aug 26, 2009
Social media allows people to be more connected than ever before and the mediums available for marketing are changing rapidly as new technologies come available. Online users are communicating in real time and every brand in the world is being caught up in the conversation whether they are participating or not.
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social media, ektron, intranets, powerpoint, word of mouth, marketing, .net, cms
    
Ektron

Seven Content Strategies to Build Trust with Today's Savvy Consumers

Published By: Junta42     Published Date: Aug 20, 2009
How do you create trust and meaningful marketing content that doesn't read like a sales pitch? In an age of digital noise and an abundance of information, how do you reach your target audience and become a trusted brand? This eBook will show you how.
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trust, junta 42, marketing content, ebook, target audience, digital noise, branding, loyalty
    
Junta42

IDC Whitepaper: Lotus Blooms in 2009

Published By: IBM     Published Date: Aug 10, 2009
The growing adoption of collaborative and social networking applications such as Lotus productivity software is reflected in IDC's Canadian forecast, detailed in this white paper.
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lotus, idc, efficiency, collaborative solutions, revenue growth, customer satisfaction, social networking, twitter
    
IBM

The Surest Path to Social Publishing

Published By: Acquia     Published Date: Aug 03, 2009
Not doing Social Publishing? You’re behind. Social technologies on the web have changed forever how organizations of all sizes interact with their customers to gather feedback, improve customer service, and protect and grow their brands. Effective web content management must now include social and community capabilities.
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social publishing, acquia, customer service, brands, web content, social media, publishing, publish
    
Acquia

Email in the Age of Social Media

Published By: StrongMail     Published Date: Jul 31, 2009
The rise of social media is intrinsically connected to email, which was itself the first social network. Email marketers must leverage this complementary channel to expand their reach beyond the email list, realizing the power of viral marketing in the social web.
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strongmail, social media, email marketing, emarketing, roi, swyn, networks, social networking
    
StrongMail

What's in a Name? Plenty. The Crucial Value of Reputation Management in the Digital Age

Published By: Visible Technologies     Published Date: Jul 24, 2009
The impact of the social conversations has dramatically increased. More than 133 million blogs have been indexed since 2002. Twitter has doubled in size this year alone to roughly 30 million users, who create 1,500 new "Tweets" every second. Facebook's 35-year-old-plus demographic grew to 12 million users in the first quarter of 2009. But that's only part of the story. The results from search engines are even more important. 2,300 searches are performed every second of every day.
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social networking, digital age, reputation, social networking, visible technologies, facebook, twitter, youtube
    
Visible Technologies

Capitalizing on Digital Media in the Age of Transparency, Social Networking and the 24/x News Cycle

Published By: The FeedRoom     Published Date: Jul 22, 2009
Social media, blogs and the proliferation of mobile devices have dramatically altered the corporate communications landscape. It's no longer a question of whether your PR team should get involved, but rather how to get involved and what digital media practices will best serve your goals.
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youtube, twitter, myspace, linkedin, social networking, blog, blogs, wiki
    
The FeedRoom

5 Best Practices for Enterprise Collaboration Success

Published By: Social Text     Published Date: Jul 21, 2009
Read this paper to learn 5 practices that ensure the collaboration solution you choose will give you the significant business results you are seeking. Collaboration solutions can accelerate cycle times by 30% across virtually every business function. These results may be critical to survival in difficult economic times, and the right collaboration solution is the single most effective way to get them.
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social text, enterprise collaboration, collaboration, enterprise, tco, total cost of ownership, social networking, blogging
    
Social Text

5 Biggest Blunders to Avoid with Enterprise Collaboration

Published By: Social Text     Published Date: Jul 21, 2009
Read this paper to learn 5 biggest blunders people tend to make when choosing a collaboration solution, and how to avoid them.
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blunders, social text, collaboration solution, collaboration, tco, total cost of ownership, social networking, blogs
    
Social Text

Six Steps to Successful Enterprise Collaboration Implementation

Published By: Social Text     Published Date: Jul 21, 2009
Read this paper to learn the steps to successfully roll out an enterprise collaboration solution and help your organization embrace a more collaborative, transparent and effective way of working. Introducing a social software solution carries with it a unique set of challenges and opportunities, and requires a new roll-out approach. The approach outlined in this paper has been honed over thousands of customer implementations to generate the fastest adoption across your enterprise.
Tags : 
socialtext, social networking, collaboration, enterprise collaboration, social media, twitter, linkedin, facebook
    
Social Text

5 Best Practices for Enterprise Collaboration Success.

Published By: Social Text.     Published Date: Jul 21, 2009
Read this paper to learn 5 practices that ensure the collaboration solution you choose will give you the significant business results you are seeking. Collaboration solutions can accelerate cycle times by 30% across virtually every business function. These results may be critical to survival in difficult economic times, and the right collaboration solution is the single most effective way to get them.
Tags : 
social text, enterprise collaboration, collaboration, enterprise, tco, total cost of ownership, social networking, blogging
    
Social Text.

5 Biggest Blunders to Avoid with Enterprise Collaboration.

Published By: Social Text.     Published Date: Jul 21, 2009
Read this paper to learn 5 biggest blunders people tend to make when choosing a collaboration solution, and how to avoid them.
Tags : 
blunders, social text, collaboration solution, collaboration, tco, total cost of ownership, social networking, blogs
    
Social Text.

Six Steps to Successful Enterprise Collaboration Implementation.

Published By: Social Text.     Published Date: Jul 21, 2009
Read this paper to learn the steps to successfully roll out an enterprise collaboration solution and help your organization embrace a more collaborative, transparent and effective way of working. Introducing a social software solution carries with it a unique set of challenges and opportunities, and requires a new roll-out approach. The approach outlined in this paper has been honed over thousands of customer implementations to generate the fastest adoption across your enterprise.
Tags : 
socialtext, social networking, collaboration, enterprise collaboration, social media, twitter, linkedin, facebook
    
Social Text.

Online Marketing is Content Marketing: Part 2: Technology - The Web Content Marketing Suite

Published By: CrownPeak     Published Date: Jun 30, 2009
This is the second of a three part CrownPeak White Paper exploring Why Content Marketing Is Online Marketing. In this series we present the new idea that Web content marketing is the central and most important tenet of online marketing. Today, the function of online marketing revolves around the Web which, itself, revolves around content. So as we talk about online marketing/marketers and content marketing/marketers consider them and yourself one and the same. Learn more today!
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crownpeak, roi, web content marketing, cms, content management system, web site development, infocenter, hosted services
    
CrownPeak

How to Effectively Leverage Social Media Relationships with Real-Time Collaboration Tools

Published By: Citrix Online     Published Date: Jun 28, 2009
Terms like Facebook, Twitter, wikis and blogs are a recent addition to mainstream vocabulary. And now it seems like everyone is fluent in the language of social media - including your prospects and customers.
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goto meeting, social media, citrix, customer support, training, marketing, ebook, facebook
    
Citrix Online

Social Media for Small Business

Published By: BatchBlue Software     Published Date: Mar 27, 2009
Even though you may not be familiar with the term “social media”, chances are you’ve heard about it or maybe even are using it to communicate in your personal life. But is social media successfully making the crossover from personal pastime to business tool? This blue paper outlines the different types of tools in the social media toolkit and proposes ways they can be used to promote your brand, communicate with your customers and help grow your business.
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social media, matternow, communications, brand management, media toolkit, marketing communications, myspace, youtube
    
BatchBlue Software

Win more customers with CRM in social media

Published By: Sage SalesLogix     Published Date: Oct 24, 2008
Did you know that most Americans believe companies should have a presence in social media?* That means most of your customers and prospects expect you to be involved in social media, and will be more likely to do business with you if you are. *Cone 2008 Business in Social Media Study
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crm, customer relationship management, socially empower, social crm, sage, sales tools, blog, twitter
    
Sage SalesLogix

Demystifying Web 2.0

Published By: Clearswift     Published Date: Jun 09, 2008
Anyone who spends any time online cannot have failed to notice. People are using the Web in new ways; ways that make the 'brochureware' of the early Web experience look and feel decidedly flat. It's a new world, characterised by a wave of new jargon, brands and web based experiences. MySpace. FaceBook.  Wikipedia. Flickr. Twitter. YouTube. Mashups. Blogs. Newsfeeds. Download this white paper for a simple guide to the terms, opportunities and threats that Web 2.0 poses.
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internet security, web 2, web 2.0, clearswift, social media, social networking, facebook, myspace
    
Clearswift
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