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Bridge the Commerce/Content Divide

Published By: Acquia     Published Date: Feb 26, 2015
The Issue: The Content and Commerce Divide Commerce and digital marketing teams tell a familiar story. The commerce team launches an online store on a commerce platform. Commerce and IT focus on the platform and evolve it as the online business grows—focusing on basics such as PCI compliance and product information and expand-ing to more complex integrations. Now they want to add content, such as reviews and engaging media, that will inform and guide shoppers. Meanwhile, the digital marketing team regards the online store as a missed branding and engagement opportunity and tries to jump in and contribute only to find that the system can’t meet their needs. So marketing goes outside to a digital agency, pays for a separate microsite, and takes their creative production needs elsewhere. And thus a classic divide is formed. Download the Forrester Report to learn the impact of integrated and personalized commerce experiences.
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commerce, content and commerce, personalization, increasing conversions, digital marketing, commerce platform
    
Acquia

SingleHop Case Study: Increasing control and flexibility with a Scalable data center strategy

Published By: Digital Realty     Published Date: Feb 24, 2015
SingleHop was interested in adding capacity to its data centers while at the same time achieving a predictable cost structure using an outsourcing strategy for the development and management of these mission critical facilities. Find out why they turned to Digital Realty.
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cloud iaas, data center, cloud computing, development, it management, data management, business technology, infrastructure, infrastructure management
    
Digital Realty

Applying analytics within the automotive industry

Published By: IBM     Published Date: Dec 02, 2014
Across the automotive industry, organizations are using analytics to transform all aspects of their business. In the vast majority of instances, the analytics performed is on data that is already available within the organization or wider automotive ecosystem, but has not yet been tapped to use its full potential. Analytics can unlock the value held in this data, helping to answer key “what if” questions across the organization and the value chain. For example, what if dealerships could better understand their customers’ digital journey? Or what if manufacturing could improve visibility into parts, assembly and vehicle inventory?
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automotive analytics, automotive ecosystem, automotive manufacturing, advanced analytics, it management, knowledge management, enterprise applications, business intelligence
    
IBM

Facebook Advertising: The Social Commerce Lifeline for Small Businesses

Published By: G/O Digital     Published Date: Nov 13, 2014
For the majority of small businesses around the country, the world of marketing looks very different from big brands and retailers. With limited budgets, resources and staff to execute their marketing visions, it can oftentimes be daunting and confusing for local/ small businesses to tackle their social media marketing, let alone convert engagement with their content on social media sites like Facebook and Twitter into local store sales. Download this research report to learn how Facebook advertising converts digital ‘hunters’ into in-store buyers.
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digital marketing, online marketing, internet marketing, search marketing, seo, ppc, search engine optimization, social media, email marketing, web development, web design, enterprise applications
    
G/O Digital

The Essential B2B Lead Generation Guide

Published By: foxtailmarketing     Published Date: Oct 15, 2014
This eBook describes, in detail, the methods and systems required to generate sales ready B2B leads by using several different types of digital marketing.
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foxtail marketing, b2b leads, social, google, content creation, lead nurturing
    
foxtailmarketing

Beneft Case Study: Brightcove ExactTarget

Published By: Brightcove     Published Date: Sep 17, 2014
Salesforce ExactTarget Marketing Cloud, a digital marketing company, adopted Brightcove’s Video Cloud to manage the development and publication of video content to its Web site through a custom video portal to increase user engagement and increase the amount of time users spend learning about the brand. Nucleus found that using Brightcove enabled ExactTarget Marketing Cloud to better leverage its online video presence to increase its engagement with users and more effectively manage its digital brand.
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digital marketing, video content, online video presence, custom video portal
    
Brightcove

Protect Your Applications— and Reputation—with Symantec EV Code Signing

Published By: Symantec Corporation     Published Date: Jun 24, 2014
For years, developers have known that one of the best ways to reassure users is by signing code using a digital signature accessed via a private key issued by a respected certificate authority. But signed code is not invulnerable. Due to lax key security and vetting processes, malware has managed to infiltrate applications with signed code. Read the white paper, Protect Your Applications—and Reputation—with Symantec EV Code Signing, to learn: • Key background on the latest malware threats • How you can provide users with reassurance that your application is safe to download • Why EV Code Signing Certificates represent the next step in advanced website security and their effectiveness • How you can help provide a frictionless experience when users attempt to download your application
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security, applications, symantec, code signing, malware, software development
    
Symantec Corporation

Protect Your Applications— and Reputation—with Symantec EV Code Signing

Published By: Symantec Corporation     Published Date: Feb 25, 2014
"For years, developers have known that one of the best ways to reassure users is by signing code using a digital signature accessed via a private key issued by a respected certificate authority. But signed code is not invulnerable. Due to lax key security and vetting processes, malware has managed to infiltrate applications with signed code. Extended Validation (EV) Code Signing Certificates help to halt malware infiltration by requiring a rigorous vetting process and helping ensure that private key security cannot be compromised. EV certificates require a hard token and associated PIN in order to sign code, introducing a more secure physical factor of authentication to the signing process. The EV Code Signing process provides browsers, operating systems, and security software an additional source of confidence in applications signed with an EV certificate. Read the white paper, Protect Your Applications—and Reputation—with Symantec EV Code Signing, to learn: • Key background on the latest malware threats • How you can provide users with reassurance that your application is safe to download • Why EV Code Signing Certificates represent the next step in advanced website security and their effectiveness • How you can help provide a frictionless experience when users attempt to download your application "
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symantec, malware, applications, security, code signing, application security, security policies
    
Symantec Corporation

Marketing Automation Simplified : The Small Guide to Big Ideas

Published By: Eloqua     Published Date: Nov 20, 2013
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy closely aligned to buyer needs and expectations across all phases of the buying process. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions.
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oracle, eloqua, marketing automation simplified, email marketing, demand generation
    
Eloqua

Honda Success Story

Published By: Adobe     Published Date: Nov 07, 2013
Honda uses Adobe Social to effectively engage European fans of cars, motorcycles, robots, jets, and other inventive products through a single, coordinated effort
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adobe, honda motor, social media, brand governance, aodbe social, inventive products, coordinated effort, social communities, targeted experiences, using resources effectively, coordinate marketing campaigns, social media management platform, localized apps, international blockade, global campaign coordination, social analytics, local marketers, digital marketing, targeting publishing, social media quality
    
Adobe

Driven to Innovate: Audi Creates Unique Brand Experience with Adobe Experience Manager

Published By: Adobe     Published Date: Nov 06, 2013
Download this case study to learn how Audi differentiated its brand experience using web content and digital asset management capabilities in Adobe Experience Manager
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Adobe

Best Practices in Digital Rights Management

Published By: Neustar Inc.     Published Date: Oct 14, 2013
As the digital universe evolves in both volume and scope, companies must be diligent about protecting their content. Fortunately, companies can easily leverage IP information to protect themselves. This paper explores the best practices of using IP intelligence for digital rights management to reduce risk to online content.
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digital rights management, ip intelligence, best practices, neutar, security, wireless security, online content, rights, content, ip networks, monitoring, internet security, ipsec, policy based management, security policies, web service security, data protection, content delivery, content management system, secure content management
    
Neustar Inc.

From Content Management to Customer Experience Management

Published By: Adobe     Published Date: Aug 22, 2013
Web Content Management is becoming the focal point for companies who wish to deliver a truly seamless multichannel customer experience. The strategic importance of WCM is increasingly referenced in analysts' reports such as Forrester, which stress the importance for companies to move beyond using a CMS as a means to simply manage content and strategically utilise it to create digital experiences. With that said, it is concerning that just 38% of this survey's respondents agree that their CMS facilitates a 'brand enhancing digital presence.' Download this report to learn more.
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content management, customer experience management, web content management
    
Adobe

Forrester Whitepaper: CMO's Must Connect the Dots of the Online Brand

Published By: IBM     Published Date: Oct 01, 2012
CMOs must orchestrate their digital strategy using our connect-the-dots framework. Their objective: Elevate digital to the highest level of business strategy.
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branding, brand experience, user experience, digital branding, digital branded content, content management, content delivery, customer experience management
    
IBM

Strategies for digital communication skills across disciplines: The importance of digital stories

Published By: Adobe     Published Date: May 16, 2012
This paper explores the impact that digital communication skills, using processes associated with digital storytelling, is having on disciplines including liberal arts, humanities, and cross-curricular humanities/technology collaboratories.
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adobe, digital communcation, digital communication skills, disciplines, skills, communication, storytelling, liberal arts, education, cross-curricular, postsecondary, data management, document management, productivity, project management, infrastructure, design and facilities
    
Adobe

The Power of Performance: Part III of Enhancing Server And Desktop Virtualization With SSD

Published By: Texas Memory Systems     Published Date: Feb 25, 2012
In this final piece on server virtualization and SSD, Storage Switzerland discusses the power of performance, specifically, the dramatic impact that latent-free storage can make on the virtual environment. Read on to find out more!
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desktop virtualization, architecture, design, zero-latency, retrieval, solid state storage, bandwidth, high bandwidth, flash controllers, applications, data warehousing, tbs, tb capacity, storage, ramsan, texas memory systems, high availability, performance, solid state, enterprise
    
Texas Memory Systems

Highly Available Solid State Storage Performance

Published By: Texas Memory Systems     Published Date: Feb 25, 2012
For data centers looking to get the maximum performance from Flash-based storage supporting their virtual infrastructure, the RamSan-720 should be given strong consideration.
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ramsan-720, integrated ssd, ssd, virtual server, infrastructure, desktop infrastructure, server virtualization, desktop virtualization, architecture, design, zero-latency, retrieval, solid state storage, bandwidth, high bandwidth, flash controllers, applications, data warehousing, tbs, tb capacity
    
Texas Memory Systems

Integrating SSD into a Virtual Server or Desktop Infrastructure

Published By: Texas Memory Systems     Published Date: Feb 25, 2012
In this part II of Enhancing Server And Desktop Virtualization With SSD, Storage Switzerland focuses on the next challenge of integrating SSD into a virtual server or desktop infrastructure and effectively using the technology in this environment.
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integrated ssd, ssd, virtual server, infrastructure, desktop infrastructure, server virtualization, desktop virtualization, architecture, design, zero-latency, retrieval, solid state storage, bandwidth, high bandwidth, flash controllers, applications, data warehousing, tbs, tb capacity, storage
    
Texas Memory Systems

Is PCIe SSD Always Faster?

Published By: Texas Memory Systems     Published Date: Feb 25, 2012
It is common knowledge that PCIe SSD is faster, right? Maybe not, says George Crump from Storage Switzerland. Read on to find out why.
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pcie, pcie ssd, ssd, architecture, design, zero-latency, retrieval, solid state storage, bandwidth, high bandwidth, flash controllers, applications, data warehousing, tbs, tb capacity, storage, ramsan, texas memory systems, high availability, performance
    
Texas Memory Systems

The Importance of SSD Architecture Design

Published By: Texas Memory Systems     Published Date: Feb 25, 2012
Most companies have only put limited effort toward the system architecture that surrounds the flash memory modules. In this white paper, Storage Switzerland focuses on the importance of architecture design in solid state storage systems.
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ssd, architecture, design, zero-latency, retrieval, solid state storage, bandwidth, high bandwidth, flash controllers, applications, data warehousing, tbs, tb capacity, storage, ramsan, texas memory systems, high availability, performance, solid state, enterprise
    
Texas Memory Systems

Using Solid State Storage with High Bandwidth Applications

Published By: Texas Memory Systems     Published Date: Feb 25, 2012
With flash based systems now commonly in the TBs of capacity and rapidly becoming more affordable, it may be time to look at using solid state storage with high bandwidth applications. Read this white paper to find out more.
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solid state storage, bandwidth, high bandwidth, applications, data warehousing, tbs, tb capacity, storage, ramsan, texas memory systems, high availability, performance, solid state, enterprise, racks, data storage, digital signal, low latency, enterprise data storage, ssds
    
Texas Memory Systems

Getting Your Message In The Hands of Your Consumer: A Guide to Effective Mobile Marketing Techniques

Published By: Stevens & Tate Marketing     Published Date: Apr 12, 2011
Businesses looking to market their products and services to this new generation of consumers need to understand and embrace the benefits of using digital and mobile platforms to reach the audience of today.
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mobile marketing, digital advertising, internet marketing, mobile advertising
    
Stevens & Tate Marketing

Kirkland's: Lessons learned in the quest to leverage digital media for quantifiable business results

Published By: redpepper     Published Date: Nov 08, 2010
Learn how one company is using digital media to move business metrics
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digital media, business metrics, measurement tools
    
redpepper
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