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Agile for Dummies- New Version

Published By: IBM     Published Date: Apr 09, 2015
Confused by all the agile advice? Relax! With Agile For Dummies by your side you’ll learn the fundamentals of agile and how to increase the productivity of your software teams while enabling them to produce higher-quality solutions that better fulfill customer needs much faster.
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agile, ibm, productivity, software teams, customer satisfaction, software development, it management, enterprise applications
    
IBM

Accelerating Continuous Delivery in the Cloud with Blue/Green Techniques

Published By: Appcito     Published Date: Apr 09, 2015
Traditionally, rollout of a new software version has been a critical and painful process. In the past, new versions were implemented along with a maintenance period (i.e., service downtime), resulting in loss of business for that period. This downtime was generally acceptable when there were only a few releases a year. But now—in a more fast-paced world of hosted software-as-aservice (SaaS) solutions, increased responsiveness and daily or even more frequent releases—down times are no longer acceptable or a?ordable. Continuous Delivery is a practice used in the software industry to automate and improve the process of software delivery. It is all about adopting practices to release high-quality software fast through automation of the build, test and deployment processes.
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saas solutions, responsiveness, cloud delivery, continuous delivery, high-quality software, deployment processes, continuous deployment, cloud applications
    
Appcito

Daptiv gives clients deeper insight into project portfolio management

Published By: IBM     Published Date: Apr 07, 2015
Daptiv upgraded to IBM® Cognos® Business Intelligence 10.2. By combining Cognos Lifecycle Manager with custom-built tools, Daptiv successfully migrated over 30,000 reports to the new version with no disruption for its 500-plus clients.
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ibm, daptiv, project portfolio management, analytics, cloud computing, saas, business analytics, business intelligence
    
IBM

Operationalizing Voice of the Customer: How Top Performers Create Actionable Insights

Published By: IBM     Published Date: Apr 06, 2015
Voice of the customer (VOC) is a market research technique defined as the process of capturing a customer's expectations, preferences and aversions. Ideally, Voice of the Customer analysis produces a detailed set of customer wants and needs that is prioritized by company objectives or strategic goals. What has changed significantly is the volume and number of data sources and channels, inclusive of mobile device, kiosk, POS and tablet that are able to feed into the analysis of contextual VOC information via enabling VOC software, services and technologies.
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market research, new technique, market analysis, customer preferences
    
IBM

The Brand Marketer’s Guide To Participatory Mobile Marketing

Published By: Vivoom     Published Date: Apr 06, 2015
Free eBook – Brand Marketer’s Guide To Participatory Mobile Marketing. How video co-creation helps brands break through on mobile, expand campaign reach by 25%, drive conversion rates of 10% and grow campaign ROI.
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mobile, brand, video, roi, marketer, consumer participation, scale, media mix
    
Vivoom

Delivering Digital Experiences

Published By: Adobe     Published Date: Apr 03, 2015
To drive loyalty and revenue, brands need to deliver personalized, meaningful digital experiences. Many marketers are looking for an end-to-solution that delivers multi-channel experiences on any device and helps create personalized content for every customer. The ability to deliver digital experiences that differentiate your brand and deepen customer relationships is more crucial than ever to driving business success. Read the Econsultancy report, Delivering Digital Experiences, and learn why: • Marketers are looking for new digital experience strategies and solutions • Experience-driven commerce helps maximize conversions and revenue • The ability to deliver multi-channel digital experiences is mission-critical
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digital experience, personalization, strategy, solution, multi-channel, adobe
    
Adobe

The Heartbleed Bug: How To Protect Your Business with Symantec

Published By: Symantec     Published Date: Apr 02, 2015
The discovery of the Heartbleed bug in April, 2014 exposed a serious vulnerability in OpenSSL, an open-source cryptographic library often used with applications and web servers like Apache and Nginx. This latest high profile, targeted attack allowed infiltrators access to the memory of web servers running vulnerable versions of the library. Heartbleed quickly compromised the privacy for communications applications on the Web such as e-commerce, banking, email, and instant messaging, and opened the door to the interception of user information, passwords, and identities. While the world now knows of the widespread havoc Heartbleed has caused to both businesses and individuals, it begs the question, “What happens when the next Heartbleed (or worse) comes along, and what can an organization do to weather yet another chapter in an all-too-familiar string of debilitating attacks?
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heartbleed bug, openssl, communications applications, e-commerce, user information, passwords, security
    
Symantec

PCI DSS 3.0 Compliance: How Trend Micro Cloud and Data Center Security Solutions Can Help

Published By: CDW-Trend Micro     Published Date: Mar 26, 2015
Merchants and service providers that process credit card payments must comply with the Payment Card Industry Data Security Standard (PCI DSS), now at Version 3.0. Whether the transaction occurs in a store or online, and regardless of the environment, from physical Point of Sale devices, to virtualized servers, or web servers in a public cloud, PCI DSS 3.0 mandates that these organizations are responsible for the security of their customers’ cardholder data. Read this white paper to learn more about the Payment Card Industry Data Security Standard 3.0.
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security, software development, it management
    
CDW-Trend Micro

Making the Journey to HTTP/2

Published By: F5 Networks Inc     Published Date: Mar 23, 2015
A powerful but radically different version of the Web’s defining standard is coming soon and new research suggests many IT departments aren’t ready. While HTTP/2 enables dramatic improvements to both the speed and security of mission-critical Web applications, most companies are likely to find deploying it a complex and time-consuming task. An exclusive new survey from IDG Research reveals that large numbers of IT professionals know little about the new protocol or the technical challenges it can present and even fewer have a strategy in place for collecting HTTP/2’s considerable benefits without suffering its potential pitfalls.
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http, web applications, mobile bandwidth, it security standards, mobile performance, security, it management, knowledge management
    
F5 Networks Inc

Marketo for Enterprise: Overview Demo

Published By: Marketo     Published Date: Mar 23, 2015
In this on-demand demo, learn how leading enterprise marketing teams are leveraging Marketo’s customer engagement platform to increase lead conversion, improve marketing ROI and integrate social campaigns.
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marketo, enterprise marketing, customer engagement, customer engagement platform, conversion rate, marketing roi, lead qualification, lead nurture
    
Marketo

Maximize Conversions on Your Next Big Online Event

Published By: dynatrace     Published Date: Mar 04, 2015
Will your online business actually be able to keep up with increased demand and the increasingly less forgiving expectations of your users when your big event season occurs? If you’re not sure, or even if you think you are, this brief guide and check list can help you as you head into your peak online period. This guide summarizes feedback from hundreds of leading companies that we’ve worked with and creates what most would consider a “survival guide” for any big season or peak online event. The ultimate goal is high conversion rates, followed by implementing changes based on lessons learned post-event. In addition, this guide will help teams plan for the explosion of today’s mobile online shoppers!
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survival guide, conversion, online business, mobile, shoppers, business technology, research
    
dynatrace

Why Retailers Need to Reorganize for Effective Content-driven Commerce

Published By: Acquia     Published Date: Feb 26, 2015
Storytelling has long been a staple of good brand marketing. But the concept has taken on more urgency in the digital space, where brands now have the power to engage directly with their customers through web and mobile channels. The mandate for more sophisticated brand content has introduced a new set of challenges for online retailers—namely, how to integrate traditionally separate marketing and commerce operations to deliver a unified experience to shoppers.
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organizational restructuring, commerce, e-commerce, increasing conversions, content-driven commerce, brand marketing, mobile channels, online shopping
    
Acquia

Lush Brings Its Stories to Life Online, Integrating Content and Commerce

Published By: Acquia     Published Date: Feb 26, 2015
With Lush’s in-store sales far outweighing those online, the Managing Director of Lush Digital, Jack Constantine, set out to bring the brick-and-mortar commerce experience to its UK website, powered by dynamic displays, interactive design, and an unforgettable look and feel. Lush wanted to create a digital experience that would weave its stories throughout every page of its website and result in a spike in online sales. Download this case study today to discover what Lush Cosmetics did to transform their online business.
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commerce, content and commerce, integration, cosmetics, increasing conversions, site content, content integration, online sales
    
Acquia

Bridge the Commerce/Content Divide

Published By: Acquia     Published Date: Feb 26, 2015
The Issue: The Content and Commerce Divide Commerce and digital marketing teams tell a familiar story. The commerce team launches an online store on a commerce platform. Commerce and IT focus on the platform and evolve it as the online business grows—focusing on basics such as PCI compliance and product information and expand-ing to more complex integrations. Now they want to add content, such as reviews and engaging media, that will inform and guide shoppers. Meanwhile, the digital marketing team regards the online store as a missed branding and engagement opportunity and tries to jump in and contribute only to find that the system can’t meet their needs. So marketing goes outside to a digital agency, pays for a separate microsite, and takes their creative production needs elsewhere. And thus a classic divide is formed. Download the Forrester Report to learn the impact of integrated and personalized commerce experiences.
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commerce, content and commerce, personalization, increasing conversions, digital marketing, commerce platform
    
Acquia

Throughput and Scalability Report

Published By: McAfee     Published Date: Feb 25, 2015
This report summarizes the McAfee 5206's throughput based on the latest version 5.8 software, with various firewall policies applied and different traffic scenarios.
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mcafee 5206's throughput, mcafee, testing of the mcafee ngfw, security, firewall, security internet, dpi, url filtering
    
McAfee

30 seconds or less: How marketers can reach the ‘distracted consumer’

Published By: Oracle     Published Date: Feb 24, 2015
30 seconds or less. The average length of time that consumers spend reading or listening to online marketing communications . Marketers today are now equipped with the strategies and technologies to better capture consumer attention. To do this, they need to orchestrate individualized customer experiences across the digital channels. Read on for a statistical profile of today’s distracted consumer, followed by actionable tips for effectively communicating and converting this new type of consumer.
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oracle, marketing, consumers, attention, message, distractions, communications, conversions
    
Oracle

The Ultimate Web Personalization Planning Guide

Published By: Evergage, Inc.     Published Date: Feb 17, 2015
Our free eBook, The Ultimate Web Personalization Planning Guide, includes everything you need to know to get started with real-time web personalization or to advance your current program. Start improving visitor engagement, conversion rates and revenue generation on your site today!
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evergage, web personalization, web personalization planning, real time web personalization, marketing strategy, personalization program, website marketing, website development
    
Evergage, Inc.

Supercharge Your Sales Through Content Marketing: 7 Steps to a Content Plan That Drives Real Results

Published By: Digital Bungalow     Published Date: Feb 09, 2015
Just because you have content doesn't mean you're a content marketer. Learn 7 steps that will help you start driving more qualified leads for sales!
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content marketing, content plan, content share, sales conversion, customer targeting
    
Digital Bungalow

Content Strategy: The Key to Learning Content That Will Improve Performance and Meet Business Goals

Published By: Tribridge     Published Date: Feb 09, 2015
Delivering great content is often the biggest stumbling block to effective learning in many organizations. A sensible content strategy can help any organization jump-start, rebuild, or enhance its learning initiatives.
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content development, training content, e-learning content development, content creation services, content conversion, enterprise content management, custom content, learning content
    
Tribridge

Econsultancy - Enterprise Priorities in Digital Marketing

Published By: Teradata     Published Date: Feb 04, 2015
The Enterprise Priorities in Digital Marketing report, produced by Econsultancy in partnership with Teradata, provides guidance for the future through specific benchmarks from digital marketing leaders at enterprise organizations. The report focuses on the technology priorities of the world's largest companies, the strategies they support and the marketing budgets with which they're aligned. The report is based on an international survey of 402 senior marketers (director and above) from global enterprises. Respondents were from companies with more than $500 million in revenue, with 56% having revenues over $3 billion.
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teradata, marketing, strategic direction, attribution, cloud, application, audience, management
    
Teradata

Moving to the Forefront of Marketing: The Next Edge for Digital Marketers

Published By: Teradata     Published Date: Feb 04, 2015
Digital marketing campaigns provide quantifiable results like nothing ever before, and the multi-channel world is certainly the biggest opportunity to hit marketing strategies in decades. But how can sophisticated brand marketers keep pace with everything new in digital marketing? Where will it take us next? And how can marketing leaders use digital channels to edge out competitors? Read this white paper to learn the benefits of personalization to digital marketing, how to make your digital marketing practices future focused, and how responsive email design can increase open rates and reduce subscriber opt-outs.
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teradata, digital, marketing, brand, engagement, personalization, experience, performance
    
Teradata

Mobile Shopping: The Future Of Retail Has Arrived

Published By: Mobify     Published Date: Jan 27, 2015
We at Mobify want to help you further deepen your understanding of the mobile shopping landscape and the expectations of mobile consumers. In this white paper, you’ll discover: - Why ‘omnichannel’ is not a buzzword, but the new retail reality - What the key differences are between smartphone and tablet users and what this means for your bottom line - Why Millennials are a market that you can’t afford to ignore - How your mobile presence can make or break a customer’s in- store experience
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mobile website, responsive ecommerce website, mobile conversion optimization, mobile shopping, mobile retail, mobile e-commerce, omnichannel app, make responsive website
    
Mobify

Video Intelligence: (VSM) Video Surveillance Manager

Published By: Cisco     Published Date: Jan 21, 2015
The latest version of the Medianet-enabled Video Surveillance Manager (VSM) now runs on the Cisco Unified Computing System. Scale and reliability are redefined as Intelligent Networked Surveillance has come of age. VSM 7 and MediaNet have completely changed how this is deployed and operated.
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cisco, vsm, surveillance, manager, unified, computing, system, scale
    
Cisco

Customer Experience Management Best Practices for eBusiness

Published By: IBM     Published Date: Jan 20, 2015
Five ways to increase conversion and adoption rates for today's e-Businesses.
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best practices, customer experience management, ebusiness, conversion rates
    
IBM

Understanding your customer's lifecycle journey

Published By: IBM     Published Date: Jan 20, 2015
Read this white paper to discover how you can gain a better understanding of your customer’s lifecycle journey.
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customer lifecycle, digital purchase cycles, conversion struggles, customer analytics solutions, engagement solutions
    
IBM
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