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Comprehensive Cybersecurity Defences for Content Delivery

Published By: Limelight Network     Published Date: Aug 12, 2019
Cyber-criminals are increasingly sophisticated and targeted in their attacks. If you are in charge of ensuring the security of your company’s website, it has not been easy going as these notable security incidents reveal: • Sabre Systems—The reservation software company had data from Hard Rock Hotels, Google, Loews, and others, stolen as a result of the breach1. • CIA—WikiLeaks obtained and published documents detailing the intelligence agency’s hacking efforts1. • Virgin America—Thousands of employees and contractors had their login information compromised1. • Equifax—The credit rating agency had a breach into highly sensitive personal information of 143 million U.S. consumers1. • Universities and Federal Agencies—More than 60 universities and US federal organizations were compromised with SQL injections1. There are numerous lessons to be learned from these breaches. Despite the growing stream of news stories about highly damaging attacks that compromise customer info
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Limelight Network

Location Intelligence – How Marketers Can Adapt to the Evolving Privacy and Data Landscape

Published By: HERE Technologies     Published Date: Aug 08, 2019
On-demand webinar published by eMarketer Marketers are using more location data than ever, but consumer privacy concerns and an evolving regulatory landscape have raised new challenges. There is a need for more consideration and transparency about collecting and using geolocation. Watch this webinar to learn about: • The various ways marketers are using location data today • How consumers feel about location sharing • How new government regulations may impact data collection Besides the two eMarketer Analyst, Hervé Utheza, Head of Media, Advertising & Telco at HERE Technologies joins the conversation and gives valuable insight on how to improve campaign performance through real world geometry. View the webinar now on demand.
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HERE Technologies

Embracing Cross-Border eCommerce

Published By: Riskified     Published Date: Aug 06, 2019
Cross-border eCommerce sales are set to reach $627 billion by 2022, with the highest growth rate projected in regions outside of North America and Western Europe. Yet US merchants are not capitalizing on these global markets. Only 42% of surveyed US merchants said their eCommerce website accommodated global business. When looking for new growth potential, international eCommerce represents a huge opportunity for North American merchants. Understanding and encouraging overseas consumers is essential for retailers looking to drive online sales and expand internationally.
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Riskified

Get Business Insights Faster with Machine Learning on AWS

Published By: AWS     Published Date: Jul 24, 2019
Many business leaders know that Artificial Intelligence (AI) and Machine Learning (ML) are critical to their future but don’t know where to start. Those who do have an AI/ML strategy struggle to find qualified data scientists; and once they find them, even advanced data scientists need a lot of time—even months—to build and deploy ML models. These challenges put significant limits on the range and number of problems a business can solve. In this webinar, learn how H2O Driverless AI on Amazon Web Services (AWS) automates the best practices of leading data scientists to create advanced machine learning models automatically. With these production-ready models, relative newcomers to AI/ML can generate reliable results and scale-up AI programs that anticipate and capitalize on trends, optimize supply chains, understand customer demand, match consumers with goods and services, and much more. Download our webinar to learn Implement ML successfully with minimal data science expertise. Build
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AWS

The Ultimate Guide to Data Encryption in the Cloud

Published By: Rubrik EMEA     Published Date: Apr 15, 2019
From stolen consumer data to sensitive data leaks, it seems that no one’s data has been safe in recent years. For numerous reasons, like misconfigured storage repositories and unpatched vulnerabilities, this trend is likely to continue. The integration of digital technology into all areas of business has resulted in more of our data being stored on computers and websites targeted by hackers, which has significantly increased the number of data breaches as well as organizations’ vulnerability to malware attacks. For example, the Equifax breach impacted 145 MM consumers, and with more employees working remotely on a wide range of devices, the threat landscape has expanded. The meteoric rise of the public cloud has compounded this issue, as data security requires new knowledge and skill sets in short supply, often leading to misconfigured and insecure solutions. Companies need to adopt the approach that every piece of data in their possession, on-premises or in the cloud, must be encryp
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encryption, data, key, cloud, bits, keys, ciphertext, entropy
    
Rubrik EMEA

Humanizing Digital 2020 Shopping Expectations of U.S. Consumers

Published By: Zoovu Limited     Published Date: Mar 20, 2019
Don’t get me wrong – several aspects of life are much easier now thanks to the existence of the internet and digital technologies. People can jump between mobile, tablet, and desktop to search for vital information. They can read blogs, listen to podcasts, stream their favorite TV shows and keep in touch with people they careabout via social media. And it lets people shop, anytime and anywhere. The myriad of options available to today’s consumers allows them to visit the websites of numerous vendors and explore countless products. This is where things begin to get complicated - for shoppers and businesses: While it’s true to say that humans like choice, its omnipresence is quickly turning into noise. Without appropriate assistance and guidance, consumers are feeling overwhelmed, anxious and unable to make confident decisions. And, overwhelmed and indecisive customers rarely buy.
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Zoovu Limited

To text or to talk?

Published By: Interactions     Published Date: Feb 27, 2019
As customer care channels continue to evolve and expand, there’s been a lot of debate about which channels customers actually prefer to interact with brands. Many reports say that millennials prefer digital channels—like web chat or texting—while older generations still prefer voice channels. Previous Interactions research has shown that this isn’t necessarily the case, and that the issue of channel choice is often far more complex—depending on factors such as the company consumers are trying to contact, and the complexity of the issue the consumer is trying to resolve.
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Interactions

5 Digital Mistakes Retailers Continue to Make

Published By: Applause Israel     Published Date: Jun 19, 2018
study by UPS and comScore found that 53% of shoppers who don’t use retailers’ mobile apps state it’s because they like using the website better. These shoppers see no benefit from installing these apps, as they provide an inferior experience with no added benefits. Looking at the Apple and Google Play App Stores, a large amount of retailers have apps with very few reviews, and some don’t even have a mobile app. Another problem is the performance of retail apps. 61% consumers expect an app to load in under 4 seconds according to research by Dynatrace. In its study, only one retailer made it under that threshold. And that is just purely opening the app. What is the experience once consumers get past that point?
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Applause Israel

The Evolving E-Commerce Consumer Journey

Published By: ChannelAdvisor     Published Date: Nov 29, 2017
"The days of a consistent and reliable “search, click, buy” process are long gone. In its place is often a complicated web of deliberate steps, each one inching your target consumer closer to the “buy now” button over the course of many days, weeks or months. This continually-evolving journey is no longer a clear-cut funnel, but more of a maze. Each consumer path is unique and uncertain — which means today’s e-commerce seller hasn’t reached its full potential until it’s maintaining a strong presence at every twist and turn. Download this eBook to learn how to leverage a wide range of marketplace and digital marketing tactics to reach consumers at any stage of their journey."
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ecommerce, retail, advertising, selling online, online shopping, online advertising, consumer behavior, consumer journey
    
ChannelAdvisor

ADI Holiday Predictions

Published By: Adobe     Published Date: Nov 09, 2017
Analysis of 55 million product SKUs. Aggregated and anonymous data from more than one trillion visits to 4,500 retail websites. Billions of data points flowing through Adobe Experience Cloud. It’s no wonder our holiday shopping predictions are the most comprehensive and accurate in the industry. View the report, Adobe Digital Insights 2017 Holiday Shopping Predictions, and learn: Total forecasted online holiday revenue, broken down by day and device Top gifts on consumers’ wish lists this holiday season Best days for buying based on discounts and out-of-stock risks
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Adobe

Digital Ad Environments Need Health Checks Too

Published By: Oath     Published Date: Nov 06, 2017
42% of consumers make the internet their first stop for healthcare information, ranking the web second to actual physicians. Following this trend, healthcare marketers have increased their investment in a variety of digital advertising channels such as native, video, mobile, content and more in order to better educate and inspire healthcare consumers. But whatever digital channels healthcare marketers choose, the environment matters. Consumers make snap judgments about brands based on adjacency. Over two-thirds of your audience will feel less favorably towards a brand if its placed next to untrustworthy, offensive, or low-quality content. Fortunately for brands the flip side is also true, which is why it’s imperative that you guarantee ad placements that share digital space with premium content. With Oath’s reputation as a trusted publisher, healthcare brands can experience peace of mind knowing their consumers will make positive associations that will increase brand loyalty.
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healthcare, physicians, digital, advertising
    
Oath

Turning Shoppers Into Buyers

Published By: Bronto     Published Date: May 18, 2017
The buyer’s journey is constantly evolving, and it can be difficult to keep up with the ever-changing expectations of the consumer. With so many potential touch points between new website user and returning customer, it’s essential that your business be prepared every step of the way. The tools are there to help you – set them up now to start recovering that lost revenue with relevant personalized marketing. From browsing to carting to checkout to post-purchase, optimizing your business at every stage of the journey is critical to increasing your conversion rates, and ultimately, your profitability. If the path is too difficult to navigate or not relevant to consumers, you’ll quickly lose shoppers and find it nearly impossible to develop loyal fans of your brand. Get to know your customers, help them feel comfortable and confident about buying from you and do your best to earn a coveted spot as one of their favorite go-to shopping destinations.
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bronto, checkout optimization, sales management, security optimization, customer service, loyalty programs, promotions
    
Bronto

VMware Workspace ONE and Microsoft Office 365: Enabling more Secure Collaboration

Published By: VMware     Published Date: May 10, 2017
As a cloud-based business services suite, Microsoft® Office 365™ provides organizations with access to web, mobile and desktop versions of traditional Office software tools, cloud storage space for enterprise file sharing, and hosted services for communication and social. By making these services available across desktop, mobile, and web platforms, Microsoft is experiencing increased adoption from both consumers and businesses while expanding the possibilities for anytime-anywhere collaboration. Yet for all its promise, Office 365 poses a meaningful adoption and security challenges for the IT organization. Download this whitepaper to discover how VMware Workspace ONE™ brings together the power of VMware AirWatch® and VMware Identity Manager™ to accelerate and secure Office 365 deployments.
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VMware

Akamai Solutions for Gaming

Published By: Akamai Technologies     Published Date: May 08, 2017
While the shift from disk to digital offers tremendous potential opportunities, it also presents a host of new challenges for gaming companies. As the online channel grows increasingly complex and the pace of innovation accelerates, many companies struggle to keep up. Not only are there websites and storefronts to manage, but also real-time gaming servers, large software downloads, and live-streamed competitions and events. Games are transforming from fixed, boxed products to dynamic, ongoing services – with frequently updated content, in-game micro-transactions, virtual goods and social interactions. Mobile adds another dimension to the trend, as consumers increasingly look to play on smart phones and tablets – or on multiple screens across devices. To successfully navigate this complex and changing landscape, gaming companies need an agile, high- performance infrastructure that allows them to turn the Internet into a reliable and effective online distribution channel. This requires f
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akamai, akamai gaming, infrastructure, distribution channel, technological advancements
    
Akamai Technologies

MANAGING ANONYMOUS AND AUTHENTICATED EXPERIENCES

Published By: Adobe     Published Date: Mar 21, 2017
Digital marketing technologies have transformed both anonymous and authenticated interactions. Online ads, websites, and search reach more anonymous consumers for less, with much better segmentation and measurement. They’ve also added entirely new capabilities like behavioral monitoring and predictive analytics.
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Adobe

Mobile is the Moneymaker

Published By: Akamai Technologies     Published Date: Mar 09, 2017
Is your site ready for the mobile opportunity? Mobile users buy more often and spend more money, but 75% of consumers see their mobile experience as slow. Read the Mobile is the Moneymaker infographic now to find out what mobile users expect from your e-commerce website. Compiled using data from Akamai’s recent consumer web performance expectations survey, this infographic reveals: • E-commerce engagement and spending habits for mobile consumers • Mobile consumer page load expectations • The real-world business impact of not being mobile ready • The key challenges to successful mobile experiences
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financial services, financial data, mobile opportunity, e-commerce, mobile consumers, mobile experiences
    
Akamai Technologies

VMware Workspace™ ONE™ and Microsoft Office 365: Enabling More Secure Collaboration

Published By: VMware AirWatch     Published Date: Mar 02, 2017
As a cloud-based business services suite, Microsoft® Office 365™ provides organizations with access to web, mobile and desktop versions of traditional Office software tools, cloud storage space for enterprise file sharing, and hosted services for communication and social. By making these services available across desktop, mobile, and web platforms, Microsoft is experiencing increased adoption from both consumers and businesses while expanding the possibilities for anytime-anywhere collaboration. Yet for all its promise, Office 365 poses a meaningful adoption and security challenges for the IT organization. This is where VMware Workspace™ ONE™ comes in — we’ve brought together the power of VMware AirWatch® and VMware Identity Manager™ to accelerate and secure Office 365 deployments.
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VMware AirWatch

VMware Workspace™ ONE™ and Microsoft Office 365: Enabling More Secure Collaboration

Published By: VMware     Published Date: Feb 24, 2017
As a cloud-based business services suite, Microsoft® Office 365™ provides organizations with access to web, mobile and desktop versions of traditional Office software tools, cloud storage space for enterprise file sharing, and hosted services for communication and social. By making these services available across desktop, mobile, and web platforms, Microsoft is experiencing increased adoption from both consumers and businesses while expanding the possibilities for anytime-anywhere collaboration.
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VMware

Highly Effective Email Marketing

Published By: Marketo     Published Date: Oct 17, 2016
A great email helps you engage your customer and deliver your message, which can make a difference between a click-through and a direct route to your website or losing a customer’s interest and being sent to the spam folder. As consumers become increasingly savvy about all types of communications—from mobile to social to email—email, for example think about Gmail’s tabbed inbox where users can filter and organize their inboxes. It is becoming even more difficult to stay front and center. Download now to learn more!
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email marketing, email blasts. electronic marketing
    
Marketo

How Hospitals Transform Their Campaign Strategy to Improve Patient Engagement

Published By: Evariant     Published Date: Sep 07, 2016
Many hospital Chief Marketing Officers continue to debate whether their institution should transform their traditional marketing campaigns and embrace digital marketing. If you are in doubt as to whether digital marketing is important to your success and the success of your hospital, look at the countless articles, white papers, and blogs that have been published over the past several years that talk to the use of the internet and web-based services by patients and consumers. Here are a few of the latest examples from Pew Research Center’s Health Fact Sheet (
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evariant, hospital, patient engagement, digital marketing
    
Evariant

How to Design and Manage APIs

Published By: MuleSoft     Published Date: Apr 13, 2016
Today everything truly is connected to everything, and APIs are the connection mechanisms. Many companies are finding that their use of APIs has accelerated over the past 12 months, and that it will continue to accelerate during the next 12 months. APIs aren't really a new technology; they've actually been around for a long time. What is new is that they are in far broader usage today than they have been in the past. As of late 2015, the ProgrammableWeb API directory listed more than 14,000 APIs. When thinking about designing and managing APIs, a number of important questions arise. Why are APIs so well used and what effect would they have on your business? What is the impact of the expanding API economy on both providers and consumers? What are API tools and how can an investment in tools be an extremely cost efficient foundation for production grade API use cases?
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best practices, business optimization, business management, application management, enterprise application, business intelligence, api management, network security appliance
    
MuleSoft

Forrester Report: Contact Centers Must Go Digital or Die

Published By: Oracle Service Cloud     Published Date: Mar 23, 2016
Consumer preference for customer service channels is changing across all ages and demographics. Adoption of digital customer service channels, with an emphasis on self-service channels such as web and mobile, is exploding as consumers expect relevant and seamless omnichannel customer service. However, firms’ technology and staffing plans are not keeping up with consumer demand for digital customer service. This report outlines communication channel customer use and major gaps in contact center technology and operations. It also provides data that will help application development and delivery (AD&D) pros align operations with customer expectations to garner their satisfaction and long-term loyalty.
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oracle, service cloud, forrester report, contact centers, application integration, best practices, business analytics, business intelligence
    
Oracle Service Cloud

Understand and Engage your Customer to Deliver Value

Published By: IBM     Published Date: Jan 08, 2016
Our webinar discusses the findings of the latest IBM Institute for Business Value study - based on a survey of 12,000 consumers in 24 countries.
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ibm, insurance, customer, value, webinar, engagement
    
IBM

Website Security Threat Report 2015 (CH)

Published By: Symantec     Published Date: Nov 30, 2015
The Symantec Website Security Threat Report gives enterprises, small businesses, and consumers essential information to secure their systems effectively now and into the future.
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Symantec

Website Security Threat Report 2015 (NL)

Published By: Symantec     Published Date: Nov 30, 2015
The Symantec Website Security Threat Report gives enterprises, small businesses, and consumers essential information to secure their systems effectively now and into the future.
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Symantec
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