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Go Further With Marketing Automation

Published By: Oracle     Published Date: Sep 30, 2019
Digital marketing. You hear it everywhere. As you and all your competitors know, it’s: A marketing approach that leverages online channels like email, websites, social media, and display advertising to deliver content that influences opinions and sells products and services. But to effectively execute a digital marketing strategy, you’ll need a marketing automation system that can follow a customer’s lead around the web and offer the best recommendations at the best times to deliver a more relevant "1-to-you" customer experience.
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Oracle

Siteimprove Intelligence Platform

Published By: Siteimprove     Published Date: Sep 06, 2019
Siteimprove transforms the way organizations manage and deliver their digital presence. With the Siteimprove Intelligence Platform, you gain complete visibility and deep insights into what matters, empowering you and your team to outperform the status quo with certainty every day. In this digital age, maintaining high-quality content—all while measuring website success and delivering a superior user experience—can no longer be accomplished manually. The Siteimprove Intelligence Platform unlocks new insights into your content and analytics data to let you focus your efforts where they belong.
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site optimisation, digital, web content, site analytics
    
Siteimprove

Introductory Guide to Web Personalization

Published By: Marketo     Published Date: Sep 03, 2019
Your website is the hub of interaction between your company and your customers, and in an increasingly competitive digital landscape, today's buyers aren't simply looking for a one-size-fits-all customer experience. Web personalization empowers you to provide more relevant experiences to online visitors and speak to them with personalized messages at scale. It enables you to communicate across all marketing channels with a consistent voice and user experience that builds trust, engagement, revenue, and loyalty. In this ebook, discover how to: Integrate web personalization into your marketing strategy Incorporate cross-channel marketing in your web personalization strategy Create content to maximize the impact of personalization Leverage AI and machine learning to provide personalized web content Measure impact and success Choose the right web personalization tool for you Build a website that accelerates engagement, conversion, and retention by downloading the Introductory Guide to
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Marketo

Do's and Don'ts of Evaluating and Deploying a CDN

Published By: Limelight Network     Published Date: Aug 12, 2019
As businesses continue to expand their online reach globally, user experience is one of the most important factors for building audience satisfaction and driving revenue. But whether you are delivering videos, web content or even ? les, ensuring engaging online experiences from an increasing variety of devices around the world, is a huge challenge. Organizations have a number of methods for improving user experiences, one of which is leveraging a content delivery network (CDN). But not all CDNs deliver the same level of service. This guide will provide some tips on how to determine what is most important to your organization and how to choose a CDN that meets your needs.
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Limelight Network

5 Online Delivery Challenges Solved

Published By: Limelight Network     Published Date: Aug 12, 2019
Why do so many companies turn to a Content Delivery Network (CDN) to deliver their online videos, websites, and downloads? It’s simple: The core benefits of a CDN directly improve customer experiences. End-users get the content they want quickly and reliably with better quality, wherever they are located. More satisfied customers help the organization increase revenue and customer loyalty.
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Limelight Network

Gartner Peer Insights 'Voice of the Customer': Secure Web Gateways

Published By: Cisco Umbrella EMEA     Published Date: Aug 08, 2019
"Cisco has been named in the first ever Gartner ‘Voice of the Customer’ report for the Secure Web Gateways (SWG) market for Cisco Umbrella. Gartner Peer Insights is a peer review and ratings platform designed for enterprise software and services decision makers. This document synthesizes Gartner Peer Insights’ content in the SWG market for 2018. Gartner states that ""this peer perspective along with the individual detailed reviews, is complementary to expert research and should play a key role in the customer buying process."" This report includes: - SWG Peer Reviews and Ratings - Vendor comparisons - Reviewer demographic"
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Cisco Umbrella EMEA

Monetize Media Broadcast Ads and Content with Machine Learning

Published By: AWS     Published Date: Jul 24, 2019
Common daily media broadcaster tasks such as ad verification are slow and costly. Done manually, they may also introduce inefficiencies that can interfere with transparency and payment accountability—and impact your bottom line. Meanwhile, recent and archived media lies idle when you could repurpose it to increase brand exposure and generate revenue. Learn how Veritone, Inc. used its aiWARE Operating System, building on Amazon Web Services (AWS), to help Westwood One, Inc., a large audio broadcasting network in the United States, develop Artificial Intelligence (AI) and Machine Learning (ML) solutions designed for ad verification and monetizing archived media. Download our webinar to learn how you can Automate ad verification and reporting tasks. Enhance archive content to make media searchable and reusable. Use AI and ML in the cloud for near real-time media intelligence. Start applying machine learning tools.
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AWS

How to Master Content Experience With Uberflip

Published By: Uberflip     Published Date: Jul 17, 2019
Tune in to this demo webinar to understand how Uberflip can help you master content experience and accelerate buyers through the funnel with personalized content journeys that make the most of your hard-earned clicks. You’ll walk away from this webinar knowing how Uberflip helps you: — Create and manage the content experience for the whole buyer journey, at scale. — Accelerate your buyer journey with engaging experiences that compel your audience to binge and self-educate. — Gather intelligence surrounding your audience and how they engage with your content, so you can constantly optimize how they experience it.
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Uberflip

Extracting Value From Edge Services Today

Published By: Flexential     Published Date: Jul 17, 2019
This webinar recording led by Flexential V.P. of Network Services Tim Parker and 451 Research Senior. V.P. of Research Kelly Morgan examines how companies are using edge facilities to control and manage content. Parker and Morgan present strategies for solving latency and security concerns, along with use cases from companies using facilities at “the edge” to get the most from their data – without breaking the bank.
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Flexential

The Secret to Highly Effective Sales & Marketing

Published By: Seismic     Published Date: May 24, 2019
Recent research from CSO Insights found that 61% of organizations have a dedicated sales enablement function; however, not all enablement teams are equally effective. In fact, only 34% of organizations are effective while the majority, 66%, meet some internal expectations and end up with average results. Watch the webinar to learn how to: ? Put the customer as your primary focus ? Formalize collaboration with clear accountability ? Utilize tactical content management ? Leverage state-of-the-art enablement technology In this webinar you'll learn the secret to achieving an ultra-efficient, revenue-generating sales and marketing engine.
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Seismic

Making the Most of Your Content

Published By: Seismic     Published Date: May 24, 2019
Has your content marketing strategy hit a plateau? It may be due to misalignment. 86% of B2B marketers don't measure content ROI and only 46% say their content marketing and sales teams are aligned (Content Marketing Institute). Watch the on-demand webinar to learn how leading marketing executives at Citi, Farmers Insurance, Nokia and Sonic get the most out of their content investment while better aligning sales and marketing. Other topics discussed: ? Creating personalized content that's relevant to the sales process ? Ensuring content on all platforms is new, refreshed and organized ? Most effective analytics for measuring content ROI
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Seismic

3 Mistakes to Avoid When Building a Sales Enablement Strategy

Published By: Seismic     Published Date: May 24, 2019
Implementing a sales enablement strategy is one of the most effective ways you can transform your sales and marketing teams. Organizations that have undertaken a sales enablement initiative have seen a 350% increase in content usage, 275% boost in conversions, and 65% more revenue generated by new reps. In this webinar, we’ll share the 3 biggest mistakes companies make when implementing a sales enablement strategy to ensure you don’t fall victim to these pitfalls. You'll walk away with the framework for implementing a sales enablement strategy that will enable you to: ? Increase Sales Productivity ? Improve Sales and Marketing Alignment ? Increase Efficiency of Content Management ? Unlock Deep Content Insights and Analytics
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Seismic

Gain a Decisive Advantage in Cyber

Published By: Fidelis Cybersecurity     Published Date: May 15, 2019
When it comes to cybersecurity, you can only defend what you can see. Organizations continue to suffer breaches, oftentimes because they do not have continuous, real-time visibility of all their critical assets. With more data and applications moving to the cloud, IoT and other emerging technologies, the attack surface continues to expand, giving adversaries more blind spots to leverage. Watch a webinar with SANS where we examine how to: Discover, classify and profile assets and network communications Detect threats and decode content in real-time at wire speed Hunt for unknown threats via rich, indexable metadata Alter your terrain and attack surface with deception to slow down attackers By knowing your cyber terrain and increasing the risk of detection and cost to the adversary, you can gain a decisive advantage.
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Fidelis Cybersecurity

Transforming Connectivity & Security for Moving to the Cloud

Published By: Forcepoint     Published Date: May 14, 2019
Transforming Cloud Connectivity & Security in Distributed Networks Today’s digital transformation initiatives frequently begin with moving applications and data to the cloud. But traditional networking and security infrastructure, such as backhauling data from remote locations to central offices over MPLS lines, can’t keep up. Fortunately, new approaches that also move connectivity and security to the cloud are rapidly overcoming these hurdles. Technologies such as direct-to-cloud SD-WAN and site-to-site VPNs dramatically cut the cost of connectivity. However, they put pressure on other parts of the organization to adopt new ways of defending each site against internet intruders, protecting the use of web content, and securing data stored in cloud apps. In this webcast, we’ll discuss a new, integrated approach to connectivity and security. Used by enterprises and government agencies around the world to manage as many as 1,500 sites from a single console, Forcepoint’s branch security
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Forcepoint

Transforming Connectivity & Security for Moving to the Cloud

Published By: Forcepoint     Published Date: May 14, 2019
Transforming Cloud Connectivity & Security in Distributed Networks Today’s digital transformation initiatives frequently begin with moving applications and data to the cloud. But traditional networking and security infrastructure, such as backhauling data from remote locations to central offices over MPLS lines, can’t keep up. Fortunately, new approaches that also move connectivity and security to the cloud are rapidly overcoming these hurdles. Technologies such as direct-to-cloud SD-WAN and site-to-site VPNs dramatically cut the cost of connectivity. However, they put pressure on other parts of the organization to adopt new ways of defending each site against internet intruders, protecting the use of web content, and securing data stored in cloud apps. In this webcast, we’ll discuss a new, integrated approach to connectivity and security. Used by enterprises and government agencies around the world to manage as many as 1,500 sites from a single console, Forcepoint’s branch security
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Forcepoint

Transforming Connectivity & Security for Moving to the Cloud

Published By: Forcepoint     Published Date: May 14, 2019
Transforming Cloud Connectivity & Security in Distributed Networks Today’s digital transformation initiatives frequently begin with moving applications and data to the cloud. But traditional networking and security infrastructure, such as backhauling data from remote locations to central offices over MPLS lines, can’t keep up. Fortunately, new approaches that also move connectivity and security to the cloud are rapidly overcoming these hurdles. Technologies such as direct-to-cloud SD-WAN and site-to-site VPNs dramatically cut the cost of connectivity. However, they put pressure on other parts of the organization to adopt new ways of defending each site against internet intruders, protecting the use of web content, and securing data stored in cloud apps. In this webcast, we’ll discuss a new, integrated approach to connectivity and security. Used by enterprises and government agencies around the world to manage as many as 1,500 sites from a single console, Forcepoint’s branch security
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Forcepoint

How to Create Content that Sales Loves

Published By: Seismic     Published Date: May 14, 2019
65% of B2B content goes unused by sales. Jon Freeberg, Seismic's Principal Consultant of Customer Success, has seen this problem first hand, and has worked with hundreds of enterprise marketing teams to ensure they are creating content that supports sales conversations. In this webinar, Jon will take you through 3 specific ways that marketing can begin making content that improves their relationship with sales, increases their effectiveness, and helps sales close more deals. Watch the on-demand webinar today and stop wasting precious hours creating content that goes unused by sales.
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Seismic

9 Out-of-the-Box Ways to Promote Your Next Webinar or Webcast

Published By: PGi     Published Date: May 03, 2019
It’s true that webinars and webcasts are a great way to generate leads, launch products and interact with prospects. Yet, when it comes to attendance, less than half of those who register join the online events. Meaning, regardless of how great the content is in your webinar or webcast, it doesn’t have much meaning if no one’s attending! There are plenty of effective ways to promote your online event and up your attendance rate. Some traditional ideas include creating landing pages, promoting the event on your company’s home page and sharing across social media channels. Here are a few additional out-of-the-box ideas from Team GlobalMeet that are simple and surprisingly effective ways to make sure you not only drive awareness for your event but can also get people excited to attend!
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PGi

Got Bots? How to Evaluate Solutions for Bot Management & Mitigation

Published By: Akamai Technologies     Published Date: Mar 19, 2019
If you have a website, you most likely have an infestation of bots. While some bots are beneficial, bots can make up a significant portion of your daily website traffic. Malicious bots bombard websites with direct and specific attack goals, such as stealing customer information, scraping content, and even initiating DDoS attacks. Our latest eBook explores the differences between good bots and bad bots, and explains the best way to manage harmful bots.
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Akamai Technologies

How Magic Video, A Fast Growing Video Platform, Improves UX through Application Acceleration

Published By: Alibaba Cloud SEA     Published Date: Mar 11, 2019
Customers have grown accustomed to high speeds and reliable connectivity. One second of network delay when accessing website, mobile app, or application service can increase your bounce rate and even decrease your customer’s trust in your brand. The typical business pain points per the above scenario are always like: Latency – While, latency problems caused by geographic distance are impossible to solve on the public Internet; Availability – Packet loss and complaints from customers can prevent you from increasing your user base; Cost - The growth of your user base and your business needs both outpace your IT budget. Security - Connections over the public Internet are vulnerable to DDoS attacks and other threats. This whitepaper describes: • Challenges that Magic Video faced before implementing Alibaba Cloud’s solutions • How Alibaba Cloud’s solutions help Magic Video build a global hybrid enterprise network, accelerate content delivery of the application, and maximize bandwidth?
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data center, cloud computing, networking, security, china, global expansion
    
Alibaba Cloud SEA

Demand Gen Trends To Know In 2019 (on-demand webinar)

Published By: PGi     Published Date: Mar 08, 2019
Whether you’re a newly appointed demand gen specialist or a well-versed, highly-skilled demand gen ninja, this session is for you to learn about the Demand Gen imperatives for 2019 from the renowned, demand gen master himself, Andrew Gaffney. In this session, you’ll learn about the latest best practices for breaking down the top channels to optimize your demand gen efforts. We’ll discuss everything from how to breathe new life to your lead-gen webinars to creating killer content that drives pipeline. As a bonus, Andrew will share the latest, fresh-off-the-press findings from the 2019 Demand Gen Benchmark Study.
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PGi

Finance your way forward 7 strategies for growing your international presence

Published By: HSBC     Published Date: Feb 27, 2019
So, you want to take your company global? For many organizations, forward growth means international expansion. While you may recognize the need for this growth, making it happen is another matter. In order to expand into new markets, you’ll need to identify your growth strategy, navigate unclear rules and regulations, understand cultural differences, and so much more. There are many complex considerations when growing your business globally – many of which you didn’t need to address in order to grow domestically. ____ The materials contained in this website are not intended for audiences located outside of the United States. This site does not intend to collect personal information about persons located outside the US and no marketing or services are directed at individuals located in the European Union. Content is Sponsored by HSBC
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HSBC

The Definitive Guide to Lead Generation

Published By: Marketo     Published Date: Feb 11, 2019
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, TheDefinitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team. ResizedImage389253 dog with laptop lead generation You’ll learn how to: Define a lead and understand his or her buying journey Build a robust lead generation strategy t
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Marketo

3 Bright Ideas for Increasing Conversions with Customer Engagement

Published By: Moxie     Published Date: Feb 06, 2019
Customers expect you to make it easy to move through their site. According to Gartner, more than 82% of online shoppers prefer a more comprehensive web experience suite, as opposed to a stand-alone single-channel or point-based product. The content of this ebook focuses on the tangible results of effective customer engagement, along with 3 key components companies need to make it happen.
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customer engagement, digital engagement, ecommerce, customer experience, customer service, customer support
    
Moxie

Top 10 Considerations for Bot Management

Published By: Akamai Technologies     Published Date: Nov 02, 2018
Which bot management solution is right for you? Bots are responsible for 30% to 70% of website traffic. They range from good to middling to bad, and from simple to sophisticated. Many bot management vendors say they can solve your bot problem. But can they really? This e-book provides guidance on how to evaluate bot management solutions and understand what the differences mean for you and your customers. We cover the top 10 things to consider when selecting a bot management solution, from accuracy and API protection to flexibility and resilience over time. In viewing this Akamai content, we would like to share your data with Akamai. Click here for more info or to opt out.
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Akamai Technologies
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