360 profile

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E360 Smart Paper to Be Customer

Published By: IBM     Published Date: Jul 08, 2015
For years, organizations have recognized that a better understanding of customers can translate to more sales, increased customer satisfaction and reduced customer churn. Initiatives focused on a 360-degree view of the customer have gone a long way toward providing those benefits by synthesizing customer profiles, sales history and other structured data from multiple sources across the enterprise. But today, customer-centric organizations are discovering that there is more opportunity for growth when they enhance that 360-degree view with information from more sources, both within and beyond the enterprise (see Figure 1). Information in email messages, unstructured documents and social media sentiments—previously beyond reach—is now extending the 360-degree view.
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ibm, e360, customer satisfaction, customer retention, sales history, big data, it management, knowledge management, enterprise applications, business technology

Gartner: Access the New Gartner Market Guide!

Published By: SessionM     Published Date: Jan 24, 2018
Download Gartner’s latest Market Guide for Master Data Management of Customer Data Solutions to learn market definition, analysis and recommendations, the criteria necessary for evaluating marketing data management solutions and how master data sits in the middle of the 360° customer view.
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customer engagement, unified customer profile, customer data platform, data orchestration, customer data activation, machine learning, data integration, personalization, cross-channel campaign management, single customer view, 360 profile, customer retention, customer loyalty, customer lifetime value, closed loop offers, next best offer, loyalty automation, loyalty platform, customer data management, customer data platform

The Total Economic Impact of Adobe Analytics & Adobe Audience Manager

Published By: Adobe     Published Date: Jul 15, 2019
With an ever-growing array of customer interactions, especially digital, businesses are rapidly looking to gain competitive advantage by using data and insights at scale to create and activate 360-degree profiles of their customers to deliver a better experience. In a rush to accelerate digital growth and improve their business strategies, many global enterprises have built soiled, redundant technology environments, resulting in inaccurate, or worse, conflicting views of their customer's brand interactions. For example, Forrester's research reveals that 90% of enterprises use multiple analytics tools.
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Total Economic Impact™ (TEI) von Adobe Analytics und Adobe Audience Manager

Published By: Adobe     Published Date: Jul 15, 2019
Mit einer ständig wachsenden Anzahl von Kundeninteraktionen, insbesondere im digitalen Bereich, wollen Unternehmen schnell Wettbewerbsvorteile erzielen, indem sie mithilfe von Daten und Einblicken maßgeschneiderte 360-Grad-Profile ihrer Kunden erstellen und aktivieren, um ein besseres Erlebnis zu bieten. Um das digitale Wachstum zu beschleunigen und ihre Geschäftsstrategien zu verbessern, haben viele globale Unternehmen isolierte, redundante Technologieumgebungen aufgebaut, die zu ungenauen oder sogar widersprüchlichen Ansichten über die Markeninteraktionen ihrer Kunden führen. Beispielsweise zeigen die Untersuchungen von Forrester, dass 90 % der Unternehmen mehrere Analysewerkzeuge verwenden
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