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3 Big Challenges and 1 Easy Answer to Interactive Marketing Success

Published By: Unica     Published Date: Sep 23, 2010
If you knew more about your customers, wouldn't you tailor their experience to their unique profile and online behavioral history? Download Three Key Integrations for Interactive Marketing Success and learn how to integrate online data into your interactive marketing strategy.
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unica, interactive marketing, behavioral marketing, personalization, email marketing, target marketing, aberdeen
    
Unica

4 Reasons to Change Your Talent Assessment Strategy

Published By: HireVue     Published Date: Feb 09, 2018
If you’re a member of the Talent Acquisition team, there’s a good chance you use a pre-employment assessment at some point in your hiring process. According to the Talent Board, 75% of employers are using some sort of pre-hire assessment. And the Aberdeen Group notes that of its “Best in Class” organizations, 91% use assessments to screen candidates.
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HireVue

4 Reasons to Make a Move Now: Why it's Time for Manufacturers to Leave Their Legacy ERP Behind

Published By: Epicor     Published Date: Jan 09, 2019
The plan is to move what you currently have onto a platform that gives you new capabilities to better support your transformation goals. Aberdeen Group has found that those who stay up to date with their ERP are, for example, almost three times as likely to have mobile ERP functionality, twice as likely to have integrated ERP and eCommerce, and five times more likely to have social business capabilities.1 Is it time for you to take the next step on your journey by moving to the Epicor ERP system? Consider these questions: XX How much time and money could your business save by eliminating inefficient processes, increasing worker productivity, and improving customer service? XX What goals can you achieve when your core software is integrated with Industry 4 .0 technologies to support the factory of the future? XX What would your business look like if you had real-time information to make informed business decisions that drive growth and profitability?
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Epicor

6 Critical Technologies for Content-Backed Lead Generation

Published By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeen’s research shows that 90% of Best-in-Class marketers report fueling lead generation efforts with content marketing. What do you need to know to follow this best practice of the Best-in-Class? That’s exactly what this Knowledge Brief is intended to uncover.
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customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing, inbound marketing, lead generation, lead intelligence, market research, integrated marketing, lead nurturing, marketing analytics
    
Aberdeen Group

A CFOs Guide to Why Standalone AV is No Longer Enough

Published By: Lumension     Published Date: Jan 22, 2013
Find out from Derek Brink at Aberdeen Group how their latest research confirms – and quantifies – the prevailing wisdom that enterprise security based on anti-virus software alone is not enough.
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endpoint management, security, compliance, patch management, file integrity monitoring, device control, access control, anti spam, anti spyware, anti virus, application security, auditing, business continuity, hacker detection, identity management, internet security, intrusion detection, intrusion prevention, security management, security policies
    
Lumension

Aberdeen Analyst Insight: Managing the New Demands of Data Integration

Published By: TIBCO     Published Date: Oct 28, 2013
When a business event occurs, or a priority request for intelligence comes down the pipe, the modern enterprise has to be able to quickly deliver the right information to the right people. Unfortunately, many organizations continually struggle with accomplishing this task, as the size and complexity of their IT infrastructure rapidly expands. In this latest research, Aberdeen recommends actions for organizations currently involved in data integration, or contemplating the adoption of such practices.
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tibco, data integration, infrastructure, aberdeen, data management
    
TIBCO

Aberdeen Analyst Insight: Managing the New Demands of Data Integration

Published By: TIBCO     Published Date: Nov 11, 2013
When a business event occurs, or a priority request for intelligence comes down the pipe, the modern enterprise has to be able to quickly deliver the right information to the right people. Unfortunately, many organizations continually struggle with accomplishing this task, as the size and complexity of their IT infrastructure rapidly expands. In this latest research, Aberdeen recommends actions for organizations currently involved in data integration, or contemplating the adoption of such practices.
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tibco, mobile strategy, integration, technology, best practices, inefficient integration, platform, business strategy, mobile data systems
    
TIBCO

Aberdeen B2B Collaboration No Longer Optional

Published By: IBM     Published Date: Oct 17, 2014
According to a study from the Aberdeen Group, the number of companies starting initiatives for collaboration has doubled in the last two years. Their research indicates that collaborating with customers and collaborating with partners are both in the top five actions being taken by survey respondents.
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internal collaboration, b2b collaboration, visibility, globalization, data management, best practices, business analytics, business management
    
IBM

Aberdeen Benchmark Report : CFO's View of Procurement 2009

Published By: Zycus     Published Date: Nov 30, 2009
If the go-go 1990s, with its fast money and flush credit seeking rapid and steep returns, created the demand for "renaissance" Chief Financial Officers ("CFO"), who could manage (and market) both the strategic and financial operations of the enterprise, the more sobering decade that followed led directly to the creation and subsequent rise of the Chief Procurement Officer ("CPO"), who could reduce costs, build internal relationships, and develop strategic suppliers efficiently and effectively.
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zycus, cfo, chief financial officer, procurement, chief procurement officer, sourcing companies, sourcing services, sourcing, reverse auction, e sourcing, eprocurement, strategic planning, procurement and outsourcing, [sourcing companies], [sourcing services], procurement strategy, procurement services, reverse auctioning, procurement management, electronic procurement
    
Zycus

Aberdeen Benchmark Report : CPO's Agenda 2009 Report (Spend Management Report)

Published By: Zycus     Published Date: May 01, 2009
The global recession is taking no prisoners. Neither industry, nor region, nor company-size has provided shelter from its impact. Within the enterprise, few business functions have been unaffected. Yet, as this business downturn continues, the Chief Procurement Officer's ("CPO") agenda and the CEO's agenda have started to converge.
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zycus, recession, downturn, procurement, sourcing companies, sourcing services, sourcing, reverse auction, e sourcing, eprocurement, strategic planning, procurement and outsourcing, [sourcing companies], [sourcing services], procurement strategy, procurement services, reverse auctioning, procurement management, electronic procurement, strategic procurement
    
Zycus

Aberdeen Cash Forecasting report

Published By: Oracle     Published Date: Apr 29, 2014
Cash forecasting in an extremely important process that organizations must execute effectively in order to succeed. Since cash is the lifeblood of a business, business leaders must know how much cash is going to be available to the organization at any given time. Download this white paper to learn more!
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oracle, cash forecasting, cash, available cash, modern business approach, cash management, knowledge management, enterprise applications
    
Oracle

Aberdeen Convergence Brief

Published By: Oracle     Published Date: Oct 29, 2015
The rise of the empowered customer has converged B2B and B2C e-commerce. Despite similarities in the challenges faced by firms in both categories, B2B firms differentiate themselves by using content as a key lever to help buyers do their jobs. This report provides an overview of how B2B and B2C commerce are converging and what B2B firms must do to better interact with today’s business buyers.
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oracle, aberdeen convergence brief, b2b, b2c commerce, networking, knowledge management, enterprise applications, business technology
    
Oracle

Aberdeen CPQ 6 Best Practices to Maximize ROI Checklist

Published By: Oracle CPQ BB     Published Date: Feb 05, 2016
Recent Aberdeen research on Configure/Price/Quote solutions helps sales operations practitioners reduce the friction at the end of the B2B sales cycle. If you are implementing a CPQ deployment, make sure you get your money's worth by supporting it with these best practices.
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Oracle CPQ BB

Aberdeen Customer Centricity Knowledge is Power in the age of the customer

Published By: IBM     Published Date: May 09, 2017
Increasing shareholder value is a top priority for all businesses. However, financial results don't improve by themselves. Companies must first delight their most important stakeholder: customers. This document outlines how Best-in-Class firms use efficient content processes to achieve higher levels of customer centricity.
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financial services, financial security, data security, cloud security, network security, business protection
    
IBM

Aberdeen Customer Derivative

Published By: Adobe     Published Date: Nov 07, 2013
Aberdeen's Insights provide the analyst's perspective on the research as drawn from an aggregated view of research surveys, interviews, and data analysis.
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adobe, aberdeen group, analyst insight, technology tools, buying behavior, customer experience management, cem, buyer interactions, customer engagement programs, adobe customers outperform, company brand awareness, big data, structured data, data quality, data integration, customer segmentation, customer empowerment, quality of service, content management
    
Adobe

Aberdeen Group - Asset Management: Using Analytics to Drive Predictive Maintenance

Published By: IBM     Published Date: Apr 10, 2013
Companies are pressured more than usual to get the most out of their current asset base. Read this Analyst Insight from Aberdeen Group to learn how companies are using analytics to predict asset failure to avoid costly downtime and reduce maintenance cost.
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aberdeen, analytics, drive, predictive, maintenance, reduce, maintenance
    
IBM

Aberdeen Group Analyst Report: Continuous Monitoring

Published By: Oracle     Published Date: Apr 29, 2014
It is common belief that automation of existing processes and implementation of an Enterprise Resource Planning (ERP) system can help organizations with their strategic objectives and seamlessly translate into operational excellence. While a modern ERP system certainly provides companies with many benefits, it does not necessarily translate to optimal business performance.
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oracle, policy compliance, erp, enterprise resource planning, business performance, automation, continuous monitoring, knowledge management, enterprise applications
    
Oracle

Aberdeen Group Analyst Report: Integrated Accounting Platform

Published By: Oracle     Published Date: Apr 29, 2014
Many enterprises contend with fragmented systems and processes. Mergers and acquisitions have increased the number of organizations with disparate systems and business units. Download this white paper to learn how to achieve and integrated accounting platform.
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oracle, accounting platform, mergers and acquisitions, disparate systems, fragmented accounting, knowledge management, enterprise applications
    
Oracle

Aberdeen Group ERP in Manufacturing 2011 Report: Defining the ERP Strategy

Published By: Epicor     Published Date: Jul 05, 2012
An ERP strategy is not just for implementing ERP, it is critical factor in operating your ERP at peak efficiency. Just like you maintain your ERP system, you must maintain your ERP strategy.
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erp, aberdeen group, manufacturers
    
Epicor

Aberdeen Group ERP in Wholesale Distribution 2011 Report

Published By: Epicor     Published Date: Aug 03, 2012
The capabilities that enterprise resource planning (ERP) systems enable in wholesale and distribution have a wide umbrella of influence throughout an organization. Using ERP data to make better business decisions while cutting your costs is only one
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wholesalers, distributors, erp capabilities, cross functional teams, full visibility, operations, transactions, technology aids, erp modules, erp extentions, measurement, optimization, measurable benefits, social media, business management, business metrics
    
Epicor

Aberdeen Group on Crowdsourcing Key Risk Indicators

Published By: Crowdcast     Published Date: Apr 30, 2010
The Aberdeen Group reviews SAP's partnership with Crowdcast and how Crowdcast's Collective Intelligence Platform is used to monitor key risk indicators, helping enterprises course correct as events arise that may impact success.
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crowdcast, cpg, key risk, businessobjects, grc, platforms, collective intelligence, packaging, price, acceptance rate, manufacturing, marketing automation, product lifecycle management, manufacturing execution systems
    
Crowdcast

Aberdeen Group presents "Talent Acquisition technology: today, tomorrow and beyond"

Published By: IBM     Published Date: Jun 13, 2016
Analyst Zach Lahey from Aberdeen group will share research insights in this webinar and will explore how to evaluate your internal and external talent acquisition processes to determine what’s working and what’s not. In addition, we will delve into the technologies that are available to make talent acquisition more effective than ever. After attending this webinar, you will be able to answer these three questions about your current process: What is your recruiter’s experience like? What are their trials, tribulations, and daily interactions? What is your candidate’s experience like? Where do they struggle, how much effort does it take for them to find information and apply for jobs? Finally, if either one (or both) doesn’t meet your expectations, what are you going to do about it and when?
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aberdeen, ibm, ibm smarter workforce, talent acquisition, workforce management software, recruiting software/services
    
IBM

Aberdeen Group-Financial Planning, Budgeting, and Forecasting WP

Published By: SAP     Published Date: Apr 07, 2011
When the economy slows, many businesses react by retrenching and cutting costs in order to weather the downturn. While such cost reduction is important, companies often overlook equally critical strategic decisions - opportunities to use valuable business information to strengthen product and service offerings and emerge ahead of the competition.
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financial planning, budgeting, forecasting, sap, aberdeen group, pace, it spending, financial management, expense management
    
SAP

Aberdeen Group: Cross-Channel Campaign Management

Published By: Neolane, Inc.     Published Date: Jan 15, 2009
Today, many organizations struggle to optimize online and offline marketing campaigns across an ever growing number of new marketing channels. CMOs are increasingly accountable for demonstrating Return on Marketing Investments (ROMI) across channels and initiatives. Despite an abundance of campaign management technologies (enterprise marketing management, lead management, CRM, marketing automation, email marketing and a variety of point solutions) marketing departments still struggle with campaign performance, campaign workflow, and campaign management; particularly across multiple marketing channels.
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neolane, aberdeen group, best-in-class, romi, multichannel marketing, cross-channel marketing, cost per lead, customer satisfaction
    
Neolane, Inc.

Aberdeen Group: Enterprise Strategy Report - Global ERP Functionality Differences

Published By: SAP     Published Date: Mar 29, 2009
While globalization was once the exclusive domain of the large multi-billion dollar companies, today even small to medium size enterprises cannot escape the issues associated with global trade and offshore manufacturing. Whether you view the world as flat or round, it is definitely shrinking. Download this whitepaper to learn more.
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sap, globalization, erp, manufacturing, supply chain management, enterprise, enterprise resource planning
    
SAP
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