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7 Digital Marketing Trends for 2018

Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Both are fueled by a drive for progress, for pushing boundaries and advancing the status quo. In these fields, new trends are like a currency. Keeping ahead of the next big trend means being aware of the next big seller and allocating all the right resources – fashion design, manufacturing, and marketing – for maximum impact. Miss the hype and the next fashion season is bound to hurt the bottom line. New trends are also important to marketers because owning a new trend is a way to differentiate in today’s fast-moving digital landscape. It’s a way to stand out from the pack by investing strategically in the right approaches and technologies at the right time, then reaping the benefits organically by leading where others follow. Naturally, making these decisions requires a bit of trial and error. Nobody has a magic crystal ball that guarantees success. But as a rule of thumb, the companies winning in digital marketing are the ones willing to adopt new technologies while keeping an sharp.
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2018, marketing trends, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning, product recommendation
    
Selligent Marketing Cloud

AVE is a Mirage: And Other Radical Shifts in Public Relations

Published By: TrendKite     Published Date: Apr 25, 2018
Sometimes a perfect storm comes together to signal a radical shift or rebirth of an industry. But it’s not enough to say public relations is in flux or rapidly changing. It’s more impactful to discuss the evolution of the change, understand the potential gaps, and be early to capitalize on opportunities created by these gaps. The path for change in the PR industry has been tumultuous. And understandably so. The irrationality of basing performance on vanity metrics is so ingrained in the profession that the left-brain, rational piece has been pushed aside. This has created a culture of estimating based on vanity metrics like AVE (ad value equivalency), leading to a dynamic where the C-suite craves that WSJ or TechCrunch story, yet doesn’t believe PR’s reporting on the value of that coverage. When everyone in the marketing stack is crunching numbers and showing real, tangible value, PR is holding onto air. Why keep setting the profession up for failure by perpetuating the cycle of abstr
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ave, trendkite, marketing
    
TrendKite

Die schwierige Speicherfrage in der ADAS-Entwicklung und -Validierung lösen

Published By: Dell EMC Storage     Published Date: Jun 10, 2019
Die Automobilindustrie befindet sich mitten in einer hart umkämpften Übergangsphase, deren letztendliches Ziel darin besteht, innerhalb eines Jahrzehnts vollständig autonome oder „fahrerlose“ Fahrzeuge zu realisieren. Die Größenordnung und Intensität, mit der OEMs und Tier1-Lieferanten Innovationen auf den Markt bringen und gleichzeitig Kosten eindämmen, Risiken mindern, die Produktkomplexität managen und die Compliance aufrechterhalten müssen, bedeuten eine große Herausforderung. Die Entwicklung von Fahrerassistenzsystemen (Advanced Driver Assistance Systems, ADAS), die die Sicherheit von Insassen, Fahrzeugen und Straßen verbessern sollen, bringt revolutionäre Anforderungen an die Engineering-IT-Infrastruktur mit sich–insbesondere für Speicher, bei dem selbst Entry-Level-Kapazitäten in Petabyte gemessen werden. In diesem Whitepaper werden die Infrastruktur-herausforderungen erkundet, vor denen OEMs und Tier1-Lieferanten bei der Entwicklung und Validierung vonADAS-Technologien steh
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Dell EMC Storage

How to develop a strategy for navigating disruption

Published By: KPMG     Published Date: Jul 12, 2018
With disruptive ideas and technologies coming thick and fast, formulating a strategic response is critical to long-term survival. How can you prepare a strategy for success? Read this report to find out: • how established organisations are meeting the challenge from disruptors • what models they’re using to gain first-mover access to technology innovation • why designing an overall portfolio of disruption responses is key • how to navigate disruption successfully, with a clear four-step approach. Download the report now
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KPMG

How to secure funding for emerging technologies and innovation

Published By: KPMG     Published Date: Jul 11, 2018
The business is increasingly side-stepping the IT function to procure new technologies. Do you have the right governance in place to encourage innovation and ensure investment is directed for maximum impact? Read this report to find out: • how to balance the opportunities and risks from emerging technology • how to ensure funding for innovation is available and prioritised • where to direct funds for innovation • why ‘guardrails’ work better than rules in the current environment. Download the report now
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KPMG

Managing Access to Legacy Web Applications with Okta

Published By: OKTA     Published Date: Sep 26, 2017
Traditional web applications pre-date modern standards like SAML and OpenIDConnect, so they often use legacy authentication methods to grant end users access. Historically, providing Single Sign-On and centralized access management for end users across these legacy applications required a Web Access Management, or WAM, product. These on-premises software tools could be expensive to maintain and complex to deploy. Now, modern identity providers like Okta in conjunction with best-of-breed network management technologies offer a better way. This white paper describes how web applications that lack modern standard support can be integrated into a cloud-based Identity-as-a-service architecture.
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OKTA

State of Threat Detection

Published By: Fidelis Cybersecurity     Published Date: May 15, 2019
Cybercriminals have been upping their game this year; the use of file-less attacks with macros and PowerShell scripts to evade preventive defenses and sandboxes mean that they are getting better than ever at using phishing, social engineering and drive-by techniques to gain initial footholds in private domains – and once they arrive, they are often avoiding detection for extended periods of time. Between April and July 2018, Fidelis interviewed over 580 security professionals from around the globe to understand how they are shifting their detection strategies and how confident organizations are in their ability to not only prevent targeted attacks – but root out threats that have by-passed traditional preventive defenses.
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Fidelis Cybersecurity

The 4th Industrial Revolution: Opportunity and Imperative

Published By: Dassault Systèmes     Published Date: Aug 08, 2017
Business leaders today face the challenge of moving their enterprises to the next level, that of digital business transformation and revolution — coupling digital technologies with organizational, operationaland business model innovation to create new ways of operating and growing the business. The "4th Industrial Revolution" enables enterprises to drive changes in their business models and ecosystems, leveraging digital competences and facilitating accelerated revenue and profit growth going forward.
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industrial, business leaders, enterprises, digital technologies, organizational, dassault, revenue, profit
    
Dassault Systèmes

The IT Innovator’s Guide to Digital Transformation in Healthcare

Published By: Comcast Business     Published Date: Oct 19, 2018
Technology has had a truly transformative impact on the healthcare space. Thanks to innovations in technology, tools and their respective processes, the practice of treating patients has shifted from mostly reactive to proactive, enabling physicians and caregivers to approach healthcare in a more holistic fashion. As part of that shift, hospitals, wellness centers and physicians’ offices are focusing on providing value over volume1, taking healthcare beyond the four walls of the facility and into patients’ homes, places of work and social centers. The concept of whole health is much easier to attain with technology such as artificial intelligence, analytics, wearables and mobile health (mHealth) apps, to name a few.
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Comcast Business

The Rise and Rise of FP&A

Published By: Anaplan     Published Date: Mar 12, 2019
Financial planning and analysis (FP&A) professionals have witnessed evolutionary changes in budgeting, planning, forecasting, and analysis processes. Through innovative advancements in technology and the application of big data within these processes, the FP&A function is empowered to transform into a strategic business partner. In “The Rise and Rise of FP&A,” a paper written by FSN and sponsored by Anaplan, you will learn about: -The evolution of the FP&A function -How FP&A teams harness big data and close the talent gap -Why FP&A can become a top contributor to forward-focused decision-making
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Anaplan

"A Closer Look at Isolation: Hype or Next Gen Security"

Published By: Menlo Security     Published Date: Jun 05, 2018
"Despite deploying multiple security layers to defend against cyberattacks, enterprises continue to be infected by web malware and have credentials stolen via phishing. Why is this? Here’s a 40 minute webinar featuring a representative of a leading insurance company - providing the customer perspective, along with John Pescatore, Director of Emerging Technologies at SANS Institute, and Kowsik Guruswamy, Menlo Security CTO, to answer this. Together, they discuss: * The shortcomings of today’s reactive security philosophy * Why the web continues to present a risk to businesses * The benefits of embracing Isolation * How organizations should rethink their security strategy moving forward"
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Menlo Security

"Frost & Sullivan: How the Right Infrastructure Can Prepare Your Data Center for Business Disruptors

Published By: Hewlett Packard Enterprise     Published Date: Jul 18, 2018
10-page white paper on disrupting technologies: Read this paper to learn about technologies that are disrupting how business is conducted— and how they impact and are impacted by your data center infrastructure. We define the ideal IT environment, and present ways to achieve it with flexible, composable infrastructure.
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Hewlett Packard Enterprise

(Bullitt County) Kentucky School District Improves Classroom Experience with Network Investment

Published By: Aria Systems     Published Date: Jun 15, 2016
Expanding and enriching the educational experience through a streamlined, broadened networkBYOD in the classroom and one-student-one-device trends meant Kentucky’s Bullitt County Public Schools needed an easily configurable, reliable and scalable network. Read this case study to discover the benefits of WLAN technology in the educational world >
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Aria Systems

(Bullitt County) Kentucky School District Improves Classroom Experience with Network Investment

Published By: Avaya     Published Date: Jun 15, 2016
Expanding and enriching the educational experience through a streamlined, broadened networkBYOD in the classroom and one-student-one-device trends meant Kentucky’s Bullitt County Public Schools needed an easily configurable, reliable and scalable network. Read this case study to discover the benefits of WLAN technology in the educational world.
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mobile device, best practices, networks, technology, wifi, wireless phones, wlan, productivity
    
Avaya

10 Characteristics of an LBM Grow Getter

Published By: Epicor     Published Date: Jun 27, 2017
Lumber and building materials (LBM) supply businesses today are facing pressure from increased competition and the need to keep pace with digital transformation. Against this backdrop, some businesses struggle while others thrive. The difference is having people who understand what it takes to get set for growth—individuals with the vision and drive to take your business to the next level. We call these people the Grow Getters. Download our report to discover 10 characteristics that set the Grow Getters apart from their competitors in the LBM industry, like: • Investing in new technology and innovation • Focusing on the customer • Applying a positive mindset At Epicor, we have a suite of industry-specific solutions for LBM distributors, as well as an industry-leading service team to help you grow your business. Take a look at our report to see how you compare to the Grow Getters.
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lumber, building materials, lbm, erp, bistrack, building materials distributors, lumber distributors, lumber manufacturers
    
Epicor

10 Criteria for Choosing Server & App Monitoring Software

Published By: SolarWinds     Published Date: May 18, 2015
Learn about ten priorities Enterprise Management Associates (EMA) identified as integral for every company’s monitoring strategy. Read about the challenges companies face in fully visualizing their IT infrastructure to monitor essential technology implementations, configurations, and statuses.
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it infrastructure, technology implementations, system administrators, choosing servers, app monitoring software, it management
    
SolarWinds

10 Enterprise Analytics Trends to Watch in 2019

Published By: MicroStrategy     Published Date: Jan 23, 2019
By 2025, the total amount of data produced will grow to 175 zettabytes, according to IDC’s Data Age 2025 Report. How will enterprises evolve over the next year to manage and make the most of this unprecedented growth? Download 10 Enterprise Analytics Trends to Watch in 2019 to learn how leading organizations will win with embedded and augmented analytics, HyperIntelligence, collaboration, enterprise AI strategies, and more. This eBook details the transformational technologies data-driven organizations will need to leverage to get and stay ahead in 2019 and beyond, with contributions from thought leaders, including: Mike Gualtieri of Forrester Research Ray Wang and Doug Henschen of Constellation Research Mark Smith and David Menninger of Ventana Research Chandana Gopal of IDC Ronald van Loon, and more. Is your organization ready for the data-driven future? Read 10 Enterprise Analytics Trends to Watch in 2019 today to find out.
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MicroStrategy

10 Enterprise Analytics Trends to Watch in 2019

Published By: MicroStrategy     Published Date: Apr 11, 2019
By 2025, the total amount of data produced will grow to 175 zettabytes, according to IDC’s Data Age 2025 Report. How will enterprises evolve over the next year to manage and make the most of this unprecedented growth? Download 10 Enterprise Analytics Trends to Watch in 2019 to learn how leading organizations will win with embedded and augmented analytics, HyperIntelligence, collaboration, enterprise AI strategies, and more. This eBook details the transformational technologies data-driven organizations will need to leverage to get and stay ahead in 2019 and beyond, with contributions from thought leaders, including: Mike Gualtieri of Forrester Research Ray Wang and Doug Henschen of Constellation Research Mark Smith and David Menninger of Ventana Research Chandana Gopal of IDC Ronald van Loon, and more. Is your organization ready for the data-driven future? Read 10 Enterprise Analytics Trends to Watch in 2019 today to find out.
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MicroStrategy

10 Gigabit Ethernet Technology Overview and Applications for Enterprise Data Centers

Published By: BLADE Network Technologies     Published Date: Nov 18, 2008
This Technology Brief is divided into two parts. The first part discusses the evolution of Ethernet, and then focuses on 10 Gigabit Ethernet and related transceiver and cabling technologies. The second part examines BLADE’s RackSwitch product line, including 10 GbE applications within enterprise networks and data centers.
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enterprise data centers, blade’s rackswitch, 10gbe applications, enterprise networks, blade network technologies, evolution of ethernet, cabling technologies, it management, storage, blade servers
    
BLADE Network Technologies

10 Myths About Moving to the Cloud

Published By: Microsoft Office 365     Published Date: Apr 05, 2016
How the cloud can help you reduce headaches and time maintaining hardware. How cloud storage is actually safer than on-premise. How cloud technology and cloud solutions can increase employee productivity. Advantages of cloud computing and how it allows you to spend less time on software updates and more time building your business.
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Microsoft Office 365

10 Myths About Moving to the Cloud

Published By: Microsoft Office 365     Published Date: Apr 14, 2016
How the cloud can help you reduce headaches and time maintaining hardware. How cloud storage is actually safer than on-premise. How cloud technology and cloud solutions can increase employee productivity. Advantages of cloud computing and how it allows you to spend less time on software updates and more time building your business.
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Microsoft Office 365

10 Really Good Reasons to use Predictive Analytics

Published By: SPSS     Published Date: Mar 31, 2009
This whitepaper details how predictive analysis can help your business.  Predictive analytics help you make better, faster decisions, giving your organization a significant competitive advantage in the technology sector.
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spss, predictive analysis, roi, data, data driven decision making, mitigate risk, fraud, real time intelligence, data analysis, analytical methods, strategic planning, customer intimacy, crm, best practices, business intelligence, statistics, statistical analysis, data management, decision-making, international computing
    
SPSS

10 Reasons Why the Server You Choose Matters

Published By: CDW     Published Date: Dec 23, 2014
Learn the 10 reasons why the server you choose matters and how to take advantage of a decade’s worth of technology advances in order to keep up with today’s most successful businesses.
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cdw, data, windows, server, infrastructure, technology, operations, compatibility, integration, security, speed, migration, decision, servers, windows server, software compliance, business technology
    
CDW

10 Software and Cloud Services Providers to Consider for Your GDPR Compliance Needs

Published By: Mimecast     Published Date: Nov 28, 2017
With the pending EU General Data Protection Regulation (GDPR), your organization must consider a wide variety of changes for compliance if you hold EU resident data. Your organization should look at GDPR as an opportunity to modernize storage, compliance and security needs. But what services should be considered? Download to learn more including: • How the right providers can help you build a business case for GDPR compliance • Ways providers can directly aid in the compliance process • Why the right tools can help with not just technology but process changes as well
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software provider, cloud service provider, gdpr
    
Mimecast

10 Steps to Application and Network Performance Nirvana

Published By: Riverbed     Published Date: Sep 05, 2014
If you work on a network operations team, you know how increasingly hard it is to understand and ensure application performance for your end users. You need visibility into areas where issues may occur – end-user devices, network and infrastructure – in order to identify and diagnose problems quickly and minimize downtime. But it hasn’t been easy to gain this level of visibility across the WAN or hybrid network without deploying additional probes, packet capture devices or remote site technicians. Blind spots are everywhere making it difficult to focus on managing and monitoring the applications that matter the most to your business. And when nearly 50% of a network’s traffic is web-based and it all looks the same to the network, identifying your important applications and staying ahead of their performance problem is more difficult than ever. That could mean inefficient troubleshooting, longer time to resolution, and an overall lack of application intelligence. Who wants that?
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application, network, performance, nirvana, visibility, infrastructure, enterprise applications
    
Riverbed
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