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How to Convince Your Board to Invest in AppSec

Published By: Veracode     Published Date: Oct 28, 2016
Web application attacks are the most frequent pattern in confirmed breaches. But many security budgets don’t line up with this risk. Getting the budget for AppSec won’t be easy, but now is the time to make the case. Download this e-book to find out the reasons why AppSec is the most productive security spend.
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veracode, security, devops, appsec, enterprise applications, business technology
    
Veracode

The Cloud as the Great Equalizer

Published By: IBM     Published Date: Oct 19, 2017
In the digital economy, big IT budgets, lots of brick sand mortar and an established market presence are no longer at the foundation of a competitive advantage. What matters now is the agility and speed to ensure that customer centricity is supported as an overriding priority of business operations and decision making. Game-changing ideas are developing and competitive threats are emerging at a rapid and unpredictable pace. The resulting digital disruption is not just occurring at the margins or within isolated pockets of industry and commerce. It’s the new normal and its consequences are far reaching. The essential question for every organization in every sector is simply: Will we be the disruptor or will we allow ourselves to be the disrupted?
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cloud computing, digital economy, digital disruption, business operations
    
IBM

2015 Top 10 BC/DR Trends

Published By: xMatters     Published Date: Feb 04, 2015
Staying on top of cutting-edge communication trends can be the difference in saving lives during a disaster or even preserving customer loyalty by notifying people during a major business interruption. Get the complimentary report written by industry expert Dr. Steven B. Goldman and learn the important trends you need to be aware of in 2015, including: • The increase in security budgets, as well as fines and lawsuits • The continuing rise in data breaches and malicious cyber attacks • The impact of social media on crisis preparations and response • Why natural disasters may be the least of your worries • And most importantly, how to survive the robot uprising!
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security, budgets, disaster, business interruption, social media, data breaches, customer loyalty, communication trends
    
xMatters

2016 Sales Engagement Trends

Published By: BI WORLDWIDE     Published Date: Mar 07, 2016
If you’re a sales manager, you’re probably feeling stuck in the middle. On one hand, you have a huge employee engagement movement going on with HR departments focusing on developing leaders and recognizing achievements with substantial budgets. On the other side, marketing departments are using technology and creativity (and also large budgets) to connect with and educate customers about their products, solutions and brands. The trend is to challenge every dollar spent on sales compensation to maximize ROI. HR departments are treating salespeople like all other employees. And customers are going online to avoid anyone with sales in their title. Based on our research and applications we see in our customers’ leading sales initiatives, if you’re a sales manager, you are trying to maximize results out of your sales team by increasing your teams engagement to meet company goals. Download this white paper to see which eight trends you should consider as you strategize for the year.
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bi worldwide, sales, incentives, effectiveness, sales incentive, productivity, engagement, business technology
    
BI WORLDWIDE

2017 State of Performance Marketing

Published By: AdRoll     Published Date: Dec 01, 2017
Last year, we found the vast majority of marketers are familiar with running programmatic campaigns. So when we surveyed over 1,300 marketers from Europe and North America this year, we shifted our focus and dove deeper into how they're thinking about the latest performance strategies across every stage of the marketing funnel. You will learn: • Why 57% of marketers are changing their attribution model this year • Why almost 40% of marketers spend a majority of their budgets on measurement alone • Why 69% of marketers are using dynamic email based on user behaviour • And more! See how you compare!
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performance, marketing, professionals, channels, industry, advertising
    
AdRoll

2018 Cyberthreat Defense Report

Published By: Gigamon     Published Date: Dec 13, 2018
Despite increasing security budgets, companies find there is too much data for new tools to analyze, not enough skilled IT security professionals and little confidence in current technology investments. Read the “2018 Cyberthreat Defense Report” to learn how your peers are managing increased breaches, vulnerabilities and encrypted traffic. How does your cyberthreat approach compare to other security pros who are protecting their organizations? Learn now.
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Gigamon

2018 Digital Trends

Published By: Adobe     Published Date: May 15, 2018
There’s no doubt in the trends. Focusing on the customer experience is at the top of the priority list for most companies. Personalization plays a key role as top organizations strive to make experiences as compelling as possible with the integration of artificial intelligence and cloud-based technology. To understand and prioritize what your next big moves should be, read The Econsultancy 2018 Digital Trends report. Here’s what’s top of mind for the majority of your peers: Increasing digital marketing activities and budgets Investing in well-designed user journeys that facilitate clear communication Valuing creativity and design to differentiate their brands Combining digital skills with technology to improve customer experience
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Adobe

2018 Digital Trends

Published By: Adobe     Published Date: Apr 17, 2018
There’s no doubt in the trends. Focusing on the customer experience is at the top of the priority list for most companies. Personalization plays a key role as top organizations strive to make experiences as compelling as possible with the integration of artificial intelligence and cloud-based technology. To understand and prioritize what your next big moves should be, read The Econsultancy 2018 Digital Trends report. Here’s what’s top of mind for the majority of your peers: • Increasing digital marketing activities and budgets • Investing in well-designed user journeys that facilitate clear communication • Valuing creativity and design to differentiate their brands • Combining digital skills with technology to improve customer experience
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Adobe

2018 Digital Trends

Published By: Adobe     Published Date: May 04, 2018
There’s no doubt in the trends. Focusing on the customer experience is at the top of the priority list for most companies. Personalization plays a key role as top organizations strive to make experiences as compelling as possible with the integration of artificial intelligence and cloud-based technology. To understand and prioritize what your next big moves should be, read The Econsultancy 2018 Digital Trends report. Here’s what’s top of mind for the majority of your peers: • Increasing digital marketing activities and budgets • Investing in well-designed user journeys that facilitate clear communication • Valuing creativity and design to differentiate their brands • Combining digital skills with technology to improve customer experience
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Adobe

2019 Cyberthreat Defense Report

Published By: Gigamon     Published Date: Jun 21, 2019
In spite of increasing cybersecurity budgets, organizations are dealing with a worsening skills shortage, obstacles to threat hunting, and ongoing cyberattacks. Download the “2019 Cyberthreat Defense Report” now to learn how IT security pros plan to address these challenges. You’ll learn how to deal with inevitable cyberattacks, eliminate network blind spots and increase the signal-to-noise ratio. Learn more about how IT security pros perceive cyberthreats and plan to defend against them. Download now!
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Gigamon

2019 Cyberthreat Defense Report

Published By: Gigamon     Published Date: Apr 10, 2019
In spite of increasing cybersecurity budgets, organizations are dealing with a worsening skills shortage, obstacles to threat hunting, and ongoing cyberattacks. Download the “2019 Cyberthreat Defense Report” now to learn how IT security pros plan to address these challenges. You’ll learn how to deal with inevitable cyberattacks, eliminate network blind spots and increase the signal-to-noise ratio. Learn more about how IT security pros perceive cyberthreats and plan to defend against them. Download now!
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Gigamon

4 Basic and Effective Defensive Measures Against Cybercrime

Published By: ESET     Published Date: Sep 21, 2012
Cyber-thieves are targeting smaller businesses, is yours next? Less IT staff and tight budgets make you a target. Get this critical tech brief to learn about four critical security counter measures.
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cybercrime, security, eset, defense, small business, business technology
    
ESET

4 Tips to Increase Cost-Efficiency from All-Flash Investments

Published By: Kaminario     Published Date: Aug 16, 2016
With data center budgets under enormous pressure your investment decisions matter more than ever. Download the at-a-glance guide and get insights into: •How to de-risk storage buying decisions •Why Kaminario all-flash is different •What this means for customers like utility company COBB EMC.
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kaminario, kaminario storage, enterprise storage, all-flash, all-flash array, all-flash arrays, flash storage, all flash
    
Kaminario

5 Essential Technology Tools to Include in Your Budget

Published By: Frontier Communications     Published Date: Dec 29, 2017
We’ve all heard the phrase “you have to spend money to make money,” and while it may be accurate to some extent, businesses also have to keep a close eye on their budgets. As you establish your technology allowance and evaluate tools to help grow your business, consider these five items as absolute essentials.
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Frontier Communications

5 Secrets of Amazon’s Online Retail Domination & How You Can Use Them to Grow Your Business

Published By: Monetate     Published Date: Sep 30, 2014
One company dominates all the rest in the quest for consumer budgets—Amazon. The secret to this success is laser-focused on one objective: delivering a customer experience that converts. But how do they do it? This white paper examines five features and sales tactics that Amazon uses to convert shoppers (and five tactics it doesn’t use) to show you how you can achieve equal?or even higher?growth rates than Amazon.
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online retail, amazon, customer experience, sales tactics
    
Monetate

5 Tactics for Compensation Managers to Shift the Business

Published By: Success Factors     Published Date: Aug 22, 2012
Compensation managers know that, although budgets are tight, top performers insist on being rewarded. Like never before, the pressure is on to structure incentive plans that ensure that rainmakers stay with an organization. This complimentary SuccessFactors white paper shows how to create a strong compensation program. Download it today.
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successfactors, sap, best practices, compensation managers, top performers, talent management strategy, reward management program, rewards program
    
Success Factors

6 Ways to Save with VMC on AWS

Published By: CloudHealth by VMware     Published Date: Aug 22, 2019
A number of recent surveys indicate that cloud costs are becoming a major concern for businesses, many of whom have found cloud computing to be more expensive than they thought. The surveys align with Gartner’s 2017 prediction that “through 2020, 80% of businesses will overshoot their cloud infrastructure as a service (IaaS) budgets due to a lack of cost optimization approaches”. This could be due to a lack of understanding about cloud pricing, or a lack of knowledge about the full range of measures that can be taken to reduce cloud costs. The one area in which businesses are struggling to control costs more than any other is the hybrid cloud. Analysts attribute hybrid cloud overspend to the complexity of operating a private or public cloud in conjunction with an on-premises infrastructure. Businesses using VMware Cloud (VMC) on AWS don’t experience as much operational complexity in their hybrid environments, but they can still be guilty of overspending. This eBook will offer 6 Ways to
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CloudHealth by VMware

7 Benefits You Realize with a Holistic Data Protection Approach

Published By: CommVault     Published Date: Jun 10, 2015
Backup and recovery is becoming increasingly complex, cutting into staff time and budgets and slowing operations.
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backup, data, management, storage, data prote, storage management, business management, business intelligence
    
CommVault

7 Reasons to Worry About Your Current Email Archiving Strategy

Published By: Commvault     Published Date: Jul 06, 2016
The data growth explosion facing most organizations today is coinciding with the mounting demands of stagnant IT budgets and an increased need to retain data for both governance and resiliency needs. At its core, data must not only be retained but also efficiently accessed and analyzed to unlock its embedded value.
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commvault, data growth, governance, email archiving, mailbox archiving, notes, exchange, o365
    
Commvault

7 Ways Location Data Boosts 3PL Productivity

Published By: HERE Technologies     Published Date: Mar 28, 2019
Rich, real-time location intelligence enables third-party logistics (3PL) companies to deliver pinpoint accuracy and offer superior service, which ultimately means higher volumes, better timelines and more competitive budgets. This ebook looks at seven specific ways in which location data is being used by 3PL companies to enable more accurate fleet routing, precise tracking of vehicles and the ability to meet increasingly demanding customer expectations. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes), HERE can help 3PL companies develop key competitive advantages.
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location data, mapping, here technologies
    
HERE Technologies

7 Ways Location Data Boosts 3PL Productivity

Published By: Here Technologies     Published Date: Mar 29, 2019
Rich, real-time location intelligence enables third-party logistics (3PL) companies to deliver pinpoint accuracy and offer superior service, which ultimately means higher volumes, better timelines and more competitive budgets. This ebook looks at seven specific ways in which location data is being used by 3PL companies to enable more accurate fleet routing, precise tracking of vehicles and the ability to meet increasingly demanding customer expectations. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes), HERE can help 3PL companies develop key competitive advantages.
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here technologies, transport and logistics
    
Here Technologies

A Guide to an Integrated Approach to Today’s IT Issues

Published By: Oracle     Published Date: Feb 15, 2018
In the past, companies have been able to adopt and utilize a business-as-usual IT infrastructure and get away with it. They purchased hardware to keep pace with data growth, managed multiple servers, and hired an ever-increasing workforce to ensure their organization succeeded. But with diminishing budgets and fewer resources, these institutions can no longer afford to carry out each and every one of these processes to maintain their IT infrastructure.
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integration, hardware, software, workforce, organisation, infrastructure
    
Oracle

A Guide to an Integrated Approach to Today’s IT Issues

Published By: Oracle     Published Date: Feb 16, 2018
In the past, companies have been able to adopt and utilize a business-as-usual IT infrastructure and get away with it. They purchased hardware to keep pace with data growth, managed multiple servers, and hired an ever-increasing workforce to ensure their organization succeeded. But with diminishing budgets and fewer resources, these institutions can no longer afford to carry out each and every one of these processes to maintain their IT infrastructure.
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integration, hardware, software, workforce, organisation, infrastructure
    
Oracle

A One-Stop-Shop for Marketing Operations at BearingPoint, Inc.

Published By: Aprimo, Inc.     Published Date: Dec 23, 2008
BearingPoint wanted a “one-stop-shop” for its growing marketing organization that was easy to setup and didn’t require a lot of resources. A tool was needed to help with the wide-range of marketing activities that satisfied the needs of the entire marketing team. This system needed to easily handle financial and legal requests, capture campaign and event data, support creative development and reduce manual processes that contributed to the lagging of concrete knowledge of their marketing budgets and spending at any given point in time.
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aprimo, marketing operations, financial visibility, marketing resource management, it management, knowledge management, network management, contact management
    
Aprimo, Inc.

A practical guide to zero-based budgeting

Published By: Apptio     Published Date: Jul 16, 2019
Your business partners need IT to deliver innovation and agility, but traditional budgeting processes struggle to do either. Interested in adopting a zero-based budgeting approach to your organization? Download this eBook to learn: - The limitations of traditional budgeting vs. zero-based budgeting - How to benchmark your budgets against business outcomes - Five myths about zero-based budgeting and why they are wrong - How to confidently build zero-based budgets with the right tool
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Apptio
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