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The New Era of Marketing Magic

Published By: Adobe     Published Date: Feb 08, 2016
Today, customers make decisions about brands on a moment-by-moment basis. They expect personal and authentic experiences that build connections and deepen relationships with their favorite brands. New technology makes it possible to deliver on these expectations and succeed in today’s new era of marketing.
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adobe, marketing, new era, crm, brands, experience, customer expectations, enterprise applications
    
Adobe

10 Commandments of Collaboration for Exceptional Customer Service

Published By: Jive     Published Date: Feb 12, 2015
For organizations where customer experience is key, customer collaboration is one of the best ways to build trusted relationships and improve customer loyalty. Read this whitepaper to discover best practices that drive brand affinity, repeat business and increased loyalty, all while decreasing your overall customer service cost.
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customer service, collaboration, roi, innovation, revenue, profit, savings, money
    
Jive

10 Tips to Rock the Twittersphere

Published By: Spredfast, Inc.     Published Date: Oct 03, 2013
It sounds straightforward, but if you want to continue to build a community and cultivate new and existing relationships, your followers must find your activity valuable.
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spredfast, twitter, marketing, brand awareness, customer relations, cultivate brand advocacy
    
Spredfast, Inc.

10 Ways to Prepare Your Company for A Loyalty Program

Published By: CrowdTwist     Published Date: Apr 03, 2017
So, you’ve made the decision to launch a new loyalty program or optimize an existing initiative. Congratulations! That’s a decision that will help your company build customer relationships and gather useful customer insight and data to use for remarketing efforts. It’s also one that shouldn’t be made lightly. To ensure that you don’t skipover any important steps to make your business case, it’s crucial that you fully prepare your company to hit the ground running. This e-book highlights 10 essential strategies you should implement to help you prepare for a loyalty program rollout and become organizationally ready for the launch.
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prepare, company, loyalty, optimize
    
CrowdTwist

5 Common Frustrations of In-house Creative Teams

Published By: Workfront     Published Date: Jan 22, 2015
Real tweets from creatives reveal common frustrations we all share. If you work on a creative team, you’ve been plagued with late-nights, emergency requests, and revision after revision after revision. And after everything you do, you still don’t seem to get the respect you deserve. Download this ebook and get rid of your #CreativeProbs. Learn how to: • Get a handle on your workload • Automate approvals • Communicate more, email less • Build relationships on a foundation of trust Get the ebook now and start proving the value of your creative team. ________________________________________ Sneak Peek Tweet #2: By naming a file “final” you automatically doom it to six more revisions. #CreativeProbs
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creative marketing team, workload, automate approvals, communication, build relationships
    
Workfront

5 in 5: 5 Tips in 5 Minutes

Published By: join.me     Published Date: Jan 29, 2014
A Quick Guide for More Profitable Sales Meetings.
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logmein, client expectations, sales meetings, sales, build relationships, business solutions, share information, engage clients
    
join.me

5 Tips in 5 Minutes

Published By: LogMeIn     Published Date: Jan 15, 2014
A Quick Guide for More Profitable Sales Meetings.
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logmein, client expectations, sales meetings, sales, build relationships, business solutions, share information, engage clients
    
LogMeIn

5 Ways Marketing Automation Can Help Your Enterprise Grow

Published By: Marketo     Published Date: Mar 22, 2018
These days, growth-oriented, ambitious companies increasingly have the opportunity to gain the upper hand in the market because they are taking advantage of digital tools to maintain and even amplify their competitive edge. As prospective customers determine their own purchase journey, emerging enterprises must use digital tools to build personal relationships with them, win their business, and grow that business—and those relationships—over time. The cornerstone of building your digital competitive advantage is an engagement marketing platform—a marketing automation platform that includes all the applications and solutions you need to engage your prospects and customers at the right time, in the right place, and with a relevant and personal message. Download this ebook to learn five ways that you can use an engagement marketing platform to outsmart the competition—even those with a much bigger presence and budget.
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Marketo

5 Ways Marketing Automation Can Help Your Enterprise Grow

Published By: Marketo     Published Date: Jun 04, 2018
These days, growth-oriented, ambitious companies increasingly have the opportunity to gain the upper hand in the market because they are taking advantage of digital tools to maintain and even amplify their competitive edge. As prospective customers determine their own purchase journey, emerging enterprises must use digital tools to build personal relationships with them, win their business, and grow that business—and those relationships—over time. The cornerstone of building your digital competitive advantage is an engagement marketing platform—a marketing automation platform that includes all the applications and solutions you need to engage your prospects and customers at the right time, in the right place, and with a relevant and personal message. Download this ebook to learn five ways that you can use an engagement marketing platform to outsmart the competition—even those with a much bigger presence and budget.
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Marketo

8 Reasons Why Your Business Needs Video Conferencing

Published By: LifeSize, a division of Logitech     Published Date: Feb 20, 2014
In today’s globalized business environment, the need to build strong relationships with partners, suppliers, internal teams, investors and customers is more important than ever. High-quality video conferencing solutions enable you to communicate as effectively as actually being there in person, helping you to build the engaging relationships needed for success in business.
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lifesize, video conferencing, conferencing, high-quality video conferencing, telecommunications, video, infrastructure, telecom
    
LifeSize, a division of Logitech

A 9-Step Strategy for Connected Communications

Published By: Workplace by Facebook     Published Date: Jun 24, 2019
From Internal Communications to Internal Connections. It’s time to stop thinking about delivering internal communications and start thinking about creating internal connections. When people are connected, you can deliver a truly effective comms strategy that enables collaboration, builds culture and gets the right message to the right people at the right time. 77% of Comms leaders agree that their company is more efficient when people are more connected. 79% believe that building meaningful relationships at work is important. This guide will walk you through a 9-step strategy for creating connected communications in your organization with ease and speed. Download now to find out more.
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Workplace by Facebook

Aberdeen Benchmark Report : CFO's View of Procurement 2009

Published By: Zycus     Published Date: Nov 30, 2009
If the go-go 1990s, with its fast money and flush credit seeking rapid and steep returns, created the demand for "renaissance" Chief Financial Officers ("CFO"), who could manage (and market) both the strategic and financial operations of the enterprise, the more sobering decade that followed led directly to the creation and subsequent rise of the Chief Procurement Officer ("CPO"), who could reduce costs, build internal relationships, and develop strategic suppliers efficiently and effectively.
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zycus, cfo, chief financial officer, procurement, chief procurement officer, sourcing companies, sourcing services, sourcing
    
Zycus

Accor Hotels Increases Online Revenues by $250M while Reducing Marketing Expenses

Published By: Neolane, Inc.     Published Date: Dec 30, 2008
Accor is one of the world's largest travel, tourism and corporate services companies. With over 4,000 hotels worldwide, Accor Hotels covers all segments from economy to upscale. Sofitel, Novotel and Motel 6 are just a few of Accor's hotel brands. Accor's online relationship marketing strategy aims to convert prospects into customers and build customer value through increasing the depth of relationships and growing revenues from repeat bookings, cross-sales, up-sales and referrals.
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neolane, accor hotels, online relationship marketing strategy, improve reactivity rates, campaign personalization, collaborative content management, crm software, custom content
    
Neolane, Inc.

Achieving a Single Customer View: The Holy Grail for Marketers

Published By: Gigya     Published Date: Jun 08, 2015
As channels fragment and consumer identities multiply, businesses are struggling to achieve a single customer view. This guide provides actionable strategies to achieve this “holy grail” to better understand your audience, build relevant experiences and grow customer relationships. Get tactics and examples to help you: Identify your customers across channels and devices Manage today's volume and variety of customer data Integrate and apply data across marketing campaigns Build more personalized customer journeys
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customer data management, single customer view, cross channel, marketing segmentation, sso, federation, registration as a service, social login
    
Gigya

Achieving Self-Service for Enterprise Data Analysts

Published By: Alteryx, Inc.     Published Date: Sep 06, 2017
Read this whitepaper and see why the shift toward self-service data analytics is empowering leading analysts and analytic teams to improve processes, eliminate repetitive tasks, build better relationships with IT, and deliver deeper insights faster.
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Alteryx, Inc.

Back to basics: Fundamentals of test data management

Published By: IBM     Published Date: May 28, 2014
The right test data management solution accelerates time to value for business-critical applications and builds relationships and efficiencies across the organization. IBM InfoSphere Optim Test Data Management closes the gap between DBAs and application developers by providing all teams with accurate, appropriately masked and protected data for their work. Developers can confirm that new application functionalities perform as expected. QA staff can validate that the application performs as intended based on the test cases, and that integrations work properly. And business leaders can be more confident that competitive functionality will be delivered on time with less risk.
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ibm, ibm infosphere, ibm optim solutions, ibm test data, test data management, dba, database management, big data
    
IBM

Best Practices in Hiring & Onboarding a Contingent Workforce

Published By: iCims     Published Date: Sep 04, 2013
Contingent workers are those who do not have an implicit or explicit contract for ongoing employment. According to the Bureau of Labor Statistics, contingent labor accounts for over 26% of the US labor force and expects continual growth beyond 2020. Contingent workers provide a variety of benefits to an organization: Easily add headcount to projects that need temporary assistance, have many workers with specific skills at your disposal.
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best practices for hiring, onboarding, contigent workforce, icims, talent platform, capture talent, build relationships with candidates, human resource technology
    
iCims

Build Stronger Relationships with Customer-Centric Banking

Published By: Epsilon     Published Date: Jun 12, 2012
When marketers become more customer-centric, they not only engender trust, but create dialogue and rewarding relationships that will last for the long term. Put Your Customers First!
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finance, marketing, banking, epsilon, customer relations, customer satisfaction
    
Epsilon

Building Better Relationships Through Dialog

Published By: Pinpoint Systems Corporation     Published Date: Feb 07, 2011
Guidelines for Implementing an Enterprise Interactive Marketing Solution to Execute a Relationship Marketing Strategy
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relationship, interactive, marketing, call centers, multi channel
    
Pinpoint Systems Corporation

Building Profitable Cross-Channel Customer Relationships in Financial Services

Published By: IBM     Published Date: Oct 24, 2012
Building long-term and profitable relationships has long been the goal for financial services companies new channels and growing complexity have made it more challenging than ever. Read on to learn about changing customer relationships and strategies
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ibm, customer relationships, crm, customer relationship management, social media, financial services, data
    
IBM

Building profitable cross-channel customer relationships in financial services

Published By: IBM     Published Date: Oct 15, 2013
Using analytics and personalized marketing to increase revenue and customer loyalty
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financial service marketing, data science, influencing the buying cycle, growth market opportunities, customer relationships, inbound marketing, event-based marketing, digital marketing
    
IBM

Building relationships and recognizing revenue through Social Marketing

Published By: Genius Inc     Published Date: Apr 28, 2010
This event will give you what you need to: •Evaluate your social media needs •Set the ground rules for your organization •Establish Goals •Match response and engagement to buyer interest •Measure Success •Get started and be successful with Social Marketing
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genius, webinar, social marketing, social media, networking, response, engagement, sales
    
Genius Inc

Building the Better Recruiting Email

Published By: Gild     Published Date: Jun 10, 2015
Increase response rates, build relationships, and restore trust with candidates.
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mass communications, recruiting email, candidates, response rates, relationship building, restore trust
    
Gild

Bulk up Your Business Case for Marketing Automation

Published By: Adobe     Published Date: Jul 15, 2019
M arketing automation makes it possible to scale your best marketing practices. And it helps keep your sales and marketing teams aligned through every step of the process. From segmentation, lead generation, and scoring to building relationships across channels, marketing automation simplifies the way businesses reach and connect with their customers. In short, marketing automation means better customer experiences.
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Adobe

Cisco Mobility Solution Overview

Published By: Cisco     Published Date: Dec 23, 2014
Download the Cisco Mobility Solution Overview to get information on providing highly secure mobile access anytime, anywhere, building a unified platform for mobile applications, and improving relationships with customers and employees through new mobile experiences.
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mobility, business solutions, cisco, mobile applications, secure mobile
    
Cisco
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