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Trend Micro Managed XDR, A Managed Detection and Response (MDR) Service

Published By: Trend Micro     Published Date: Aug 07, 2019
As the threat landscape evolves, organizations have accepted the fact that they have to take a more proactive detection approach to advanced threats rather than relying on traditional defenses. As a result, customers have turned to detection and response tools that allow for proactive “hunting” for Indicators of Attack (IoA) and reactive “sweeping” for indicators of compromise (IoCs). Once found, those tools are required to automatically respond to attacks or to at least provide for an action from the Incident Response (IR) staff. Unfortunately, due to the number and complexity of both these attacks and the detection/response tools, organizations struggle to hire enough qualified staff and stay on top of the discovered threats. This is compounded by a worldwide cybersecurity skills shortage. Managed detection and response (XDR) provides advanced threat hunting, detection, and response as a service to organizations that seek assistance for their own IR staff, or for those who wish to o
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Trend Micro

Turning Your Website Into a Lead Generation Machine

Published By: Act-On     Published Date: Jan 08, 2015
Your website can be your best source for more, and better, leads. Learn 7 proven lead generation tactics you can use to make the most of your website’s potential. See also the surprising results of a real-world landing page testing scenario.
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act-on, sales, marketing, automation, benefits, sales cycle, tracking, leads
    
Act-On

Unlocking the Business Value of Blockchain Technology

Published By: Infosys     Published Date: Jun 14, 2019
The basic promise of blockchain is that it works as a global distributed ledger or database of things we value - everything from money, to creative work and votes - so these can then be managed and transacted in a trusted and secure manner. Yes, blockchain is a young technology, but well past its infancy. Today, the somewhat inflated expectations around the technology have been brought to a more realistic level and we are beginning to see practical applications across the enterprise. Although these are typically in the realm of reducing cost and/or time for transactions, improving product and system security, finding and preventing fraud and counterfeiting and increasing transparency, there are also instances of businesses relying on blockchain to create new revenue streams. Infosys recently commissioned an independent survey of senior executives worldwide. Download the report to read about their findings.
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Infosys

Urgent Message! How Government Agencies Can Use SMS

Published By: Neustar     Published Date: Mar 29, 2010
How SMS can help government agencies reach the public in 160 characters or less.
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neustar, sms, mobile networks, text message, call to action, mobile marketing, government
    
Neustar

Using real time feedback, triggers and engagement automation

Published By: Gameffective     Published Date: Feb 26, 2019
We all know that employee engagement is important. Employees that are aligned with their goals, aware of their performance gaps, and motivated to improve, perform better. It’s stating the obvious. The big question is how to get there, and whether technology can help us do this at scale. This is where most digital motivation initiatives hit a wall. A new breed of next generation performance and feedback systems are attempting to do just that: creating and maintaining a continuous personalized conversation between employees and managers with regards to performance, development and goals. In online marketing, personalizing messages and promotional activities has been possible for some time. It is called “Marketing Automation”. Hubspot, one of the pioneers in this field, defines it thus: “software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of
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Gameffective

Video Landing Pages: A Powerful New Email Marketing Application

Published By: Flimp Media     Published Date: Jan 26, 2010
This report, discusses the uses, applications and benefits of video landing pages for email marketing, communications and sales; and explores how new technologies are enabling users to create, distribute and measure effective online video email marketing campaigns using video landing pages without programming or advanced technical skills.
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flimp, b2b, idc, intelligent digital collateral, landing pages, email marketing, emarketing, measurability
    
Flimp Media

White Paper: Click to Call: Giving Voice to Online Transaction

Published By: Art Technology Group, Inc     Published Date: Jan 22, 2009
Forrester Research identified click to call technology as one of the "Twelve Technologies That Will Transform Online Retail". Online buyers seek to move between phone and Internet channels in a single unbroken session, merging the best of both worlds: the immediacy and human touch of the phone, with the ease and convenience of the Internet.  Read More.
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estara, click to call, online retail, online transactions, e-commerce
    
Art Technology Group, Inc

Whitepaper: Site Reliability Engineering

Published By: Rackspace     Published Date: Apr 15, 2019
Scale events — like online sales and digital product launches — present great revenue opportunities, but they also present large risks to your business. Whether you are a retailer preparing for Black Friday and Cyber Monday, or a digital vendor launching a new service, your brand is both at its most visible and its most vulnerable during these scale events. Many more customers visit your site over a short period of time, raising the potential for resource constraints and discovery of software bugs. Information about issues spreads quickly via social media and news outlets. And, your customers typically spend more per transaction, so every lost order has a greater negative impact on your bottom line. Site reliability engineering (SRE) can help you better prepare for scale events through an iterative cycle of data-driven improvement.
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Rackspace

With Cognilytica: Innovative Approaches to Solving Expense Report Fraud with AI

Published By: AppZen     Published Date: Jun 17, 2019
Occupational fraud is not a small issue. On average, a company loses 5% of its revenues to employee financial fraud each year, with the annual median loss at $140,000 and over 20% of companies reporting losses of $1 million or more. The key to keeping a lid on this fraud is identifying the fraud before it takes too much of a bite out of the company’s bottom line, or even further, to put processes and controls in place that automatically audits, monitors, and accepts or rejects transactions that don’t fit an recognized pattern.
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AppZen

Workforce Visibility

Published By: Sage People     Published Date: Jan 26, 2018
Do you know your people as well as you know your customers? Your people’s expectations and the way they work is changing. Employees are more diverse, mobile and technologically-savvy than ever before. HR processes are changing from focusing on transactions to knowing and engaging people. Just as sales and marketing teams use data to develop actionable and informed insights about their customers, you need to do the same in HR to know your people. Everything, from attracting and keeping the best talent, to creating better workplace experiences and increasing employee engagement and productivity, depends on smarter decisions. These in turn rely on more actionable insights. These are only possible through accurate HR data and analytics. They are vital to address the people challenges you face, so you can make smarter decisions.
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Sage People
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