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7 Digital Marketing Trends for 2018

Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Both are fueled by a drive for progress, for pushing boundaries and advancing the status quo. In these fields, new trends are like a currency. Keeping ahead of the next big trend means being aware of the next big seller and allocating all the right resources – fashion design, manufacturing, and marketing – for maximum impact. Miss the hype and the next fashion season is bound to hurt the bottom line. New trends are also important to marketers because owning a new trend is a way to differentiate in today’s fast-moving digital landscape. It’s a way to stand out from the pack by investing strategically in the right approaches and technologies at the right time, then reaping the benefits organically by leading where others follow. Naturally, making these decisions requires a bit of trial and error. Nobody has a magic crystal ball that guarantees success. But as a rule of thumb, the companies winning in digital marketing are the ones willing to adopt new technologies while keeping an sharp.
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2018, marketing trends, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning, product recommendation
    
Selligent Marketing Cloud

Are you taking advantage of today’s SaaS opportunity?

Published By: Microsoft Azure     Published Date: Apr 11, 2018
Your customers are asking for it. Your developers are ready for it. Your operations team is demanding it. What’s behind this momentum? Software-as-a-Service (SaaS) is a fundamental shift away from traditional software licensing to a market-driven subscription model. Keystone engaged 20 ISVs who successfully transitioned to a SaaS model, and found: New customer segments open thanks to lower adoption and operating costs. With less complex infrastructure under SaaS, customer TCO drops. ISV products improve with value-added cloud services and SaaS data capabilities. Financial predictability improves with recurring revenue model. New pricing models aligns ISV value to customers’ business needs, driving increased revenue. Additional, significant operational benefits from switching to a SaaS model. Fill out the form at right to get the free report, The Shift to SaaS: A high-value opportunity for ISVs. The collection of product usage data increases the speed of product development by 33%. –
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Microsoft Azure

Atmosphere Digital: Rethinking Security in the Cloud

Published By: G Suite     Published Date: Jun 28, 2016
Now you can experience the ease and flexibility of open, collaborative tools while gaining better protection for your data. As Google security experts and customers share their vision for a safer Internet, discover how Google’s innovative security technology meets the unique challenges of working and living in the cloud.
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G Suite

Automate Migration to the Cloud with mLogica and AWS

Published By: AWS     Published Date: Jul 25, 2019
What you'll learn in this webinar: Simplify the move from legacy commercial databases or niche database solutions to Amazon Web Services (AWS) with help from experts in database migration and automation software solutions from mLogica. Watch our webinar to hear how you can transform your legacy environment to an AWS cloud-native infrastructure by migrating to Amazon Aurora. Using mLogica’s fully automated, self-learning mLogica Database Migration Studio, and consultancy service, you can modernize your databases and applications without disrupting your daily operations. Join our webinar to learn how: mLogica helped TicketSocket unify and simplify its data and gain efficiencies of cost and scale You can move enterprise, mission-critical complex databases to AWS You can break free of commercial licensing obligations
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AWS

Build a Business Case for Network Virtualization

Published By: Juniper Networks     Published Date: Feb 18, 2015
Learn how to improve your business agility in this Whitepaper on building a business case for network virtualization. Find out how your network can deliver new levels of performance and resiliency.
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business agility, network architecture, virtualization, network, cloud computing, data center, data management, firewalls, business technology, infrastructure, infrastructure management
    
Juniper Networks

Customer Lifecycle: Customer Experience

Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Among all the trends and buzzwords currently shaking up the marketing industry, one concept is emerging as the one to watch: customer experience (CX). Providing individual customers with the best possible experience is becoming the top priority at the moment, even to the point where experience outshines product quality(!) as the main differentiator. This is confirmed by a recent Gartner1 survey, in which 86 percent of participating companies listed customer experience as the main factor for gaining a competitive advantage, compared with merely 36 percent in 2012.
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customer lifecycle, lifecycle marketing, customer experience, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning, product recommendation
    
Selligent Marketing Cloud

Data Center Convergence: The All-In-One I.T. Infrastructure

Published By: CDW     Published Date: Aug 28, 2015
Using infrastructure as a resource pool, organizations can gain efficiency, flexibility and scalability.
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storage, servers, cloud computing, architecture, virtualization, infrastructure, design and facilities
    
CDW

DataStax for eCommerce

Published By: Datastax     Published Date: Jul 02, 2018
When you think enterprise ecommerce in the Right-Now Economy, you need to know that it all starts with a distributed cloud database built for hybrid cloud. From Safeway to eBay to Macy’s to Sony, leading companies across industries use DataStax to power their ecommerce initiatives. Read this ebook for a look into exactly how they use us and the results they’ve achieved.
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Datastax

Impulsando la transformación digital en el sector energético: TIBCO Connected Intelligence

Published By: TIBCO Software     Published Date: Sep 16, 2019
La manera en que ponemos en marcha nuestros vehículos, calentamos nuestros hogares e impulsamos nuestras industrias está cambiando de manera radical. Las tecnologías que se han implementado a gran escala pero que resultan ser ineficientes, como los automóviles que utilizan motores de combustión interna, están siendo reemplazadas con alternativas electrificadas y más efectivas. Y las energías renovables como la solar, la eólica y la térmica, entre otras, apoyadas por el almacenamiento en baterías de próxima generación, están atendiendo un porcentaje cada vez mayor de la demanda de energía. Este reporte aborda cómo el proveedor líder de infraestructura de tecnologías de la información, TIBCO, está impulsando la transformación digital al permitir tomar mejores decisiones y realizar acciones más veloces e inteligentes a través de TIBCO® Connected Intelligence Cloud. Los siguientes ejemplos muestran cómo la tecnología de TIBCO está ayudando a las empresas de la industria energética:
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TIBCO Software

Leveraging Big Data to Gain a Competitive Advantage Across a Range of Industries

Published By: Dell     Published Date: Aug 24, 2015
This business-oriented white paper summarizes the wide-ranging benefits of the Hadoop platform, highlights common data processing use cases and explores examples of specific use cases in vertical industries.
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dell, big data, hadoop, cloud, data center, cloudera, data warehousing, network architecture, servers, backup and recovery, storage virtualization, best practices, data loss prevention
    
Dell

Magic Quadrant for Digital Commerce

Published By: Adobe     Published Date: Oct 08, 2019
Gartner evaluates eighteen digital commerce platforms and for the second year in a row, Gartner has identified Magento Commerce as an Industry Leader (top 3). According to Gartner, Leaders execute well against their current vision and are well-positioned for tomorrow. Magento Commerce, part of Adobe Experience Cloud, is innovating on platform functionality to help businesses like yours with the performance, scalability, and security required to deliver full-lifecycle customer experiences. Digital commerce platform choice has grown in complexity due to increased vendor choice and breadth of offerings, pricing model complexity and emerging managed service offerings. This report evaluates 18 vendors of digital commerce platforms to assist application leaders supporting digital commerce.
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Adobe

Managing Access to Legacy Web Applications with Okta

Published By: OKTA     Published Date: Sep 26, 2017
Traditional web applications pre-date modern standards like SAML and OpenIDConnect, so they often use legacy authentication methods to grant end users access. Historically, providing Single Sign-On and centralized access management for end users across these legacy applications required a Web Access Management, or WAM, product. These on-premises software tools could be expensive to maintain and complex to deploy. Now, modern identity providers like Okta in conjunction with best-of-breed network management technologies offer a better way. This white paper describes how web applications that lack modern standard support can be integrated into a cloud-based Identity-as-a-service architecture.
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OKTA

Mini Digibook: Oracle Cloud At Customer

Published By: Oracle PaaS/IaaS/Hardware     Published Date: Jul 25, 2017
Cloud technology has changed everything—it has been one of the biggest transitions in the IT industry over the past three to four decades. Today’s customers require greater agility and faster innovation, and need the flexibility to run their workloads both in the public cloud and on premises with a predictable and transparent IT cost structure. Learn more in this new mini digi book. (Digital awareness asset/.pdf of value proposition for OCM and new Oracle Exadata Cloud Machine)
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Oracle PaaS/IaaS/Hardware

Modern Enterprise Data Protection

Published By: Cloudian     Published Date: Feb 15, 2018
Not so long ago, if you asked a business executive, “what is the most irreplaceable part of your business?” they might have pointed at their building or their employees. The really forward-thinking execs may have chosen their customers. But the reality is that businesses have insurance to deal with the loss of a building; they can hire new employees; and they can acquire new customers. The one thing that is truly irreplaceable is their data. Lose that and you really are out of business. The potential risks to your data can be as subtle as the malfunction of tiny areas on a disk drive or as enormous as the failure of an entire data center. That means it’s not enough just to protect your data — you must also select the best way to protect it. To deliver that protection in an economical and rapidly recoverable way requires a system that gives you complete control to determine levels of data protection based on the type of data. In this paper, we’ll talk about the science of data protect
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Cloudian

Oracle Value Chain Execution The Reinvented Logistics Excellence (French)

Published By: Oracle     Published Date: Sep 06, 2016
Learn why our world-leading, unified solution is relied on by market-leading companies across the planet.
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supply chain, supply chain management, oracle, security, security application, cloud computing, unified solution, risk, application security, internet security, security management, security policies, risk management, virtualization
    
Oracle

Software Compliance Myths

Published By: CDW     Published Date: Feb 24, 2015
Software asset management (SAM) solutions promise to fix all that. They present a set of tools, practices and processes that take the uncertainty out of software licensing and enable organizations to fully optimize software inventories.
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software license, software compliance, software asset management, sam, strategic license management, cloud-based services, virtualization, network security, business intelligence, data protection, database security, cloud computing
    
CDW

SUSE Cloud Application Platform on Amazon EKS

Published By: AWS     Published Date: Oct 03, 2019
Christian Elsenhuber - AWS & Carsten Duch - SUSE Join our webinar and learn more about the SUSE Cloud Application Platform on Amazon Elastic Kubernetes Service (Amazon EKS). The webinar will show you how SUSE accelerates the use of applications in containers. With integrated automation and customization features, SUSE helps your DevOps teams deliver container applications, accelerate innovation, and improve the responsiveness of your IT.
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AWS

TEI Study Sage Enterprise Management - Distribution

Published By: Sage People     Published Date: Mar 07, 2018
Sage provides an enterprise-level business management solution for services operations; these solutions assist Sage customers with core financial and supply chain management functionality. Sage commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and objectively examine the potential return on investment (ROI) that services organizations may realize by deploying its Enterprise Management solution as part of Sage Business Cloud. The purpose of this study is to provide readers and prospects with a framework to evaluate the potential financial impact of the Enterprise Management solutions on their services organizations. To better understand the benefits, costs, and risks associated with this investment, Forrester conducted in-depth interviews with six Enterprise Management for Services organizations customers, each with at least two to three years of experience using Enterprise Management. For this TEI study, Forrester has created a composite Organization to
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Sage People

The Account-Based Marketing: Guide for Modern Marketers

Published By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
As a B2B Marketer, you spend a lot of your time coming up with new ways to reach the right prospect, at the right time, with the right message. Account-Based Marketing (ABM) is a tried-and-true strategy to help you do all three. By treating each account as a market of one, you can deepen your relationships with individuals at key accounts and ultimately increase revenue. For more ways ABM can help you up your marketing game, download this eBook.
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Oracle Marketing Cloud

The Cloud as the Great Equalizer

Published By: IBM     Published Date: Oct 19, 2017
In the digital economy, big IT budgets, lots of brick sand mortar and an established market presence are no longer at the foundation of a competitive advantage. What matters now is the agility and speed to ensure that customer centricity is supported as an overriding priority of business operations and decision making. Game-changing ideas are developing and competitive threats are emerging at a rapid and unpredictable pace. The resulting digital disruption is not just occurring at the margins or within isolated pockets of industry and commerce. It’s the new normal and its consequences are far reaching. The essential question for every organization in every sector is simply: Will we be the disruptor or will we allow ourselves to be the disrupted?
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cloud computing, digital economy, digital disruption, business operations
    
IBM

The Cost of Using the Public Cloud

Published By: Dell EMC     Published Date: Apr 18, 2017
In this report we’ll explore comparing the cost of an on-site hyperconverged solution with a comparable set up in the cloud. The on-site infrastructure is a Dell EMC VxRailTM hyperconverged appliance cluster and the cloud solution is Amazon Web Services (AWS).
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cost, cloud, hyperconverged, hyperconverged infrastructure, aws, amazon web services, dell emc
    
Dell EMC

The Power of Partnership - Building a Better Student System

Published By: Workday     Published Date: Mar 02, 2018
Collaboration can sometimes result in conflagration, the ignition of opposing designs, or competing ideas shouted to closed minds. But a unique consortium of colleges and universities nationwide are working in diligent concert with Workday, a designer of cloud-based software, to develop the first student information system built entirely in the 21st century.
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collaboration, cloud-based software, student information system
    
Workday

TOSS OUT THE RULERS, BRING IN THE (CLOUD) WI-FI

Published By: Ruckus Wireless     Published Date: Jul 16, 2018
Students and teachers at Belleville Township High School District now rely on Ruckus Networks to stay connected to laptops, tablets, and smartphones. With Ruckus Cloud Wi-Fi, the IT team at Belleville Township High School District is able to access and manage WLANs with a click of a button. Read this case study to learn why they chose Ruckus Cloud Wi-Fi, allowing Belleville to take classroom learning to the next level.
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Ruckus Wireless

"Cloud-Ready" Red Hat Enterprise Linux

Published By: Red Hat     Published Date: Jan 01, 2013
Linux has long since staked its claim to the cloud. Red Hat Enterprise Linux, with its consistency, stability, scalability, and support, is in a class of its own. Offering an outstanding environment for application deployment and the economy and innovation of open source, Red Hat Enterprise Linux also provides the reliability you need.
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cloud system, consistency, stability, scalability, support, application deployment
    
Red Hat
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