cpg manufacturers

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Serving Empowered Shoppers In The New Economy

Published By: Gladson     Published Date: Aug 25, 2010
Informational Retailing - transformation of shoppers taking control of the way that they research, select and buy products by using a diverse array of sources to gather product information when and where they want it.
Tags : 
consumer packaged goods, category management, cpg manufacturers, product databases, informational retailing, e-commerce, online shopping, interactive
    
Gladson

Trade Planning: Strengthening the Focus on Consumers, Collaboration and Analytics

Published By: IBM     Published Date: Feb 04, 2014
Take a look at the Smarter Commerce approach to trade promotion optimization for CPG manufacturers
Tags : 
ibm, collaboration, competitive edge, trade planning, limited visibility, trade promotion, promotion optimization, pricing pressures
    
IBM
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