customer management

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Customer Lifecycle: Customer Experience

Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Among all the trends and buzzwords currently shaking up the marketing industry, one concept is emerging as the one to watch: customer experience (CX). Providing individual customers with the best possible experience is becoming the top priority at the moment, even to the point where experience outshines product quality(!) as the main differentiator. This is confirmed by a recent Gartner1 survey, in which 86 percent of participating companies listed customer experience as the main factor for gaining a competitive advantage, compared with merely 36 percent in 2012.
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customer lifecycle, lifecycle marketing, customer experience, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning, product recommendation
    
Selligent Marketing Cloud

TEI Study Sage Enterprise Management - Distribution

Published By: Sage People     Published Date: Mar 07, 2018
Sage provides an enterprise-level business management solution for services operations; these solutions assist Sage customers with core financial and supply chain management functionality. Sage commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and objectively examine the potential return on investment (ROI) that services organizations may realize by deploying its Enterprise Management solution as part of Sage Business Cloud. The purpose of this study is to provide readers and prospects with a framework to evaluate the potential financial impact of the Enterprise Management solutions on their services organizations. To better understand the benefits, costs, and risks associated with this investment, Forrester conducted in-depth interviews with six Enterprise Management for Services organizations customers, each with at least two to three years of experience using Enterprise Management. For this TEI study, Forrester has created a composite Organization to
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Sage People

1-800-Flowers.com: Creating a best-in-class online experience that makes it easier for customers

Published By: IBM     Published Date: Jul 26, 2017
A rewarding customer experience is the central aim for luxury gift company 1-800-Flowers.com: a fast, intuitive shopping process helps keep consumers loyal to its brands. Working with IBM, the company has built a master data management (MDM) system that helps deliver a more seamless experience to shoppers across multiple brands and channels.
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1 800 flowers, ibm, e-commerce, case study, master data management
    
IBM

10 Really Good Reasons to use Predictive Analytics

Published By: SPSS     Published Date: Mar 31, 2009
This whitepaper details how predictive analysis can help your business.  Predictive analytics help you make better, faster decisions, giving your organization a significant competitive advantage in the technology sector.
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spss, predictive analysis, roi, data, data driven decision making, mitigate risk, fraud, real time intelligence, data analysis, analytical methods, strategic planning, customer intimacy, crm, best practices, business intelligence, statistics, statistical analysis, data management, decision-making, international computing
    
SPSS

10 Really Good Reasons to use Predictive Analytics

Published By: SPSS, Inc.     Published Date: Mar 31, 2009
This whitepaper details how predictive analysis can help your business.  Predictive analytics help you make better, faster decisions, giving your organization a significant competitive advantage in the marketing sector.
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spss, predictive analysis, roi, data, data driven decision making, mitigate risk, fraud, real time intelligence, data analysis, analytical methods, strategic planning, customer intimacy, crm, best practices, business intelligence, statistics, statistical analysis, data management, decision-making
    
SPSS, Inc.

10 Secrets for Successful Customer Relationship Marketing

Published By: StepByStepMarketing.com     Published Date: Jun 06, 2011
In 10 Secrets for Successful Customer Relationship Marketing you'll discover how can you build an emotional bond with your customers in a real, personal, and meaningful way.
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client relationship management, customer relationship building, customer relationship management, relationship marketing
    
StepByStepMarketing.com

10 ways manufacturers can recoup the costs of digitalization efforts

Published By: Infor     Published Date: Mar 03, 2017
The goal of warehouse operations is perfect order fulfillment: to deliver exactly the items a customer ordered, on time and with optimal efficiency. The warehouse module of an enterprise resource planning (ERP) solution can help smaller warehouses achieve this goal. But ERP warehouse modules have limitations that can make it smarter for companies with more complex operations to turn to the added capabilities of an advanced warehouse management system (WMS).
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enterprise resource planning, erp, erp solutions, enterprise applications
    
Infor

13 Reasons Sales Reps Love Salesforce CRM

Published By: Salesforce.com     Published Date: Apr 27, 2009
Regular usage of Salesforce CRM is important to driving full adoption. To achieve that goal, sales reps need to know how the application benefits them, day after day. The bottom line: Salesforce CRM is not just a tracking tool, it's a sales effectiveness tool.
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salesforce, crm, customer relationship management, sales tools, collaboration, best practices, business intelligence, business management, call center management, call center software, enterprise resource planning, enterprise software, sales & marketing software, sales automation, workforce management software, employee performance management
    
Salesforce.com

2014 Gartner Magic Quadrant for Integrated Marketing Management

Published By: Teradata     Published Date: Feb 04, 2015
Optimize your customer experience with Teradata Integrated Marketing Cloud Teradata is recognized for vision, innovation and broad set of marketing capabilities. The 2014 Gartner Magic Quadrant for Integrated Marketing Management is an invaluable resource with insights that can help you execute your marketing initiatives.
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teradata, integrated, marketing, vendors, executional, operational, analytical, campaign, management, resources, research, oracle, infor, microsoft, direxxis, sdl, repoint global, adobe, market, sap
    
Teradata

2015 Gartner Magic Quadrant for Web Content Management

Published By: Crownpeak     Published Date: Jul 31, 2015
With today's ever-increasing demand for a seamless customer experience, the website has become a primary influencer for buyers. The Gartner Magic Quadrant for Web Content Management provides an in-depth analysis of leading vendors, guiding companies that are in the process of evaluating a Web Content Management solution for their business.
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crownpeak, gartner, gartner magic quadrant, web content management, wcm, saas, cloud
    
Crownpeak

2017 Commerce Trends

Published By: Bronto     Published Date: May 18, 2017
Convenience is absolutely critical to succeeding in e-commerce. Any glitches along the path to purchase potentially result in a lost sale. That's one reason we think Apple Pay's new mobile payment feature that uses a fingerprint is going to be a game changer. Its another step in reducing hurdles to online buying. You see it, you select it, you pay with your finger. What could be more convenient? Not interested in Apple Pay? Or unable to use it? At the very least, make sure customers that shop on multiple devices are recognized, no matter which device they log into. Giving them access to their stored information will make for a much smoother checkout.
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bronto, digital marketers, program management, customer support, critical data source, email management, world wide business research, mobile devices, visual commerce, virtual reality, overseas market
    
Bronto

2018 Outlook: Customer Experience and Security Strike a Balance

Published By: Fiserv     Published Date: Jan 16, 2018
For the past decade, financial institutions have created sophisticated digital platforms for consumers to access, save, share and interact with their financial accounts. As sophisticated as these digital platforms have become, cyber criminals continue to pose an ever-present risk for everyone – from individual consumers to large corporations In his recent article, 2018 Outlook: Customer Experience and Security Strike a Balance, Andrew Davies, vice president of global market strategy for Fiserv’s Financial Crime Risk Management division, explains how and why security will become a key differentiator for financial institutions as they respond to a changing landscape, which includes: •Global payment initiatives •Open Banking standards •Artificial intelligence and machine learning •Consumer demand for real-time fraud prevention and detection
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2018 trends, aml trends, money laundering trends
    
Fiserv

3 steps to IT modernization

Published By: Box     Published Date: Jun 22, 2018
Like other IT leaders, you know you have to modernize your IT infrastructure to become more productive, efficient, agile and competitive. So what's holding you back? Many organizations are still devoting anywhere from 60% to 80% of their time, energy, human resources and budget to supporting legacy systems rather than develop transformative solutions. Our new eBook, Your 3-step roadmap to IT modernization, will help you align your approach to IT with the way your business works today — and the way you will work in the digital age: • Increased mobility, multiple device formats and distributed workgroups • Greater collaboration with outside organizations, including customers, suppliers and partners • Essential enterprise risk management features such as compliance, legal, security and data governance Here you'll learn the three stages of IT modernization — from realigning your infrastructure to updating business processes — so you take the right steps.
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Box

3 Ways to Break Through Barriers to Omnichannel Success

Published By: ttec     Published Date: Jul 24, 2019
Omnichannel is one of those words everyone uses, but few use correctly. It’s not another word for multichannel. It’s a different state of existence. In our experience, multichannel is the ability to interact with customers across many different channels, but not necessarily in a cohesive fashion. As new channels become available, they are “bolted on” to existing customer experience infrastructure such as CRM or customer support systems. Too frequently, the management of these channels becomes siloed (web versus in-store sales, for example). The effect of this from the customer experience standpoint can be disjointed and jarring. For example, the resolution of an issue following a customer conversation with an associate in the contact center may not be reflected when the customer goes online or into a store. Yet the ability to offer multichannel service experience is table stakes for today’s business. If you’re not available in the channels where customers want you to be, you cease to b
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ttec

3 Ways to Create an Effective Omni-Channel Marketing Strategy

Published By: Gigya     Published Date: Jun 08, 2015
Marketers are struggling to connect with consumers across all available outlets while still providing an aligned customer experience. The white paper examines three key ways to create a successful omni-channel experience while establishing cohesive brand and customer identities. Learn how to: Develop an interactive mobile strategy Streamline physical and digital interactions Engage customers across channels
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customer data management, single customer view, cross channel, marketing segmentation, sso, federation, registration as a service, social login, first-party data, integrations, identity compliance and security
    
Gigya

360 Degree Marketing Intelligence: The Ultimate Guide to Integrating CRM and Google Analytics Data

Published By: MoreVisibility     Published Date: Dec 19, 2017
As the approach to strategic business decision making becomes more and more data driven, a method for consolidating our various data sets, which are often spread across multiple systems becomes exceedingly important. Two of the biggest players in data driven decision making are website analytics platforms and customer relationship management systems. The former includes accumulating data on top of the funnel behavior such as site traffic origins, lead generation, content consumption tracking, device usage, and overall site behavior. While the latter has a focus more on bottom of the funnel activity such as lead nurturing, customer status, lifetime value, etc. Lastly, without communication between these two essential platforms, a complete understanding of your customers, from lead to longtime client, may never be possible. A web analytics (Google Analytics) and CRM integration provides you with a 360 degree view of your customer base, so that you can understand not just what PPC efforts
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MoreVisibility

3TIER - Leader In Renewable Energy Information Uses EMC Isilon for Big Data Storage

Published By: EMC Corporation     Published Date: Jul 07, 2013
3TIER helps organizations understand and manage the risks associated with renewable energy projects. A pioneer in wind and solar generation risks analysis, 3TIER uses science and technology to frame the risk of weather-driven variability, anywhere on Earth. 3TIER's unique expertise is in combining the latest weather data with historical weather patterns, and using the expertise of 3TIER's meteorologists, engineers and data scientists to create a detailed independent assessment of the future renewable energy potential of any location.
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renewable energy, customer profile, emc, risk management, best practices, storage, technology, security, it management, data management, business technology
    
EMC Corporation

4 Critical Features of a Cyber-Resilient Architecture

Published By: Dell Server     Published Date: Aug 08, 2018
PowerEdge servers protect your customers and business with integrated security Analysts say attacks on firmware are becoming a greater threat to systems, making a cyber-resilient server architecture essential to the modern data center. Dell EMC PowerEdge servers, powered by Intel® Xeon® Scalable processors, deliver comprehensive management tools and robust layers of security to protect hardware and firmware throughout the server lifecycle.
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Dell Server

4 Reasons Supply Chain Leaders Are Investing in Order Management Automation

Published By: Esker     Published Date: Dec 19, 2016
There is a noticeable shift occurring in the world of order management. Traditionally, projects related to order-taking were spearheaded by the customer service department. Not anymore. The pressures of today’s global economy have forced supply chain functions to play a more direct and strategic role in reducing costs, improving the customer experience, and driving added value throughout the organization. Naturally, supply chain leaders now have a significantly higher rate of interest and involvement in order management initiatives. Supply chain leaders work in a competitive environment, and in order to get ahead of the competition, they are increasingly turning to order processing automation solutions. Find out the four key reasons automation is emerging in the supply chain. Download now!
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Esker

4 Steps to a Successful Cloud Contact Center

Published By: LiveOps     Published Date: Aug 03, 2012
This paper will first discuss the impact of cloud computing, consumerization of IT, and the emergence of social media in driving the transition from traditional on-premises call centers to a superior model, the cloud contact center.
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cloud computing, consumerization of it, consumerization, on-premises call centers, cloud contact center, contact center operations, functionality, cloud-based customer service, mirgation, social media, crm, customer relations management, availability, innovation, scalability, security, self-service, staffing, workforce, data management
    
LiveOps

4 Steps to Make Product Management More Customer-Centric Using VOC

Published By: Clarabridge     Published Date: Dec 03, 2013
The purpose of this white paper is to provide organizations with a four step roadmap that details how organizations can use VoC to make Product Management more customer-centric and significantly increase the odds of consistently delivering products that are successful in the marketplace.
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clarabridge, customer behaviors, social media program, interacting with customers, product and service problems, respond quickly, customer satisfaction, customer loyalty, market share, marketplace, voice of the customer, operationalize voc, customer insights, integrate structured data, integrated unstructured data, business value, customer feedback, text analytics software, product management, voc in product management
    
Clarabridge
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