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7 Digital Marketing Trends for 2018

Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Both are fueled by a drive for progress, for pushing boundaries and advancing the status quo. In these fields, new trends are like a currency. Keeping ahead of the next big trend means being aware of the next big seller and allocating all the right resources – fashion design, manufacturing, and marketing – for maximum impact. Miss the hype and the next fashion season is bound to hurt the bottom line. New trends are also important to marketers because owning a new trend is a way to differentiate in today’s fast-moving digital landscape. It’s a way to stand out from the pack by investing strategically in the right approaches and technologies at the right time, then reaping the benefits organically by leading where others follow. Naturally, making these decisions requires a bit of trial and error. Nobody has a magic crystal ball that guarantees success. But as a rule of thumb, the companies winning in digital marketing are the ones willing to adopt new technologies while keeping an sharp.
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2018, marketing trends, omnichannel, multichannel, automation, loyalty, crm, marketing
    
Selligent Marketing Cloud

A Modern End-to-End Supply Chain

Published By: Oracle     Published Date: Feb 20, 2019
Practice Supply Chain Best-in-Class What does it take to thrive in a digital world? A strong, strategic relationship with customers; data that supports confident decision-making; and an end-to-end SCM and ERP platform that brings it all together. See how industry leaders do it.
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Oracle

Building a Foundation for HR Analytics: 5 Best Practices

Published By: SAS     Published Date: May 24, 2018
For 20 years running, SAS has landed a coveted spot on Fortune’s 100 Best Companies to Work For list. Our HR department plays a critical role in keeping current employees engaged and productive as well as anticipating and preparing for future workforce needs. How? One reason is our use of data and analytics to drive HR decision making. It would be easy to assume other companies see the value of analytics; however, a Deloitte survey found 75 percent of HR leaders rate analytics as a priority, yet only 8 percent say their HR organization has a strong analytics capability. I had the pleasure of meeting David Harcourt, Associate Manager of Employee Insights at Yum! Brands when he spoke at the Analytics Experience 2016 conference in Las Vegas. His session, “HR Analytics from Scratch: 8 Lessons Learned in the First Year,” provided valuable insight into what it takes to build HR analytic competency from scratch. His mission is to share with others what he wishes he’d known when he started bui
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SAS

Data-Driven Marketing Push Forward Or Fall Behind

Published By: Oracle     Published Date: Sep 26, 2019
It’s no secret that data-driven marketing (DDM) is top of mind for brand and agency executives. But what is surprising—shocking, in fact—is how vital first- and third-party information is for creative and execution strategies today. Case in point: 70% of senior marketing executives from brands, agencies and related industry segments say data-driven marketing is a core element of a majority of their campaigns, according to a new Oracle-Forbes Insights survey. This full immersion in data and analytics—more than what many industry insiders may have realized—shows how quickly brands and agencies have recognized the potential benefits and rushed to replace outdated “gutfeel” decision making with quantifiable research. This was another recurring theme in the Oracle-Forbes Insights study, which found that marketing executives rely on advanced analytics to increase sales, attract new customers and expand brand awareness. In addition, 71% of respondents feel they effectively use it to identify
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Oracle

How to put Watson to work for powerful information and insights

Published By: IBM     Published Date: Feb 26, 2016
Welcome to “How to put IBM Watson to work for powerful information access and insights,” where we’ll show you how Watson and its Watson Explorer application can get down to business and help your organization be more effective, more productive, and make better-informed decisions.
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ibm, watson explorer, analytics, data, enterprise software, application integration, application performance management, business activity monitoring
    
IBM

Impulsando la transformación digital en el sector energético: TIBCO Connected Intelligence

Published By: TIBCO Software     Published Date: Sep 16, 2019
La manera en que ponemos en marcha nuestros vehículos, calentamos nuestros hogares e impulsamos nuestras industrias está cambiando de manera radical. Las tecnologías que se han implementado a gran escala pero que resultan ser ineficientes, como los automóviles que utilizan motores de combustión interna, están siendo reemplazadas con alternativas electrificadas y más efectivas. Y las energías renovables como la solar, la eólica y la térmica, entre otras, apoyadas por el almacenamiento en baterías de próxima generación, están atendiendo un porcentaje cada vez mayor de la demanda de energía. Este reporte aborda cómo el proveedor líder de infraestructura de tecnologías de la información, TIBCO, está impulsando la transformación digital al permitir tomar mejores decisiones y realizar acciones más veloces e inteligentes a través de TIBCO® Connected Intelligence Cloud. Los siguientes ejemplos muestran cómo la tecnología de TIBCO está ayudando a las empresas de la industria energética:
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TIBCO Software

Insurance Industry Must Adapt To Millennials’ Buying Habits

Published By: Pega     Published Date: May 24, 2016
Millennials are different than any other generation before them. They are making major decisions later in life—from choosing a career, getting married, buying a home and yes, investing in life insurance. And while they are more tech savvy than their predecessors and want to make purchasing from any device of their choosing, they still value face-to-face interaction, contrary to popular belief. Insurance and financial companies need to understand the unique dynamics of the millennial generation in order to better service and exceed expectations of this growing consumer base. They need to meet their tech-savvy expectations, while also understanding Millennials still value one-to-one attention. In fact, 48% of Millennials said they would be more likely to make a speedy financial or insurance-related decision if a person who they trusted took the time to explain the benefits and risks. Download this whitepaper and learn how to better tap into the growing millennial market.
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Pega

Not all payroll solutions are created equal

Published By: ADP     Published Date: May 02, 2018
Software, outsourcing, service bureau, ASO, PEO… it’s little wonder the market for payroll solutions has a reputation for being confusing and hard to navigate. Where does one solution end and the other begin? And how do you know which one you need? This complexity is the reason we’ve created a comparison guide. Businesses have a wide spectrum of payroll options to choose from, and there are big differences between them, so like-for-like comparisons aren’t possible across categories. Before you start comparing vendors head-to-head, you need to decide which payroll style is best for you. And before you make that decision, you need to know what you want in return. Are you looking to save money? Save time? Eliminate errors? Do you want help minimizing tax compliance risks? There are plenty of options available, and they all come with different pros and cons.
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ADP

The Cloud as the Great Equalizer

Published By: IBM     Published Date: Oct 19, 2017
In the digital economy, big IT budgets, lots of brick sand mortar and an established market presence are no longer at the foundation of a competitive advantage. What matters now is the agility and speed to ensure that customer centricity is supported as an overriding priority of business operations and decision making. Game-changing ideas are developing and competitive threats are emerging at a rapid and unpredictable pace. The resulting digital disruption is not just occurring at the margins or within isolated pockets of industry and commerce. It’s the new normal and its consequences are far reaching. The essential question for every organization in every sector is simply: Will we be the disruptor or will we allow ourselves to be the disrupted?
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cloud computing, digital economy, digital disruption, business operations
    
IBM

The New Era of Marketing Magic

Published By: Adobe     Published Date: Feb 08, 2016
Today, customers make decisions about brands on a moment-by-moment basis. They expect personal and authentic experiences that build connections and deepen relationships with their favorite brands. New technology makes it possible to deliver on these expectations and succeed in today’s new era of marketing.
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adobe, marketing, new era, crm, brands, experience, customer expectations, enterprise applications
    
Adobe

The Rise and Rise of FP&A

Published By: Anaplan     Published Date: Mar 12, 2019
Financial planning and analysis (FP&A) professionals have witnessed evolutionary changes in budgeting, planning, forecasting, and analysis processes. Through innovative advancements in technology and the application of big data within these processes, the FP&A function is empowered to transform into a strategic business partner. In “The Rise and Rise of FP&A,” a paper written by FSN and sponsored by Anaplan, you will learn about: -The evolution of the FP&A function -How FP&A teams harness big data and close the talent gap -Why FP&A can become a top contributor to forward-focused decision-making
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Anaplan

Too Much of a Good thing? Enterprise Cybersecurity Adoption Trends across Asia Pacific

Published By: Juniper Networks     Published Date: Oct 02, 2018
As the number and variety of threats mushroom, an Ovum survey has found that security teams have become physically unable to respond in an appropriate way to the ones that actually matter, with 50% of respondents in India saying they deal with more than 50 alerts each day. Shockingly, for 6% of organizations, that figure rises to between 100 and 1,000 threats a day. The Solution? Ovum believes that security decision-makers should invest in centralized management capabilities, enabling them to control the disparate security tools in their infrastructure, and address the challenge of prioritizing the volumes of daily alerts they receive. Download the Report to find out what else Ovum has discovered about security practices in India.
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Juniper Networks

"Managing The Healthcare Crisis: Leaders Look To Health Benefits Platforms To Lower Costs And Boost

Published By: Castlight Health     Published Date: Aug 02, 2016
In this report by Forrester Research, find out what 120 executives in the US with influence and decision-making responsibility regarding healthcare management do to manage costs and increase employee engagement.
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Castlight Health

10 Best Practices for Making Video Part of Your Collaboration Strategy

Published By: LifeSize, a division of Logitech     Published Date: Aug 19, 2011
Incorporating video collaboration as a standard business practice can result in tighter employee and business partner relationships, increased productivity, faster decision-making and many more lucrative bene?ts.
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lifesize, best practices, video collaboration, standard business practice, productivity, video conferencing technology, virtualization, communications objectives
    
LifeSize, a division of Logitech

10 Mistakes To Avoid When Launching Your Data Governance Program

Published By: SAS     Published Date: Mar 14, 2014
Judgment is a process and not a single event. Good judgment and sound decision making are at the heart of data governance.
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sas, data governance, data management, data measurement, governance policy, payback, tactical, structured
    
SAS

10 Mistakes to Avoid when Launching your Data Governance Program

Published By: SAS     Published Date: Jun 06, 2018
Written by Jill Dyche and Kimbery Nevala, 10 Mistakes to Avoid When Launching your Data Governance Program lays out a comprehensive list of issues that can trip up an organization as it gets started with DG. Learn how to use good judgment and sound decision making to sidestep these common issues.
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SAS

10 principali motivi per cui i clienti scelgono CA PPM SaaS

Published By: CA Technologies EMEA     Published Date: Sep 13, 2018
Più di 400.000 lavoratori di circa 400 società, tra cui Polycom, Qantas e Toyota, usano già CA Project & Portfolio Management SaaS (CA PPM SaaS) per ridurre i costi, promuovere l'adozione e applicare processi decisionali più intelligenti. Con l'aiuto di CA Services, le aziende possono distribuire e configurare facilmente CA PPM SaaS, semplificando il processo di acquisto, utilizzo e gestione della soluzione.
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CA Technologies EMEA

10 questions to ask before you buy an anti-spam solution

Published By: WatchGuard Technologies     Published Date: Apr 21, 2010
With these ten critical questions as your guide, you can cut through the marketing hype and zero in on the key features and benefits that should guide your decision.
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watchguard technologies, anti spam, security, tco, xcs, anti-phishing, data loss prevention, encryption
    
WatchGuard Technologies

10 Really Good Reasons to use Predictive Analytics

Published By: SPSS     Published Date: Mar 31, 2009
This whitepaper details how predictive analysis can help your business.  Predictive analytics help you make better, faster decisions, giving your organization a significant competitive advantage in the technology sector.
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spss, predictive analysis, roi, data, data driven decision making, mitigate risk, fraud, real time intelligence
    
SPSS

10 Really Good Reasons to use Predictive Analytics

Published By: SPSS, Inc.     Published Date: Mar 31, 2009
This whitepaper details how predictive analysis can help your business.  Predictive analytics help you make better, faster decisions, giving your organization a significant competitive advantage in the marketing sector.
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spss, predictive analysis, roi, data, data driven decision making, mitigate risk, fraud, real time intelligence
    
SPSS, Inc.

10 Reasons Why the Server You Choose Matters

Published By: CDW     Published Date: Dec 23, 2014
Learn the 10 reasons why the server you choose matters and how to take advantage of a decade’s worth of technology advances in order to keep up with today’s most successful businesses.
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cdw, data, windows, server, infrastructure, technology, operations, compatibility
    
CDW

10 Stats That Will Redefine Your PR Strategy

Published By: TrendKite     Published Date: Apr 25, 2018
This informative whitepaper that will help shape your PR decision making. Stats include: 43% of web traffic is driven by search engines 7 in 10 executives reported being more inclined to do business through organizations that are thought leaders Influencer campaigns did not exist 5 years ago...now brands swear by them Download now to learn more!
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pr strategy, marketing, digital age
    
TrendKite

10 Tips for Selecting an Internet Fax Service

Published By: eFax     Published Date: May 15, 2007
If faxing is a critical component to your business, you want to be sure you make a wise decision on how to do it. This paper offers 10 tips to help you sort through the myriad of choices in order to get the best combination of features and flexibility.
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fax, faxing, ip faxing, ip telephony, fax over ip, efax, infrastructure, ip networking
    
eFax

10 Ways to Prepare Your Company for A Loyalty Program

Published By: CrowdTwist     Published Date: Apr 03, 2017
So, you’ve made the decision to launch a new loyalty program or optimize an existing initiative. Congratulations! That’s a decision that will help your company build customer relationships and gather useful customer insight and data to use for remarketing efforts. It’s also one that shouldn’t be made lightly. To ensure that you don’t skipover any important steps to make your business case, it’s crucial that you fully prepare your company to hit the ground running. This e-book highlights 10 essential strategies you should implement to help you prepare for a loyalty program rollout and become organizationally ready for the launch.
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prepare, company, loyalty, optimize
    
CrowdTwist

2010 Midrange IP Phone Comparison Guide

Published By: Focus VoIP     Published Date: Jan 19, 2011
NEWLY UPDATED: Save time researching business phones with our free Midrange IP Phone Comparison Guide.
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altigen communications, nortel networks, ip phone, cisco systems, shoretel, polycom, avaya, phone system
    
Focus VoIP
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