digital assets

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How to Converge Media

Published By: Spredfast, Inc.     Published Date: Jun 30, 2014
The new world order of media and advertising demands that brands experiment and search for new ways to drive consumer engagement. As marketing and media strategy becomes ever more important, brands must look for ways to optimize paid, owned and earned media. Paid media is everything that you spend advertising dollars on such as TV, radio, print, digital advertising, and sponsorships. Owned media includes your website and other “owned” assets, and earned media is defined by the social amplification and interaction you “earn” through active participation with your customers. How do you create the perfect “owned media” experience for your customers, and what is the right formula for paid media to maximize your earned media opportunity? Download now to find out!
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spredfast, media, advertising, social media, social campaign, consumer engagement, media strategy, owned media
    
Spredfast, Inc.

How to Thrive in the Digital Economy — Insights from API Program Experts

Published By: Google Apigee APAC     Published Date: Jun 10, 2019
How Six Companies Innovate with API Management Companies are hungry for ways to innovate in the digital age, and as enterprises have experimented with new technologies, it’s become clear that success requires expanding the reach of digital assets beyond a business’s internal talent. The connected experiences that customers demand occur across a range of channels, and the people building those experiences can be a developer building a mobile app in her garage just as easily as an IT engineer. Businesses need to make their digital assets leverageable to more developers so they can build more digital experiences across more channels, scalably and securely, to engage more customers. In this brief, we explore the diverse ways that innovation leaders have leveraged APIs to transform the way their companies do business. Download this brief to learn more about how to use the power of APIs to open new business channels for your company.
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Google Apigee APAC

Integration Is a Core Competency of Digital Transformation

Published By: JBoss Developer     Published Date: Oct 21, 2016
Digital transformation (DX) is the continuous process by which enterprises adapt to or drive disruptive change by leveraging digital competencies, such as harnessing sensor data or using location, customer profile, and a mobile app to make shopping recommendations. DX reshapes the organization's culture where required; leverages existing processes, systems, and assets; and creates net-new digital capabilities as needed. With DX, there is the need to embrace new business models and new architectures and technologies that will help an enterprise with customer-facing innovation as well as transition existing systems, processes, organization structure, and relationships to support the transformation.
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api, market intelligence, advisory services, digital transformation, data, business intelligence, customer experience management, information management
    
JBoss Developer

Know the Anatomy of a Cyberattack

Published By: Hewlett Packard Enterprise     Published Date: Apr 13, 2016
To understand your organization’s risk profile: “You should start with a simple question: What are your digital assets and the cyber threats facing them,” says HPE Security Services CTO, Andrzej Kawalec. Watch the MIT Technology Review interview with HPE’s Kawalec and FireEye's Vitor Desouza in order to protect your organization from what has become daily, even hourly, attacks for many.
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Hewlett Packard  Enterprise

Les 7 Tendances Qui Influencent l’Utilisation des Ressources Numériques

Published By: Adobe     Published Date: Nov 11, 2015
This paper reveals the seven trends impacting how digital marketers create, manage, deliver, and optimise their digital assets.
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7 trends in digital asset use, create content, manage content, delivery content, omptimise content, customer experience, marketing channel, customer interaction
    
Adobe

Less Is More: 5 Cornerstones to Devising Your Backup & Continuity Defense

Published By: Unitrends     Published Date: Feb 10, 2017
Businesses are producing exponentially more data and using more technology, and it all needs to be backed up and stored. While IT manages the explosive growth on the digital front, there’s pressure on departments to stabilize or even cut spending. Learn how to protect your business at a time when your data is growing 33 times faster than your IT staff. Download now!
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unitrends, backup, continuity defense, digital front, disaster recovery, digital assets
    
Unitrends

Make Your Network Edge Intelligent and Meet Tomorrow’s Needs Today

Published By: Cisco     Published Date: Dec 22, 2016
Today the network is critical in driving change in virtually all organizations as they take their digital transformation journey. This transformation journey will help organizations increase agility, improve productivity, better engage with customers, and protect key intellectual property and assets. The network edge has a pivotal role to play in this transformation and carries perhaps the broadest set of responsibilities when compared to the core and to data center networks. As shown in Figure 1, when comparing each layer of the network, the network edge has a broad breadth of responsibility in the campus. This is also true for the branch
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Cisco

Maximizing the Business Value of Digital Assets Through API Monetization

Published By: Google Apigee     Published Date: Mar 05, 2019
API monetization is a key way to unlock value from your API programs and increase API adoption. Monetization enables API providers to reach beyond current business models, scale API programs, and open new opportunities with customers, developers, and partners. Google Cloud’s new eBook, Maximizing the Business Value of Digital Assets Through API Monetization, maximizing the business value of digital assets via API monetization. Read the real-use cases and learn about best practices to realize additional value from your API products. Explore how to generate revenue from API products and grow API programs with field-tested best practices, real-world use cases and a checklist to help your team get started. What's Inside? ? Field-tested best practices ? Real-world use case: Telstra ? API monetization checklist
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Google Apigee

Nail It With Color: Trends and Inspiration for Brilliant Design

Published By: HP Inc.     Published Date: Feb 14, 2019
With a couple of swipes, a like and a share, what’s in today is gone tomorrow. Graphic design trends are changing rapidly, based on a fastspreading global pop culture that determines what’s hot, and what’s not, almost instantly. In such a connected world, keeping pace with the right look and feel is essential. While a picture was once worth a thousand words, it’s now worth much more. If you don’t want your audience to bounce, basic is not enough. By creating unique printed and digital assets that engage consumers and drive social media posts (and a whole lot of likes and shares), brands can leverage the “Instagram effect” to attract customers. Start with these trends, and keep reinventing!
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HP Inc.

Nail it with Colour!

Published By: HP Inc.     Published Date: May 20, 2019
With a couple of swipes, a like and a share, what’s in today is gone tomorrow. Graphic design trends are changing rapidly, based on a fastspreading global pop culture that determines what’s hot, and what’s not, almost instantly. By creating unique printed and digital assets that engage consumers and drive social media posts (and a whole lot of likes and shares), brands can leverage the “Instagram effect” to attract customers. Start with these trends, and keep reinventing!
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HP Inc.

Next Generation Finance: Creating value in a digital age

Published By: Oracle     Published Date: Sep 08, 2016
This Webcast explores what the next generation of Finance function looks like. Watch this webcast now to find out: How companies are monitoring and measuring intangibles within their business. How the CFO role is evolving in this increasingly digital economy that we are all living.
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digital technologies, digital landscape, finance, business models, next generation finance, finance function, cloud, big data
    
Oracle

Protect Your Digital Enterprise Transformation Workshop brochure

Published By: Hewlett Packard Enterprise     Published Date: Jul 12, 2018
This workshop explains and demonstrates how to secure your infrastructure, protect your digital assets, and automate threat detection and incident correction—providing complete visibility into your data center security operations.
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Hewlett Packard Enterprise

Protecting Digitalized Assets in Healthcare

Published By: Globalscape     Published Date: Mar 21, 2014
Healthcare providers face an urgent, internal battle every day: security and compliance versus productivity and service. For most healthcare organizations, the fight is an easy one: Providing quick, high-quality care wins every single time.
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globalscape, healthcare, digitalized assets, healthcare technology, ehr, file sharing solutions, electronic health records, healthcare it
    
Globalscape

Proving the Value of Digital Asset Management

Published By: Adobe     Published Date: Nov 11, 2015
This paper reveals how to use DAM to keep up with the constantly accelerating pace of digital business.
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dam, digital asset management, digital assets, key considerations when choosing dam, application integration, content delivery, content management system, document management
    
Adobe

Proving the Value of Digital Asset Management

Published By: Adobe     Published Date: Dec 21, 2015
Download the Adobe-sponsored IDC InfoBrief Proving the Value of Digital Asset Management and the Adobe white paper 7 Trends Impacting How We Use Digital Assets to see how to use DAM to keep up with the constantly accelerating pace of digital business.
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adobe, asset management, digital, idc, knowledge management, enterprise applications, business technology
    
Adobe

Q413 S7 Responsive Design Paper

Published By: Adobe     Published Date: May 15, 2014
From web-enabled wristwatches to high-resolution tablets, new mobile devices are popping up all the time, and customers expect your content to work flawlessly and look great across all of them. But that doesn’t mean you have to keep re-inventing your digital assets for every new innovation.
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adobe, web design, responsive web design, brand awareness, customer engagement, web analytics, smartphone, tablet
    
Adobe

Secrets of a Great API

Published By: MuleSoft     Published Date: Feb 06, 2017
APIs are not new. They’ve served as interfaces that enable applications to communicate with each other for decades. But the role of APIs has changed dramatically in the last few years. Innovative companies have discovered that APIs can be used as an interface to the business, allowing them to monetize digital assets, extend their value proposition with partner-delivered capabilities, and connect to customers across channels and devices.
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MuleSoft

Securing the Enterprise of Things in the Public Sector

Published By: BlackBerry     Published Date: Feb 01, 2019
The Enterprise of Things (EoT) is the network of people, endpoints, and digital assets owned by and connected to the enterprise (or public sector organisation, in this context). It casts a wide net, to include content, communication, collaboration, transportation, and facilities – that is, anyone and anything connected to the internet. The EoT represents a powerful opportunity to transform existing public sector processes and create entirely new ones. Governments are moving on these initiatives because policymakers are legislating it, constituents are demanding it and because it presents an opportunity to do more with less.
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BlackBerry

Securing the Enterprise of Things in the Public Sector

Published By: BlackBerry APAC     Published Date: Jan 29, 2019
The Enterprise of Things (EoT) is the network of people, endpoints, and digital assets owned by and connected to the enterprise (or public sector organisation, in this context). It casts a wide net, to include content, communication, collaboration, transportation, and facilities – that is, anyone and anything connected to the internet. The EoT represents a powerful opportunity to transform existing public sector processes and create entirely new ones. Governments are moving on these initiatives because policymakers are legislating it, constituents are demanding it and because it presents an opportunity to do more with less.
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BlackBerry APAC

Security Starts at the Edge: The 2019 Security Buyer’s Guide

Published By: Akamai Technologies     Published Date: Sep 04, 2019
It’s a bold claim; one that hasn’t always been accepted as truth. In the not so distant past, digital security was seen as a cost center. Those days are gone. Security is essential to the success of any digital business. If there is one thing you can always count on, however, it’s that security-related incursions are inevitable. And it’s news to no one to say that these disruptions can have dire consequences beyond downtime. Security breaches erode trust and damage reputation. Simply put, there’s no longer a choice. As a CIO, CISO, or other security or IT leader, you know it’s your job to be the central agent stressing the connections between business and digital risk. It’s your responsibility to find the talent and technology to ensure the protection of your digital assets. According to Gartner, by 2020, 100% of large enterprises will be asked to report on their cybersecurity and technology risks to their boards of directors at least annually. That’s up from 40% in 2018. Whether you’r
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Akamai Technologies

See how cloud capture brings business into the digital age

Published By: Box     Published Date: Jun 22, 2018
These days, everyone's talking about digital transformation. But exactly how does your company get there? Capture is a great place to start — in fact, it's one of the most critical steps to take as you move your business into the digital age. Whether it’s simply using OCR to make content more easily discoverable, adding and enhancing metadata to drive specific processes, or classifying content from the onset for better information governance, capture adds a ton of value to your existing content assets. This ebook details our key takeaways from AIIM's Industry Watch Report, Improving Business Operations in 2017: Capturing Vital Content. We share how cloud-based capture tools are replacing the longstanding legacy of paper-based processes to streamline and speed up the way you do business. Download the ebook to learn: • How the latest capture innovations can support your digital strategy • 5 business processes that benefit most from advanced capture technologies • The key benefits of c
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Box

Streamlining Your Enterprise-Wide Digital Media Supply Chain

Published By: OpenText     Published Date: Nov 30, 2015
Download this whitepaper to learn how OpenText’s enterprise-grade, workflow-oriented digital asset management ecosystem gives organizations the necessary combination of performance, security and management control for using digital assets both within their enterprises and in their relationships with customers, partners and prospects.
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OpenText

The Business Data Ecosystem: Exploring the Five Elements of Digital Storage

Published By: Seagate Technology     Published Date: Apr 14, 2015
Finding a better place to store an ever-expanding volume of valuables is a near universal challenge—for individuals and their businesses. From physical holes in the ground to the ethereal cloud and beyond, the range of options for stashing stuff is immense. And, depending on what you’re storing and how easily you want others to find it, some options are better than others. Read this white paper to learn how a Network Attached Storage (NAS) system provides the customization, speed, ease-of-use, security and affordability needed to protect and share digital assets for many small business owners.
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cloud, security, network attached storage system, customization, affordability, network security, network attached storage, storage management
    
Seagate Technology

The Business Value of Adobe Experience Manager Assets

Published By: Adobe     Published Date: Jun 26, 2019
IDC quantifies the value of Adobe Experience Manager Assets for organizations interviewed at an average of $3.17 million per year per organization over three years, which would result in an average three-year ROI of 366%. Adobe Experience Manager Assets generates this value by: — Increasing the return on content investments by improving asset findability and reuse and by reducing redundant content creation efforts — Accelerating time to value from marketing and brand campaigns by streamlining asset distribution — Improving team productivity through workflow automation — Reducing risk associated with the use of outdated or unapproved digital assets
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Adobe

The CIO Mandate: Engaging Customers With Business Technology

Published By: Netsuite DWASF Leads Display Q1 2015     Published Date: Oct 06, 2015
Read this report to understand how the age of the customer requires tech management to transform into a customer-facing function in speci?c ways. Business technology (BT) brings together technology and traditionally customer-facing roles like marketing, sales, service, brand/product management, and ful?llment for the purpose of deploying systems of engagement that provide di?erential customer experience. Firms must build these systems of engagement from the outside in, according to how customers move in market spaces. The rules for planning, building, and running systems of engagement are not the same as for previous generations of tech management because customers are not employees. The increasingly crucial role that digital technologies play in customer engagement elevates the CIO role in business — if CIOs can move beyond the traditional IT focus on technology assets and adopt an expanded view that centers on customer experience and choice
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business technology, customer engagement, customer experience, cios, enterprise applications
    
Netsuite DWASF Leads Display Q1 2015
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