digital target

Results 1 - 25 of 88Sort Results By: Published Date | Title | Company Name

10 Reasons to Consider Marketing Automation

Published By: Marketo     Published Date: Jun 08, 2017
As a marketer, you face daunting expectations and goals. You are probably expected to generate successful outcomes in less time, and in a digital age where everything can be measured, you probably feel increased pressure to illustrate the impact you are driving. But without the right tools and processes in place, hitting your goals and demonstrating the results is difficult, time-consuming, and stressful! Marketing automation can help you scale your programs, deliver more personalized and targeted communications, align with sales, and measure effectiveness. Download this ebook to explore 10 reasons you may want to consider marketing automation to support you through the sales cycle, from attracting and engaging leads, to closing the deal.
Tags : 
program automation, multi channel, sales and enablement, predictive lead scoring, visual personalization, design, live event management
    
Marketo

10 Reasons to Consider Marketing Automation

Published By: Marketo     Published Date: Jul 12, 2017
As a marketer, you face daunting expectations and goals. You are probably expected to generate successful outcomes in less time, and in a digital age where everything can be measured, you probably feel increased pressure to illustrate the impact you are driving. But without the right tools and processes in place, hitting your goals and demonstrating the results is difficult, time-consuming, and stressful! Marketing automation can help you scale your programs, deliver more personalized and targeted communications, align with sales, and measure effectiveness. Download this ebook to explore 10 reasons you may want to consider marketing automation to support you through the sales cycle, from attracting and engaging leads, to closing the deal.
Tags : 
program automation, multi channel, sales and enablement, predictive lead scoring, visual personalization, design, live event management
    
Marketo

2016 Digital Trends

Published By: Adobe     Published Date: Feb 22, 2016
Customer experience has officially taken center stage in 2016. Adobe partnered with Econsultancy to bring you the 2016 Digital Trends report. After surveying 7,000 marketing professionals, it’s clear that marketers are more focused than ever on creating relevant and contextually targeted customer experiences.
Tags : 
adobe, digital trends, econsultancy, monitization, engagement, mobile
    
Adobe

2019 Digital Trends

Published By: Adobe     Published Date: Jun 26, 2019
The Digital Trends 2019 survey closed with more than 12,500 responses worldwide! The results are in for 2019 and once again, businesses have their sights set on improving customer experience. Data continues to dominate, with an understanding that smarter use will lead to greater rewards. Data ownership and compliance are top-of-mind. And technological advances are an exciting prospect for many. But some need more guidance to understand the benefits for their business. Discover what your top digital priorities for 2019 should be with the 2019 Digital Trends report by Econsultancy in association with Adobe. Key topics that you’ll read more about in this year’s report: • Optimising customer experience and delivering personalised experiences in real time. • Using data better for smarter audience segmentation and targeting. • Be wary of walled gardens. Control and own the data, and always be compliant. • Automation is the future. Understand the benefits, learn how to use it.
Tags : 
    
Adobe

2019 Digital Trends

Published By: Adobe     Published Date: Sep 23, 2019
The Digital Trends 2019 survey closed with more than 12,500 responses worldwide! The results are in for 2019 and once again, businesses have their sights set on improving customer experience. Data continues to dominate, with an understanding that smarter use will lead to greater rewards. Data ownership and compliance are top-of-mind. And technological advances are an exciting prospect for many. But some need more guidance to understand the benefits for their business. Discover what your top digital priorities for 2019 should be with the 2019 Digital Trends report by Econsultancy in association with Adobe. 4 KEYPOINTS Key topics that you’ll read more about in this year’s report: • Optimising customer experience and delivering personalised experiences in real time. • Using data better for smarter audience segmentation and targeting. • Be wary of walled gardens. Control and own the data, and always be compliant. • Automation is the future. Understand the benefits, learn how to u
Tags : 
    
Adobe

3 Ways Data is Changing Customer Experience in Banking

Published By: The Economist Group     Published Date: Aug 28, 2019
In a digital world, customers expect banks to connect all the dots and deliver omnichannel experiences that are seamless, personalized, and yes, delightful. Whether your customers visit branch locations or engage on mobile apps, it’s essential that at the enterprise level, you're able to understand and anticipate their needs. Understanding your data is key to this kind of responsiveness. When you’re able to harness data and segment customers in new and exciting ways, target the right markets, and offer relevant products at the right time you can drive new opportunities, generate new revenue streams, and increase the value of every customer. To find out more download this whitepaper today.
Tags : 
    
The Economist Group

3 Ways Data is Changing Customer Experience in Banking

Published By: The Economist Group     Published Date: Aug 22, 2019
In a digital world, customers expect banks to connect all the dots and deliver omnichannel experiences that are seamless, personalized, and yes, delightful. Whether your customers visit branch locations or engage on mobile apps, it’s essential that at the enterprise level, you're able to understand and anticipate their needs. Understanding your data is key to this kind of responsiveness. When you’re able to harness data and segment customers in new and exciting ways, target the right markets, and offer relevant products at the right time you can drive new opportunities, generate new revenue streams, and increase the value of every customer. To find out more download this whitepaper today.
Tags : 
    
The Economist Group

451 - The Holistic Approach to Multicloud for Digital Operations

Published By: Group M_IBM Q3'19     Published Date: Jun 25, 2019
To become more effective, enterprises must fast-track projects to digitally connect their organizations. Building value and providing compelling customer experiences at lower cost requires more than a quick technology fix; it demands a business and technological commitment to a new target operating model (TOM). This operating model should offer a way of running the organization that combines digital technologies and operational capabilities to achieve improvements in revenue, customer experience and cost. Enabling digital capabilities via the TOM is an ongoing process that requires DevOps skills and agile development techniques. This is easier to achieve with partners that have the requisite capabilities to help with the creation of new digital assets
Tags : 
    
Group M_IBM Q3'19

5 Best Practices for Defending the Enterprise

Published By: Entrust Datacard     Published Date: Jan 16, 2015
With every new data breach revealed or costly identity-theft case reported, confidence in data security and the protection of private identity information transactions — and overall trust — erodes. This loss of confidence in online services and reputation can have a direct impact on trust from end-users, customers, employees, partners, vendors and more. With significant advances in criminal threats — both in sophistication and sheer frequency — all enterprises are urged to bolster defenses, authenticate digital identities and safeguard sensitive information. Entrust offers five specific best practices — with emphasis on strong authentication, identity assurance, mobile enablement and general layered security — that can help protect against targeted attacks now and over the long term.
Tags : 
entrust, server, risk, assessment, authentication, standards, layered, authentication, education, malware, threats, mobile, data, security, integration, deployment, certificates, identity, network security, wireless security
    
Entrust Datacard

Adobe & Econsultancy: Digital Trends for 2013

Published By: Adobe     Published Date: Mar 07, 2013
Our eighth Digital Intelligence Briefing, in association with Econsultancy highlights key digital marketing trends for 2013, and outlines the challenges and opportunities which organisations are (or should be) paying close attention to this year.
Tags : 
digital marketing trends, adobe, social media engagement, targeting and personalisation, mobile optimisation, business technology
    
Adobe

Artificial Intelligence: The Platform of Choice White Paper

Published By: BlackBerry Cylance     Published Date: Apr 15, 2019
Artificial intelligence (AI) leads the charge in the current wave of digital transformation underway at many global companies. Organizations large and small are actively expanding their AI footprints as executives try to comprehend more fully what AI is and how they can use it to capitalize on business opportunities by gaining insight to the data they collect that enables them to engage with customers and hone a competitive edge. But, while AI may indeed be the frontier of enterprise technology, there remain many misconceptions about it. Part of the confusion stems from the fact that AI is an umbrella term that covers a range of technologies — including machine learning, computer vision, natural language processing, deep learning, and more — that are in various stages of development and deployment. The use of AI for dynamic pricing and targeted marketing has been in use for a while, but actual AI computing where machines think like humans is still many years from becoming mainstream. T
Tags : 
    
BlackBerry Cylance

Associated Press: Monetizing Media Content Online

Published By: SchemaLogic     Published Date: Jun 11, 2008
The Associated Press, like all publishing and digital media companies, must work rapidly to meet the demands of a shifting media landscape. An exploding wave of free content on the web meant that AP not only had to deliver more content online, but needed to create more relevance and niche content in order to update traditional ad revenue models with targeted web-based products and more potential for advertising dollars.
Tags : 
schemalogic, associated press, content delivery, content management, cms, content management system, knowledge management
    
SchemaLogic

Attribution Modeling for the Data-Driven Marketer

Published By: AdRoll     Published Date: Jan 21, 2015
To help data-driven marketers find better multi-touch strategies for understanding the full customer journey, allocating marketing budgets, and optimizing campaigns, we ran an in-depth survey of professional marketers in the US. Our findings should provide guidance on how to measure your campaign performance in the long and short term.
Tags : 
adroll, attribution, attribution modeling, multi touch marketing, strategy, marketing strategy, data analytics, marketing campaign performance, display advertising, retargeting, digital attribution, mobile marketing, audience targeting, customer engagement
    
AdRoll

Automation's Rising Tide: How to Manage Bots in Today's World

Published By: F5 Networks Singapore Pte Ltd     Published Date: Sep 09, 2019
Have you ever wished for an army of clones to do all your thankless tasks and chores? Well, that fantasy is becoming a reality—at least on the Internet. And while they may not be actual clones, bots have begun doing lots of digital dirty work. Managing your relationship with bots—good and bad—has become an inherent part of doing business in a connected world. With more than half of online traffic initiated by autonomous programs, it’s clear that bots are a driving force of technological change, and they’re here to stay.¹ As bot technology, machine learning, and AI continue to evolve, so will the threats they pose. And while some bots are good, many are malicious—and the cybercriminals behind them are targeting your apps. Preparing your organization to deal with the impact of bots on your business is essential to developing a sustainable strategy that will enable you to grow as you adapt to the new bot-enabled world.
Tags : 
    
F5 Networks Singapore Pte Ltd

Automation's Rising Tide: How To Manage Bots In Today's World

Published By: F5 Networks Singapore Pte Ltd     Published Date: Sep 19, 2019
"Have you ever wished for an army of clones to do all your thankless tasks and chores? Well, that fantasy is becoming a reality—at least on the Internet. And while they may not be actual clones, bots have begun doing lots of digital dirty work. Managing your relationship with bots—good and bad—has become an inherent part of doing business in a connected world. With more than half of online traffic initiated by autonomous programs, it’s clear that bots are a driving force of technological change, and they’re here to stay.1 As bot technology, machine learning, and AI continue to evolve, so will the threats they pose. And while some bots are good, many are malicious—and the cybercriminals behind them are targeting your apps. Preparing your organization to deal with the impact of bots on your business is essential to developing a sustainable strategy that will enable you to grow as you adapt to the new bot-enabled world."
Tags : 
    
F5 Networks Singapore Pte Ltd

Automation’s rising tide: How to manage bots in today’s world?

Published By: F5 Networks Singapore Pte Ltd     Published Date: Jun 18, 2019
Have you ever wished for an army of clones to do all your thankless tasks and chores? Well, that fantasy is becoming a reality—at least on the Internet. And while they may not be actual clones, bots have begun doing lots of digital dirty work. Managing your relationship with bots—good and bad—has become an inherent part of doing business in a connected world. With more than half of online traffic initiated by autonomous programs, it’s clear that bots are a driving force of technological change, and they’re here to stay. As bot technology, machine learning, and AI continue to evolve, so will the threats they pose. And while some bots are good, many are malicious—and the cybercriminals behind them are targeting your apps. Preparing your organization to deal with the impact of bots on your business is essential to developing a sustainable strategy that will enable you to grow as you adapt to the new bot-enabled world.
Tags : 
    
F5 Networks Singapore Pte Ltd

B2B Telemarketing: Generate More Leads and Close More Sales

Published By: The Mx Group     Published Date: Jul 12, 2017
As the number of tactics available to marketers has multiplied, it has become harder and harder for many to determine where they should focus their resources. Digital marketing, in particular, is becoming increasingly sophisticated and offers opportunities for highly targeted and effective campaigns. But as B2B marketers are designing integrated programs, many overlook a tactic that has successfully generated leads and closed sales for decades: telemarketing. Strategically deploying telemarketing to enhance engagement, nurture prospects and improve your data can make the difference between revenue that goes to your bottom line and revenue that goes out the door. This kind of direct, one-to-one communication has a natural connection with the B2B world, a field built around relationships and tightly targeted audiences.
Tags : 
digital marketing, telemarketing, lead generation, sales, engagement
    
The Mx Group

Beneft Case Study: Brightcove ExactTarget

Published By: Brightcove     Published Date: Sep 17, 2014
Salesforce ExactTarget Marketing Cloud, a digital marketing company, adopted Brightcove’s Video Cloud to manage the development and publication of video content to its Web site through a custom video portal to increase user engagement and increase the amount of time users spend learning about the brand. Nucleus found that using Brightcove enabled ExactTarget Marketing Cloud to better leverage its online video presence to increase its engagement with users and more effectively manage its digital brand.
Tags : 
digital marketing, video content, online video presence, custom video portal
    
Brightcove

Building a Software-Defined Secure Network for Financial Services

Published By: Juniper Networks     Published Date: Aug 10, 2017
The digital economy is transforming the financial services sector. The pace of innovation is accelerating, customers have higher expectations than ever, and new competitors are emerging from nontraditional markets. At the same time, financial services has long been a favorite target of cyber attackers, and despite firms’ best efforts, cybersecurity threats are rising and attacks are more successful than ever. Financial services firms need a more effective, adaptable approach to detecting and stopping cyberthreats.
Tags : 
account security, data management, network security, secure systems, application security, network performance, network diagnostics
    
Juniper Networks

Cyber AI & Darktrace Cloud

Published By: Darktrace     Published Date: Apr 02, 2019
As organizations increasingly rely on cloud services and SaaS applications to streamline business practices, the familiar paradigm of the network perimeter has dissolved, leaving a porous and ever-changing digital estate in its wake. While the benefits of cloud computing will ensure that migrations continue apace, the unique security challenges presented by the cloud will not only require a more agile mindset, but also self-learning technologies that can move at the speed of cloud deployments and spot subtle deviations indicative of a threat, while providing complete, real-time visibility across the digital business. Darktrace’s world leadership in the field of artificial intelligence for cyber security makes it the most effective and proven solution to detect unprecedented threats and anomalous cyber-incidents in the cloud. Whether faced with an insider threat, an attacker targeting sensitive data in test containers, or a significant misconfiguration that could be exploited in the fut
Tags : 
    
Darktrace

Data-Driven Digital Marketing

Published By: ExactTarget     Published Date: May 03, 2013
Our data-driven digital marketing solutions will help you fuel the customer lifecycle, automate your operations, and improve ROI. Interested in learning more about what ExactTarget can do for you? Take a look at our suite of products.
Tags : 
digital marketing, email marketing, exacttarget, saas, email marketing solutions
    
ExactTarget

Digital Age/ Digital Goods

Published By: Vindicia     Published Date: Jun 17, 2014
The eBook ‘Digital Age / Digital Goods’ provides information on the various components you’ll want to address while you test an acquisition mix best suited for your organization, and your target audience.
Tags : 
subscription revenue billing, subscription payments, subscription model best practices, subscription billing solutions, subscription billing software, subscription billing platform, subscription billing company, subscription billing business models, subscription billing analytics, subscription billing, saas digital storefront, saas billing solutions, recurring billing software, recurring billing, microtransaction business model, micro transactional model, enterprise subscription billing, digital storefront optimization, digital storefront, digital economy automation
    
Vindicia

Digital and IT Transformation with Dell EMC Converged Infrastructure Systems and Software

Published By: Dell EMC     Published Date: Aug 17, 2017
This report highlights a unique approach to enabling IT to succeed in the digital age—a fully engineered converged infrastructure with richly supported capabilities for management, updates and configuration, security, and overall resilience. In particular, this report targets Dell EMC’s distinctive leadership in converged/hyper-converged infrastructure, while highlighting the many compelling benefits achieved in two real-world deployments: an enterprise and a global service provider.
Tags : 
it transformation, digital transformation, converged infrastructure, hyper-converged infrastructure, deployments
    
Dell EMC

Digital Audience Report, April to June 2013

Published By: Turn     Published Date: Jan 07, 2014
Download this report to learn more about where and when to find the Digital Elite.
Tags : 
cloud marketing, digital audience, audience targeting, audience segments, population segment, audience insights
    
Turn
Start   Previous   1 2 3 4    Next    End
Search      

Add Research

Get your company's research in the hands of targeted business professionals.