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Marketing Automation Simplified: The Small Guide to Big Ideas

Published By: Oracle Marketing Cloud     Published Date: Oct 11, 2017
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy aligned to buyer needs across all phases of the buying process — marketing automation. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions. The Modern Marketing era is driven by the self-educated buyer who marketers must engage to achieve a relevant, targeted, and value-based customer experience. Find marketing automation fundamentals here.
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Oracle Marketing Cloud

Marketing Automation Simplified: The Small Guide to Big Ideas

Published By: Oracle OMC     Published Date: Nov 30, 2017
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy closely aligned to buyer needs and expectations across all phases of the buying process. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions. The Modern Marketing era is driven by the self-educated buyer who marketers must engage to achieve a relevant, targeted, and value-based customer experience. Marketers are increasingly enhancing their understanding of how data can fuel the delivery of meaningful interactions. This access to vast sources of information that marketers are applying to execute and achieve more refined marketing simply can’t be gleaned manually.
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Oracle OMC

Marketing Automation Simplified: The Small Guide to Big Ideas (DE)

Published By: Oracle     Published Date: Jan 22, 2014
More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize: -Data and targeting -Email marketing -Lead nurturing -Lead scoring -Content marketing -Sales enablement
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marketing automation, crm, customer relationship management, big data, marketing, digital marketing, targeting, segmentation, lead routing, lead management, email marketing, lead scoring, database marketing, oracle, eloqua, data integration, data mining, business technology
    
Oracle

Marketing Automation Simplified: The Small Guide to Big Ideas (FR)

Published By: Oracle     Published Date: Jan 22, 2014
More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize: -Data and targeting -Email marketing -Lead nurturing -Lead scoring -Content marketing -Sales enablement
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marketing automation, crm, customer relationship management, big data, marketing, digital marketing, targeting, segmentation, lead routing, lead management, email marketing, lead scoring, database marketing, oracle, eloqua, data integration, data mining, business technology
    
Oracle

Meet expectations in an always-connected high-tech market

Published By: Dassault Systèmes     Published Date: May 09, 2018
Today’s thriving High-Tech sector is driven by shrinking product lifecycles, rapid innovation, distributed engineering/manufacturing—and highly demanding customer expectations. The industry needs to deliver on multiple fronts, including: • Embed customer-centric innovation throughout the lifecycle: Only with customer experience at the core can companies stay ahead. • Tame ideas into executable products: Detecting early trends and using customer feedback is vital. • Manage complexity better: Increasing visibility of all product data helps build and manage digital models to use in every business function from R&D to field service. • Create relevant connected systems: High-Tech innovators use IoT for an ongoing dialogue of customers, devices and manufacturers. • Provide agility to compete on software, hardware and service: Customers want value from every interaction. Download your targeted industry analysis to learn more.
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Dassault Systèmes

Miners in the Shadows: Extracting Treasure with Stolen Resources

Published By: Cisco Umbrella EMEA     Published Date: Aug 08, 2019
"Malicious cryptomining lets cybercriminals profit at your organization’s expense. No industry is safe from malicious cryptomining - a browser or software-based threat that enables attackers to secretly use an organization's computing power to mine digital currency. This fast-growing threat can lead to degraded system performance, soaring electricity usage, regulatory problems, and vulnerability to future attacks. View our infographic to find out who they’re targeting and how to protect your network. "
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Cisco Umbrella EMEA

Modernizing and Extending Your Virtual Desktop and Application Management Platform

Published By: VMware     Published Date: Dec 05, 2017
"As virtualization increasingly takes hold throughout the enterprise, organizations are looking for ways to extend the capabilities of their existing virtual desktop and application frameworks with new features and a digital workspace strategy. In this Tech Target whitepaper, you will learn: - Common customer pain points and business implications in desktop and application virtualization - What to look for in desktop and application virtualization solutions - The many benefits and advantages of VMware Horizon and Workspace ONE"
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vmware, tech target, virtualization, vmware horizon
    
VMware

Network Security: Transforming Threat into Opportunity

Published By: Juniper Networks     Published Date: Oct 02, 2018
As customers demand and expect more of a digitized experience, the scale and volume of secure data that’s being transmitted across the network is increasing exponentially. At the same time, across the APAC region high digital connectivity, contrasted with low cybersecurity awareness, growing cross-border data transfers and weak regulations have made this data a global target. The growth in the “as-a-service” nature of the cybercrime marketplace is also fueling an increase in the number of traditional crime groups and individuals drawn into cyber offending. New sources of vulnerability from mobile, BYOD, CYOD, web-services and IoT devices are further broadening the cyber threat landscape with ever-more sophisticated forms of malware and DDoS attacks. Download the IDC Report to get some tips on how to stay protected against cybercrime.
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Juniper Networks

New RICH DATA Solution for Online Display Targeting

Published By: Semcasting     Published Date: Jan 02, 2013
In this white paper from Semcasting, you will learn more about the limitations of cookie-based behavioral targeting and how a new solution called IP Zones can dramatically increase both the scale and accuracy of online display campaigns.
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digital marketing, ip address targeting, ip geo targeting, internet marketing business, ip zones, retail marketing, online retail marketing, retail trade area, retail marketing services, win rfps, new online strategies, new online marketing
    
Semcasting

New RICH DATA Solution for Online Display Targeting

Published By: Semcasting     Published Date: Feb 19, 2014
Despite the fact that digital advertising is experiencing explosive growth, the industry still faces two significant challenges that can impede campaign performance: reach to unique users and data verification. In order to attract brand advertisers that are still spending a large portion of their budget on traditional media, the industry must find a better targeting solution. In this white paper from Semcasting, you will learn more about the limitations of cookie-based behavioral targeting and how a new solution called IP Zones can dramatically increase both the scale and accuracy of online display campaigns.
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digital targeting, ip targeting, online business marketing, online targeting, online ad targeting, internet marketing, online marketing, online marketing strategies, digital target, behavioral targeting online, targeted online advertising, ip address targeting, ip geo targeting, internet marketing business, ip zones, retail marketing, online retail marketing, retail trade area, retail marketing services, retail marketing ideas
    
Semcasting

No More Chewy Centers: The Zero Trust Model Of Information Security

Published By: IBM     Published Date: Apr 20, 2017
There's an old saying in information security: "We want our network to be like an M&M, with a hard crunchy outside and a soft chewy center." For today's digital business, this perimeter-based security model is ineffective against malicious insiders and targeted attacks. Security and risk (S&R) pros must eliminate the soft chewy center and make security ubiquitous throughout the digital business ecosystem — not just at the perimeter. In 2009, we developed a new information security model, called the Zero Trust Model, which has gained widespread acceptance and adoption. This report explains the vision and key concepts of the model. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
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resource management, product data, remote services, asset management, cloud management, web applications, application scheduling, internet of things
    
IBM

No More Chewy Centers: The Zero Trust Model Of Information Security

Published By: IBM     Published Date: May 02, 2017
There's an old saying in information security: "We want our network to be like an M&M, with a hard crunchy outside and a soft chewy center." For today's digital business, this perimeter-based security model is ineffective against malicious insiders and targeted attacks. Security and risk (S&R) pros must eliminate the soft chewy center and make security ubiquitous throughout the digital business ecosystem — not just at the perimeter. In 2009, we developed a new information security model, called the Zero Trust Model, which has gained widespread acceptance and adoption. This report explains the vision and key concepts of the model. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
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resource management, product data, remote services, asset management, cloud management, web applications, application scheduling, internet of things
    
IBM

Now we’re 25. Digital advertising grows up.

Published By: Adobe     Published Date: Jun 26, 2019
1994. The first-ever banner ad launched. The first “click here.” Now, 25 years later, spending on digital advertising is big business — and it’s becoming more sophisticated, more customer-focused, and more dynamic. That’s exciting. At Adobe, we've been there from the early days — providing designers with digital creation tools to build ads. And offering advertisers an industry-leading, independent ad platform to ensure ads effectively reach target audiences across channels. We're proud to be part of advertising history and to be helping our customers succeed. We can't wait to help lead the next 25 years of digital advertising.
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Adobe

Now we’re 25. Digital advertising grows up.

Published By: Adobe     Published Date: Jun 26, 2019
1994. The first-ever banner ad launched. The first “click here.” Now, 25 years later, spending on digital advertising is big business — and it’s becoming more sophisticated, more customer-focused, and more dynamic. That’s exciting. At Adobe, we've been there from the early days — providing designers with digital creation tools to build ads. And offering advertisers an industry-leading, independent ad platform to ensure ads effectively reach target audiences across channels. We're proud to be part of advertising history and to be helping our customers succeed. We can't wait to help lead the next 25 years of digital advertising.
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Adobe

Predictive maintenance: How data can increase production

Published By: TIBCO Software     Published Date: Aug 15, 2018
Produced in collaboration with INFOPRO Digital with participation from Capgemini MAINTENANCE MADE EASY WITH THE HELP OF DATA Predictive maintenance involves gathering targeted data for analysis, the results of which will help anticipate potential failures before they occur. Companies opt for this type of maintenance to avoid predictable incidents and repair equipment, assembly lines, or machinery with minimum impact on their operations.
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TIBCO Software

Quarterly Digital Intelligence Briefing : Digital Trends 2015

Published By: Adobe     Published Date: Feb 03, 2015
The 2015 Digital Trends report, published by Econsultancy in partnership with Adobe explores different new digital trends such as customer experience, CX and content marketing, data-driven business, targeting and personalisation, mobile, cross-channel marketing and content optimisation.
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digital trends, marketing digital and ecommerce trends, customer experience, content marketing, targeting and personalisation, mobile trends, marketing and content optimisation, customer satisfaction, return on investment
    
Adobe

Quarterly Digital Intelligence Briefing: 2014 Digital Trends

Published By: Adobe     Published Date: Feb 20, 2014
Download our 2014 Digital Trends report, created in partnership with eConsultancy, to discover the trends that are driving exceptional customer experiences — and the tools you need to gain a competitive edge. Based on a global survey of more than 2,500 marketers, our report found that customer experience, mobile marketing, and content marketing are major business imperatives for 2014. However, only 23% of marketers believe they have the tools they need to maximize their impact in these areas. Get the report now to uncover more insights for the coming year, including: - B2C brands will focus on targeting and personalization - Two-thirds of respondents will experiment with new media - Brands will zero in on mobile customer behavior
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adobe, adobe social, social media, marketing, ecommerce, retail, market data, digital trends, benchmarking, user experience, customer experience, content marketing, targeting, conversion, mobile marketing, branding
    
Adobe

Reimagine financial services to meet customer expectations

Published By: Dassault Systèmes     Published Date: May 09, 2018
More connected, informed and demanding customers have the financial services sector looking closely at their processes and products. Collaborative digital platforms can transform your value network and approach. • Improve data insights: Transform legacy systems, manual processes and data silos for consumer-centric collaboration. • Compete with agile FinTech startups: Use disruptive technologies to meet clients’ changing needs. • Empower me to make my own decisions: Give self-directed customers exceptional experiences, like rapid enrolment and self-assessment tools. • Turn regulatory compliance to competitive advantage: Use digitization to improve compliance, reduce risk and enhance governance. • Improve customer experience through digitization: Reduce regulatory issues, gain insights, increase efficiency and customer-centric innovation. I invite you to download your targeted industry analysis and uncover the expectations to take into account at every stage to be disruptive in the age o
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Dassault Systèmes

Rocket Fuel drives brand awareness and gets Brooks sales running

Published By: Rocket Fuel     Published Date: Jun 07, 2012
Learn why Rocket Fuel is quickly becoming a trusted partner that is integral to Brooks's digital advertising success by effectively and efficiently reaching their target audience and delivering against their goals for both brand and DR campaigns.
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brand management, branding, marketing, sales, sales marketing, rocketfuel
    
Rocket Fuel

Seven Content Strategies to Build Trust with Today's Savvy Consumers

Published By: Junta42     Published Date: Aug 20, 2009
How do you create trust and meaningful marketing content that doesn't read like a sales pitch? In an age of digital noise and an abundance of information, how do you reach your target audience and become a trusted brand? This eBook will show you how.
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trust, junta 42, marketing content, ebook, target audience, digital noise, branding, loyalty, self-serving promotion, social networking, google, twitter, technorati, boardreader, mastercard, trusted
    
Junta42

Solving the Information Security Crisis in Higher Education

Published By: McAfee     Published Date: Dec 04, 2014
The attacks continue. The breaches occur. Penalties are assessed. While most universities manage to keep pace with the latest digital trends, they have been far less timely when it comes defending their networks and sensitive data against the latest targeted attacks and threats. This lack of protection is evident as recent headlines expose costly data breaches of student records and research, state and federal compliance violations, and a raft of other privacy and security issues that put students, alumni, staff, and the institutions themselves at considerable risk.
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mcafee, security crisis, higher education, breaches, digital trend, privacy, security issues, sensitive data
    
McAfee

Tag Management Systems: A Buyer's Guide

Published By: Tealium     Published Date: Dec 15, 2011
In the market for tag management systems? The "Buyer's Guide to Tag Management Systems" reveals the challenges associated with tagging, benefits provided by tag management systems, and features to consider when looking for such solutions.
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tag management, tag management system, universal tag, container tag, pixel management, site performance, web analytics, web analytics implementation, marketing attribution, integrated marketing, digital marketing, page tag, site tag, site speed, tagging, page code, tracking code, omniture, google analytics, webtrends
    
Tealium

The Cookie Has Crumbled: It's Time For Another Approach

Published By: Semcasting     Published Date: Aug 29, 2013
This white paper will guide you through a series of third party studies that have been completed recently on the diminishing reach and effectiveness of audience targeting with cookies. The numbers are challenging and it appears it may be time for an alternative to the cookie.
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digital targeting, ip targeting, online business marketing, online targeting, online ad targeting, internet marketing, digital target, online marketing strategies, ip address targeting, ip geo targeting ip zones, online retail marketing, retail marketing, online privacy, third-party cookies, retargeting, retail marketing services
    
Semcasting

The Cookie Has Crumbled: It’s Time For Another Approach

Published By: Semcasting     Published Date: Feb 19, 2014
This white paper will guide you through a series of third party studies that have been completed recently on the diminishing reach and effectiveness of audience targeting with cookies. The numbers are challenging and it appears it may be time for an alternative to the cookie.
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digital targeting, ip targeting, online business marketing, online targeting, online ad targeting, internet marketing, online marketing, online marketing strategies, digital target, behavioral targeting online, targeted online advertising, ip address targeting, ip geo targeting, internet marketing business, ip zones, retail marketing, online retail marketing, retail trade area, retail marketing services, retail marketing ideas
    
Semcasting
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